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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Providence was settled in June 1636 by Puritan theologian Roger Williams and grew into one of the original Thirteen Colonies. As a minister in the Massachusetts Bay Colony, Williams had advocated for separation from the Church of England and condemned colonists' confiscation of land from Native Americans. For these "diverse, new, and dangerous opinions," he was convicted of sedition and heresy and banished from the colony. Williams and others established a settlement in Rumford, Rhode Island. The group later moved down the Seekonk River, around the point now known as Fox Point and up the Providence River to the confluence of the Moshassuck and Woonasquatucket Rivers. Here they established a new settlement they termed "Providence Plantations."
Unlike Salem and Boston, Providence lacked a royal charter. The settlers thus organized themselves, allotting tracts on the eastern side of the Providence River in 1638. Roughly six acres each, these home lots extended from Towne Street (now South Main Street) to Hope Street.
In 1652, Providence prohibited African and African American slavery for periods of longer than 10 years. This statute constituted the first anti-slavery law in the United States, though there is no evidence the prohibition was ever enforced.
In March of 1676, Providence Plantations was burned to the ground by the Narragansetts as part of King Philip's War. Later in the year, the Rhode Island legislature formally rebuked the other colonies for provoking the war.
In 1770, Brown University moved to Providence from nearby Warren. At the time, the college was known as Rhode Island College and occupied a single building on College Hill. The college's choice to relocate to Providence as opposed to Newport symbolized a larger shift away from the latter city's commercial and political dominance over the state.
Providence residents were among the first Patriots to spill blood in the lead-up to the American Revolutionary War during the Gaspee Affair of 1772, and Rhode Island was the first of the Thirteen Colonies to renounce its allegiance to the British Crown on May 4, 1776. It was also the last of the Thirteen States to ratify the United States Constitution on May 29, 1790, once assurances were made that a Bill of Rights would become part of the Constitution.
Following the war, Providence was the nation's ninth-largest city with 7,614 people. The economy shifted from maritime endeavors to manufacturing, in particular machinery, tools, silverware, jewelry, and textiles. By the start of the 20th century, Providence hosted some of the largest manufacturing plants in the country, including Brown & Sharpe, Nicholson File, and Gorham Manufacturing Company.
Providence residents ratified a city charter in 1831 as the population passed 17,000. The seat of city government was located in the Market House in Market Square from 1832 to 1878, which was the geographic and social center of the city. The city offices soon outgrew this building, and the City Council resolved to create a permanent municipal building in 1845. The city offices moved into the Providence City Hall in 1878.
Local politics split over slavery during the American Civil War, as many had ties to Southern cotton and the slave trade. Despite ambivalence concerning the war, the number of military volunteers routinely exceeded quota, and the city's manufacturing proved invaluable to the Union. Providence thrived after the war, and waves of immigrants brought the population from 54,595 in 1865 to 175,597 by 1900.
By the early 1900s, Providence was one of the wealthiest cities in the United States. Immigrant labor powered one of the nation's largest industrial manufacturing centers. Providence was a major manufacturer of industrial products, from steam engines to precision tools to silverware, screws, and textiles. Giant companies were based in or near Providence, such as Brown & Sharpe, the Corliss Steam Engine Company, Babcock & Wilcox, the Grinnell Corporation, the Gorham Manufacturing Company, Nicholson File, and the Fruit of the Loom textile company.
From 1975 until 1982, $606 million of local and national community development funds were invested throughout the city. In the 1990s, the city pushed for revitalization, realigning the north-south railroad tracks, removing the huge rail viaduct that separated downtown from the capitol building, uncovering and moving the rivers (which had been covered by paved bridges) to create Waterplace Park and river walks along the rivers' banks, and constructing the Fleet Skating Rink (now the Alex and Ani City Center) and the Providence Place Mall.
In the early 2000s, Providence developed an economic development plan that outlined a planned shift to a knowledge economy. These efforts involved the rebranding of the formerly industrial Jewelry District as a new "Knowledge District"
Despite new investment, poverty remains an entrenched problem. Approximately 27.9 percent of the city population is living below the poverty line. Recent increases in real estate values further exacerbate problems for those at marginal income levels, as Providence had the highest rise in median housing price of any city in the United States from 2004 to 2005.
As of the census of 2000, the population consisted of 173,618 people, 162,389 households, and 35,859 families. The population density was 9,401.7 inhabitants per square mile (3,629.4/km2), characteristic of other small cities in New England such as New Haven, Connecticut; Springfield, Massachusetts; and Hartford, Connecticut. Its population peaked in the 1940s, just prior to the nationwide period of rapid suburbanization.
Providence has a racially and ethnically diverse population. In 2010, white Americans formed 49.8% of the population, including a sizable white Hispanic community. Non-Hispanic whites were 37.6% of the total population, down from 89.5% in 1970. Providence has had a substantial Italian population since the start of the 20th century, with 14% of the population claiming Italian ancestry. Italian influence manifests itself in Providence's Little Italy in Federal Hill.Irish immigrants have also had considerable influence on the city's history, with 8% of residents claiming Irish heritage. The percentages of people claiming Irish and Italian ancestry, though high, has gone down considerably from historical highs, and is much lower than the percentages of these groups in Rhode Island as a whole. The city also has a sizeable Jewish community, estimated at 10,500 in 2012 or roughly 5% of the city's population.
In 2010, people of Hispanic or Latino origin composed 38.1% of the city's population and currently form a majority of city public school students. The majority of Hispanics in Providence are of Dominican descent, having one of the largest Dominican populations in the United States. Dominicans represent about 19% of Providence population, roughly half of the Hispanic/Latino community in the city. Other Hispanic groups present in sizable numbers include Puerto Ricans, Guatemalans, and Colombians. Hispanics are most concentrated in the neighborhoods of Elmwood, the West End, and Upper and Lower South Providence. The city elected its first Hispanic mayor in 2010, Dominican-American Angel Taveras.
