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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
European settlement in the Arlington area dates back at least to the 1840s. After the May 24, 1841 battle between Texas General Edward H. Tarrant and Native Americans of the Village Creek settlement, a trading post was established at Marrow Bone Spring in present-day Arlington (historical marker at). The rich soil of the area attracted farmers, and several agriculture-related businesses were well established by the late nineteenth century.
Arlington was founded in 1876 along the Texas and Pacific Railway. The city was named after General Robert E. Lee's Arlington House in Arlington County, Virginia. Arlington grew as a cotton-ginning and farming center, and incorporated on April 21, 1884. The city could boast of water, electricity, natural gas, and telephone services by 1910, along with a public school system.
From 1892 until 1951, a mineral well drilled exactly in the middle of downtown Arlington, Texas, was a key reason to visit the town. The water was part of the city's brand, also serving as a meeting point for everything from prohibition to the right of women to vote. The well has been paved over.
Life in 1920s–1930s Arlington was bustling with controversy and entertainment. In the early 1920s, a tea room known as "Top O' Hill Terrace" opened up along the now-defunct Bankhead Highway to serve dinner and tea to guests traveling through Dallas and Fort Worth. Ownership changed in the late 1920s and shortly thereafter the facilities were secretly converted into casinos and a speakeasy. Known by historians as "Vegas before Vegas," escape tunnels and secret rooms were constructed to hide the illegal gambling during police raids. However, the restaurant portion of the facility still existed as a legitimate business and a front.
By 1925 the city's population was estimated at 3,031—well under the population of Dallas and Fort Worth at the time. In 1929, a horse-racing track called Arlington Downs was constructed by W.T. Waggoner close by to the speakeasy. Gambling was still illegal, but people were making bets regardless. Waggoner and his sons campaigned to make parimutuel betting legal, and in 1933 the state issued its first legal gambling permit to Arlington Downs. The track was immensely profitable at that point, making a daily average of $113,000 before inflation with a daily attendance average of 6,700 people. At the end of the 1937 season, the state legislature repealed their parimutuel gambling laws, and the Downs were sold to commercial developers.
In the 1940s, the Arlington Downs was used as a rodeo and event venue. Top O' Hill Terrace evaded the police until 1947, when famous Texas Ranger M. T. "Lone Wolf" Gonzaullas caught the gambling operation in full-swing and had the place shut down. The 1940s brought World War II to the forefront of the United States, and many families from around Texas moved to Arlington to find jobs. Before World War II, the city's population had grown to over 4,000. The war kick-started a manufacturing revolution in Texas. Arlington was between the biggest aerospace engineering hubs in Texas at the time, Dallas and Fort Worth.
In 1956, the Top O' Hill Terrace property was purchased by the Bible Baptist Seminary and converted into what is now Arlington Baptist University. The underground tunnels and original structures are still standing. In 1958, the Arlington Downs was completely destroyed by commercial developers. All that is left is an original concrete water trough and a Texas historical landmark marker placed in 2016. Large-scale industrialization began in 1954 with the arrival of a General Motors assembly plant. Automotive and aerospace development gave the city one of the nation's greatest population growth rates between 1950 and 1990.
Arlington became one of the "boomburbs", the extremely fast-growing suburbs of the post-World War II era. U.S. Census Bureau population figures for the city date the population boom: 7,692 (1950), 90,229 (1970), 261,721 (1990), 365,438 (2010) and almost 374,000 by 2011.Tom Vandergriff served as mayor from 1951 to 1977 during this period of robust economic development. Six Flags Over Texas opened in Arlington in 1961. In 1972 the Washington Senators baseball team relocated to Arlington and began play as the Texas Rangers and in 2009 the Dallas Cowboys also began to play at the newly constructed Cowboys Stadium, now AT&T Stadium.
In October 2019, Arlington was chosen out of several major U.S. cities to become the permanent home of the $150 million National Medal of Honor Museum. Construction of the museum is set to be completed in 2024.
At the census of 2010, there were 365,438 people, 133,072 households, and 90,099 families residing in the city. The population density was 3,811 people per square mile (1,472/km2). There were 144,805 housing units at an average density of 1,510 per square mile (5,833/km2). The 2011 estimated racial makeup of the city (based on the 2010 census) was 59% White, 18.8% Black or African American, 6.8% Asian, 0.7% Native American, 0.1% Pacific Islander, 11.3% from other races, and 3.3% from two or more races. Hispanic or Latino of any race were 27.4% of the population.
