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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
The search engines reward businesses that have a great online presence. It's no secret that people are more likely to purchase from businesses with a good reputation. By having a professional SEO firm to work on your marketing campaign, you will help ensure that the internet users that arrive at your website will be highly targeted. This means that when they arrive, they will most likely want to convert. Because these users have a better chance of converting, they will also create much more leads than they would if they visited your website by themselves.
The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
Pittsburgh was named in 1758, by General John Forbes, in honor of British statesman William Pitt, 1st Earl of Chatham. As Forbes was a Scot, he probably pronounced the name PITS-bər-ə (similar to Edinburgh). Pittsburgh was incorporated as a borough on April 22, 1794, with the following Act: "Be it enacted by the Pennsylvania State Senate and Pennsylvania House of Representatives of the Commonwealth of Pennsylvania ... by the authority of the same, that the said town of Pittsburgh shall be ... erected into a borough, which shall be called the borough of Pittsburgh for ever." From 1891 to 1911, the city's name was federally recognized as "Pittsburg", though use of the final h was retained during this period by the city government and other local organizations. After a public campaign, the federal decision to drop the h was reversed. The Pittsburgh Press continued without the h in its nameplate until August 1, 1921.
The area of the Ohio headwaters was long inhabited by the Shawnee and several other settled groups of Native Americans. The first known Europeans to enter the region were the French explorers/traders Robert de La Salle and Martin Chartier from Quebec during their 1669 expedition down the Ohio River. Chartier is also noted to be the first white man in Nashville, Tennessee. European pioneers, primarily Dutch, followed in the early 18th century. Michael Bezallion was the first to describe the forks of the Ohio in a 1717 manuscript, and later that year European fur traders established area posts and settlements.
In 1749, French soldiers from Quebec launched an expedition to the forks to unite Canada with French Louisiana via the rivers. During 1753–54, the British hastily built Fort Prince George before a larger French force drove them off. The French built Fort Duquesne based on LaSalle's 1669 claims. The French and Indian War, the North American front of the Seven Years' War, began with the future Pittsburgh as its center. British General Edward Braddock was dispatched with Major George Washington as his aide to take Fort Duquesne. The British and colonial force were defeated at Braddock's Field. General John Forbes finally took the forks in 1758. He began construction on Fort Pitt, named after William Pitt the Elder while the settlement was named "Pittsborough".
During Pontiac's Rebellion, native tribes conducted a siege of Fort Pitt for two months until Colonel Henry Bouquet relieved it after the Battle of Bushy Run. Fort Pitt is notable as the site of an early use of smallpox for biological warfare, whose effectiveness is questioned.
During this period, the powerful nations of the Iroquois Confederacy, based in New York, had maintained control of much of the Ohio Valley as hunting grounds by right of conquest after defeating other tribes. By the terms of the 1768 Treaty of Fort Stanwix, the Penns were allowed to purchase the modern region from the Iroquois. A 1769 survey referenced the future city as the "Manor of Pittsburgh". Both the Colony of Virginia and the Province of Pennsylvania claimed the region under their colonial charters until 1780, when they agreed under a federal initiative to extend the Mason–Dixon line westward, placing Pittsburgh in Pennsylvania. On March 8, 1771, Bedford County, Pennsylvania was created to govern the frontier. On April 16, 1771, the city's first civilian local government was created as Pitt Township. William Teagarden was the first constable, and William Troop was the first clerk.
Following the American Revolution, the village of Pittsburgh continued to grow. One of its earliest industries was boat building for settlers of the Ohio Country. In 1784, Thomas Viceroy completed a town plan which was approved by the Penn family attorney. Pittsburgh became a possession of Pennsylvania in 1785. The following year, the Pittsburgh Post-Gazette was started, and in 1787, the Pittsburgh Academy was chartered. Unrest during the Whiskey Rebellion of 1794 resulted in federal troops being sent to the area. By 1797, glass manufacture began, while the population grew to around 1,400. Settlers came via routes over the Appalachian Mountains or through the Great Lakes. Fort Pitt (now Pittsburgh) at the source of the Ohio River became the main base for settlers moving into the Northwest Territory.
