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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Originally called Hickory Town, the city was renamed after the English city of Lancaster by native John Wright. Its symbol, the red rose, is from the House of Lancaster. Lancaster was part of the 1681 Penn's Woods Charter of William Penn, and was laid out by James Hamilton in 1734. It was incorporated as a borough in 1742 and incorporated as a city in 1818.
During the American Revolution, Lancaster was the capital of the United States for one day at the Court House (built 1739, destroyed by fire 1784 and rebuilt before relocating to current Lancaster County Courthouse in 1852; site now Soldiers & Sailors Monument at Penn Square c 1874), on September 27, 1777, after the Continental Congress fled Philadelphia, which had been captured by the British. The revolutionary government then moved still farther away to York, Pennsylvania.
Lancaster was capital of Pennsylvania from 1799 to 1812 with State Capital meeting at the Court House (built 1784 and demolished 1852 and now site of Soldiers & Sailors Monument at Penn Square), after which the capital was moved to Harrisburg.
In 1851, the current Lancaster County Prison - known locally as Lancaster Castle - was built in the city, but shares no visual similarities with the Lancaster Castle in England. The prison remains in use, and was used for public hangings until 1912. It replaced a 1737 structure on a different site.
The first long-distance paved road in the United States was the former Philadelphia and Lancaster Turnpike, which connected the cities of Lancaster and Philadelphia. Opened in 1795, the turnpike was paved with stone the whole way, and overlaid with gravel. The sixty-two-mile turnpike cost more than $450,000, a staggering sum for the time. The route followed what is now Pennsylvania Route 340 (also called the "Old Philadelphia Pike") from Lancaster to Thorndale and U.S. Route 30 Business and U.S. Route 30 from Thorndale to Philadelphia.
The city of Lancaster was home to several important figures in American history. Wheatland, the estate of James Buchanan, the fifteenth President of the United States, is one of Lancaster's most popular attractions. Thaddeus Stevens, considered among the most powerful members of the United States House of Representatives, lived in Lancaster as an attorney. Stevens gained notoriety as a Radical Republican and for his abolitionism. The Fulton Opera House in the city was named for Lancaster native Robert Fulton, a renaissance man who created the first fully functional steamboat. All of these individuals have had local schools named after them.
After the American Revolution, the city of Lancaster became an iron-foundry center. Two of the most common products needed by pioneers to settle the Frontier were manufactured in Lancaster: the Conestoga wagon and the Pennsylvania long rifle. The Conestoga wagon was named after the Conestoga River, which runs through the city. The innovative gunsmith William Henry lived in Lancaster and was a U.S. congressman and leader during and after the American Revolution.
In 1803, Meriwether Lewis visited Lancaster to be educated in survey methods by the well-known surveyor Andrew Ellicott. During his visit, Lewis learned to plot latitude and longitude as part of his overall training needed to lead the Lewis and Clark Expedition.
In 1879, Franklin Winfield Woolworth opened his first successful "five and dime" store in the city of Lancaster, the F. W. Woolworth Company.
Lancaster was one of the winning communities for the All-America City award in 2000.
On October 13, 2011, Lancaster's City Council officially recognized September 27 as Capital Day, a holiday recognizing Lancaster's one day as capital of the United States in 1777.
As of the 2010 census, the city was 55.2% White, 16.3% Black or African American, 0.7% Native American, 3.0% Asian, 0.1% Native Hawaiian, and 5.8% were two or more races. 39.3% of the population were of Hispanic or Latino ancestry.
As of the census of 2000, there were 56,348 people, 20,933 households, and 12,162 families residing in the city. The population density was 7,616.5 people per square mile (2,940.0/km2). There were 23,024 housing units at an average density of 3,112.1 per square mile (1,201.3/km2). The racial makeup of the city was 61.55% White, 14.09% African American, 0.44% Native American, 2.46% Asian, 0.08% Pacific Islander, 17.44% from other races, and 3.94% from two or more races. 30.76% of the population were Hispanic or Latino people of any race.
The largest ethnic groups in Lancaster as of recent estimates are:
In 2010, 29.2% of Lancaster residents were of Puerto Rican ancestry. The city has the second highest concentration of Puerto Ricans in Pennsylvania after Reading. For this reason, it is sometimes referred to as the "Spanish Rose." Lancaster celebrates its Puerto Rican heritage once every year with the Puerto Rican Festival.
There were 20,933 households, out of which 31.6% had children under the age of 18 living with them, 33.4% were married couples living together, 19.0% had a female householder with no husband present, and 41.9% were non-families. 33.1% of all households were made up of individuals, and 9.9% had someone living alone who was 65 years of age or older. The average household size was 2.52 and the average family size was 3.23.
