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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
During the prehistoric period, the land that would become Portland was flooded after the collapse of glacial dams from Lake Missoula, in what would later become Montana. These massive floods occurred during the last ice age and filled the Willamette Valley with 300 to 400 feet (91 to 122 m) of water.
Before American colonizers began arriving in the 1800s, the land was inhabited for many centuries by two bands of indigenous Chinook people – the Multnomah and the Clackamas. The Chinook people occupying the land were first documented in 1805 by Meriwether Lewis and William Clark. Before its European settlement, the Portland Basin of the lower Columbia River and Willamette River valleys had been one of the most densely populated regions on the Pacific Coast.
Large numbers of pioneer settlers began arriving in the Willamette Valley in the 1830s via the Oregon Trail, though life was originally centered in nearby Oregon City. In the early 1840s a new settlement emerged ten miles from the mouth of the Willamette River, roughly halfway between Oregon City and Fort Vancouver. This community was initially referred to as "Stumptown" and "The Clearing" because of the many trees cut down to allow for its growth. In 1843 William Overton saw potential in the new settlement but lacked the funds to file an official land claim. For 25 cents, Overton agreed to share half of the 640-acre (2.6 km2) site with Asa Lovejoy of Boston.
In 1845 Overton sold his remaining half of the claim to Francis W. Pettygrove of Portland, Maine. Both Pettygrove and Lovejoy wished to rename "The Clearing" after their respective hometowns (Lovejoy's being Boston, and Pettygrove's, Portland). This controversy was settled with a coin toss that Pettygrove won in a series of two out of three tosses, thereby providing Portland with its namesake. The coin used for this decision, now known as the Portland Penny, is on display in the headquarters of the Oregon Historical Society. At the time of its incorporation on February 8, 1851, Portland had over 800 inhabitants, a steam sawmill, a log cabin hotel, and a newspaper, the Weekly Oregonian. A major fire swept through downtown in August 1873, destroying twenty blocks on the west side of the Willamette along Yamhill and Morrison Streets, and causing $1.3 million in damage, roughly equivalent to $27.7 million today. By 1879, the population had grown to 17,500 and by 1890 it had grown to 46,385. In 1888, the city built the first steel bridge built on the West Coast. In 1889, Henry Pittock's wife Georgiana, established the Portland Rose Society. The movement to make Portland a "Rose City" started as the city was preparing for the 1905 Lewis and Clark Centennial Exposition.
Portland's access to the Pacific Ocean via the Willamette and Columbia rivers, as well as its easy access to the agricultural Tualatin Valley via the "Great Plank Road" (the route of current-day U.S. Route 26), provided the pioneer city with an advantage over other nearby ports, and it grew very quickly. Portland remained the major port in the Pacific Northwest for much of the 19th century, until the 1890s, when Seattle's deepwater harbor was connected to the rest of the mainland by rail, affording an inland route without the treacherous navigation of the Columbia River. The city had its own Japantown, for one, and the lumber industry also became a prominent economic presence, due to the area's large population of Douglas fir, western hemlock, red cedar, and big leaf maple trees.
Portland developed a reputation early in its history as a hard-edged and gritty port town. Some historians have described the city's early establishment as being a "scion of New England; an ends-of-the-earth home for the exiled spawn of the eastern established elite." In 1889, The Oregonian called Portland "the most filthy city in the Northern States", due to the unsanitary sewers and gutters, and, at the turn of the 20th century, it was considered one of the most dangerous port cities in the world. The city housed a large number of saloons, bordellos, gambling dens, and boardinghouses which were populated with miners after the California Gold Rush, as well as the multitude of sailors passing through the port. By the early 20th century, the city had lost its reputation as a "sober frontier city" and garnered a reputation for being violent and dangerous.
Between 1900 and 1930, the city's population tripled from nearly 100,000 to 301,815. During World War II, it housed an "assembly center" from which up to 3,676 people of Japanese descent were dispatched to internment camps in the heartland. It was the first American city to have residents report thus, and the Pacific International Livestock Exposition operated from May through September 10, 1942 processing people from the city, northern Oregon, and central Washington. General John DeWitt called the city the first "Jap-free city on the West Coast."