The federal government recognizes Pittsburgh as the starting point for the Lewis and Clark Expedition. Preparations began in Pittsburgh in 1803 when Meriwether Lewis purchased a keelboat that would later be used to ascend the Missouri River.
The War of 1812 cut off the supply of British goods, stimulating American industry. By 1815, Pittsburgh was producing significant quantities of iron, brass, tin, and glass. On March 18, 1816, the 46-year-old local government became a city. It was served by numerous river steamboats, that increased trading traffic on the rivers.
In the 1830s, many Welsh people from the Merthyr steelworks immigrated to the city following the aftermath of the Merthyr Rising. By the 1840s, Pittsburgh was one of the largest cities west of the Allegheny Mountains. The Great Fire of Pittsburgh destroyed over a thousand buildings in 1845. The city rebuilt with the aid of Irish immigrants who came to escape the Great Famine. By 1857, Pittsburgh's 1,000 factories were consuming 22 million coal bushels yearly. Coal mining and iron manufacturing attracted waves of European immigrants to the area, the most came from Germany.
While Pennsylvania had been established as a free state after the Revolution, enslaved African Americans sought freedom here through escape as refugees from the South, or occasionally fleeing from travelers they were serving who stayed in the city. There were active stations of the Underground Railroad in the city, and numerous refugees were documented as getting help from station agents and African-American workers in city hotels. The Drennen Slave Girl walked out of the Monongahela House in 1850, apparently to freedom. The Merchant's Hotel was also a place where African-American workers would advise slaves the state was free and aid them in getting to nearby stations of the Underground Railroad. Sometimes refugee slaves from the South stayed in Pittsburgh, but other times they continued North, including into Canada. Many slaves left the city and county for Canada after Congress passed the 1850 Fugitive Slave Act, as it required cooperation from law enforcement even in free states and increased penalties. From 1850 to 1860, the black population in Allegheny County dropped from 3,431 to 2,725 as people headed to more safety in Canada.
The American Civil War boosted the city's economy with increased iron and armament demand by the Union. Andrew Carnegie began steel production in 1875 at the Edgar Thomson Steel Works in North Braddock, Pennsylvania, which evolved into the Carnegie Steel Company. He adopted the Bessemer process to increase production. Manufacturing was key to growth of Pittsburgh and the surrounding region. Railroad lines were built into the city along both rivers, increasing transportation access to important markets.
In 1901, J. P. Morgan and attorney Elbert H. Gary merged Carnegie Steel Company and several other companies into U.S. Steel. By 1910, Pittsburgh was the nation's 8th-largest city, accounting for between one-third and one-half of national steel output.
The Pittsburgh Agreement was subscribed in May 1918 between the Czech and Slovak nationalities, as envisioned by T. G. Masaryk, concerning the future foundation of Czechoslovakia.
The city's population swelled to more than a half million, attracting numerous European immigrants to its industrial jobs. By 1940, non-Hispanic whites were 90.6% of the city's population. Pittsburgh also became a main destination of the African-American Great Migration from the rural South during the first half of the 20th century. Limited initially by discrimination, some 95% percent of the men became unskilled steel workers.
During World War II, demand for steel increased and area mills operated 24 hours a day to produce 95 million tons of steel for the war effort. This resulted in the highest levels of air pollution in the city's almost century of industry. The city's reputation as the "arsenal of democracy" was being overshadowed by James Parton's 1868 observation of Pittsburgh being "hell with the lid off."
Following the war, the city launched a clean air and civic revitalization project known as the "Renaissance," cleaning up the air and the rivers. The "Renaissance II" project followed in 1977, focused on cultural and neighborhood development. The industrial base continued to expand through the 1970s, but beginning in the early 1980s both the area's steel and electronics industries imploded during national industrial restructuring. There were massive layoffs from mill and plant closures.
