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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The historic Shawnee occupied this area before and during European exploration and settlement. They had the villages of Peckuwe and Piqua at 39° 54.5′ N, 83° 54.68′ W, and 39° 54.501′ N, 83° 54.682′ W, respectively. These were the settlements of the Peckuwe and Kispoko divisions of the Shawnee Tribe.
During the American Revolution and associated frontier wars, European Americans destroyed these villages in the Battle of Piqua, August 8, 1780. Logan's raid occurred near Springfield October 1786. European Americans later developed the city of Springfield, Ohio near here.
In the early 21st century, the Piqua Sept of the Ohio Shawnee Tribe placed a traditional sacred cedar pole in commemoration of the Peckuwe village site and their tribe. It is registered as a state historical marker. Today that site is within Springfield, located "on the southern edge of the George Rogers Clark Historical Park, in the lowlands in front of the park's 'Hertzler House'."
Springfield was founded in 1801 by European-American James Demint, a former teamster from Kentucky. It was named for historic Springfield, Massachusetts. When Clark County was created in 1818 from parts of Champaign, Madison, and Greene counties, Springfield was chosen by the legislature over the village of New Boston (another village named after a New England predecessor) as the county seat, winning by two votes.
Early growth in Springfield was stimulated by federal construction of the National Road into Ohio. Springfield was the terminus for approximately 10 years as politicians wrangled over its future path. Dayton and Eaton wanted the road to veer south after Springfield, but President Andrew Jackson, who took office in 1829, made the final decision to have the road continue straight west to Richmond, Indiana.
During the mid-and-late 19th century, industry began to flourish in Springfield. Industrialists included Oliver S. Kelly, Asa S. Bushnell, James Leffel, P. P. Mast, and Benjamin H. Warder. Bushnell also constructed the Bushnell Building, naming it after himself. Patent attorney to the Wright Brothers, Harry Aubrey Toulmin, Sr., wrote the 1904 patent here to cover their invention of the airplane. In 1894, The Kelly Springfield Tire Company was founded in the city.
P. P. Mast started Farm & Fireside magazine to promote the products of his agricultural equipment company. His publishing company, known as Mast, Crowell, and Kirkpatrick, eventually developed as the Crowell-Collier Publishing Company, best known for publishing Collier's Weekly.
At the turn of the 20th century, Springfield became known as the "Home City." It was a period of high activity by fraternal organizations, and such lodges as the Masonic Lodge, Knights of Pythias, and Odd Fellows built homes for orphans and aged members of their orders. Springfield also became known as "The Champion City," a reference to the Champion Farm Equipment brand, manufactured by the Warder, Bushnell & Glessner Company. In 1902 this company was absorbed into International Harvester. The latter operates today in Springfield as Navistar International, a manufacturer of medium to large trucks.
In 1902 A.B. Graham, then the superintendent of schools for Springfield Township in Clark County, established a "Boys' and Girls' Agricultural Club." Approximately 85 children from 10 to 15 years of age attended the first meeting on January 15, 1902, in Springfield, in the basement of the Clark County Courthouse. This was the start of what would soon be called the "4-H Club"; it expanded to become a nationwide organization, at a time when agriculture was a mainstay of the economy in many regions. (4-H stands for "Head, Heart, Hands, and Health"). The first projects included food preservation, gardening, and elementary agriculture. Today, the Courthouse still bears a large 4H symbol under the flag pole at the front of the building to commemorate its role in founding the organization. The Clark County Fair is the second-largest fair in the state (only the Ohio State Fair is larger), and the 4H has continued to be very popular in this area.
On March 7, 1904, over a thousand white residents formed a lynch mob, stormed the jail, and removed prisoner Richard Dixon, a black man accused of killing police officer Charles B. Collis. Dixon was shot to death and then hanged from a pole on the corner of Fountain and Main Street, where the mob shot his body numerous times. From there the mob rioted through the town, destroying and burning much of the black area. The events were covered by national newspapers and provoked outrage. In February 1906, another white mob formed and again burned the black section of town, known as "the levee", as it was located in the flood-prone area near the river. Sixty years later, Springfield was the first city in Ohio to elect a black mayor, Robert Henry.
On February 26, 1906, there was another riot, the result of an altercation between a white man and a black man. The proceeding violence burned down a significant portion of the black neighborhood in Springfield and left nearly a hundred people homeless.
The final riot took place in 1921, although relatively peaceful compared to the two prior. It was reported that there was in fact little to no rioting, and that other reports made by the New York Times of 14 people killed was in fact, incorrect.
From 1916 to 1926, 10 automobile companies operated in Springfield. Among them were the Bramwell, Brenning, Foos, Frayer-Miller, Kelly Steam, Russell-Springfield, and Westcott. The Westcott, known as "the car built to last," was a six-cylinder four-door sedan manufactured by Burton J. Westcott of the Westcott Motor Car Company.
