Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
In 1904, the Hidalgo and San Miguel Extension (now the Sam Fordyce Branch) of the St. Louis, Brownsville and Mexico Railway reached the Santa Anita Ranch. John McAllen and his son James had donated land to the railroad to guarantee it would cross this area. On December 5, 1904, the McAllen Townsite Company was formed by Uriah Lott, Leonidas C. Hill Sr., John McAllen, James Ballí McAllen, and John J. Young. The new community, which was named for John McAllen, had the depot nearest the county seat, Hidalgo, 8 mi (13 km) to the south.
By 1911, 5,000 acres (2,000 ha) were under cultivation in East McAllen: commodity crops of cotton, alfalfa, broom corn, citrus fruits, grapes, and figs were raised. East McAllen had an estimated population of 1,000 that year, and West McAllen had ceased to exist. In 1911, the town applied for and was issued a charter of incorporation under the name McAllen. In 1916, 20,000 New York state troops were stationed at McAllen to help quell border disturbances related to the Mexican Civil War. The resulting economic boom increased the population from 1,200 in 1916 to 6,000 in 1920.
McAllen adopted a home rule charter in 1927. Canning factories, a winery, tortilla plants, wood-working plants, and some oil exploration increased the population to 9,074 by 1930. In 1936, Hiram Garner opened the Valley Distillery, Incorporated, which produced wines from citrus juices. The town was a petroleum and farm chemurgic center with a population of 11,877 in 1940, by which time it had adopted the nickname "The City of Palms". In 1941, a suspension bridge replaced the old bridge from Hidalgo to Reynosa in Tamaulipas; the new toll bridge was purchased by McAllen and was named the McAllen–Hidalgo–Reynosa International Bridge. Its construction resulted in increased tourist trade, making McAllen a winter resort and port of entry to Mexico.
The discovery of oil in the Reynosa area in 1947 attracted a large migration of people from the Mexican interior to jobs the region. They both constituted a new tourist market and a cheap labor supply for McAllen. The sister cities were linked as a result of the increased traffic between them. The population of McAllen was 20,005 in 1950 and 32,728 in 1960. In 1954 the McAllen–Hidalgo–Reynosa International Bridge was the number-two port of entry into Mexico.
McAllen was an agricultural, oil, and tourist center in 1970, when the population reached 37,636. By the start of the 1970s, McAllen had a 200-bed hospital and a new air-conditioned high school, the first school in the nation featuring on-site power generated by natural gas-powered turbines. The tourism industry continued to expand as people traveled to the area from both Mexico and the northern United States. The population continued to grow steadily through the 1970s, and reached 66,281 by 1980. During the late 1980s, the McAllen Foreign Trade Zone was an important general-purpose foreign trade zone. At the time, McAllen's main industries were retail, tourism and farming, and each was in trouble. The devaluation of the Mexican peso in the 1980s put a damper on cross-border shopping; local tourism was down because of the recession. In 1983, a freeze took out much of the valley's citrus crop.
In the mid-1980s, fueled by trade and the growth of the maquiladora (in which components are shipped to Mexico from the United States, assembled, and shipped back as finished products), the economy began to improve in Hidalgo County. McAllen sits across the border from Reynosa, a large manufacturing center. After the peso devalued, Mexico was more successful in attracting companies to run their plants in Mexico, with support operations in Texas.
Border crossing is a daily event for many and is a key component in the local economy. The city became a focal point for concerns about the border during the United States federal government shutdown of 2018–2019 over the Mexico–United States barrier. President Trump held a briefing with the border agents at the patrol station here in January 2019. Homeland Security Secretary Kirstjen Nielsen also visited the Border Patrol station in March 2019. In order to deal with overcrowded facilities in 2019 resulting from the arrival of Central American migrant caravans, immigration authorities were releasing a few hundred asylum seekers daily to private groups that assist them with basic needs and travel arrangements.
The mayor emphasized how safe and secure the city is when U.S military troops were mobilized in the city to help the Border Patrol. Portions of the razor wire coils considered unnecessary by the city were removed after troops had placed it at the border. The troops assisted by using military helicopters to carry border patrol agents to and from locations along the Mexico–United States border and by maintaining vehicles. During these border support activities, they are prohibited from law enforcement activities, such as detaining migrants or seizing drugs. U.S. military troops are prohibited from carrying out law enforcement duties. The Marine Corps Commandant General Robert Neller expressed concerns about the impact of continuing border support on combat readiness for the troops.
As of the census of 2010, 129,877 people, 41,573 households, and 31,823 families resided in the city. Of the 45,862 housing units, 4,289, or 9.4%, were vacant.
The racial makeup of the city was 83.9% White, 0.9% African American, 0.4% Native American, 2.6% Asian, 0.02% Pacific Islander, 10.4% some other race, and 1.8% from two or more races. Hispanics or Latinos of any race were 84.6% of the population.
Of the 41,573 households, 46.0% had children under the age of 18 living with them, 52.2% were married couples living together, 19.0% had a female householder with no husband present, and 23.5% were not families. About 19.1% of all households were made up of individuals, and 23.9% were someone living alone who was 65 years of age or older. The average household size was 3.10, and the average family size was 3.58.