In the later 20th century, the area shifted its economic base to education, tourism, and services, largely based on healthcare/medicine, finance, and high technology such as robotics. Although Pittsburgh successfully shifted its economy and remained viable, the city's population has never rebounded to its industrial-era highs. While 680,000 people lived in the city proper in 1950, a combination of suburbanization and economic turbulence resulted in a decrease in city population, even as the metropolitan area population increased again.
During the late 2000s recession, Pittsburgh was economically strong, adding jobs when most cities were losing them. It was one of the few cities in the United States to see housing property values rise. Between 2006 and 2011, the Pittsburgh metropolitan statistical area (MSA) experienced over 10% appreciation in housing prices—the highest appreciation of the largest 25 MSAs in the United States, as 22 of the top 25 MSAs saw a depreciation of housing values. Pittsburgh's story of economic regeneration was the inspiration of President Barack Obama to host the 2009 G-20 Pittsburgh summit.
At the 2010 Census, there were 305,704 people residing in Pittsburgh, a decrease of 8.6% since 2000. 66.0% of the population was White, 25.8% Black or African American, 0.2% American Indian and Alaska Native, 4.4% Asian, 0.3% Other, and 2.3% mixed. 2.3% of Pittsburgh's population was of Hispanic or Latino origin of any race. Non-Hispanic Whites were 64.8% of the population in 2010, compared to 78.7% in 1970.
The five largest European ethnic groups in the city are German (19.7%), Irish (15.8%), Italian (11.8%), Polish (8.4%), and English (4.6%), while the metropolitan area is approximately 22% German-American, 15.4% Italian American and 11.6% Irish American. Pittsburgh has one of the largest Italian-American communities in the nation and the fifth-largest Ukrainian community. Pittsburgh has one of the most extensive Croatian communities in the United States. Overall, the Pittsburgh Metro Area has one of the largest populations of Slavic Americans in the country.
Pittsburgh has a sizeable African American population, concentrated in various neighborhoods especially in the East End. There is also a small Asian community consisting of Indian immigrants, and a small Hispanic community consisting of Mexicans and Puerto Ricans.
According to a 2010 Association of Religion Data Archives (ARDA) study, residents include 773,341 "Catholics"; 326,125 "Mainline Protestants"; 174,119 "Evangelical Protestants;" 20,976 "Black Protestants;" and 16,405 "Orthodox Christians," with 996,826 listed as "unclaimed" and 16,405 as "other" in the metro area. A 2017 study by the Cohen Center for Modern Jewish Studies at Brandeis University estimated the Jewish population of Greater Pittsburgh was 49,200.
According to a 2014 study by the Pew Research Center, 78% of the population of the city identified themselves as Christians, with 42% professing attendance at a variety of churches that could be considered Protestant, and 32% professing Roman Catholic beliefs. while 18% claim no religious affiliation. The same study says that other religions (including Judaism, Buddhism, Islam, and Hinduism) collectively make up about 4% of the population.
There were 143,739 households, out of which 21.9% had children under the age of 18 living with them, 31.2% were married couples living together, 16.5% had a female householder with no husband present, and 48.4% were non-families. 39.4% of all households were made up of individuals, and 13.7% had someone living alone who was 65 years of age or older. The average household size was 2.17 and the average family size was 2.95.
In the city, the population was spread out, with 19.9% under the age of 18, 14.8% from 18 to 24, 28.6% from 25 to 44, 20.3% from 45 to 64, and 16.4% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 90.7 males. For every 100 females age 18 and over, there were 87.8 males.
The median income for a household in the city was $28,588, and the median income for a family was $38,795. Males had a median income of $32,128 versus $25,500 for females. The per capita income for the city was $18,816. About 15.0% of families and 20.4% of the population were below the poverty line, including 27.5% of those under the age of 18 and 13.5% ages 65 or older.