Westcott and his wife Orpha are now even better known for having commissioned architect Frank Lloyd Wright in 1908 to design their home at 1340 East High Street. The Westcott House, a sprawling two-story stucco and concrete house, has all the features of Wright's "prairie style," including horizontal lines, low-pitched roof, and broad eaves. Wright became world-renowned, and this is his only prairie-style house in the state of Ohio.
In 2000 the property was purchased by the Frank Lloyd Wright Building Conservancy (based in Chicago.) As part of a prearranged plan, the house was sold to a newly formed local Westcott House Foundation. This Foundation managed an extensive 5-year, $5.3 million restoration, completed in October 2005. The landmark house is now open to the public for guided tours.
International Harvester (now Navistar International), a manufacturer of farm machinery and later trucks, became the leading local industry after 1856, when Springfield native William Whiteley invented the self-raking reaper and mower. International Harvester and Crowell-Collier Publishing were the major employers throughout most of the next century. Due to changing tastes, Crowell-Collier closed its magazines in 1957 and sold its Springfield printing plant.
The decline in manufacturing and other blue-collar industries in the United States in the late 20th and early 21st centuries resulted in significant economic and population losses in Springfield. A 27% decrease in median income between 1999 and 2014 was the largest of any metropolitan area in the country. Peaking at more than 82,000 in the 1960 census, the city population was estimated 58,877 in 2019. Despite efforts by local politicians and business organizations, an economic recovery enjoyed by larger cities since the Great Recession has not included Springfield or other small cities in Ohio.
In recent years, Springfield has attempted revitalization of the downtown area with several projects to stimulate residential housing, attract heritage tourism, and benefit the local economy. In 2019, the city began development on 34 new townhomes in downtown along Center Street, which will be named Center Street Townes. The City of Springfield also voted to approve $3.3 million toward a new $7 million parking garage in downtown; it started construction in 2019. Since 2000, notable downtown improvements that have been finished include the Ohio Valley Surgical Hospital, Springfield Regional Medical Center, Mother Stewart's Brewing Company, the NTPRD Chiller Ice Arena, and the demolition of several decaying structures. These buildings include the Arcue Building, the Robertson Building, and most of the Crowell-Collier building.
New revitalization projects have not been limited to the downtown region, however. Efforts have been made to try and revitalize the Upper Valley Mall for years, mostly falling short as anchor tenants such as JCPenney, Macy's and Sears have closed and 40 acres of the property was purchased by the Clark County Land Reutilization Corp. for $3 million in mid-2018. Plans to re-purpose the property into a sports complex have been publicly announced by one of the tenants, however, challenges still remain due to Sears still owning much of the property that they anchored at and negotiations still ongoing. Another major project for the city is the ongoing development of the Bridgewater neighborhood, which is the first significant housing development in the city of Springfield since the early 1990s. The construction project is estimated to bring over 230 new homes to the city. Utilities are currently being set up, and later in 2019, the roads will be paved. The development is estimated to take about four years to complete. Much of the new housing development is attributed to trying to attract new jobs into the area, which has apparently paid off. In recent years, Springfield has benefitted tremendously from Speedway LLC having success, Navistar International having a resurgence in recent years, and companies like TopreAmerica Corp. and Silfex being introduced into the community.
As of the 2000 census, the median income for a household in the city was $32,193, and the median income for a family was $39,890. Males had a median income of $32,027 versus $23,155 for females. The per capita income for the city was $16,660. 16.9% of the population and 13.5% of families were below the poverty line. Out of the total population, 23.9% of those under the age of 18 and 9.6% of those 65 and older were living below the poverty line.
As of the 2010 census, there were 60,608 people, 24,459 households, and 14,399 families residing in the city. The population density was 2,693.7 people per square mile (1,039.6/km2). There were 28,437 housing units at an average density of 1,263.9 per square mile (487.8/km2). The racial makeup of the city was 75.2% White, 18.1% African American, 0.3% Native American, 0.8% Asian, 0.02% Pacific Islander, and 4.0% from two or more races. Hispanic or Latino of any race were 3.0% of the population.
There were 24,459 households, of which 26.3% had children under the age of 18 living with them, 34.4% were married couples living together, 18.6% had a female householder with no spouse present, 5.9% had a male householder with no spouse present, and 41.1% were non-families. Of all households, 34.1% were made up of individuals, and 13.7% had someone living alone who was 65 years of age or older. The average household size was 2.38, and the average family size was 3.01.
In the population was spread out, with 24.4% under the age of 18, 11.5% from 18 to 24, 24.2% from 25 to 44, 24.6% from 45 to 64, and 15.3% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 90.9 males. For every 100 females age 18 and over, there were 86.2 males.
From 2012 through 2014, the city experienced a 21% increase in violent crime; from 618 per 100,000 persons to 750. Also during those years, occurrences of murder and non-negligent manslaughter steadily increased; from 5 to 7. In 2015, Springfield's violent crime reached a 14-year high, but this rate has since decreased.
The following are notable people born and/or raised in Springfield:
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.