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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Lenni Lenape people, also known as "Delaware Indians", were the original inhabitants of the Reading area.
The Colony of Pennsylvania was a 1680 land grant from King Charles II of England to William Penn. Comprising more than 45,000 square miles (120,000 km2), it was named for his father, Sir William Penn.
In 1743, Richard and Thomas Penn (sons of William Penn) mapped out the town of Reading with Conrad Weiser. Taking its name from Reading, Berkshire, England, the town was established in 1748. Upon the creation of Berks County in 1752, Reading became the county seat. The region was settled by emigrants from southern and western Germany, who bought land from the Penns. The first Amish community in the New World was established in Greater Reading, Berks County. The Pennsylvanian German dialect was spoken in the area well into the 1950s.
During the French and Indian War, Reading was a military base for a chain of forts along the Blue Mountain.
By the time of the American Revolution, the area's iron industry had a total production exceeding England's. There were several prominent Ironmasters like Samuel Van Leer who helped supply George Washington's troops with cannons, rifles, and ammunition in the Revolutionary War. During the early period of the conflict, Reading was again a depot for military supply. Hessian prisoners from the Battle of Trenton were also detained here.
Philadelphia, Pennsylvania was the capital of the United States at the time of the Yellow Fever Epidemic of 1793. President Washington traveled to Reading, and considered making it the emergency national capital, but chose Germantown instead.
Susanna Cox was tried and convicted for infanticide in Reading in 1809. Her case attracted tremendous sympathy; 20,000 viewers came to view her hanging, swamping the 3,000 inhabitants.
Census data showed that, from 1810 to 1950, Reading was among the nation's top one hundred largest urban places.
The Schuylkill Canal, a north–south canal completed in 1825, paralleled the Schuylkill River and connected Reading with Philadelphia and the Delaware River. The Union Canal, an east–west canal completed in 1828, connected the Schuylkill and Susquehanna Rivers, and ran from Reading to Middletown, Pennsylvania, a few miles south of Harrisburg, Pennsylvania. Railroads forced the abandonment of the canals by the 1880s.
The Philadelphia and Reading Railroad (P&R) was incorporated in 1833. During the Long Depression following the Panic of 1873, a statewide railroad strike in 1877 over delayed wages led to a violent protest and clash with the National Guard in which six Reading men were killed. Following more than a century of prosperity, the Reading Company was forced to file for bankruptcy protection in 1971. The bankruptcy was a result of dwindling coal shipping revenues and strict government regulations that denied railroads the ability to set competitive prices, required high taxes, and forced the railroads to continue to operate money-losing passenger service lines. On April 1, 1976, the Reading Company sold its current railroad interests to the newly formed Consolidated Railroad Corporation (Conrail).
The Charles Evans Cemetery is the non-sectarian cemetery where many of the city's prominent business and community leaders have been buried since the cemetery's opening in the 1840s. Established through the donation of land by Reading attorney and philanthropist Charles Evans and a subsequent financial endowment upon his death in 1847, which provided for future improvements to the grounds, the cemetery became a primary gathering point for annual Memorial Day activities from the late 19th through the late 20th centuries due to the presence of the Grand Army of the Republic monument, which was dedicated there in 1887.
Early in the 20th century, the city participated in the burgeoning automobile and motorcycle industry as home to the pioneer "Brass Era" companies, Daniels Motor Company, Duryea Motor Wagon Company and Reading-Standard Company.
Reading experienced continuous growth until the 1930s, when its population reached nearly 120,000. From the 1940s to the 1970s, however, the city saw a sharp downturn in prosperity, largely owing to the decline of the heavy industry and railroads, on which Reading had been built, and a national trend of urban decline.
In 1972, Hurricane Agnes caused extensive flooding in the city, not the last time the lower precincts of Reading were inundated by the Schuylkill River. A similar, though not as devastating, flood occurred during June 2006.
The 2000 census showed that Reading's population decline had ceased. This was attributed to an influx of Hispanic residents from New York City, as well as from the extension of suburban sprawl from Philadelphia's northwest suburbs.
Reading has its share of obstacles to overcome, namely crime. However, new crime fighting strategies appear to have had an impact. In 2006, the city dropped in the rankings of dangerous cities, and again in 2007.
In December 2007, NBC's Today show featured Reading as one of the top four "Up and Coming Neighborhoods" in the United States as showing potential for a real estate boom. The interviewee, Barbara Corcoran, chose the city by looking for areas of big change, renovations, cleanups of parks, waterfronts, and warehouses. Corcoran also noted Reading's proximity to Philadelphia, New York, and other cities.
As of the 2010 census, the city was 48.4% White, 13.2% Black or African American, 0.9% Native American, 1.2% Asian, 0.1% Native Hawaiian, and 6.1% were two or more races. 58.2% of the population were of Hispanic or Latino ancestry.
