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Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Rock Hill
Proceeding cultures of indigenous peoples lived in the Piedmont for thousands of years. The historic Catawba Indian Nation, a traditionally Siouan-speaking tribe, was here at the time of European encounter. Currently the only tribe in South Carolina that is federally recognized, its members live near Rock Hill.
Although some European settlers had already arrived in the Rock Hill area in the 1830s and 1840s, Rock Hill did not become an actual town until the Charlotte and South Carolina Railroad Company made the decision to send a rail line through the area. Originally, the railroad had hoped to build a station in the nearby village of Ebenezerville which was squarely between Charlotte, North Carolina and Columbia, South Carolina. When approached, however, the locals in Ebenezerville refused to have the railroad run through their village since they considered it dirty and noisy. Instead, engineers and surveyors decided to run the line two miles away by a local landmark. According to some, the engineers marked the spot on the map and named it "rocky hill."(p26)
Some of Rock Hill's early founding families—the White family, the Black family, and the Moores—believed that having a rail depot so close to them would be advantageous, so they decided to give the Columbia and Charlotte Railroad the right of way through their properties. As the three largest landowners in the area, this settled the matter. George Pendleton White contracted with the railroad to build a section of the line. Construction began in 1848. The first passenger train arrived on March 23, 1852. A few weeks later, on April 17, 1852, the first Rock Hill Post Office opened.(pp26–28)
Now that Rock Hill had a name, a railroad station, and a post office, it began to draw more settlers to the area. Captain J. H. McGinnis built a small general store near the station in 1849 or 1850 to provide supplies for the construction and railroad workers.(pp27–28) Templeton Black, who had leased the land to McGinnis, decided to devote some of his other adjacent land to building a larger town. He hired a local surveyor, Squire John Roddey, to organize a main street. Black sold his first plot of land along that street to Ira Ferguson for $125 a few weeks before the post office opened; other businessmen bought plots quickly after that.(p28)
Rock Hill Academy, the first school in Rock Hill, opened in September 1854. Despite its official name, most residents referred to it as the Pine Grove Academy after the pine grove it was located in. Ann Hutchinson White, wife of George White, donated the land to the school after her husband's death. The school had 60 male pupils in 1856; a school for girls was later opened in the same place.(p28)
Shortly before the American Civil War began, a census had been taken of the population in York County where Rock Hill is located. Half of the district's 21,800 residents were slaves, integral to local cotton production. The 4,379 white males in the county formed fourteen infantry companies; some of the men joined cavalry or artillery units instead. By the end of the war, 805 of these men had died, and hundreds more were wounded. Men from Rock Hill and York County were involved in many of the major Civil War battles.(p35)
Due to its position on the railroad, Rock Hill became a transfer point for Confederate soldiers and supplies moving to and from the front. Since there was no local hospital, townspeople nursed sick and wounded soldiers in their homes. Refugees fleeing the coastal blockade or General Sherman's troops, also came to Rock Hill.(p39)
Beginning in the spring of 1862, local area farmers switched from cotton to corn in order to produce more food.(p39) Records show that prices in Rock Hill changed frequently during the war, reflecting both shortages and the inflation of the Confederate paper money.(p41)
Confederate General P. G. T. Beauregard set up a temporary headquarters in Rock Hill on February 21, 1865.(p41) He ordered the roads to Charlotte blocked to try to prevent General Sherman from reaching the city; Sherman ultimately went in a different direction.
When General Lee surrendered at the Appomattox Court House, it was actually a future Rock Hill resident who was responsible for waving the white flag. Captain Robert Moorman Sims, a farmer from Lancaster County, was sent by General James Longstreet to inform Union troops that the Confederate troops wanted a truce.(p42)
The Civil War changed the social, economic, and political situation in Rock Hill tremendously, as it did elsewhere in the South. Rock Hill grew as a town, taking in war refugees, widows and their families, and the return of the men who had left to fight in the war.(p58) The formerly wealthy elite sold off their land to stay afloat financially. Town life would begin to become more important than rural life.
Most of the merchants in Rock Hill around 1870 were former Confederate soldiers; many were entrepreneurs who were new to town, trying to start over.(p59) In 1870, even the largest stores in Rock Hill were only one story tall, and there were no sidewalks along the roads. The first drug store in Rock Hill opened in the 1870s.(p61) A locally contentious bordello was built in 1881 and introduced the town's first paved sidewalk.(p61)
The town was not officially incorporated until 1870, on the third try.
The first attempt to get Rock Hill incorporated was made in 1855. A petition, signed by major landholders and businessmen from the Rock Hill area, was presented to the General Assembly on October 19, 1855.(p29) No action on the matter was taken by the General Assembly.
