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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
European settlers came to the area near present-day Plano in the early 1840s. Facilities such as a sawmill, a gristmill, and a store soon brought more people to the area. A mail service was established, and after rejecting several names for the nascent town (including naming it in honor of then-President Millard Fillmore), residents suggested the name Plano (from the Spanish word for "flat") in reference to the local terrain, unvaried and devoid of any trees. The post office accepted the name.
In 1872, the completion of the Houston and Central Texas Railway helped Plano grow, and it was incorporated in 1873. By 1874, the population had grown to more than 500. In 1881, a fire raged through the business district, destroying most of the buildings. Plano was rebuilt and business again flourished through the 1880s. Also in 1881, the city assumed responsibility for what would eventually become Plano Independent School District (PISD), ending the days of it being served only by private schools.
At first, Plano's population grew slowly, reaching 1,304 in 1900 and 3,695 in 1960. By 1970, Plano began to feel some of the boom its neighbors had experienced after World War II. A series of public works projects and a change in taxes that removed the farming community from the town helped increase the population. In 1970, the population reached 17,872, and by 1980, it had exploded to 72,000. Sewers, schools, and street development kept pace with this massive increase, largely because of Plano's flat topography, grid layout, and planning initiatives.
During the 1980s, many large corporations moved their headquarters to Plano, including J. C. Penney and Frito-Lay, spurring further growth. By 1990, the population reached 128,713, dwarfing the county seat, McKinney. In 1994, Plano was recognized as an All-America City. By 2000, the population grew to 222,030, making it one of Dallas's largest suburbs. Plano is surrounded by other municipalities and so cannot expand in area, and there is little undeveloped land remaining within the city limits. But as of July 2012, one large tract of land was being developed: Turnpike Commons at the intersection of Renner Road and the George Bush Turnpike (also bordered by Shiloh Road to the east). The development is expected to feature apartments, medical facilities, restaurants, a Race Trac gas station, and a hotel.
In 2013, Plano received a top score in a national livability index according to an algorithm created by AreaVibes.com, a Toronto-based company specializing in such data. AreaVibes ranked Plano at the top of the list of U.S. cities with populations between 100,000 and 10 million. Another chart, "Best Places to Live in 2013", also ranked Plano first.
As of the census of 2010, Plano had 259,841 people, 99,131 households and 69,464 families, up from 80,875 households and 60,575 families in the 2000 census. The population density was 3,629.1 people per square mile (1,400.8/km2). There were 103,672 housing units at an average density of 1,448.6 per square mile (559.3/km2). The racial makeup of the city was 66.9% White (58.4% Non-Hispanic White), 7.6% Black, 0.36% Native American, 16.9% Asian (6.5% Asian Indian, 5.2% Chinese, 1.2% Vietnamese, 1.2% Korean, 0.6% Filipino, 0.2% Japanese, 1.9% Other), 0.1% Pacific Islander, 3.86% from other races, and 3.0% from two or more races. Hispanic or Latino made up 14.7% of the population (10.6% Mexican, 0.5% Puerto Rican, 0.2% Cuban, 3.5% Other).
Plano is the 9th largest city in Texas and the 71st largest in the United States. As of 2009 western Plano has a higher concentration of Asians, while eastern Plano has a higher concentration of Hispanics and Latinos.
Of the 99,131 households, 35.8% had children under the age of 18. Married couples accounted for 56.7%; 9.7% had a female householder with no husband present, and 29.9% were non-families. About 24.4% of all households were individuals, and 5.3% had someone living alone who was 65 years of age or older. The average household size was 2.61, and the average family size was 3.15.
Data indicates that 28.7% of Plano's population was under the age of 18, 7.0% was 18 to 24, 36.5% was 25 to 44, 22.9% was 45 to 64, and 4.9% was 65 years of age or older. The median age was 34. For every 100 females, there were 99.3 males. For every 100 females age 18 and over, there were 97.2 males.
According to a 2007 estimate, the median income for a household in the city was $84,492, and the median income for a family was $101,616. About 3.0% of families and 4.3% of the population were living below the poverty line, including 4.6% of those under age 18 and 7.8% of those 65 or older.
