Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Between 1000 B.C. and 1700 A.D., the Columbus metropolitan area was a center to indigenous cultures known as the Moundbuilders. The cultures included the Adena, Hopewell and Fort Ancient people. The only remaining physical evidence of the cultures are their burial mounds and what they contained. Most of Central Ohio's remaining mounds are located outside of Columbus city boundaries, though the Shrum Mound is upkept, now part of a public park and historic site. The city's Mound Street derives its name from a mound that existed by the intersection of Mound and High Streets. The mound's clay was used in bricks for most of the city's initial brick buildings; many were subsequently used in the Ohio Statehouse. The city's Ohio History Center maintains a collection of artifacts from these cultures.
The area including modern-day Columbus once comprised the Ohio Country, under the nominal control of the French colonial empire through the Viceroyalty of New France from 1663 until 1763. In the 18th century, European traders flocked to the area, attracted by the fur trade. The area was often caught between warring factions, including American Indian and European interests. In the 1740s, Pennsylvania traders overran the territory until the French forcibly evicted them. Fighting for control of the territory in the French and Indian War (1754-1763) became part of the international Seven Years' War (1756-1763). During this period, the region routinely suffered turmoil, massacres, and battles. The 1763 Treaty of Paris ceded the Ohio Country to the British Empire.
After the American Revolution, the Virginia Military District became part of the Ohio Country as a territory of Virginia. Colonists from the East Coast moved in, but rather than finding an empty frontier, they encountered people of the Miami, Delaware, Wyandot, Shawnee, and Mingo nations, as well as European traders. The tribes resisted expansion by the fledgling United States, leading to years of bitter conflict. The decisive Battle of Fallen Timbers resulted in the Treaty of Greenville, which finally opened the way for new settlements. By 1797, a young surveyor from Virginia named Lucas Sullivant had founded a permanent settlement on the west bank of the forks of the Scioto and Olentangy rivers. An admirer of Benjamin Franklin, Sullivant chose to name his frontier village "Franklinton". The location was desirable for its proximity to the navigable rivers—but Sullivant was initially foiled when, in 1798, a large flood wiped out the new settlement. He persevered, and the village was rebuilt, though somewhat more inland.
After the Revolution, land comprising parts of Franklin and adjacent counties was set aside by the United States Congress for settlement by Canadians and Nova Scotians who were sympathetic to the colonial cause and had their land and possessions seized by the British government. The Refugee Tract, consisting of 103,000 acres (42,000 ha), was 42 miles (68 km) long and 3–4.5 miles (4.8–7.2 km) wide, and was claimed by 67 eligible men. The Ohio Statehouse sits on land once contained in the Refugee Tract.
After Ohio achieved statehood in 1803, political infighting among prominent Ohio leaders led to the state capital moving from Chillicothe to Zanesville and back again. Desiring to settle on a location, the state legislature considered Franklinton, Dublin, Worthington, and Delaware before compromising on a plan to build a new city in the state's center, near major transportation routes, primarily rivers. As well, Franklinton landowners had donated two 10-acre (4.0 ha) plots in an effort to convince the state to move its capitol there. The two spaces were set to become Capitol Square (for the Ohio Statehouse) and the Ohio Penitentiary. Named in honor of Christopher Columbus, the city was founded on February 14, 1812, on the "High Banks opposite Franklinton at the Forks of the Scioto most known as Wolf's Ridge." At the time, this area was a dense forestland, used only as a hunting ground.
The city was incorporated as a borough on February 10, 1816. Nine people were elected to fill the municipality's various positions of mayor, treasurer, and several others. During 1816–1817, Jarvis W. Pike would serve as the first appointed mayor. Although the recent War of 1812 had brought prosperity to the area, the subsequent recession and conflicting claims to the land threatened the new town's success. Early conditions were abysmal with frequent bouts of fevers, attributed to malaria from the flooding rivers, and an outbreak of cholera in 1833. It led Columbus to appoint the Board of Health, now part of the Columbus Public Health department. The outbreak, which remained in the city from July to September 1833, killed 100 people.
Columbus was without direct river or trail connections to other Ohio cities, leading to slow initial growth. The National Road reached Columbus from Baltimore in 1831, which complemented the city's new link to the Ohio and Erie Canal, both of which facilitated a population boom. A wave of European immigrants led to the creation of two ethnic enclaves on the city's outskirts. A large Irish population settled in the north along Naghten Street (presently Nationwide Boulevard), while the Germans took advantage of the cheap land to the south, creating a community that came to be known as the Das Alte Südende (The Old South End). Columbus's German population constructed numerous breweries, Trinity Lutheran Seminary, and Capital University.
With a population of 3,500, Columbus was officially chartered as a city on March 3, 1834. On that day the legislature carried out a special act, which granted legislative authority to the city council and judicial authority to the mayor. Elections were held in April of that year, with voters choosing one John Brooks as the first popularly elected mayor. Columbus annexed the then-separate city of Franklinton in 1837.
In 1850, the Columbus and Xenia Railroad became the first railroad into the city, followed by the Cleveland, Columbus and Cincinnati Railroad in 1851. The two railroads built a joint Union Station on the east side of High Street just north of Naghten (then called North Public Lane). Rail traffic into Columbus increased—by 1875, eight railroads served Columbus, and the rail companies built a new, more elaborate station. Another cholera outbreak hit Columbus in 1849, prompting the opening of the city's Green Lawn Cemetery.
On January 7, 1857, the Ohio Statehouse finally opened after 18 years of construction. Site construction continued until 1861.
Before the abolition of slavery in the Southern United States in 1863, the Underground Railroad was active in Columbus; led, in part, by James Preston Poindexter. Poindexter arrived in Columbus in the 1830s and became a Baptist preacher and leader in the city's African-American community until the turn of the century.
