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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The area was first settled in 1847, making it one of the oldest communities in North Texas. A post office was established in 1881, and the settlement was named DeSoto in honor of Thomas Hernando DeSoto Stewart, a doctor dedicated to the community.
By 1885, DeSoto was home to approximately 120 people, a cotton gin, and a general store. Soon after, the population declined to below 50. In 1930, there were 97 people living in the community and several businesses.
After World War II, DeSoto and surrounding areas began to grow. In order to improve the inadequate water distribution system, residents felt the need to incorporate the town. On February 17, 1949, a petition signed by 42 eligible voters was presented to the Dallas County judge requesting an election for incorporation. The vote took place on March 2. Of the 52 people who cast ballots, 50 voted in favor of incorporation and 2 were opposed. On March 3, 1949, the results were entered into the records of the Dallas County Commissioners Court, thereby creating the City of DeSoto. The new city was less than one square mile in size. On March 15, Wayne A. Chowning was elected mayor along with five aldermen. The first city council meeting was held two days later.
The first census conducted after DeSoto's incorporation occurred in 1950. There were 298 people and eight businesses in the city. Following a series of annexations in 1953, the city covered approximately 15 square miles (39 km2). By 1960, the population had grown to 1,969. In 1970, DeSoto was home to 6,617 people and 71 businesses.
During the 1970s, continued growth brought about improvements to the municipal infrastructure, including road construction, and a new water/sewage system. Industrial, commercial, and residential construction also increased.
On October 26, 1974, an election was held to determine the status of Woodland Hills, a small incorporated community located northwest of DeSoto. The result was 221 votes in favor of a merger with DeSoto and 219 opposed. Woodland Hills had a population of 366 at the time of annexation.
The rapid growth that began in the early 1970s was sustained throughout the 1980s. 1980 census figures put the city's population at slightly over 15,000. By 1984, DeSoto had a total of 360 businesses – up from 168 in 1980.
The population surpassed 30,000 in 1990. City development progressed in the following years. A primary example of this was the creation of DeSoto's Town Center. Officials converted an abandoned strip center located at one of the city's main intersections into a unique central business district. Since its opening, the Town Center has become an anchor of the community, housing city hall, the public library, a civic center and the recreation center. There is also a 180-seat auditorium and outdoor amphitheater.
Throughout the 1990s, DeSoto experienced a significant change in the demographic composition of the city. In the 1990 census, whites constituted 75.97% of the city's population, but that figure had declined to 48.83% in the 2000 census, and 17.4% non-Hispanic white by 2010. By contrast, the African American population grew rapidly. In 2000, African Americans were 45.53% of the population, up from 20.83% in 1990. Hispanics accounted for 4.98% of the population in 1990 and 7.30% in 2000.
With approximately 45,500 residents as of 2005, DeSoto is the largest and most diverse city in southwest Dallas County.
On June 11, 2006, the National Civic League named DeSoto an "All-America City". The All-America City Award is the nation's oldest community recognition program and recognizes communities whose citizens work together to identify and tackle community-wide challenges and achieve uncommon results.
In 2015, a viral article was published about the growing trend of largely upper middle class and college-educated African-Americans moving to Desoto and the other Best Southwest communities.
As of the 2010 Census, DeSoto had a population of 51,102. 68.6% of the population was Black, 17.4% was non-Hispanic white, 0.4% American Indian and Alaska Native, 0.9% Asian, 1.9% from two or more races. 12.1% of the population was of Hispanic or Latino origin.
As of the census of 2000, there were 37,646 people, 13,709 households, and 10,459 families residing in the city. The population density was 1,744.5 people per square mile (673.5/km2). There were 14,069 housing units at an average density of 652.0 per square mile (251.7/km2). The racial makeup of the city was 48.83% White, 45.53% Black, 0.31% Native American, 1.29% Asian, 0.03% Pacific Islander, 2.56% from other races, and 1.44% from two or more races. Hispanic or Latino of any race were 7.30% of the population.
