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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
The area was initially settled by German immigrant Henry Pfluger, Sr. (1803–67) and members of his family from late 1849 into early 1850. Pfluger had been a wealthy farmer in Germany, but lost all of his property during the Prussian War.[clarification needed] He arrived in the country with $1,600 and purchased 160 acres (0.65 km2) of land two miles (3 km) east of Austin from John Liese, a brother-in-law who had immigrated before him. In 1853, Pfluger paid Liese $960 for a 960-acre (3.9 km2) tract of land in an area known as Brushy Knob. There, the family lived in a five-room log cabin and raised corn, wheat, rye, beans, sweet potatoes, and sugar cane. The Pfluger family also owned several slaves, some of whom were conversant in German.
The beginnings of a community did not develop until after the Civil War.
During the 1870s, a school and Lutheran church were established at the settlement. The first commercial business in the community was a general store built by Louis Bohls in 1890. Two local organizations, the German-American Mutual Assistance Foundation, to insure residents against natural disasters; and "Pflugerville Schuetzen and Kegel Verein," a shooting and bowling club, were started. Pflugerville's post office opened in 1893, with Louis Bohls serving as its first postmaster.
The population reached approximately 250 during the mid-1890s, and a small downtown developed, although most residents did their banking and shipping in Round Rock, eight miles (13 km) to the northwest.
Wooden buildings were erected on Main Street and Pecan Street, many by Conrad Pfluger, one of Henry Pfluger, Sr.'s eight sons.
In 1904, the Missouri–Kansas–Texas Railroad (MKT) completed its track between Georgetown and Austin, passing just outside Pflugerville. Its close proximity to the line caused the community to grow rapidly.
On February 19, 1904, the town site of Pflugerville was platted by George Pfluger and his son, Albert, dedicating streets and alleys for the town from the Alexander Walter and C. S. Parrish Surveys in Travis County. The plat consisted of sixteen blocks, rights-of-way, and the depot grounds to the MKT. The first addition to the town was the six-block Wuthrich Addition, platted on November 22, 1904. The first cotton gin was built by Otto Pfluger in 1904. It was destroyed by fire in 1931 and a new one was built at the same location.
On June 8, 1906, the Farmers State Bank of Pflugerville opened with William Pfluger as its president and A.W. Pfluger as cashier.
The first issues of the Pflugerville Press, a weekly newspaper, began publishing on August 7, 1907 and operated through October 29, 1942.
In 1910, black workers who worked in the Pflugerville cotton industry were not allowed to move into the town. Farmer La Rue Norton, who owned 1,200 acres (4.9 km2) of land west of Pflugerville, set aside an acre and sold lots to the workers at $50 each. County records listed the settlement as Pflugerville's Colored Addition in April 1910.
The first German Day celebration in Pflugerville took place on May 29, 1910.
In 1913, H.S. Pfluger built the Sky Dome Theater, which showed motion pictures to the accompaniment of a player piano on Friday and Saturday nights. It closed in 1928.
In the early 1920s, Pflugerville was home to an estimated 500 residents.
During that period, several area school districts consolidated with Pflugerville High School.
Around 580 people lived in the community in 1930. The arrival of the Great Depression halted what had been a lengthy period of growth in Pflugerville. The population fell slightly to 500 in 1940. In the years immediately after World War II, the community lost around a quarter of its population as citizens moved to Austin and other larger cities with greater employment opportunities. Despite the challenges of population loss and limited economic development, Pflugerville managed to survive.
The community gained national attention when the Pflugerville Panthers won 55 consecutive football games from 1958 to 1962.
Efforts to incorporate Pflugerville culminated in the holding of an election on July 24, 1965. A total of 102 votes were cast, with 60 (58.8%) supporting the proposition and 42 (41.2%) opposed. The town incorporated under a commission form of government. On April 4, 1970, an election was held that changed the form of government from commissioner to aldermanic, providing for an elected mayor and five aldermen.