There were 133,072 households, out of which 40% had children under the age of 18 living in them, 48% were married couples living together, 15% had a female householder with no husband present, and 32% were non-families. 25% of all households were made up of individuals, and 5% had someone living alone who was 65 years of age or older. The average household size was 2.7 and the average family size was 3.3.
In the city, the 2010 population was spread out, with 31% under the age of 20, 8% from 20 to 24, 30% from 25 to 44, 23% from 45 to 64, and 8% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 104 males. For every 100 females age 18 and over, there were 94 males 18 and over.
The median income for a household in the city was estimated to be $50,655 in 2011. Individual males working full-time year-round had a median income of $41,059 versus $35,265 for females. The per capita income for the city was $25,317.
About 16% of Arlington families in general and 31% of female-headed families with no husband present were living below the poverty line. 20% of the Arlington population as a whole, including 28% of individuals under age 18 and 8% of those age 65 or over were living in poverty.
43% of Arlington renters and 28% of homeowners were paying 35% or more of their household income for housing costs in 2011.
During the 2018 American Community Survey estimates, Arlington had a population of 392,462. The racial makeup of the city was 39.1% non-Hispanic white, 22% Black or African American, 0.3% American Indian or Alaska Native, 6.8% Asian American, 0.1% Native Hawaiian or other Pacific Islander, 0.3% from some other race, 2.3% from two or more races, and 29.2% Hispanic or Latino of any race. Approximately 20.8% of the population were foreign-born from 2014 to 2018.
Texas is an extremely popular state in the South Central area of the United States. It is second largest U.S. State by both population and area. Millions of people commute to work in this great state every day and millions more visit on a yearly basis. There are many cities and towns in Texas from which to choose when thinking about moving to the great state.
Dallas is one of the most popular cities in Texas. This city offers so much to do. It has four professional sports teams as well as several major corporations that are located in Dallas. The Texas Stars hockey team is based in Dallas as well. Many celebrities have been born in Dallas including musicians and actors like Johnny Guitar and Dallas Cowboys wide receiver Deion Sanders.
Houston is also a popular city in Texas. It is the state's largest city and is known for its diverse population, great restaurants, and historic architecture. It is also rich in cultural history with several historically significant sites and landmarks.
Austin is another extremely popular Texas city. It is also the third largest city in the Texas. It is located just south of San Antonio on Highway 360. It has one of the best demographics of people in the entire country. Austin, TX is one of the few cities in the United States where everyone knows someone who has come to the state to visit family or has worked in an office there. This wide diversity of the population ensures that Austin, TX has something for everyone.
The third largest city in Texas, Houston is a logical choice for anyone who wants to relocate to this part of the country. It is situated on the bayou in the middle of Texas. There are many parks in Houston, where one can enjoy water activities such as swimming and fishing.
Houston is home to one of the most diverse groups of people. It has an ethnic, economic, religious, political, and historical mix that simply isn't found in other southern cities. As this part of Texas has changed over time, so too have the people that call Texas home. There have been some large immigration waves to the state, and these immigrants bring with them an ethnicity and a culture all their own.
The fourth largest city in Texas, Dallas is known for being a crossroads between two very different regions. It is central in the Texas oil fields and very prosperous in its political clout. Many famous names have roots in Texas, and Dallas is the state capitol. It has an exciting history with many battles fought over the state's rights to Texas territories. The city also has a popular rodeo in Dallas that is world famous.
The fifth most populous city in Texas, Houston is also one of its most popular cities. Like many of the other Texas popular cities, it was a former railroad's capital. Its rich history and the energy it provides attract a good deal of workers from out of state as well as local residents, who enjoy the abundance of resources and the energy it generates. As more is learned about Texas and all that it has to offer, the influx will only continue to increase.
Austin, another one of the most popular Texas cities, was named one of the top ten best places to live by the US Times. The vibrant college town and surrounding areas are considered to be central to the Texas economy. There are many festivals and events that take place in this region, which make it even more popular each year. It is also home to the third largest film industry in the country.
San Antonio is also growing in popularity as a destination. This historic city offers a lot for the tourist and the family. It is known for having one of the largest Latin-speaking populations in the nation. It has a strong economic presence and is a popular destination for people moving from other parts of Texas.
Fort Worth is another growing popular Texas destination. This area is known for having both a vibrant music scene and for being a world class business city. It has some of the best public transportation in the state and is close to the Eastern Texas Plain. It is also a safe place to live in and provides easy access to North Texas.