Looking for a Facebook Ads Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT North Charleston
From the 17th century until the Civil War, plantations cultivated commodity crops, such as rice and indigo. Some of the plantations located in what is now North Charleston were:
The large plantations were subdivided into smaller farms in the late 19th century as the urban population began moving northward. Due to the large labor forces of enslaved African Americans who worked these properties for over two centuries, the population of Charleston County in 1870 was 73 percent black; however, they were freedmen by this time. After the Civil War, phosphate fertilizer plants were developed, with extensive strip mining occurring between the Ashley River and Broad Path (Meeting Street Road). The main route for transportation of these phosphates eventually became known as Ashley Phosphate Road.
Since the early 20th century, the section of unincorporated Charleston County that later became the city of North Charleston had been designated by Charleston business and community leaders as a place for development of industry, military and other business sites. The first industry started in this area was the E.P. Burton Lumber Company. In 1901, the Charleston Naval Shipyard was established with agreements between the federal government and local Charleston city leaders. Shortly thereafter, the General Asbestos and Rubber Company (GARCO) built the world's largest asbestos mill under one roof.
In 1912, a group of businessmen from the city of Charleston formed a development company that bought the E.P. Burton Lumber Company tract and began to lay out an area for further development. The Park Circle area was one of the first to be designed and developed, allocating sections for industrial, commercial, and residential usage. Park Circle was planned as one of only two English Garden Style communities in the US, and most of the original planning concept remains today. Some of the streets in the area still bear the names of these original developers: Durant, Buist, Mixon, Hyde, and O'Hear. During World War II, substantial development occurred as the military bases and industries expanded, increasing the personnel assigned there. New residents moved to the region to be closer to their work.
From World War II through the 1960s, many whites who lived in this region (referred to by Charlestonians as the North Area) were unhappy about the way parts of their community were being developed. They wanted the citizens in the area to have direct control over future development. African Americans were still excluded from the political system due to the state's 1895 disfranchising constitution. Many of the white Democratic Party attempts to create an independent city were defeated via court rulings.
The Voting Rights Act of 1965 gave the federal government the means to enforce citizens' constitutional rights, and African Americans in South Carolina gradually reclaimed their franchise. As a means of bringing government closer to the people, an incorporation referendum was held on April 27, 1971. On June 12, 1972, after a series of legal battles, the South Carolina Supreme Court upheld the referendum results. North Charleston became a city and elected John E. Bourne Jr. as its first mayor.
When North Charleston incorporated on June 12, 1972, it consisted of several areas including the Russelldale, Ferndale, Morningside, Liberty Park, Palmetto Heights, Singing Pines, Dewey Hill, Liberty Homes and John C. Calhoun Homes neighborhoods. Within the first week of operation, the city passed a 61-page Code and signed a five-year lease for 308 Montague Avenue for $300.00 per month. Also during the month of June, the city hired a police chief, treasurer and annexed its first industry, which was Textone Incorporated Plywood, Westvaco. On June 21, a ribbon was cut on the first city park on Virginia Avenue. At the end of the first month, the city officials reached an agreement for garbage collection and fire protection by the local public service district. The month concluded with the city's first big annexation, south of Bexley Street between Spruill Avenue and the Charleston Naval Shipyard. By December, North Charleston had become the fourth-largest city in the state after annexing the Naval Base, the Air Force Base and the Charleston International Airport.
In February 1973, North Charleston doubled its area through annexation, and in March expanded into Berkeley County. In May 1973, the city launched its new police department, which included 21 officers and six cars. By the end of North Charleston's first year, the population had increased from 22,000 to 53,000, largely through annexation. Through continued growth and the development of 20 churches, a 62-store shopping mall and other large tracts of residential neighborhoods, the city was ranked as the third-largest city in South Carolina on July 3, 1976.
On June 12, 1982, North Charleston had a population of 65,000 in a 30.5-square-mile (79 km2) area. In ten years, the city's growth rate was 250 percent. It had made $15 million in capital investments; $1.95 million invested in parks and recreation facilities, and $2.28 million in economic development.
In 1983, North Charleston became the first city in South Carolina to implement a computer-aided dispatch system. Baker Hospital opened a new facility on the banks of the Ashley River. The following year, Wal-Mart announced plans to open one of the nation's first Sam's Clubs in North Charleston. Plans were revealed in 1985 for the 400-acre (1.6 km2) Centre Pointe retail development, which included Sam's Club, Wal-mart and Tanger Outlet Mall as anchors.
By 1986, North Charleston's population had reached 78,000 residents spanning 47 square miles (120 km2). A monument to honor Vietnam veterans was erected and dedicated in front of City Hall, where it stood for over 20 years before being moved to Patriots Point in 2008. The city celebrated its 15th anniversary the next year, marked by such events as the opening of the Northwoods Center shopping complex and the development of a beach in the middle of the city with the opening of Treasure Lake.
In September 1989, Hurricane Hugo produced devastation to the area, causing a total of over $2.8 billion in damage to the South Carolina Lowcountry.