As of the census of 2000, there were 30,113 households, out of which 33.7% had children under the age of 18 living with them, 34.4% were married couples living together, 20.2% had a female householder with no husband present, and 38.8% were non-families. 31.7% of all households were made up of individuals, and 12.4% had someone living alone who was 65 years of age or older. The average household size was 2.63 and the average family size was 3.33.
In the city, the population was spread out, with 29.9% under the age of 18, 11.7% from 18 to 24, 28.9% from 25 to 44, 17.0% from 45 to 64, and 12.4% who were 65 years of age or older. The median age was 31 years. For every 100 females, there were 93.3 males. For every 100 females age 18 and over, there were 88.5 males.
The median income for a household in the city was $26,698, and the median income for a family was $31,067. Males had a median income of $28,114 versus $21,993 for females. The per capita income for the city was $13,086. 26.1% of the population and 22.3% of families were below the poverty line. 36.5% of those under the age of 18 and 15.6% of those 65 and older were living below the poverty line.
As of the American Community Survey 1-Year Estimates, Reading had a population of 80,997. The racial makeup of the city was 48.8% White, 14.0% African American, 0.2% Native American, 1.4% Asian, 0.0% Pacific Islander, 31.1% from other races, and 4.5% from two or more races. 56.3% were Hispanic or Latino of any race, with 33.5% being of Puerto Rican descent.
According to the US Census Bureau, 32.9% of all residents live below the poverty level, including 45.7% of those under 18. Reading's unemployment rate in May 2010 was 14.7%, while Berks County's unemployment rate was 9.9%.
The state of Pennsylvania is a prominent southern, Midwestern state located along the northeast coast of the United States. Pennsylvania is governed by a hybrid political party that is called the Democratic Republicans. Pennsylvania is home to more than 35 million people - the largest population in the Eastern States. Pennsylvania's economy is highly diversified with a large number of industries based in its central region. The city of Philadelphia attracts a large number of residents who commute to New York City.
The state capital of Harrisburg is the state's largest. The city of Pittsburgh is Pennsylvania's biggest city. In terms of culture and ethnic diversity, Pennsylvania is best known for its German, Irish, and Dutch heritage. The state has one of the largest populations of Roman Catholics.
Pennsylvania's demography is older than the United States at about half a century. The last quarter of a century has seen a dramatic change in the state's demography. There are now more elderly people in this country than any other age group. Many immigrants have been to the state for generations but there has been an influx of recently arriving Hispanic immigrants in large numbers.
The ethnic diversity of Pennsylvania is reflected in its demography as well. The state has many ethnic groups including German Americans, Italian Americans, Irish Americans, Polish Americans, Russian Americans, and Latin American Americans. The state has many diverse ethnic identities and many different ethnic backgrounds.
Because of its long history and the diversity of its ethnic demographics, Pennsylvania is a state with lots of historical interest for historians and genealogists. Beginning in the seventh century, the state has been a key player in the expansion of Europe and the western world. Throughout European history, many battles have been fought between the native British population and the invaders from other tribes. Many of these invasions have taken place along the Pennsylvania border.
Over the years, many cultures have made their home in Pennsylvania. One of these cultures is the German community that settled in the Lackawinkle area over a century ago. Over the years, the German immigrants built many of the structures that are still standing today including historical townships, schools, churches, roads, and neighborhoods. They also left behind many language and dialectal symbols that are still used today by the German Americans in Pennsylvania.
Another significant ethnic group to arrive in Pennsylvania were Irish immigrants. In fact, there were so many of these immigrants that they all contributed to the state's economy and culture. This ancient population migrated to the state in large numbers during the latter part of the eighteenth and nineteenth centuries. Many Irish immigrants settled near what is now the city of Philadelphia, where they established many of the early city's buildings.
Historically, African Americans have also made significant contributions to the state. In fact, the state was home to some of the most powerful slave societies in the country prior to the Civil War. Throughout their history, these groups helped shape the society that exists today. In addition, the Black population has always been an important element in Pennsylvania's culture and heritage. This population has always played an important role in Pennsylvania history and culture.
Historically, Italian immigrants have also made a significant impact on the state. These immigrants brought a new perspective and way of life to the nation. In addition, they built a number of the cities and towns that are familiar to us today such as York, Lancaster, and Scranton. Their vast amount of experience in building and managing constructions has resulted in some of the most beautiful and unique structures anywhere.
Yet another group of immigrants that have made a positive impact on Pennsylvania culture and society are the Gypsies. Originating from southern Italy, these unique people brought a sense of elegance and style to the people of Pennsylvania. In addition to their building and architecture, Gypsies were also well known for their kindness and hospitality. They showed a willingness to share their culture with newcomers and helped to ensure that those who came to America would be able to fully adapt to the unique customs and way of life of Pennsylvania.
The immigrants from Europe and other countries have shaped the history and culture of Pennsylvania just as much as the native population has. Because of this, it is imperative that we continue to learn more about the people who came before us. In addition, the Pennsylvania Dutch people were also an important part of the history of Pennsylvania. While the Dutch language was more related to French than Italian, they were an important part of the overall French influence in Pennsylvania.