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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT South Philadelphia
South Philadelphia began as a satellite town of Philadelphia, with small townships such as Moyamensing and Southwark. Towards the end of the Industrial Revolution, the area saw rapid growth in population and urban development. This expansion was in part due to an influx of working class laborers and immigrants looking for factory jobs and dock work, as well as the first wave of mass immigration of Irish refugees or impoverished immigrants from Ireland in the wake of the Great Irish Hunger. South Philadelphia's urbanized border eventually expanded to reach that of Philadelphia proper, or what is today known as Center City Philadelphia. Along with all other jurisdictions in Philadelphia County, South Philadelphia became part of the City of Philadelphia proper with passage by the Pennsylvania legislature of the city–county Act of Consolidation, 1854.
The area continued to grow, becoming a vital part of Philadelphia's large industrial base and attracting immigrants from Italy, Ireland, Poland and many Southern European and Eastern European countries during the late 19th and early to mid 20th centuries, as well as Black American migrants from the southern United States during the Great Migration of the early 20th century. The immigrants and migrants became the basis of South Philadelphia's unique and vibrant culture that developed over the next several decades. Struggling to maintain their Catholic identity in a mostly Protestant city, the Irish built a system of Irish Catholic churches and parochial schools for their children, including Catholic high schools. The later immigrant populations of Italians and Poles were also Catholic. Initially, these populations attended existing Catholic churches but built their own ethno-national churches when possible. However, the more established Irish-American ethnic community controlled the Catholic clergy and hierarchy for decades in Philadelphia and throughout the region, often excluding the more recent Italian (and, to a lesser extent, Polish) populations from participating in the church hierarchy.
In addition to the influx of Catholic immigrants to the majority Protestant city of Philadelphia, many Polish Jews and other Jews from Central and Eastern Europe settled in South Philadelphia during the first half of the 20th century, especially in the diverse area now known as Queen Village where Jewish immigrants lived among Catholic Polish immigrants, Irish-Americans, and Italian immigrants. A smaller but significant Greek immigrant community also flourished around this time, leading to the establishment of Greek Orthodox parishes in South Philadelphia. Despite this dramatic growth in population, the low funding of education by the city resulted in the first public high school not being formed in South Philadelphia until 1934.
Attracted to the industrial jobs, the new residents of South Philadelphia created communities that continued many of their Old World traditions. While many of the new arrivals were Catholic, neighborhood parishes reflected their ethnic and national traditions. Monsignor James F. Connelly, the pastor of the Stella Maris Catholic Church and an editor of the 1976 work The History of the Archdiocese of Philadelphia, said in a 2005 Philadelphia Inquirer article that each parish church "offer the immigrants the faith they were familiar with." With the dramatic loss of industrial jobs during mid-20th century restructuring, there were population losses in South Philadelphia as well as other working-class parts of the city, and some neighborhood Catholic schools had to close.
Today, many of South Philadelphia's communities are largely Italian Americans. Many of these communities contain both older and more recent Italian immigrants and Italian speakers, and Italian saint festivals and cultural celebrations, including the South 9th Street Italian Market festival, are popular in the South Philadelphia Italian-American communities. In addition, South Philadelphia continues to be home to many ethnic Irish American communities and African American communities. Both Irish American and African American communities can be found in the neighborhoods of Grays Ferry and Southwest Center City, while the nearby neighborhood of Point Breeze is largely African American and is often considered the center of the South Philadelphia's African American communities. The neighborhood of Pennsport remains primarily a working class Irish-American neighborhood and the cultural center of Irish-American South Philadelphia. An increase in late 20th-century and early 21st-century immigration has given South Philadelphia significant populations from Asia, particularly Southeast Asia, including populations from Vietnam, Cambodia, Indonesia and Thailand. In addition, there has been an increase in recent years of immigrants from Russia, Mexico and Central American nations such as Honduras, Guatemala and El Salvador. Today, many vendors that work alongside the Italian-Americans at the Italian Market are of Asian descent and Mexican or Central American descent, and Vietnamese, Thai, Mexican, and Central American restaurants are interspersed with historic Italian restaurants in the Market area. The recent revitalization of Center City Philadelphia and the subsequent gentrification of adjacent neighborhoods has also led to dramatic rises in prices of housing in the neighborhoods of historic Queen Village, Bella Vista, and some other northern parts of South Philadelphia, leading to an influx of young urban professionals in those more northern neighborhoods.
