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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The area where the city of Kettering now lies was settled from the late 1700s to the mid-1800s, largely as farmland. The population in the area started to grow, prompting the creation of (now defunct) Van Buren Township in 1841. In November 1952, township voters approved incorporating as the Village of Kettering. (In 1953, the western portion of the village voted to secede, forming a new township, which is now the City of Moraine). By 1955, the village's population had grown to 38,118, which qualified it to claim city status, with the official proclamation by the state on June 24. The city is named for inventor Charles F. Kettering, who resided here in his home, Ridgeleigh Terrace, from 1914 until his death in 1958. Charles Kettering is known for his numerous inventions and contributions to the Dayton area.
From the 1950s to the 1970s, Kettering's population continued to grow, adding more than 30,000 residents. This growth was due in part to the many people who started migrating out of nearby Dayton after World War II. Since the 1980s, Kettering has experienced a slow decline in population due to an aging population and loss of manufacturing jobs.
As of the census of 2010, there were 56,163 people, 25,427 households, and 14,979 families living in the city. The population density was 3,006.6 inhabitants per square mile (1,160.9/km2). There were 27,602 housing units at an average density of 1,477.6 per square mile (570.5/km2). The racial makeup of the city was 92.6% White, 3.3% African American, 0.2% Native American, 1.3% Asian, 0.5% from other races, and 2.1% from two or more races. Hispanic or Latino of any race were 2.1% of the population.
There were 25,427 households, of which 26.3% had children under the age of 18 living with them, 43.4% were married couples living together, 11.3% had a female householder with no husband present, 4.3% had a male householder with no wife present, and 41.1% were non-families. 34.9% of all households were made up of individuals, and 13.1% had someone living alone who was 65 years of age or older. The average household size was 2.19 and the average family size was 2.83.
The median age in the city was 40.9 years. 21% of residents were under the age of 18; 8.4% were between the ages of 18 and 24; 25.6% were from 25 to 44; 27% were from 45 to 64; and 18% were 65 years of age or older. The gender makeup of the city was 47.7% male and 52.3% female.
As of the census of 2000, there were 57,502 people, 25,657 households, and 15,727 families living in the city. The population density was 3,077.4 people per square mile (1,187.9/km2). There were 26,936 housing units at an average density of 1,441.6 per square mile (556.4/km2). The racial makeup of the city was 95.23% White, 1.66% African American, 0.18% Native American, 1.38% Asian, 0.02% Pacific Islander, 0.33% from other races, and 1.19% from two or more races. Hispanic or Latino of any race were 1.11% of the population.
There were 25,657 households, out of which 26.9% had children under the age of 18 living with them, 48.7% were married couples living together, 9.5% have a single female householder, and 38.7% were non-families. 33.4% of all households were made up of individuals, and 12.7% had someone living alone who was 65 years of age or older. The average household size was 2.22 and the average family size was 2.85.
In the city, the population was spread out, with 22.5% under the age of 18, 7.5% from 18 to 24, 29.4% from 25 to 44, 22.3% from 45 to 64, and 18.3% who were 65 years of age or older. The median age was 39 years. For every 100 females, there were 90.5 males. For every 100 females age 18 and over, there were 86.7 males.
The median income for a household in the city was $45,051, and the median income for a family was $55,849. Males had a median income of $41,558 versus $28,921 for females. The per capita income for the city was $27,009. About 3.2% of families and 4.6% of the population were below the poverty line, including 5.3% of those under age 18 and 3.6% of those age 65 or over.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.