In 1991, John E. Bourne, Jr., lost his bid for a sixth term as mayor to Bobby Kinard, who became the city's second mayor. Kinard's tenure as mayor was tumultuous and was marked by repeated conflict with the City Council; its members stripped Kinard of his mayoral powers during a council meeting. Kinard resigned in 1994 on the grounds that his relationship with the council was damaged irreparably. Following Bobby Kinard's resignation in 1994, R. Keith Summey was elected the city's third mayor to fill the vacant seat. Kinard returned to his law practice.
In 1993 a squadron of C-17 Globemaster III aircraft was established at Charleston Air Force Base, bringing more residents and jobs. The North Charleston Coliseum opened, and the South Carolina Stingrays of the ECHL began play later that year.
The Charleston Naval Base ranked as the largest employer of civilians in South Carolina into the 1990s. The influence of Lowcountry legislators and the threat of nuclear attack played an important role in keeping North Charleston's bases open in the face of periodic attempts at closure.
In the early 1990s, with the resolution of the Cold War and the fall of the Soviet Union, plus impending defense budget cuts, the Charleston Navy Base was proposed for closure. In 1993, the Charleston Naval Base was given a closure date of April 1, 1996. Given its annual expenditures of approximately 1.4 billion dollars in the region, the base's closing represented a major loss of jobs and a blow to the entire Tri-County economy. Over the years, billions of federal dollars had flowed into the region's economy and hundreds of thousands of jobs were filled by military and civilian personnel, the vast majority being civilians. Many military personnel who worked at or passed through the base returned to the city to retire. Following the closure of the Charleston Naval Base and the Charleston Naval Shipyard, parts of the base and dry-docks were leased out to various government and private businesses. Community parks for North Charleston were established on old base grounds, to include Riverfront Park.
After years of development, community input and revisions, the Noisette Community Master Plan for the old naval base was finalized in a contractual agreement in early 2004. The plan sought to preserve historic architectural styles, neighborhood diversity, and the area's unique social fabric. It also intended to restore environmental stability and beauty, attract jobs, improve services such as education and health care, reduce dependence on car travel, promote recreation, eliminate the foundations of crime and poverty, and strengthen residents' sense of pride.
Since then, the city has had difficulty realizing its goals in the plan. In 2005, city officials discovered that Noisette had borrowed $3 million against land on the former base without their knowledge. The next year, Noisette borrowed $23.7 million from Capmark Investing Group, using the majority of its remaining land on the base as collateral. Noisette failed to make timely repayment to Capmark, and the property went into foreclosure. Representatives of Noisette insisted at the time that they would be able to repay Capmark and make good on their vision for redeveloping the old Navy base.
In July 2014, the City of North Charleston and Chicora Garden Holdings, LLC announced the planned redevelopment of the old Naval Hospital property, to be known as the Chicora Life Center. As part of that announcement, Chicora Garden Holdings announced an initial $3 million investment in the project. The City of North Charleston announced that the Chicora Life Center "will feature myriad social, government, non-profit and care facilities – all in one building conveniently located in the heart of Charleston County."
On October 7, 2014, Palmetto Business Daily reported that UC Funds was funding $13.9 in loans to the Chicora Life Center for the completion of the project. That newspaper also reported that Bennett Hofford Construction Company also completed Phase 1 of a new Heating, Ventilation and Air Condition (HVAC) for the portion of the building leased by the County of Charleston.
Discussion between city and state officials regarding the industrial development of remaining portions of the former base stalled in 2009 primarily due to a dispute over rail access to a proposed intermodal terminal to occupy the central portion of the area. Representatives of the state government sought to have rail access from both the north and south. This notion was contradicted by Mayor Summey, who insisted that the northern rail access be abandoned to avoid heavy rail traffic through the slowly revitalizing Park Circle neighborhood.
In October 2009, Boeing announced the selection of North Charleston for its new 787 Dreamliner aircraft assembly and delivery prep center. This positioned North Charleston as one of the major aircraft centers of the world, with the potential for thousands of new jobs to provide quality work for residents of the city and the entire Tri-County area.
In December 2010, a Delaware corporation with ties to former state Commerce Secretary Bob Faith bought the largest parcel (approximately 240 acres (0.97 km2) at the north end of the former base) of Noisette land. The corporation transferred the deed for that land to the state's Commerce Department's Public Railways Division, which had the impetus to move forward with their proposed rail yard with northern and southern access despite Mayor Summey's objections. The North Charleston mayor announced his intent to file a lawsuit against the state Commerce Department on the grounds that their plan violated the city's agreement with the State Ports Authority that no rail be run through the north end of the former base.
On April 4, 2015, a shooting incident took place, in which Walter L. Scott, who was driving a car with a suspected broken taillight in North Charleston, was fatally shot after being stopped by Officer Michael T. Slager. A video by a bystander of the incident was broadcast nationally. Slager was charged with murder. A mistrial was declared December 5, 2016. A second trial in state court and separate federal charges are still pending.