At the same time, Portland became a notorious hub for underground criminal activity and organized crime in the 1940s and 1950s. In 1957, Life magazine published an article detailing the city's history of government corruption and crime, specifically its gambling rackets and illegal nightclubs. The article, which focused on crime boss Jim Elkins, became the basis of a fictionalized film titled Portland Exposé (1957). In spite of the city's seedier undercurrent of criminal activity, Portland enjoyed an economic and industrial surge during World War II. Ship builder Henry J. Kaiser had been awarded contracts to build Liberty ships and aircraft carrier escorts, and chose sites in Portland and Vancouver, Washington, for work yards. During this time, Portland's population rose by over 150,000, largely attributed to recruited laborers.
During the 1960s, an influx of hippie subculture began to take root in the city in the wake of San Francisco's burgeoning countercultural scene. The city's Crystal Ballroom became a hub for the city's psychedelic culture, while food cooperatives and listener-funded media and radio stations were established. A large social activist presence evolved during this time as well, specifically concerning Native American rights, environmentalist causes, and gay rights. By the 1970s, Portland had well established itself as a progressive city, and experienced an economic boom for the majority of the decade; however, the slowing of the housing market in 1979 caused demand for the city and state timber industries to drop significantly.
In the 1990s, the technology industry began to emerge in Portland, specifically with the establishment of companies like Intel, which brought more than $10 billion in investments in 1995 alone. After 2000, Portland experienced significant growth, with a population rise of over 90,000 between the years 2000 and 2014. The city's increased presence within the cultural lexicon has established it as a popular city for young people, and it was second only to Louisville, Kentucky as one of the cities to attract and retain the highest number of college-educated people in the United States. Between 2001 and 2012, Portland's gross domestic product per person grew fifty percent, more than any other city in the country.
The city has acquired a diverse range of nicknames throughout its history, though it is most often called "Rose City" or "The City of Roses", the latter of which has been its unofficial nickname since 1888 and its official nickname since 2003. Another widely used nickname by local residents in everyday speech is "PDX", which is also the airport code for Portland International Airport. Other nicknames include Bridgetown, Stumptown, Rip City, Soccer City, P-Town, Portlandia, and the more antiquated Little Beirut.
The 2010 census reported the city as 76.1% White (444,254 people), 7.1% Asian (41,448), 6.3% Black or African American (36,778), 1.0% Native American (5,838), 0.5% Pacific Islander (2,919), 4.7% belonging to two or more racial groups (24,437) and 5.0% from other races (28,987). 9.4% were Hispanic or Latino, of any race (54,840). Whites not of Hispanic origin made up 72.2% of the total population.
In 1940, Portland's African-American population was approximately 2,000 and largely consisted of railroad employees and their families. During the war-time Liberty Ship construction boom, the need for workers drew many blacks to the city. The new influx of blacks settled in specific neighborhoods, such as the Albina district and Vanport. The May 1948 flood which destroyed Vanport eliminated the only integrated neighborhood, and an influx of blacks into the northeast quadrant of the city continued. Portland's longshoremen racial mix was described as being "lily-white" in the 1960s, when the local International Longshore and Warehouse Union declined to represent grain handlers since some were black.
At 6.3%, Portland's African American population is three times the state average. Over two thirds of Oregon's African-American residents live in Portland. As of the 2000 census, three of its high schools (Cleveland, Lincoln and Wilson) were over 70% white, reflecting the overall population, while Jefferson High School was 87% non-white. The remaining six schools have a higher number of non-whites, including blacks and Asians. Hispanic students average from 3.3% at Wilson to 31% at Roosevelt.
Portland residents identifying solely as Asian Americans account for 7.1% of the population; an additional 1.8% is partially of Asian heritage. Vietnamese Americans make up 2.2% of Portland's population, and make up the largest Asian ethnic group in the city, followed by Chinese (1.7%), Filipinos (0.6%), Japanese (0.5%), Koreans (0.4%), Laotians (0.4%), Hmong (0.2%), and Cambodians (0.1%). A small population of Iu Mien live in Portland. Portland has two Chinatowns, with New Chinatown along SE 82nd Avenue with Chinese supermarkets, Hong Kong style noodle houses, dim sum, and Vietnamese phở restaurants.
