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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Lakewood was incorporated as a village in 1889, and named for its lakefront location.
The wilderness west of the Cuyahoga River was delayed being settled due to a treaty the American government made with the Indians in 1785, whereby no white man was to settle on that land. Consequently, when Moses Cleaveland arrived in 1796, his activities were confined to the east side of the river.
The area now called Lakewood was populated by the Ottawa, Potawatomi, Chippewa, Wyandot, Munsee, Delaware and Shawnee tribes until the Treaty of Ft. Industry pushed them west in 1805. The treaty, signed at Ft. Industry near what is now downtown Toledo, Ohio, ceded 500,000 acres of some of the tribes’ land to the United States for about $18,000 or 3.5 cents/acre. The Shawnee and Seneca, living with the Wyandot, were to get $1000 “...every year forever hereafter.”
The area now occupied by Lakewood, Rocky River, Fairview Park, and West Park was purchased from the Connecticut Land Company by a syndicate of six men headed by Judson Canfield on April 4, 1807, for $26,084.
In 1806 the area was formally surveyed as Rockport Township. In 1818, permanent settlement began with the arrival from Connecticut of James Nicholson. Other early pioneers included Jared Kirtland and Mars Wager. Settlements were mostly along Detroit Avenue, a toll road operated by the Rockport Plank Company from 1848 t0 1901, with large farms and properties extending north to Lake Erie. Making bricks and planting orchards were among the most prolific occupations until natural gas and oil wells were developed in the early 1880s.
By 1819 18 families lived in Rockport Township. In 1893, streetcars came to Lakewood with the construction of the Detroit Avenue line, followed by the Clifton Boulevard line in 1903 and the Madison Avenue line in 1916.
Lakewood, the first suburb west of Cleveland on the shores of Lake Erie, began as Township 7, Range 14, of the Connecticut Western Reserve in 1805. It was a wooded wilderness through which cut the old Huron Post Road that ran from Buffalo, New York, to Detroit, Michigan. In 1819 a small group of eighteen families living in the area of present-day Lakewood, Rocky River, and part of Cleveland's West Park neighborhood named the growing community Rockport Township. In April of that year, the first election took place in Rufus Wright's tavern with a member of each household present. Three were elected as trustees: Henry Alger, Erastus Johnson, and Rufus Wright. Elected as overseers of the poor were James Nicholson and Samuel Dean. Henry Canfield was elected clerk. This type of government served Rockport for the next 70 years, with an election held each year.
In 1889 East Rockport, with 400 residents, separated from the township and became the Hamlet of Lakewood. Settlement accelerated rapidly, with Lakewood becoming a village with 3,500 residents in 1903. City status, with 12,000 residents, came just eight years later. By 1930 the population of Lakewood was 70,509.
The early settlers in Township 7 sustained their lives through farming. The land was ideal for fruit farming and many vineyards began to emerge. The fertile soil and lake climate that were ideal for producing crops is what attracted many people to move to the township. There was also vast amounts of trees to be used for building homes and other structures. The most common occupations in Lakewood were farming and the building trades.
Roads were the earliest influence on development in Lakewood. The Rockport Plank Road Company improved the old Detroit Road in 1848, opening a toll road from present-day West 25th Street in Cleveland to five miles west of the Rocky River. It continued operating as a toll road until 1901. A series of bridges spanning the Rocky River Valley, the first of which was built in 1821, improved commerce between Cleveland and the emerging communities to its west. An 1874 atlas of Cuyahoga County shows present-day main roads such as Detroit Avenue, Madison Avenue, Franklin Boulevard, Hilliard Road, Warren Road, and Riverside Drive.
Under the Ohio Common School Act of April 9, 1867, three schools were allotted to East Rockport, called 6, 8, and 10; they were later designated East, Middle, and West. Each school had one teacher. As the community began to grow and more schools were required, the school board adopted the policy of honoring Ohio's presidents by assigning their names to the school buildings.
The Rocky River Railroad was organized in 1869 by speculators as an excursion line to bring Clevelanders to the resort area they developed at the mouth of the Rocky River. Financially unsuccessful as a pleasure and amusement venture, the line was sold to the Nickel Plate Railroad in 1881. The railroad line still exists today, running in an east–west direction north of Detroit Avenue.
As of the census of 2010, there were 52,131 people, 25,274 households, and 11,207 families residing in the city. The population density was 9,426.9 inhabitants per square mile (3,639.7/km2). There were 28,498 housing units at an average density of 5,153.3 per square mile (1,989.7/km2). The racial makeup of the city was 87.5% White, 6.4% African American, 0.3% Native American, 1.9% Asian, 1.3% from other races, and 2.7% from two or more races. Hispanic or Latino of any race were 4.1% of the population.
There were 25,274 households, of which 22.5% had children under the age of 18 living with them, 29.7% were married couples living together, 10.8% had a female householder with no husband present, 3.8% had a male householder with no wife present, and 55.7% were non-families. 44.8% of all households were made up of individuals, and 9.8% had someone living alone who was 65 years of age or older. The average household size was 2.05 and the average family size was 2.99.
The median age in the city was 35.4 years. 19.6% of residents were under the age of 18; 9.6% were between the ages of 18 and 24; 34.3% were from 25 to 44; 25.7% were from 45 to 64; and 11% were 65 years of age or older. The gender makeup of the city was 49.1% male and 50.9% female.
As of the 2007 American Community Survey, the median income for a household in the city was $42,602, and the median income for a family was $59,201. Males had a median income of $42,599 versus $35,497 for females. The per capita income for the city was $26,939. About 10.9% of families and 14.3% of the population were below the poverty line, including 20.3% of those under age 18 and 10.5% of those age 65 or over. Of the city's population over the age of 25, 39.0% hold a bachelor's degree or higher.
Lakewood's ethnic mosaic includes Albanian, Arab, Chinese, German, Hungarian, Irish, Italian, Mexican, Nepalese, Puerto Rican, Polish, Russian, Slovak, and Ukrainian ancestries. As of 2019, 11.2% spoke a language other than English at home, including Arabic, Spanish, Albanian, Russian, Serbo-Croatian, and Hungarian. The community is a hotspot for immigrants, arriving primarily from Southeast Europe (especially Albania, Romania, Greece, and the former Yugoslavia), the Middle East (Lebanon, Syria, and Iran),South Asia (India, Nepal, and Myanmar), and the former USSR (Russia, Uzbekistan, and Ukraine). The foreign-born population was approximately 8% in 2019.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.