As of the census of 2010, there were 97,471 people, 35,316 households, and 23,271 families residing in the city. The population density was 1,360.6 people per square mile (525.3/km2). There were 42,219 housing units at an average density of 574.5 per square mile (221.8/km2). The racial makeup of the city was 37.90% Non-Hispanic White, 46.69% Non-Hispanic African American, 0.34% Native American, 1.92% Asian, 0.12% Pacific Islander, 0.23% from other races, 1.90% from two or more races, and 10.89% Hispanic or Latino of any race.
There were 34,012 households, out of which 37.9% had children under the age of 18 living with them, 36.0% were married couples living together, 22.8% had a female householder with no husband present, and 36.3% were non-families. 28.6% of all households were made up of individuals, and 6.6% had someone living alone who was 65 years of age or older. The average household size was 2.51 and the average family size was 3.10.
In the city, the population was spread out, with 27.9% under the age of 18, 13.4% from 18 to 24, 32.0% from 25 to 44, 17.7% from 45 to 64, and 9.0% who were 65 years of age or older. The median age was 30 years. For every 100 females, there were 98.1 males. For every 100 females age 18 and over, there were 95.5 males.
The median income for a household in the city was $36,719, and the median income for a family was $34,621. Males had a median income of $30,620 versus $28,248 for females. The per capita income for the city was $20,361. About 19.9% of families and 23.2% of the population were below the poverty line, including 33.8% of those under age 18 and 13.0% of those age 65 or over.
About South Carolina
South Carolina is the eastern U.S. states bordering the Atlantic Ocean, where the coastline has a stretch of low, sandy beaches along the Indian River and the federally designated Albemarle Island National Seashore. Southern coastal cities include Charleston, North Charleston, Orangeburg, Folly Beach, Hanahan, Rock Hill, Surfside, Aviso, Windham, and Dorchester. The state capital, Columbia, is also located in the coastal area. South Carolina's geography has made it the home of diverse cultural identities such as the barbecue-style cuisine of Charleston, the wooded mountain atmosphere of Aiken, and the cottonseed culture of Gastonia. Geographically, South Carolina is defined by its wide stretch of land along the Atlantic Ocean and its numerous seaside towns and cities.
Southern coastal cities like Charleston, North Charleston, Orangeburg, and Fishing Neck are synonymous with tourist attractions and culture. Known collectively as South Carolina, these cities have been named after prominent men in the state's history including Charleston doctor Benjamin Tillman, American Revolutionary leader Lieut. Gen. Winfield Scott Davis, and Army Gen. Sherman Alsley, who went to battle at the Alarm Bay at the entrance of what later became Cape Henry, located along the Indian River. A pair of hotels on the Topsail Island became the starting point of the first race for dogs in the United States. Today, Tillman's Gift Basket Company operates a gift basket business at the site. A visit to these sites would not be complete without taking a trip to Aiken, which is known for its world-class beaches. Among its most well-known beaches is Gold Coast, which became famous because of the multiple nightclubs it houses.
Another popular destination in Southern Carolina is Jacksonville, which is about an hour south of Charlotte on the east coast of the state. Here one can go to Atlantic Beach, which has a renowned surfboard shop. Located on Pee Dee Beach, Atlantic Beach features a lifeguard station, lifeguard stand, and picnic areas. Additionally, the neighboring Litchfield Island features a submarine tour and snorkeling. To make sure that one explores all of the beaches available in the area, one may want to consider a day trip on a Ferris wheel.
The Pee Dee Beach portion of South Carolina is known as the best barrier reef shoreline in the entire country. It offers turquoise blue waters, plenty of diving opportunities, as well as numerous public accesses to nearby reefs. A few attractions include the Pelican State Beach, Marine Research Institute, and Scripps Park. One may also find a number of sporting activities to participate in along the way, including kayaking, surfing, rafting, and jet skiing. A day at the beach is not complete without taking in one or more golfer shots.
Orangeburg is located just a short distance from the state capitol. It is here that one can indulge in a wide array of activities, most notably golf. Orangeburg Golf Digest is an annual magazine published by the South Carolina Golf Association. This magazine features articles written by golf professionals about everything related to golf in South Carolina. Additionally, it features stories and articles about various tournaments, including the SC Olympics, Noosa Grand Prix, and the Southern Classic.
One of the best ways to get close to home is to stay in a rental home. These homes are available across all different price ranges and can be found throughout the area. Finding one that is right for one's needs requires some research. Many of these rental homes are available on a nightly basis. Additionally, they can be found in any price range that one can imagine.
A number of people do not own homes in the area, but rather vacation homes. For these individuals, renting a vacation home can be just as nice a way to spend their vacation money. These homes are available both through online companies and on paper rental services throughout South Carolina. Vacation homes are located throughout the state. A potential renter can find one that suits their budget and will fit their particular needs.
South Carolina is known throughout the United States for its natural beauty. Millions of tourists visit the area each year. Home owners can benefit from this tourism by housing tourists. In addition, rental homes can help lower the cost of living in the area. Those looking for investment properties can find them in the South Carolina area.