In 2007, Plano had the nation's highest median income among cities with a population exceeding 250,000, at $84,492. As of 2010, Plano had a median income of $103,913 annually. According to crime statistics, there were four homicides in Plano in 2006, the lowest rate of all U.S. cities of 250,000 or more people.
As of the 2000 U.S. Census, of the foreign-born residents, 17% were from China, 9% from India, and 4% from Vietnam; a total of 30% of foreign-born residents came from these three countries. That year, 22% of Plano's foreign-born originated in Mexico.
Along with Houston, Plano has one of Texas's two major concentrations of Chinese Americans. According to the 2010 U.S. Census there were 14,500 ethnic Chinese in Plano. Of cities with 250,000 or more residents, Plano has the sixth-largest percentage of ethnic Chinese, making up 5.2% of the city's population. Charlie Yue, the executive vice president of the Association of Chinese Professionals, estimated that about 30,000 Plano residents are Chinese and that many "don't participate in government activities, like the census".
Chinese professionals began to settle Plano by 1991. As of 2011 the Chinese restaurants in DFW catering to ethnic Chinese are mainly in Plano and Richardson. Most of the DFW-area Chinese cultural organizations are headquartered in Plano and Richardson. Plano has six Chinese churches and supermarkets including 99 Ranch Market and zTao Marketplace.
Texas is an extremely popular state in the South Central area of the United States. It is second largest U.S. State by both population and area. Millions of people commute to work in this great state every day and millions more visit on a yearly basis. There are many cities and towns in Texas from which to choose when thinking about moving to the great state.
Dallas is one of the most popular cities in Texas. This city offers so much to do. It has four professional sports teams as well as several major corporations that are located in Dallas. The Texas Stars hockey team is based in Dallas as well. Many celebrities have been born in Dallas including musicians and actors like Johnny Guitar and Dallas Cowboys wide receiver Deion Sanders.
Houston is also a popular city in Texas. It is the state's largest city and is known for its diverse population, great restaurants, and historic architecture. It is also rich in cultural history with several historically significant sites and landmarks.
Austin is another extremely popular Texas city. It is also the third largest city in the Texas. It is located just south of San Antonio on Highway 360. It has one of the best demographics of people in the entire country. Austin, TX is one of the few cities in the United States where everyone knows someone who has come to the state to visit family or has worked in an office there. This wide diversity of the population ensures that Austin, TX has something for everyone.
The third largest city in Texas, Houston is a logical choice for anyone who wants to relocate to this part of the country. It is situated on the bayou in the middle of Texas. There are many parks in Houston, where one can enjoy water activities such as swimming and fishing.
Houston is home to one of the most diverse groups of people. It has an ethnic, economic, religious, political, and historical mix that simply isn't found in other southern cities. As this part of Texas has changed over time, so too have the people that call Texas home. There have been some large immigration waves to the state, and these immigrants bring with them an ethnicity and a culture all their own.
The fourth largest city in Texas, Dallas is known for being a crossroads between two very different regions. It is central in the Texas oil fields and very prosperous in its political clout. Many famous names have roots in Texas, and Dallas is the state capitol. It has an exciting history with many battles fought over the state's rights to Texas territories. The city also has a popular rodeo in Dallas that is world famous.
The fifth most populous city in Texas, Houston is also one of its most popular cities. Like many of the other Texas popular cities, it was a former railroad's capital. Its rich history and the energy it provides attract a good deal of workers from out of state as well as local residents, who enjoy the abundance of resources and the energy it generates. As more is learned about Texas and all that it has to offer, the influx will only continue to increase.
Austin, another one of the most popular Texas cities, was named one of the top ten best places to live by the US Times. The vibrant college town and surrounding areas are considered to be central to the Texas economy. There are many festivals and events that take place in this region, which make it even more popular each year. It is also home to the third largest film industry in the country.
San Antonio is also growing in popularity as a destination. This historic city offers a lot for the tourist and the family. It is known for having one of the largest Latin-speaking populations in the nation. It has a strong economic presence and is a popular destination for people moving from other parts of Texas.
Fort Worth is another growing popular Texas destination. This area is known for having both a vibrant music scene and for being a world class business city. It has some of the best public transportation in the state and is close to the Eastern Texas Plain. It is also a safe place to live in and provides easy access to North Texas.