In the city, the population was spread out, with 27.5% under the age of 18, 13.9% from 18 to 24, 30.5% from 25 to 44, 17.7% from 45 to 64, and 10.5% who were 65 years of age or older. The median age was 30 years. For every 100 females, there were 95.2 males. For every 100 females age 18 and over, there were 91.4 males.
The median income for a household in the city was $29,770, and the median income for a family was $34,623. Males had a median income of $27,833 versus $21,862 for females. The per capita income for the city was $13,955. 21.2% of the population and 17.9% of families were below the poverty line. 29.2% of those under the age of 18 and 12.9% of those 65 and older were living below the poverty line. Poverty in Lancaster is twice the state's average, and public school records list more than 900 children as homeless. Although there are many Amish people from this area, not everyone from Lancaster is Amish, contrary to popular belief.
The state of Pennsylvania is a prominent southern, Midwestern state located along the northeast coast of the United States. Pennsylvania is governed by a hybrid political party that is called the Democratic Republicans. Pennsylvania is home to more than 35 million people - the largest population in the Eastern States. Pennsylvania's economy is highly diversified with a large number of industries based in its central region. The city of Philadelphia attracts a large number of residents who commute to New York City.
The state capital of Harrisburg is the state's largest. The city of Pittsburgh is Pennsylvania's biggest city. In terms of culture and ethnic diversity, Pennsylvania is best known for its German, Irish, and Dutch heritage. The state has one of the largest populations of Roman Catholics.
Pennsylvania's demography is older than the United States at about half a century. The last quarter of a century has seen a dramatic change in the state's demography. There are now more elderly people in this country than any other age group. Many immigrants have been to the state for generations but there has been an influx of recently arriving Hispanic immigrants in large numbers.
The ethnic diversity of Pennsylvania is reflected in its demography as well. The state has many ethnic groups including German Americans, Italian Americans, Irish Americans, Polish Americans, Russian Americans, and Latin American Americans. The state has many diverse ethnic identities and many different ethnic backgrounds.
Because of its long history and the diversity of its ethnic demographics, Pennsylvania is a state with lots of historical interest for historians and genealogists. Beginning in the seventh century, the state has been a key player in the expansion of Europe and the western world. Throughout European history, many battles have been fought between the native British population and the invaders from other tribes. Many of these invasions have taken place along the Pennsylvania border.
Over the years, many cultures have made their home in Pennsylvania. One of these cultures is the German community that settled in the Lackawinkle area over a century ago. Over the years, the German immigrants built many of the structures that are still standing today including historical townships, schools, churches, roads, and neighborhoods. They also left behind many language and dialectal symbols that are still used today by the German Americans in Pennsylvania.
Another significant ethnic group to arrive in Pennsylvania were Irish immigrants. In fact, there were so many of these immigrants that they all contributed to the state's economy and culture. This ancient population migrated to the state in large numbers during the latter part of the eighteenth and nineteenth centuries. Many Irish immigrants settled near what is now the city of Philadelphia, where they established many of the early city's buildings.
Historically, African Americans have also made significant contributions to the state. In fact, the state was home to some of the most powerful slave societies in the country prior to the Civil War. Throughout their history, these groups helped shape the society that exists today. In addition, the Black population has always been an important element in Pennsylvania's culture and heritage. This population has always played an important role in Pennsylvania history and culture.
Historically, Italian immigrants have also made a significant impact on the state. These immigrants brought a new perspective and way of life to the nation. In addition, they built a number of the cities and towns that are familiar to us today such as York, Lancaster, and Scranton. Their vast amount of experience in building and managing constructions has resulted in some of the most beautiful and unique structures anywhere.
Yet another group of immigrants that have made a positive impact on Pennsylvania culture and society are the Gypsies. Originating from southern Italy, these unique people brought a sense of elegance and style to the people of Pennsylvania. In addition to their building and architecture, Gypsies were also well known for their kindness and hospitality. They showed a willingness to share their culture with newcomers and helped to ensure that those who came to America would be able to fully adapt to the unique customs and way of life of Pennsylvania.
The immigrants from Europe and other countries have shaped the history and culture of Pennsylvania just as much as the native population has. Because of this, it is imperative that we continue to learn more about the people who came before us. In addition, the Pennsylvania Dutch people were also an important part of the history of Pennsylvania. While the Dutch language was more related to French than Italian, they were an important part of the overall French influence in Pennsylvania.