There were 13,709 households, out of which 39.5% had children under the age of 18 living with them, 58.8% were married couples living together, 14.1% had a female householder with no husband present, and 23.7% were non-families. 20.6% of all households were made up of individuals, and 6.1% had someone living alone who was 65 years of age or older. The average household size was 2.71 and the average family size was 3.14.
In the city, the population was spread out, with 28.2% under the age of 18, 7.6% from 18 to 24, 30.2% from 25 to 44, 24.8% from 45 to 64, and 9.3% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 88.7 males. For every 100 females age 18 and over, there were 83.4 males.
The median income for a household in the city was $57,699, and the median income for a family was $66,986. Males had a median income of $41,847 versus $33,179 for females. The per capita income for the city was $25,650. About 4.1% of families and 5.5% of the population were below the poverty line, including 7.8% of those under age 18 and 7.8% of those age 65 or over.
Texas is an extremely popular state in the South Central area of the United States. It is second largest U.S. State by both population and area. Millions of people commute to work in this great state every day and millions more visit on a yearly basis. There are many cities and towns in Texas from which to choose when thinking about moving to the great state.
Dallas is one of the most popular cities in Texas. This city offers so much to do. It has four professional sports teams as well as several major corporations that are located in Dallas. The Texas Stars hockey team is based in Dallas as well. Many celebrities have been born in Dallas including musicians and actors like Johnny Guitar and Dallas Cowboys wide receiver Deion Sanders.
Houston is also a popular city in Texas. It is the state's largest city and is known for its diverse population, great restaurants, and historic architecture. It is also rich in cultural history with several historically significant sites and landmarks.
Austin is another extremely popular Texas city. It is also the third largest city in the Texas. It is located just south of San Antonio on Highway 360. It has one of the best demographics of people in the entire country. Austin, TX is one of the few cities in the United States where everyone knows someone who has come to the state to visit family or has worked in an office there. This wide diversity of the population ensures that Austin, TX has something for everyone.
The third largest city in Texas, Houston is a logical choice for anyone who wants to relocate to this part of the country. It is situated on the bayou in the middle of Texas. There are many parks in Houston, where one can enjoy water activities such as swimming and fishing.
Houston is home to one of the most diverse groups of people. It has an ethnic, economic, religious, political, and historical mix that simply isn't found in other southern cities. As this part of Texas has changed over time, so too have the people that call Texas home. There have been some large immigration waves to the state, and these immigrants bring with them an ethnicity and a culture all their own.
The fourth largest city in Texas, Dallas is known for being a crossroads between two very different regions. It is central in the Texas oil fields and very prosperous in its political clout. Many famous names have roots in Texas, and Dallas is the state capitol. It has an exciting history with many battles fought over the state's rights to Texas territories. The city also has a popular rodeo in Dallas that is world famous.
The fifth most populous city in Texas, Houston is also one of its most popular cities. Like many of the other Texas popular cities, it was a former railroad's capital. Its rich history and the energy it provides attract a good deal of workers from out of state as well as local residents, who enjoy the abundance of resources and the energy it generates. As more is learned about Texas and all that it has to offer, the influx will only continue to increase.
Austin, another one of the most popular Texas cities, was named one of the top ten best places to live by the US Times. The vibrant college town and surrounding areas are considered to be central to the Texas economy. There are many festivals and events that take place in this region, which make it even more popular each year. It is also home to the third largest film industry in the country.
San Antonio is also growing in popularity as a destination. This historic city offers a lot for the tourist and the family. It is known for having one of the largest Latin-speaking populations in the nation. It has a strong economic presence and is a popular destination for people moving from other parts of Texas.
Fort Worth is another growing popular Texas destination. This area is known for having both a vibrant music scene and for being a world class business city. It has some of the best public transportation in the state and is close to the Eastern Texas Plain. It is also a safe place to live in and provides easy access to North Texas.