Looking for a SEO Company?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
The search engines reward businesses that have a great online presence. It's no secret that people are more likely to purchase from businesses with a good reputation. By having a professional SEO firm to work on your marketing campaign, you will help ensure that the internet users that arrive at your website will be highly targeted. This means that when they arrive, they will most likely want to convert. Because these users have a better chance of converting, they will also create much more leads than they would if they visited your website by themselves.
The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
The areas along the Delaware River and its tributaries in eastern Pennsylvania were long inhabited by indigenous peoples of various cultures. By the time of European contact, these areas were the historic territory of the Algonquian-speaking Lenape Nation, which had three main divisions, the Unami, Unalachtigo, and Munsee. They traded with the Dutch and then English colonists in the mid-Atlantic area.
On April 2, 1741, William Allen, a wealthy Philadelphia merchant and political figure who later founded the city of Allentown, deeded 500 acres along the banks of the Monocacy Creek and Lehigh River to the Moravian Church. On Christmas Eve of that year David Nitschmann and Count Zinzendorf, leading a small group of Moravians, founded the mission community of Bethlehem at the juncture of the Monocacy and Lehigh. They came to set up missionary communities among the Native Americans and unchurched German-speaking Christians, naming the settlement after the Biblical town Bethlehem of Judea, the birthplace of Jesus. "Count Zinzendorf said, 'Brothers, how more fittingly could we call our new home than to name it in honor of the spot where the event we now commemorate took place. We will call this place Bethlehem.' And so was Bethlehem named after the birthplace of the Man of Peace'" (from a letter by Gordon Dent to Mr. T. Donald Bain March 3, 1965 quoting from "Story of Bethlehem Steel" by Arundel Cotter, more details are given in this article).
Originally, Bethlehem was a typical Moravian Settlement Congregation, where the Church owned all the property. Until the 1850s, supposedly only members of the Moravian Church were permitted to lease land plots in Bethlehem. However, a member of a group of families that were part of a Huguenot settlement in the Delaware River Valley also landed in Bethlehem, and a decade or two before 1800 had established grist and saw mills known as Calvin's Mills. One member of this family was part of the Bethlehem Township council from 1798 to 1802. The historic Brethren's House, Sisters' House, Widows' House and Gemeinhaus (Congregation House) with the Old Chapel are remnants of this period of communal living.
The Moravians ministered to regional Lenape Native Americans through their mission in the area, as well as further east in the New York colony. In the historic Bethlehem God's Acre cemetery, converted Lenape lie buried alongside the Moravians.
In 1762, Bethlehem built the first water-works in America to pump water for public use. Bethlehem and the surrounding area saw a large influx of fleeing Patriots as the British advanced upon Philadelphia in the autumn of 1777. The Marquis de Lafayette recovered from an injury received at the Battle of Brandywine in Bethlehem and several members of the Continental Congress fled north to Bethlehem before the congress eventually reconvened in Lancaster. While George Washington and his troops stayed in Valley Forge, Washington stored his personal effects at the farm of James Burnside in Bethlehem – as of 1998 a historical museum (James Burnside Plantation).
The prosperous village was incorporated into a free borough in the County of Northampton in 1845. After the Unity Synod of 1848, Bethlehem became the headquarters of the Northern Province of the Moravian Church in North America.
On March 27, 1900, the Bach Choir of Bethlehem presented the United States debut of German Lutheran Johann Sebastian Bach's Mass in B Minor in the city's Central Moravian Church.
After the Civil War the Borough of South Bethlehem was formed. In 1886 the Borough of West Bethlehem (in Lehigh County) was formed. In 1904, the Boroughs of West Bethlehem (in Lehigh County) and Bethlehem (in Northampton County) merged. In 1917, the Borough of South Bethlehem and Bethlehem merged to become the City of Bethlehem, with Bethlehem Steel executive Archibald Johnston (1865-1948) selected as the new city's first mayor. Bethlehem Township, Pennsylvania has remained a separate political entity. Even after the merger of the two boroughs, the bureau initially provided a count for the original sections.