Many of the community clubs that create the annual Mummers Parade every New Year's Day have traditionally been from South Philadelphia, especially those located on the largely Irish Americans S. 2nd Street ("Two Street") in the Pennsport neighborhood.
In 2010, the area's population was 168,782. Though mostly known for its large Italian population, South Philadelphia contains a diverse population of Italians, Irish, African Americans and Mexicans, as well as growing populations of Vietnamese, Chinese, Cambodian, Indonesian, Thai and Central Americans. In addition, the area contains smaller but historically significant Greek and Jewish communities.
On January 22, 2010 the Associated Press said "South Philadelphia has been growing more diverse for decades, but the last 20 years have seen the greatest influx of Asian and Hispanic families." David Elesh, a Temple University urban sociologist, said that of the almost 60,000 Philadelphia residents who reported being born in China, many lived in South Philadelphia.
As of the 2010 Census, there are 168,782 people in 78,440 housing units. The population density is 16,771 people per square mile. 46.6% of the population is male, and 53.4% is female. The South Philadelphia area comprises the zip codes of 19145, 19146, 19147 and 19148. Data for the zip codes that make up South Philadelphia as of the Census 2000 Summary File:
The largest and oldest Italian immigrant settlements in Philadelphia are in South Philadelphia. Though rare and small in size, some early Italian immigrant settlements appeared in South Philadelphia prior to the 1890s; however, these small settlements generally consisted of a few skilled workers, merchants, and artists from Genoa and other wealthier areas of Northern Italy. In contrast, the vast majority of Italian immigrants that settled in Philadelphia came from impoverished regions of Southern Italy beginning in the 1890s, with most Italian immigration to Philadelphia occurring in the 20th century. Though Italians in Philadelphia emigrated from various Southern Italian regions, most Italians in Philadelphia emigrated from or have origins in three main areas: the previously combined regions of Abruzzo and Molise; the city of Messina in Sicily and the surrounding province; and Salerno and Avellino in Campania. To this day, dialects from those regions mixed with English are spoken in many South Philadelphia households and neighborhoods.
Italians in South Philadelphia experienced widespread discrimination from the larger majority populations of Philadelphia. For example, Italian neighborhoods in South Philadelphia were heavily redlined for decades specifically due to their Italian-American demographics. However, Italian-Americans in South Philadelphia have contributed greatly to the culture of Philadelphia, establishing the Italian Market, creating both the cheesesteak and the hoagie, and introducing roast pork sandwiches, water ice, tomato pie and pizza to the cuisine of Philadelphia. Recently, some Italian-American South Philadelphians have moved to Southern New Jersey. However, the Italian-American population in Philadelphia remains the second largest in the country. South Philadelphia is 20% Italian according to the ACS 2013.
In 1852, the first Italian Catholic parish in the United States, St. Mary Magdalen de Pazzi, was founded by pre-mass immigration Italians. Donna J. Di Giacomo, author of Italians of Philadelphia, wrote that this church "was a hallmark of the neighborhood and touched many a South Philadelphia Italian's and Italian American's life in one way or another for generations."
Much of South Philadelphia's Irish population is located in the eastern part of the South Philadelphia, specifically Pennsport and Whitman. Pennsport, which is also locally referred to as "Two Street", is arguably the most well known Irish neighborhood in South Philadelphia. Pennsport is also home to many of the city's Mummers clubs, where some are known for their Irish American themes. Other Irish neighborhoods are located in the northwestern area of South Philadelphia, including Grays Ferry, Devil's Pocket and areas of Girard Estate, Southwest Center City and Schuylkill.
Philadelphia's large Irish community, however, is more prominent in other sections of the city, most notably Northeast Philadelphia.
As of 2000 the largest Mexican community in Philadelphia was in the area bounded by Front Street, 18th Street, Oregon Avenue and Washington Avenue in South Philadelphia. As of 2011 most Mexicans in South Philadelphia originate from the state of Puebla.