With about 12,000 Vietnamese residing in the city proper, Portland has one of the largest Vietnamese populations in America per capita. According to statistics, there are over 4,500 Pacific Islanders in Portland, making up 0.7% of the city's population. There is a Tongan community in Portland, who arrived in the area in the 1970s, and Tongans and Pacific Islanders as a whole are one of the fastest growing ethnic groups in the Portland area.
Portland's population has been and remains predominantly white. In 1940, whites were over 98% of the city's population. In 2009, Portland had the fifth-highest percentage of white residents among the 40 largest U.S. metropolitan areas. A 2007 survey of the 40 largest cities in the U.S. concluded Portland's urban core has the highest percentage of white residents. Some scholars have noted the Pacific Northwest as a whole is "one of the last Caucasian bastions of the United States". While Portland's diversity was historically comparable to metro Seattle and Salt Lake City, those areas grew more diverse in the late 1990s and 2000s. Portland not only remains white, but migration to Portland is disproportionately white.
The Oregon Territory banned African American settlement in 1849. In the 19th century, certain laws allowed the immigration of Chinese laborers but prohibited them from owning property or bringing their families. The early 1920s saw the rapid growth of the Ku Klux Klan, which became very influential in Oregon politics, culminating in the election of Walter M. Pierce as governor.
The largest influxes of minority populations occurred during World War II, as the African American population grew by a factor of 10 for wartime work. After World War II, the Vanport flood in 1948 displaced many African Americans. As they resettled, redlining directed the displaced workers from the wartime settlement to neighboring Albina. There and elsewhere in Portland, they experienced police hostility, lack of employment, and mortgage discrimination, leading to half the black population leaving after the war.
In the 1980s and 1990s, radical skinhead groups flourished in Portland. In 1988, Mulugeta Seraw, an Ethiopian immigrant, was killed by three skinheads. The response to his murder involved a community-driven series of rallies, campaigns, nonprofits and events designed to address Portland's racial history, leading to a city considered significantly more tolerant than in 1988 at Seraw's death.
As of the 2010 census, there were 583,776 people living in the city, organized into 235,508 households. The population density was 4,375.2 people per square mile. There were 265,439 housing units at an average density of 1989.4 per square mile (1,236.3/km2). Population growth in Portland increased 10.3% between 2000 and 2010. Population growth in the Portland metropolitan area has outpaced the national average during the last decade, and this is expected to continue over the next 50 years.
Out of 223,737 households, 24.5% had children under the age of 18 living with them, 38.1% were married couples living together, 10.8% had a female householder with no husband present, and 47.1% were non-families. 34.6% of all households were made up of individuals, and 9% had someone living alone who was 65 years of age or older. The average household size was 2.3 and the average family size was 3. The age distribution was 21.1% under the age of 18, 10.3% from 18 to 24, 34.7% from 25 to 44, 22.4% from 45 to 64, and 11.6% who were 65 years of age or older. The median age was 35 years. For every 100 females, there were 97.8 males. For every 100 females age 18 and over, there were 95.9 males.
The median income for a household in the city was $40,146, and the median income for a family was $50,271. Males had a reported median income of $35,279 versus $29,344 reported for females. The per capita income for the city was $22,643. 13.1% of the population and 8.5% of families were below the poverty line. Out of the total population, 15.7% of those under the age of 18 and 10.4% of those 65 and older were living below the poverty line. Figures delineating the income levels based on race are not available at this time. According to the Modern Language Association, in 2010 80.9% (539,885) percent of Multnomah County residents ages 5 and over spoke English as their primary language at home. 8.1% of the population spoke Spanish (54,036), with Vietnamese speakers making up 1.9%, and Russian 1.5%.
The Portland metropolitan area has historically had a significant LGBT population throughout the late 20th and 21st century. In 2015, the city metro had the second highest percentage of LGBT residents in the United States with 5.4% of residents identifying as gay, lesbian, bisexual, or transgender, second only to San Francisco. In 2006, it was reported to have the seventh highest LGBT population in the country, with 8.8% of residents identifying as gay, lesbian, or bisexual, and the metro ranking fourth in the nation at 6.1%. The city held its first pride festival in 1975 on the Portland State University campus.