Bethlehem became a center of heavy industry and trade during the industrial revolution. The Bethlehem Steel Corporation (1857–2003), founded and based in Bethlehem, was once the second-largest steel producer in the United States, after Pittsburgh, Pennsylvania-based U.S. Steel. Bethlehem Steel was also one of the largest shipbuilding companies in the world and one of the most powerful symbols of American industrial manufacturing leadership.
Bethlehem Steel began producing the first wide-flange structural shapes made in the United States and they pioneered the production of the now-ubiquitous "I-beam" used in construction of steel-framed buildings, including skyscrapers. It manufactured construction materials for numerous New York and other city skyscrapers, as well as for major bridges.
The company became a major supplier of armor plate and ordnance products during World War I and World War II, including the manufacture of 1,100 warships. After roughly 140 years of metal production at its Bethlehem plant, Bethlehem Steel ceased operations there in 1995, in the face of overseas competition and declining demand.
On December 7, 1937, at a grand ceremony during the Great Depression, Mrs. Marion Brown Grace pulled a large switch to turn on the new Christmas street lights and a large wooden star. Mrs. Grace was the daughter of former South Bethlehem burgess, Charles F. Brown, and wife of Eugene Grace, President of Bethlehem Steel Corporation. Hundreds of citizens attended the ceremony and thousands more listened to the speeches and musical performances on the radio. This was the first year the Bethlehem Chamber of Commerce adopted the nickname "Christmas City, USA".
The Hotel Bethlehem was chosen for the ceremony because it was built on the site of the first building in Bethlehem – a two-room log house – where on Christmas Eve 1741, the original settlers conducted their evening worship. As their benefactor, Count Zinzendorf, observed the farm animals that shared the space and listened to them sing the hymn, "Not Jerusalem, But Lowly Bethlehem", he proclaimed the name of the settlement to be Bethlehem. The people gathered at the 1937 ceremony heard the same words when the Bach Choir sang the old German hymn, "Jesu, Rufe Mich (Jesus, Call Thou Me)", by Adam Drese.
The Bethlehem Globe-Times paid for the large wooden star erected on the top of South Mountain, at a cost of $460. The original star was created with four wooden planks, overlapped to create an eight-point star, 60 feet high by 51 feet wide, mounted on two wooden poles, and lit by 150 50-watt light bulbs. The installation of the star was done by Pennsylvania Power and Light and the Bethlehem Water Department. The star was erected on the top of South Mountain, on property owned by the Water Department, located in Lower Saucon Township.
In 1939, the wooden star was replaced with a star made of Bethlehem steel, at a cost of $5,000. It had eight rays, with the main horizontal ray 81 feet wide and the main vertical ray 53 feet high. In 1967, the current star, 91 feet high, was installed on the old steel frame and set in a concrete base 25 feet wide by 5 feet deep. Plexiglas was installed to protect the 250 50-watt light bulbs. In the summer of 2006, the city repaired the base. A crew of municipal electricians changes the bulbs every two years. Beginning in the mid-1990s, the star was lit from 4:30 p.m. until midnight, every day of the year.
As of the census of 2010, there were 74,982 people living in the city. There were 31,221 housing units, with 5.9% vacant. The racial makeup of the city was 76.4% White, 6.9% African American, 0.3% Native American, 2.9% Asian, 0.0% Pacific Islander, 10.0% from other races, and 3.4% from two or more races. Hispanic or Latino of any race were 24.4% of the population.
As of the census of 2000, there were 71,329 people living in the city, including 17,094 families and 28,116 households. The population density was 3,704.4 people per square mile (1,429.9/km2). There were 29,631 housing units at an average density of 1,538.8 per square mile (594.0/km2). The racial makeup of the city was 81.85% White, 3.64% African American, 0.26% Native American, 2.22% Asian, 0.03% Pacific Islander, 9.44% from other races, and 2.56% from two or more races. Hispanic or Latino of any race were 18.23% of the population. There were 28,116 households, out of which 26.3% had children under the age of 18 living with them, 44.1% were married couples living together, 12.8% had a female householder with no husband present, and 39.2% were non-families. 32.3% of all households were made up of individuals, and 14.4% had someone living alone who was 65 years of age or older. The average household size was 2.34 and the average family size was 2.95.
