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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Dayton was founded on April 1, 1796, by 12 settlers known as the Thompson Party. They traveled in March from Cincinnati up the Great Miami River by pirogue and landed at what is now St. Clair Street, where they found two small camps of Native Americans. Among the Thompson Party was Benjamin Van Cleve, whose memoirs provide insights into the Ohio Valley's history. Two other groups traveling overland arrived several days later.
In 1797, Daniel C. Cooper laid out Mad River Road, the first overland connection between Cincinnati and Dayton, opening the "Mad River Country" to settlement. Ohio was admitted into the Union in 1803, and the village of Dayton was incorporated in 1805 and chartered as a city in 1841. The city was named after Jonathan Dayton, a captain in the American Revolutionary War who signed the U.S. Constitution and owned a significant amount of land in the area. In 1827, construction on the Dayton–Cincinnati canal began, which would provide a better way to transport goods from Dayton to Cincinnati and contribute significantly to Dayton's economic growth during the 1800s.
Innovation led to business growth in the region. In 1884, John Henry Patterson acquired James Ritty's National Manufacturing Company along with his cash register patents and formed the National Cash Register Company (NCR). The company manufactured the first mechanical cash registers and played a crucial role in the shaping of Dayton's reputation as an epicenter for manufacturing in the early 1900s. In 1906, Charles F. Kettering, a leading engineer at the company, helped develop the first electric cash register, which propelled NCR into the national spotlight. NCR also helped develop the US Navy Bombe, a code-breaking machine that helped crack the Enigma machine cipher during World War II.
Dayton has been the home for many patents and inventions since the 1870s. According to the National Park Service, citing information from the U.S. Patent Office, Dayton had granted more patents per capita than any other U.S. city in 1890 and ranked fifth in the nation as early as 1870. The Wright brothers, inventors of the airplane, and Charles F. Kettering, world-renowned for his numerous inventions, hailed from Dayton. The city was also home to James Ritty's Incorruptible Cashier, the first mechanical cash register, and Arthur E. Morgan's hydraulic jump, a flood prevention mechanism that helped pioneer hydraulic engineering.Paul Laurence Dunbar, an African-American poet and novelist, penned his most famous works in the late 19th century and became an integral part of the city's history.
Powered aviation began in Dayton. Orville and Wilbur Wright were the first to construct and demonstrate powered flight. Although the first flight was in Kitty Hawk, North Carolina, their Wright Flyer was built in and returned to Dayton for improvements and further flights at Huffman Field, a cow pasture eight miles (13 km) northeast of Dayton, near the current Wright Patterson Air Force Base.
When the government tried to move development to Langley field in southern Virginia, six Dayton businessmen including Edward A. Deeds, formed the Dayton-Wright Airplane Company in Moraine and established a flying field. Deeds also opened a field to the north in the flood plain of the Great Miami River between the confluences of that river, the Stillwater River, and the Mad River, near downtown Dayton. Later named McCook Field for Alexander McDowell McCook, an American Civil War general, this became the Army Signal Corps' primary aviation research and training location. Wilbur Wright also purchased land near Huffman prairie to continue their research.
During World War I, the Army purchased 40 acres adjacent to Huffman Prairie for the Fairfield Aviation General Supply Depot. As airplanes developed more capability, they needed more runway space than McCook could offer, and a new location was sought. The Patterson family formed the Dayton Air Service Committee, Inc which held a campaign that raised $425,000 in two days and purchased 4,520.47 acres (18.2937 km2) northeast of Dayton, including Wilbur Wright Field and the Huffman Prairie Flying Field. Wright Field was "formally dedicated" on 12 October 1927. After World War II, Wright Field and the adjacent Patterson Field, Dayton Army Air Field, and Clinton Army Air Field were merged as the Headquarters, Air Force Technical Base. On 13 January 1948, the facility was renamed Wright-Patterson Air Force Base.
A catastrophic flood in March 1913, known as the Great Dayton Flood, led to the creation of the Miami Conservancy District, a series of dams as well as hydraulic pumps installed around Dayton, in 1914. Like other cities across the country, Dayton was heavily involved in the war effort during World War II. Several locations around the city hosted the Dayton Project, a branch of the larger Manhattan Project, to develop polonium triggers used in early atomic bombs. The war efforts led to a manufacturing boom throughout the city, including high demand for housing and other services. At one point, emergency housing was put into place due to a housing shortage in the region, much of which is still in use today.
Alan Turing is widely considered to be the father of theoretical computer science and artificial intelligence. He visited the National Cash Register (NCR) company in Dayton in December 1942. He was able to show that it was not necessary to build 336 Bombes, so the initial order was scaled down to 96 machines to decipher German Enigma-machine-encrypted secret messages during World War II.
Between the 1940s and the 1970s, the city saw significant growth in suburban areas from population migration. Veterans were returning from military service in large numbers seeking industrial and manufacturing jobs, a part of the local industry that was expanding rapidly. Advancements in architecture also contributed to the suburban boom. New, modernized shopping centers and the Interstate Highway System allowed workers to commute greater distances and families to live further from the downtown area. More than 127,000 homes were built in Montgomery County during the 1950s.