In the city, the population was distributed as 30.1% under the age of 18, 9.6% from 18 to 24, 28.1% from 25 to 44, 21.3% from 45 to 64, and 10.9% 65 years of age or older. The median age was 32.2 years. For every 100 females, there were 91.5 males. For every 100 females age 18 and over, there were 87.2 males.
For the period 2012–2016, the estimated median annual income for a household in the city was $45,568, and for a family was $50,184. The per capita income for the city was $21,726. About 22.5% of families and 25.7% of the entire population were below the poverty line, including 36.6% of those under age 18 and 21.4% of those age 65 or over.
Based on the Texas Department of Public Safety's Annual Crime in Texas report and the FBI's Crime in the United States report, there were zero (0) murders reported during 2018. The city has been consistently ranked among the safest cities in Texas.
McAllen was the focus of a 2009 article in The New Yorker by Atul Gawande entitled "The Cost Conundrum", an inquiry into the factors that contribute to the cost of health care. The McAllen area had the highest taxpayer-sponsored spending per beneficiary in the United States, despite areas with similar demographics and health profiles having half the cost per recipient. The article noted that while the area has a higher prevalence of obesity and diabetes, its rates of infant mortality, HIV, and tobacco use were lower than the national average.
McAllen was the most obese metropolitan area in the country in 2012, with 38.5% of the adult population considered obese. The high obesity rate has likely contributed to area residents' poor health. More than 21% of the population has been diagnosed with diabetes, more than any other metro area in the United States. Poverty may play a large role in the community's health problems, as well. Over 25% of the city population was living below the poverty line during the period 2012–2016. More than 29% of the population also lacked health coverage during that time.
McAllen is featured in Supersize vs Superskinny, a British television programme on Channel 4 that features information about dieting and extreme eating lifestyles. One of the main show features is a weekly comparison between an overweight person and an underweight person. In the show, the overweight participant visits morbidly obese McAllen residents to find motivation for lifestyle and diet changes.
Texas is an extremely popular state in the South Central area of the United States. It is second largest U.S. State by both population and area. Millions of people commute to work in this great state every day and millions more visit on a yearly basis. There are many cities and towns in Texas from which to choose when thinking about moving to the great state.
Dallas is one of the most popular cities in Texas. This city offers so much to do. It has four professional sports teams as well as several major corporations that are located in Dallas. The Texas Stars hockey team is based in Dallas as well. Many celebrities have been born in Dallas including musicians and actors like Johnny Guitar and Dallas Cowboys wide receiver Deion Sanders.
Houston is also a popular city in Texas. It is the state's largest city and is known for its diverse population, great restaurants, and historic architecture. It is also rich in cultural history with several historically significant sites and landmarks.
Austin is another extremely popular Texas city. It is also the third largest city in the Texas. It is located just south of San Antonio on Highway 360. It has one of the best demographics of people in the entire country. Austin, TX is one of the few cities in the United States where everyone knows someone who has come to the state to visit family or has worked in an office there. This wide diversity of the population ensures that Austin, TX has something for everyone.
The third largest city in Texas, Houston is a logical choice for anyone who wants to relocate to this part of the country. It is situated on the bayou in the middle of Texas. There are many parks in Houston, where one can enjoy water activities such as swimming and fishing.
Houston is home to one of the most diverse groups of people. It has an ethnic, economic, religious, political, and historical mix that simply isn't found in other southern cities. As this part of Texas has changed over time, so too have the people that call Texas home. There have been some large immigration waves to the state, and these immigrants bring with them an ethnicity and a culture all their own.
The fourth largest city in Texas, Dallas is known for being a crossroads between two very different regions. It is central in the Texas oil fields and very prosperous in its political clout. Many famous names have roots in Texas, and Dallas is the state capitol. It has an exciting history with many battles fought over the state's rights to Texas territories. The city also has a popular rodeo in Dallas that is world famous.
The fifth most populous city in Texas, Houston is also one of its most popular cities. Like many of the other Texas popular cities, it was a former railroad's capital. Its rich history and the energy it provides attract a good deal of workers from out of state as well as local residents, who enjoy the abundance of resources and the energy it generates. As more is learned about Texas and all that it has to offer, the influx will only continue to increase.
Austin, another one of the most popular Texas cities, was named one of the top ten best places to live by the US Times. The vibrant college town and surrounding areas are considered to be central to the Texas economy. There are many festivals and events that take place in this region, which make it even more popular each year. It is also home to the third largest film industry in the country.
San Antonio is also growing in popularity as a destination. This historic city offers a lot for the tourist and the family. It is known for having one of the largest Latin-speaking populations in the nation. It has a strong economic presence and is a popular destination for people moving from other parts of Texas.
Fort Worth is another growing popular Texas destination. This area is known for having both a vibrant music scene and for being a world class business city. It has some of the best public transportation in the state and is close to the Eastern Texas Plain. It is also a safe place to live in and provides easy access to North Texas.