In the city, the population was spread out, with 21.0% under the age of 18, 14.4% from 18 to 24, 26.6% from 25 to 44, 20.1% from 45 to 64, and 17.9% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 91.5 males. For every 100 females age 18 and over, there were 88.6 males.
The median income for a household in the city was $35,815, and the median income for a family was $45,354. Males had a median income of $35,190 versus $25,817 for females. The per capita income for the city was $18,987. About 11.1% of families and 15.0% of the population were below the poverty line, including 20.7% of those under age 18 and 8.8% of those age 65 or over.
The city is served by Lehigh Valley International Airport, which also serves Allentown, Pennsylvania and the greater Lehigh Valley.
The state of Pennsylvania is a prominent southern, Midwestern state located along the northeast coast of the United States. Pennsylvania is governed by a hybrid political party that is called the Democratic Republicans. Pennsylvania is home to more than 35 million people - the largest population in the Eastern States. Pennsylvania's economy is highly diversified with a large number of industries based in its central region. The city of Philadelphia attracts a large number of residents who commute to New York City.
The state capital of Harrisburg is the state's largest. The city of Pittsburgh is Pennsylvania's biggest city. In terms of culture and ethnic diversity, Pennsylvania is best known for its German, Irish, and Dutch heritage. The state has one of the largest populations of Roman Catholics.
Pennsylvania's demography is older than the United States at about half a century. The last quarter of a century has seen a dramatic change in the state's demography. There are now more elderly people in this country than any other age group. Many immigrants have been to the state for generations but there has been an influx of recently arriving Hispanic immigrants in large numbers.
The ethnic diversity of Pennsylvania is reflected in its demography as well. The state has many ethnic groups including German Americans, Italian Americans, Irish Americans, Polish Americans, Russian Americans, and Latin American Americans. The state has many diverse ethnic identities and many different ethnic backgrounds.
Because of its long history and the diversity of its ethnic demographics, Pennsylvania is a state with lots of historical interest for historians and genealogists. Beginning in the seventh century, the state has been a key player in the expansion of Europe and the western world. Throughout European history, many battles have been fought between the native British population and the invaders from other tribes. Many of these invasions have taken place along the Pennsylvania border.
Over the years, many cultures have made their home in Pennsylvania. One of these cultures is the German community that settled in the Lackawinkle area over a century ago. Over the years, the German immigrants built many of the structures that are still standing today including historical townships, schools, churches, roads, and neighborhoods. They also left behind many language and dialectal symbols that are still used today by the German Americans in Pennsylvania.
Another significant ethnic group to arrive in Pennsylvania were Irish immigrants. In fact, there were so many of these immigrants that they all contributed to the state's economy and culture. This ancient population migrated to the state in large numbers during the latter part of the eighteenth and nineteenth centuries. Many Irish immigrants settled near what is now the city of Philadelphia, where they established many of the early city's buildings.
Historically, African Americans have also made significant contributions to the state. In fact, the state was home to some of the most powerful slave societies in the country prior to the Civil War. Throughout their history, these groups helped shape the society that exists today. In addition, the Black population has always been an important element in Pennsylvania's culture and heritage. This population has always played an important role in Pennsylvania history and culture.
Historically, Italian immigrants have also made a significant impact on the state. These immigrants brought a new perspective and way of life to the nation. In addition, they built a number of the cities and towns that are familiar to us today such as York, Lancaster, and Scranton. Their vast amount of experience in building and managing constructions has resulted in some of the most beautiful and unique structures anywhere.
Yet another group of immigrants that have made a positive impact on Pennsylvania culture and society are the Gypsies. Originating from southern Italy, these unique people brought a sense of elegance and style to the people of Pennsylvania. In addition to their building and architecture, Gypsies were also well known for their kindness and hospitality. They showed a willingness to share their culture with newcomers and helped to ensure that those who came to America would be able to fully adapt to the unique customs and way of life of Pennsylvania.
The immigrants from Europe and other countries have shaped the history and culture of Pennsylvania just as much as the native population has. Because of this, it is imperative that we continue to learn more about the people who came before us. In addition, the Pennsylvania Dutch people were also an important part of the history of Pennsylvania. While the Dutch language was more related to French than Italian, they were an important part of the overall French influence in Pennsylvania.