As recently as 2012, Portland has been cited as the least religious city in the United States, with over 42% of residents identifying as religiously "unaffiliated", according to the nonpartisan and nonprofit Public Religion Research Institute's American Values Atlas.
A 2019 survey by the city's budget office showed that homelessness is perceived as the top challenge facing Portland, and was cited as a reason people move and do not participate in park programs. Calls to 911 concerning "unwanted persons" have significantly increased between 2013 and 2018, and the police are increasingly dealing with homeless and mentally ill. It is taking a toll on sense of safety among visitors and residents and business owners are adversely impacted. Even though homeless services and shelter beds have increased, as of 2020 homelessness is considered an intractable problem in Portland.
State in the United States of America, located in the eastern panhandle of America. Oregon (rhymes with "loose-as-she-goes") and is a rich state within the Pacific Northwest area. It is known for the beautiful state parks and forests, it offers to outdoor enthusiasts, as well as its vast open space. It is also one of the states with the most Oregonian demographics, being home to the state capital as well as Portland, its largest city.
Oregon's population is both varied and diverse. The median income is among the most affluent in the country, though it is not wealthy enough to be considered wealthy by the standards of the national distribution of wealth. Nevertheless, Oregon does well in providing for the needs of those who earn less than the national average. The state's population growth has been rapid, but even so, the rate of increase is expected to slow down a bit in coming years due to an aging population - but that is to be expected. Population growth is also slowing down because of net immigration, which brings more people into Oregon than are natural born. All in all, Oregon has a fairly even population split between men and women.
The major urban areas of Oregon are Portland, OR; Clackamas, OR; Gresham, OR; Tigard, OR; Hoodia, OR; Bendore, OR; and Beaverton, OR. In these urban areas, you will find Portland is the center of Oregon's commerce and culture, Clackamas is the cultural center of Oregon, and Tigard is the business and finance center of Oregon. As you might expect, home prices in all of these cities are high, with Portland being the "priciest city" in all of Oregon. The exception is Beaverton, where home prices are moderately higher than the other areas mentioned.
However, if home prices aren't really something you're worried about, residential landscaping is the area where you'll want to put your dollars. Oregon is full of amazing open spaces - there's no shortage of real estate. Still, if you live in a small home, you may want to think twice about purchasing an urban lot that's far from public transport or easy access to shopping and restaurants. These are good areas for home ownership. For those looking to spend some quality time outdoors, however, Portland and its neighboring cities make perfect destinations.
Residential Real Estate There are many types of Oregon real estate, ranging from single family detached homes, two apartment complexes and condos. One type that is growing rapidly is modular homes. Modular homes are pre-built houses that are shipped to a construction site and then disassembled and put together on site. Because they are pre-built, these real estate investments can save you thousands.
Urban Living In the Portland area, you have the option of living in an urban or rural setting. Urban areas are characterized by lively nightlife and great population size. The city is also known for its environmentally friendly, open-minded culture. However, because it is so compact, urban areas usually cost more to buy, even if they are smaller homes. If you want a quieter place to raise a family or just want a home away from the hustle and bustle of the big city, a rural home might be a good choice for you.
Buying Real Estate in Oregon is an investment in your future, so it is important that you look at all of your options. The state of Oregon is full of unique natural scenery, such as forests and mountains, as well as world-class shopping, dining and recreational opportunities. Oregon's winters offer scenic beauty as well, with snow-capped mountains and abundant sunshine. With this type of climate and spectacular scenery, Oregon real estate makes an excellent investment choice. However, before you begin looking for your new home, it is important that you consider the area you would like to live in and the kind of house that will work best for you.
Real estate is a major part of Oregon's economy, and the large number of people who move to the state each year adds to the demand for homes. Oregon real estate options include single family homes, apartment complexes, duplexes, condominiums, town homes, row homes and manufactured homes. No matter what your dream home looks like, there is sure to be Oregon real estate that is just right for you.