African Americans have lived in South Philadelphia since the early 19th century at the very least, though the city of Philadelphia proper was home to a significant population of freed and fugitive slaves since at least the 18th century. The majority of the current African American population in South Philadelphia, however, is descended from Southern migrants that moved into the city in high numbers during the first Great Migration in the early 20th century. South Street was originally considered the cultural and commercial center of this community, though the community became increasingly concentrated to western areas below South Street, including Point Breeze, Southwest Center City, Schuylkill and Grays Ferry. Point Breeze and South Street particularly served as Philadelphia's "Harlem" during the first half of the 20th century. The first police station and fire station staffed by African Americans were located on South Street. Famous South Philadelphians include opera contralto Marian Anderson and musicians Kenny Gamble and Chubby Checker. The Udunde Festival, arguably the largest street festival in Philadelphia, is an African-American celebration that is held annually in the South Street area. As of 2013, those that identified as "Black alone" or in combination with another ethnicity totaled 45,482 persons living in the zip codes 19145, 19146, 19147 and 19148. The African American population in South Philadelphia has historically constituted between 25% and 30% of South Philadelphia's population - 27% "Black alone" and in combination with another ethnicity as of a 2013 population estimate.
The state of Pennsylvania is a prominent southern, Midwestern state located along the northeast coast of the United States. Pennsylvania is governed by a hybrid political party that is called the Democratic Republicans. Pennsylvania is home to more than 35 million people - the largest population in the Eastern States. Pennsylvania's economy is highly diversified with a large number of industries based in its central region. The city of Philadelphia attracts a large number of residents who commute to New York City.
The state capital of Harrisburg is the state's largest. The city of Pittsburgh is Pennsylvania's biggest city. In terms of culture and ethnic diversity, Pennsylvania is best known for its German, Irish, and Dutch heritage. The state has one of the largest populations of Roman Catholics.
Pennsylvania's demography is older than the United States at about half a century. The last quarter of a century has seen a dramatic change in the state's demography. There are now more elderly people in this country than any other age group. Many immigrants have been to the state for generations but there has been an influx of recently arriving Hispanic immigrants in large numbers.
The ethnic diversity of Pennsylvania is reflected in its demography as well. The state has many ethnic groups including German Americans, Italian Americans, Irish Americans, Polish Americans, Russian Americans, and Latin American Americans. The state has many diverse ethnic identities and many different ethnic backgrounds.
Because of its long history and the diversity of its ethnic demographics, Pennsylvania is a state with lots of historical interest for historians and genealogists. Beginning in the seventh century, the state has been a key player in the expansion of Europe and the western world. Throughout European history, many battles have been fought between the native British population and the invaders from other tribes. Many of these invasions have taken place along the Pennsylvania border.
Over the years, many cultures have made their home in Pennsylvania. One of these cultures is the German community that settled in the Lackawinkle area over a century ago. Over the years, the German immigrants built many of the structures that are still standing today including historical townships, schools, churches, roads, and neighborhoods. They also left behind many language and dialectal symbols that are still used today by the German Americans in Pennsylvania.
Another significant ethnic group to arrive in Pennsylvania were Irish immigrants. In fact, there were so many of these immigrants that they all contributed to the state's economy and culture. This ancient population migrated to the state in large numbers during the latter part of the eighteenth and nineteenth centuries. Many Irish immigrants settled near what is now the city of Philadelphia, where they established many of the early city's buildings.
Historically, African Americans have also made significant contributions to the state. In fact, the state was home to some of the most powerful slave societies in the country prior to the Civil War. Throughout their history, these groups helped shape the society that exists today. In addition, the Black population has always been an important element in Pennsylvania's culture and heritage. This population has always played an important role in Pennsylvania history and culture.
Historically, Italian immigrants have also made a significant impact on the state. These immigrants brought a new perspective and way of life to the nation. In addition, they built a number of the cities and towns that are familiar to us today such as York, Lancaster, and Scranton. Their vast amount of experience in building and managing constructions has resulted in some of the most beautiful and unique structures anywhere.
Yet another group of immigrants that have made a positive impact on Pennsylvania culture and society are the Gypsies. Originating from southern Italy, these unique people brought a sense of elegance and style to the people of Pennsylvania. In addition to their building and architecture, Gypsies were also well known for their kindness and hospitality. They showed a willingness to share their culture with newcomers and helped to ensure that those who came to America would be able to fully adapt to the unique customs and way of life of Pennsylvania.
The immigrants from Europe and other countries have shaped the history and culture of Pennsylvania just as much as the native population has. Because of this, it is imperative that we continue to learn more about the people who came before us. In addition, the Pennsylvania Dutch people were also an important part of the history of Pennsylvania. While the Dutch language was more related to French than Italian, they were an important part of the overall French influence in Pennsylvania.