Since the 1980s, however, Dayton's population has declined, mainly due to the loss of manufacturing jobs and decentralization of metropolitan areas, as well as the national housing crisis that began in 2008. While much of the state has suffered for similar reasons, the impact on Dayton has been greater than most. Dayton had the third-greatest percentage loss of population in the state since the 1980s, behind Cleveland and Youngstown. Despite this, Dayton has begun diversifying its workforce from manufacturing into other growing sectors such as healthcare and education.
Downtown expansion that began in the 2000s has helped revitalize the city and encourage growth. Day Air Ballpark, home of the Dayton Dragons, was built in 2000. The highly successful minor league baseball team has been an integral part of Dayton's culture. In 2001, the city's public park system, Five Rivers MetroParks, built RiverScape MetroPark, an outdoor entertainment venue that attracts more than 400,000 visitors each year. A new performance arts theater, the Schuster Center, opened in 2003. A large health network in the region, Premier Health Partners, expanded its Miami Valley Hospital with a 12-story tower addition.
In 2010, the Downtown Dayton Partnership, in cooperation with the City of Dayton and community leaders, introduced the Greater Downtown Dayton Plan. It focuses on job creation and retention, infrastructure improvements, housing, recreation, and collaboration. The plan is to be implemented through the year 2020.
In 1995, the Dayton Agreement, a peace accord between the parties to the hostilities of the conflict in Bosnia-Herzegovina and the former Yugoslavia, was negotiated at Wright-Patterson Air Force Base, near Fairborn, Ohio, from November 1 to 21.
Richard Holbrooke wrote about these events in his memoirs:
Dayton is known as the "Gem City". The nickname's origin is uncertain, but several theories exist. In the early 19th century, a well-known racehorse named Gem hailed from Dayton. In 1845, an article published in the Cincinnati Daily Chronicle by an author known as T stated:
In the late 1840s, Major William D. Bickham of the Dayton Journal began a campaign to nickname Dayton the "Gem City." The name was adopted by the city's Board of Trade several years later.Paul Laurence Dunbar referred to the nickname in his poem, "Toast to Dayton", as noted in the following excerpt:
Dayton also plays a role in a nickname given to the state of Ohio, "Birthplace of Aviation." Dayton is the hometown of the Wright brothers, aviation pioneers who are credited with inventing and building the first practical airplane in history. After their first manned flights in Kitty Hawk, North Carolina, which they had chosen due to its ideal weather and climate conditions, the Wrights returned to Dayton and continued testing at nearby Huffman Prairie.
Additionally, Dayton is colloquially referred to as "Little Detroit". This nickname comes from Dayton's prominence as a Midwestern manufacturing center.
Dayton's population declined significantly from a peak of 262,332 residents in 1960 to only 141,759 in 2010. This was in part due to the slowdown of the region's manufacturing and the growth of Dayton's affluent suburbs including Oakwood, Englewood, Beavercreek, Springboro, Miamisburg, Kettering, and Centerville. The city's most populous ethnic group, white, declined from 78.1% in 1960 to 51.7% by 2010. However, recent census estimates show a 1.3% population increase since 2010, the first increase in five decades.
As of the 2000 census, the median income for a household in the city was $27,523, and the median income for a family was $34,978. Males had a median income of $30,816 versus $24,937 for females. The per capita income for the city was $34,724. About 18.2% of families and 23.0% of the population were below the poverty line, including 32.0% of those under age 18 and 15.3% of those age 65 or over.
As of the 2010 census, there were 141,759 people, 58,404 households, and 31,064 families residing in the city. The population density was 2,543.2 inhabitants per square mile (981.9/km2). There were 74,065 housing units at an average density of 1,330.9 per square mile (513.9/km2). The racial makeup of the city was 51.7% White, 42.9% African American, 0.3% Native American, 0.9% Asian, 1.3% from other races, and 2.9% from two or more races. Hispanic or Latino of any race were 3.0% of the population.
There were 58,404 households, of which 28.3% had children under the age of 18 living with them, 25.9% were married couples living together, 21.4% had a female householder with no husband present, 5.9% had a male householder with no wife present, and 46.8% were non-families. 38.8% of all households were made up of individuals, and 11.2% had someone living alone who was 65 years of age or older. The average household size was 2.26, and the average family size was 3.03.
The median age in the city was 34.4 years. 22.9% of residents were under the age of 18; 14.2% were between the ages of 18 and 24; 25.3% were from 25 to 44; 25.8% were from 45 to 64, and 11.8% were 65 years of age or older. The gender makeup of the city was 48.7% male and 51.3% female.
The 2013 census population estimate showed an increasing city of Dayton population for the first time in five decades, attributed to revitalization efforts downtown and the increasing downtown population. However, the 2014 population estimate indicates a net decrease of 897 individuals from 2013's estimate.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.