The second attempt was in 1868. In their petition, the townspeople claimed that Rock Hill had over 300 residents, "eleven stores, two churches, two bars, two hotels, two carriage shops, three blacksmith shops, three shoe shops, one tannery, one cabinet shop, and elementary schools for white girls and boys." The petition was signed by 48 men, most relative newcomers to Rock Hill, with only a few members of the old, established, landed families. The larger landholders opposed incorporation because of the taxes it would bring. They filed a counter-proposal which claimed that there were only 100 residents, many of them temporary.(p63) The situation was a strong indication of the changes Rock Hill experienced as it transitioned from mostly farms to a business community. Ultimately, the state legislature did not act on either petition and Rock Hill was still not incorporated.
The third, successful petition was made in 1869, only one year after 1868's failed petition. This time there were 57 signers in favor of incorporation, with only seven opponents. The opponents collectively owned 80% of the land that would be incorporated into Rock Hill if the petition was successful. They were unsuccessful at preventing incorporation this time; Rock Hill was officially incorporated on February 26, 1870.(p64)
Rock Hill was the setting for two significant events in the civil rights movement. In February 1961, nine African-American men went to jail at the York County prison farm after staging a sit-in at a segregated McCrory's lunch counter in downtown Rock Hill. The current location is now known as "Five and Dine" which has the names of the activists engraved. Their offense was reported to be "refusing to stop singing hymns during their morning devotions." The event gained nationwide attention as the men followed an untried strategy called "jail, no bail." Rejecting bail was a way to lessen the huge financial burden which civil rights groups were facing as the sit-in movement spread across the South. As their actions gained widespread national news coverage, the tactic was adopted by other civil rights groups. The men became known as the Friendship Nine because eight of the nine men were students at Rock Hill's Friendship Junior College.
Later in 1961, Rock Hill was the first stop in the Deep South for a group of 13 Freedom Riders, who boarded buses in Washington, DC, and headed South to test the 1960 ruling by the U.S. Supreme Court outlawing racial segregation in all interstate public facilities. When the civil rights leader John Lewis and another black man stepped off the bus at Rock Hill, they were beaten by a white mob that was uncontrolled by police. The event drew national attention.
In 2002, Lewis, by then a US Congressman from Georgia, returned to Rock Hill, where he had been invited as a speaker at Winthrop University and was given the key to the city. On January 21, 2008, Rep. Lewis returned to Rock Hill again and spoke at the city's Martin Luther King Jr. Day observance. Mayor Doug Echols officially apologized to him on the city's behalf for the Freedom Riders' treatment in the city.
Rock Hill experienced steady growth in the twentieth century. The city boundary expanded far beyond its original limits. Four unincorporated communities of York County were annexed into the city including Boyd Hill in the late 1940s, Ebenezer and Mexico in the 1960s, and Oakdale in the 1980s.
Rock Hill celebrated its centennial in 1952 and its sesquicentennial in 2002.
Rock Hill hosted the 2017 UCI BMX World Championships at the Rock Hill BMX Supercross Track in Riverwalk with an estimated direct economic impact of $19.2 million.
According to the United States Census Bureau, the city has a total area of 43.16 square miles (111.8 km2), of which 43.0 square miles (111 km2) is land and 0.16 square miles (0.41 km2) (0.4%) is water.
Rock Hill is located along the Catawba River in the north-central section of the Piedmont of South Carolina, south of the city of Charlotte in North Carolina. The city sits at an elevation of around 676 feet (206 m) above sea level. It is located approximately 150 miles (240 km) from the Atlantic Ocean and 75 miles (121 km) from the Blue Ridge Mountains. The northern limits of the city reside along Lake Wylie, a large man-made reservoir.
Rock Hill consists of numerous neighborhoods, some of which were independent towns and communities at one time that were later annexed into Rock Hill city limits.
Rock Hill has a humid subtropical climate with four distinct seasons, characterized by hot humid summers and cool dry winters. The city itself is part of the USDA hardiness zone 7b with yearly minimum low temperature extremes between 5 °F (−15 °C) and 10 °F (−12 °C), typically occurring in the month of January. Precipitation does not vary greatly between seasons, but is highly dependent on moisture supplied from the Gulf of Mexico. July is the hottest month, with an average high temperature of 91 °F (33 °C) and an average low temperature of 71 °F (22 °C). The coldest month of the year is January, when the average high temperature is 51 °F (11 °C) and the average low temperature is 31 °F (−1 °C). The warmest temperature ever recorded in the city was 106 °F (41 °C) in 1983 and tied in 2007. The coldest temperature ever recorded in the city was −4 °F (−20 °C) in 1985.