In a 2002 study, Pittsburgh ranked 22nd of 69 urban places in the U.S. in the number of residents 25 years or older who had completed a bachelor's degree, at 31%. Pittsburgh ranked 15th of the 69 places in the number of residents 25 years or older who completed a high school degree, at 84.7%.
The metro area has shown greater residential racial integration during the last 30 years. The 2010 census ranked 18 other U.S. metros as having greater black-white segregation, while 32 other U.S. metros rank higher for black-white isolation.
The state of Pennsylvania is a prominent southern, Midwestern state located along the northeast coast of the United States. Pennsylvania is governed by a hybrid political party that is called the Democratic Republicans. Pennsylvania is home to more than 35 million people - the largest population in the Eastern States. Pennsylvania's economy is highly diversified with a large number of industries based in its central region. The city of Philadelphia attracts a large number of residents who commute to New York City.
The state capital of Harrisburg is the state's largest. The city of Pittsburgh is Pennsylvania's biggest city. In terms of culture and ethnic diversity, Pennsylvania is best known for its German, Irish, and Dutch heritage. The state has one of the largest populations of Roman Catholics.
Pennsylvania's demography is older than the United States at about half a century. The last quarter of a century has seen a dramatic change in the state's demography. There are now more elderly people in this country than any other age group. Many immigrants have been to the state for generations but there has been an influx of recently arriving Hispanic immigrants in large numbers.
The ethnic diversity of Pennsylvania is reflected in its demography as well. The state has many ethnic groups including German Americans, Italian Americans, Irish Americans, Polish Americans, Russian Americans, and Latin American Americans. The state has many diverse ethnic identities and many different ethnic backgrounds.
Because of its long history and the diversity of its ethnic demographics, Pennsylvania is a state with lots of historical interest for historians and genealogists. Beginning in the seventh century, the state has been a key player in the expansion of Europe and the western world. Throughout European history, many battles have been fought between the native British population and the invaders from other tribes. Many of these invasions have taken place along the Pennsylvania border.
Over the years, many cultures have made their home in Pennsylvania. One of these cultures is the German community that settled in the Lackawinkle area over a century ago. Over the years, the German immigrants built many of the structures that are still standing today including historical townships, schools, churches, roads, and neighborhoods. They also left behind many language and dialectal symbols that are still used today by the German Americans in Pennsylvania.
Another significant ethnic group to arrive in Pennsylvania were Irish immigrants. In fact, there were so many of these immigrants that they all contributed to the state's economy and culture. This ancient population migrated to the state in large numbers during the latter part of the eighteenth and nineteenth centuries. Many Irish immigrants settled near what is now the city of Philadelphia, where they established many of the early city's buildings.
Historically, African Americans have also made significant contributions to the state. In fact, the state was home to some of the most powerful slave societies in the country prior to the Civil War. Throughout their history, these groups helped shape the society that exists today. In addition, the Black population has always been an important element in Pennsylvania's culture and heritage. This population has always played an important role in Pennsylvania history and culture.
Historically, Italian immigrants have also made a significant impact on the state. These immigrants brought a new perspective and way of life to the nation. In addition, they built a number of the cities and towns that are familiar to us today such as York, Lancaster, and Scranton. Their vast amount of experience in building and managing constructions has resulted in some of the most beautiful and unique structures anywhere.
Yet another group of immigrants that have made a positive impact on Pennsylvania culture and society are the Gypsies. Originating from southern Italy, these unique people brought a sense of elegance and style to the people of Pennsylvania. In addition to their building and architecture, Gypsies were also well known for their kindness and hospitality. They showed a willingness to share their culture with newcomers and helped to ensure that those who came to America would be able to fully adapt to the unique customs and way of life of Pennsylvania.
The immigrants from Europe and other countries have shaped the history and culture of Pennsylvania just as much as the native population has. Because of this, it is imperative that we continue to learn more about the people who came before us. In addition, the Pennsylvania Dutch people were also an important part of the history of Pennsylvania. While the Dutch language was more related to French than Italian, they were an important part of the overall French influence in Pennsylvania.