Pflugerville's population began to rebound after its incorporation, and by the 1970 census, it stood at 549. That figure had risen to 745 by 1980.
A weekly newspaper, the Pflugerville Pflag, began publication in 1980.
During most of the 1980s, new development made Pflugerville one of the fastest growing cities in Texas. Estimates from the late 1980s were as high as 3,900. Although the boom was slowed by a statewide recession, Pflugerville's population grew to 4,444 in 1990.
Throughout the 1990s, the city of Austin experienced a rapid rise in its population. This was also the case in suburban areas surrounding the city. Pflugerville more than doubled in size by the next census, in 2000. Since then, Pflugerville has grown by approximately 20,000, with the total number of residents approaching 40,000 as of 2008. The 2010 Census placed Pflugerville's population at 46,936, but with annexations since the 2010 census, the U.S. Census Bureau estimates it to be 59,245 as of July 1, 2016.
Pflugerville elected its first Hispanic Mayor, Victor Gonzales, in 2016.
As of the census of 2010, there were 46,936 people, 15,789 households, and 12,260 families residing in the city. The population density was 2,102.8 people per square mile (812.0/km2). There were 16,418 housing units at an average density of 736.2 per square mile (284.0/km2). The racial makeup of the city was 64.1% White, 15.5% African American, 0.6% Native American, 7.4% Asian, 0.1% Pacific Islander, 8.6% from other races, and 3.6% from two or more races. Hispanic or Latino people of any race were 27.7% of the population.
There were 15,789 households, out of which 45.0% had children under the age of 18 living with them, 59.4% were married couples living together, 13.4% had a female householder with no husband present, and 22.4% were non-families. Of all households 17.0% were made up of individuals, and 4.2% had someone living alone who was 65 years of age or older. The average household size was 2.96 and the average family size was 3.35.
In the city, the population was spread out, with 30.6% under the age of 18, 6.9% from 18 to 24, 32.4% from 25 to 44, 24.0% from 45 to 64, and 6.0% who were 65 years of age or older. The median age was 33.8 years. For every 100 females, there were 93.9 males. For every 100 females age 18 and over, there were 89.2 males.
According to the U.S. Census Bureau's 2008-2012 American Community Survey 5-Year Estimates, the median income for a household in the city was $75,119, and the median income for a family was $84,449. Males had a median income of $53,670 versus $46,451 for females. The per capita income for the city was $29,995. About 6.6% of families and 9.0% of the population were below the poverty line, including 12.5% of those under age 18 and 3.5% of those age 65 or over.
By comparison, the census of 2000 reported 16,335 people, 5,146 households, and 4,425 families residing in the city. The population density was 1,440.6 people per square mile (556.2/km2). There were 5,239 housing units at an average density of 462.0 per square mile (178.4/km2). The racial makeup of the city was 77.18% White, 9.46% African American, 0.24% Native American, 4.31% Asian, 0.09% Pacific Islander, 5.99% from other races, and 2.74% from two or more races. Hispanic or Latino people of any race were 16.69% of the population.
There were 5,146 households, out of which 56.4% had children under the age of 18 living with them, 72.4% were married couples living together, 10.4% had a female householder with no husband present, and 14.0% were non-families. Of all households 10.1% were made up of individuals, and 1.7% had someone living alone who was 65 years of age or older. The average household size was 3.15 and the average family size was 3.39.
In the city, the population was spread out, with 34.6% under the age of 18, 6.0% from 18 to 24, 38.8% from 25 to 44, 16.9% from 45 to 64, and 3.7% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 97.3 males. For every 100 females age 18 and over, there were 93.6 males.
The median income for a household in the city was $71,985, and the median income for a family was $73,629. Males had a median income of $49,989 versus $32,188 for females. The per capita income for the city was $26,226. About 1.7% of families and 1.7% of the population were below the poverty line, including 2.1% of those under age 18 and 1.3% of those age 65 or over.
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