As of the 2010 census, there were 66,154 people and 16,059 families residing in the city. The population density was 619.2 people per square kilometre (2,983.5/sq mi). There were 29,159 housing units at an average density of 252.4 per square kilometre (653.8/sq mi). The racial makeup of the city was 54.6% White, 38.3% Black, 1.7% Asian, 0.5% Native American, 0.1% Pacific Islander, 2.7% from other races, and 2.1% from two or more races. Hispanic or Latino of any race were 5.7% of the population.
There were 25,966 households, out of which 29.9% had children under the age of 18 living with them, 38.1% were married couples living together, 18.8% had a female householder with no husband present, and 38.2% were non-families. 30.3% of all households were made up of individuals, and 8.6% had someone living alone who was 65 years of age or older. The average household size was 2.43 and the average family size was 3.04.
In the city, the population was spread out, with 24.4% under the age of 18, 14.7% from 18 to 24, 28.5% from 25 to 44, 22.0% from 45 to 64, and 10.4% who were 65 years of age or older. The median age was 31.9 years. For every 100 females, there were 85.3 males. For every 100 females age 18 and over, there were 80.3 males.
About South Carolina
South Carolina is the eastern U.S. states bordering the Atlantic Ocean, where the coastline has a stretch of low, sandy beaches along the Indian River and the federally designated Albemarle Island National Seashore. Southern coastal cities include Charleston, North Charleston, Orangeburg, Folly Beach, Hanahan, Rock Hill, Surfside, Aviso, Windham, and Dorchester. The state capital, Columbia, is also located in the coastal area. South Carolina's geography has made it the home of diverse cultural identities such as the barbecue-style cuisine of Charleston, the wooded mountain atmosphere of Aiken, and the cottonseed culture of Gastonia. Geographically, South Carolina is defined by its wide stretch of land along the Atlantic Ocean and its numerous seaside towns and cities.
Southern coastal cities like Charleston, North Charleston, Orangeburg, and Fishing Neck are synonymous with tourist attractions and culture. Known collectively as South Carolina, these cities have been named after prominent men in the state's history including Charleston doctor Benjamin Tillman, American Revolutionary leader Lieut. Gen. Winfield Scott Davis, and Army Gen. Sherman Alsley, who went to battle at the Alarm Bay at the entrance of what later became Cape Henry, located along the Indian River. A pair of hotels on the Topsail Island became the starting point of the first race for dogs in the United States. Today, Tillman's Gift Basket Company operates a gift basket business at the site. A visit to these sites would not be complete without taking a trip to Aiken, which is known for its world-class beaches. Among its most well-known beaches is Gold Coast, which became famous because of the multiple nightclubs it houses.
Another popular destination in Southern Carolina is Jacksonville, which is about an hour south of Charlotte on the east coast of the state. Here one can go to Atlantic Beach, which has a renowned surfboard shop. Located on Pee Dee Beach, Atlantic Beach features a lifeguard station, lifeguard stand, and picnic areas. Additionally, the neighboring Litchfield Island features a submarine tour and snorkeling. To make sure that one explores all of the beaches available in the area, one may want to consider a day trip on a Ferris wheel.
The Pee Dee Beach portion of South Carolina is known as the best barrier reef shoreline in the entire country. It offers turquoise blue waters, plenty of diving opportunities, as well as numerous public accesses to nearby reefs. A few attractions include the Pelican State Beach, Marine Research Institute, and Scripps Park. One may also find a number of sporting activities to participate in along the way, including kayaking, surfing, rafting, and jet skiing. A day at the beach is not complete without taking in one or more golfer shots.
Orangeburg is located just a short distance from the state capitol. It is here that one can indulge in a wide array of activities, most notably golf. Orangeburg Golf Digest is an annual magazine published by the South Carolina Golf Association. This magazine features articles written by golf professionals about everything related to golf in South Carolina. Additionally, it features stories and articles about various tournaments, including the SC Olympics, Noosa Grand Prix, and the Southern Classic.
One of the best ways to get close to home is to stay in a rental home. These homes are available across all different price ranges and can be found throughout the area. Finding one that is right for one's needs requires some research. Many of these rental homes are available on a nightly basis. Additionally, they can be found in any price range that one can imagine.
A number of people do not own homes in the area, but rather vacation homes. For these individuals, renting a vacation home can be just as nice a way to spend their vacation money. These homes are available both through online companies and on paper rental services throughout South Carolina. Vacation homes are located throughout the state. A potential renter can find one that suits their budget and will fit their particular needs.
South Carolina is known throughout the United States for its natural beauty. Millions of tourists visit the area each year. Home owners can benefit from this tourism by housing tourists. In addition, rental homes can help lower the cost of living in the area. Those looking for investment properties can find them in the South Carolina area.