African Americans constitute 16% of the city's population, with their greatest concentrations found in Mount Hope and the Upper and Lower South Providence neighborhoods. Providence has small Liberian and Haitian communities in the city. Liberians compose 0.4% of the population; the city is home to one of the largest Liberian immigrant populations in the country.Asians are 6% of Providence's population and have enclaves scattered throughout the city. The largest Asian groups are Cambodians (1.7%), Chinese (1.1%), Asian Indians (0.7%), Laotians (0.6%), and Koreans (0.6%). Another 6% of the city has multiracial ancestry. American Indians and Pacific Islanders make up the remaining 1.3%.
Providence has a considerable community of immigrants from various Portuguese-speaking countries, especially Portugal, Brazil, and Cape Verde, living mostly in the areas of Washington Park and Fox Point.Portuguese is the city's third-largest European ethnicity, after Italian and Irish, at 4% of the population; Cape Verdeans compose 2%.
The Providence metropolitan area includes Providence, Fall River, Massachusetts, and Warwick, and is estimated to have a population of 1,622,520. In 2006, this area was officially added to the Boston Combined Statistical Area (CSA), the sixth-largest CSA in the country. In the last 15 years, Providence has experienced a sizable growth in its under-18 population. The median age of the city is 28 years, while the largest age cohort is 20- to 24-year-olds, owing to the city's large student population.
The per capita income as of the 2000 census was $15,525, which is well below both the state average of $29,113 and the national average of $21,587. The median income for a household was $26,867, and the median income for a family in Providence was $32,058, according to the 2000 census. The city has one of the highest rates of poverty in the nation with 29.1% of the population and 23.9% of families living below the poverty line in 2000, the largest concentrations being found in the city's Olneyville, and Upper and Lower South Providence areas. Poverty has affected children at a disproportionately higher rate, with 40.1% of those under the age of 18 living below the poverty line, concentrated west of downtown in the neighborhoods of Hartford, Federal Hill, and Olneyville.
Compared to the national average, Providence has an average rate of violent crime and a higher rate of property crime per 100,000 inhabitants. In 2019, the city experienced 13 murders, up slightly from the prior year's total of 11. The 2018 number was tied as the city's lowest in 40 years.Violent crime in the city is highly specific by neighborhood, with the vast majority of the murders taking place in the poorer sections of Providence such as Olneyville, Elmwood, South Providence, and the West End.
About Rhode Island
State in the United States of America; located in the middle of the Atlantic coast between the Eastern and the Western part of states. Rhode Island, as the road is called, is a small state in the New England part of the Northeastern United States. It is bordered on one side by the Ocean and on the other by the Hudson and East Rivers. There are a total of seven counties in Rhode Island including the cities of Providence and Pawleys Island. The population is approximately three million.
The population has changed a lot over the years. Some older people stayed in the same neighborhood and some left and settled down in a different area. There has also been migration to the cities from the rural areas. In addition, there are new immigrants every year. Over the last few decades Rhode Island has become very popular as a destination for international travel and as a place to live.
As far as demographics are concerned, Rhode Island has its share of both urban and rural dwellers. As the population has aged the percentage of elderly population is increasing. Life in Rhode Island is very slow and easy. There are less crime and less traffic. As you would expect, the people live pretty close to where they work.
Geography is another important element in the demography of Rhode Island. Rhode Island is shaped like a penis with the west border. On the Eastern side you can find the Hartsfield Jackson State Historic Site, the oldest city in Rhode Island, the Cranston Historical Society Museum, the Providence History Museum, the Museum of Art and Natural History and the American Museum of Natural History. On the western border you can find the Peaberry Mountain and the Penobscot Sound. The demographic makeup of Rhode Island is roughly sixty percent white, thirty percent black and twenty percent Asian. Some communities have a mix of all these groups.
There are other interesting facts about the state of Rhode Island that are not discussed much in the demographic reports. The first fact is that Rhode Island has the highest number of millionaires than any other state in America; it is the state with the most millionaire CEOs and the fifth richest taxpayers per capita. Rhode Island is the home of the world's largest Rhode Island bank, the Rhode Island National Bank. Today there are more than two hundred banks in Rhode Island. Many of the world's best small businesses have their headquarters in Rhode Island such as Verizon, Dunkin' Donuts, Rhode Island Hospital and Medical Center, Rhode Island Hospital and Nursing Care, Rhode Island College and University, American Financial Services Association and the Rhode Island General Insurance Company.
Most people do not realize that the state is a large national treasure. In fact the state is the home of the America's only underwater cave, the Cavelose Island. Many people do not realize that the state has a very high dependence on fossil fuels like coal and oil. Currently there are about six billion dollars worth of natural gas, propane and liquefied petroleum gas sitting on the surface of the earth waiting to be developed into something useful like transportation fuel or electricity.
The history of Rhode Island is also rich in local history. There are many towns in Rhode Island named after historical figures and places. Two of the most famous ones are Rhode Island Town and Providence. The city of Providence was the birthplace to some of America's most well known leaders including John Adams and Franklin Delano Roosevelt. Also there is the Rhode Island School Museum which exhibits relics from the rich history of the school and Rhode Island.
The last major historical figure in Rhode Island is the former governor of the state, Lincoln Chafee. He served two terms as governor of Rhode Island and is considered as one of the more moderate Republicans in Congress. The most recent governor to serve in the state was Governor Lincoln Chafee. His term as governor of Rhode Island ended in January 2021.