During the Civil War, Columbus was a major base for the volunteer Union Army. It housed 26,000 troops and held up to 9,000 Confederate prisoners of war at Camp Chase, at what is now the Hilltop neighborhood of west Columbus. Over 2,000 Confederate soldiers remain buried at the site, making it one of the North's largest Confederate cemeteries. North of Columbus, along the Delaware Road, the Regular Army established Camp Thomas, where the 18th U.S. Infantry organized and trained.
By virtue of the Morrill Land-Grant Colleges Act, the Ohio Agricultural and Mechanical College (which became Ohio State University) founded in 1870 on the former estate of William and Hannah Neil.
By the end of the 19th century, Columbus was home to several major manufacturing businesses. The city became known as the "Buggy Capital of the World," thanks to the two dozen buggy factories—notably the Columbus Buggy Company, founded in 1875 by C.D. Firestone. The Columbus Consolidated Brewing Company also rose to prominence during this time and might have achieved even greater success were it not for the Anti-Saloon League in neighboring Westerville.
In the steel industry, a forward-thinking man named Samuel P. Bush presided over the Buckeye Steel Castings Company. Columbus was also a popular location for labor organizations. In 1886, Samuel Gompers founded the American Federation of Labor in Druid's Hall on S. Fourth Street, and in 1890 the United Mine Workers of America was founded at old City Hall. In 1894, James Thurber, who would go on to an illustrious literary career in Paris and New York City, was born in the city. Today Ohio State's theater department has a performance center named in his honor, and his childhood-home, the Thurber House, is located in the Discovery District and is on the National Register of Historic Places.
Columbus earned one of its nicknames, The Arch City, because of the dozens of wooden arches that spanned High Street at the turn of the 20th century. The arches illuminated the thoroughfare and eventually became the means by which electric power was provided to the new streetcars. The city tore down the arches and replaced them with cluster lights in 1914 but reconstructed them from metal in the Short North district in 2002 for their unique historical interest.
On March 25, 1913, the Great Flood of 1913 devastated the neighborhood of Franklinton, leaving over ninety people dead and thousands of West Side residents homeless. To prevent flooding, the Army Corps of Engineers recommended widening the Scioto River through downtown, constructing new bridges, and building a retaining wall along its banks. With the strength of the post-World War I economy, a construction boom occurred in the 1920s, resulting in a new Civic center, the Ohio Theatre, the American Insurance Union Citadel, and to the north, a massive new Ohio Stadium. Although the American Professional Football Association was founded in Canton in 1920, its head offices moved to Columbus in 1921 to the New Hayden Building and remained in the city until 1941. In 1922, the association's name was changed to the National Football League. A decade later, in 1931, at a convention in the city, the Jehovah's Witnesses took that name by which they are known today.
The effects of the Great Depression were less severe in Columbus, as the city's diversified economy helped it fare better than its Rust Belt neighbors. World War II brought many new jobs and another population surge. This time, most new arrivals were migrants from the "extraordinarily depressed rural areas" of Appalachia, who would soon account for more than a third of Columbus's growing population. In 1948, the Town and Country Shopping Center opened in suburban Whitehall, and it is now regarded as one of the first modern shopping centers in the United States.
The construction of the Interstate Highway System signaled the arrival of rapid suburb development in central Ohio. To protect the city's tax base from this suburbanization, Columbus adopted a policy of linking sewer and water hookups to annexation to the city. By the early 1990s, Columbus had grown to become Ohio's largest city in land area and in population.
Efforts to revitalize downtown Columbus have had some success in recent decades, though like most major American cities, some architectural heritage was lost in the process. In the 1970s, landmarks such as Union Station and the Neil House hotel were razed to construct high-rise offices and big retail space. The PNC Bank building was constructed in 1977, as well as the Nationwide Plaza buildings and other towers that sprouted during this period. The construction of the Greater Columbus Convention Center has brought major conventions and trade shows to the city.
The Scioto Mile began development along the riverfront, an area that already had the Miranova Corporate Center and The Condominiums at North Bank Park.
The 2010 United States foreclosure crisis forced the city to purchase numerous foreclosed, vacant properties to renovate or demolish them–at a cost of tens of millions of dollars. In February 2011, Columbus had 6,117 vacant properties, according to city officials.
Since 2010, Columbus has been growing in population and economy; from 2010 to 2017, the city added 164,000 jobs, second in the United States. The city is focused on downtown revitalization, with recent projects being the Columbus Commons park, parks along the Scioto Mile developed along with a reshaped riverfront, and developments in the Arena District and Franklinton. In February and March 2020, the city began to have its first cases of Coronavirus disease 2019, the disease which created the COVID-19 pandemic. The city declared a state of emergency, with all nonessential businesses closed state-wide. There were 3,432 cases of the disease across the city, as of May 18. Later in the year, protests over the killing of George Floyd took place in the city from May 28 into August.
As of the census of 2010, there were 787,033 people, 331,602 households, and 176,037 families residing in the city. The population density was 3,624.0 inhabitants per square mile (1,399.2/km2). There were 370,965 housing units at an average density of 1,708.2 per square mile (659.5/km2). The racial makeup of the city was 61.5% White, 28.0% Black, 0.3% Native American, 4.1% Asian, 0.1% Pacific Islander, 2.9% from other races, and 3.3% Arabs, Somali and Palestinians. Hispanic or Latino of any race were 5.6% of the population.
Of the 331,602 households, 29.1% had children under the age of 18, 32.0% were married couples living together, 15.9% had a female householder with no husband present, 5.1% had a male householder with no wife present, and 46.9% were non-families. 35.1% of all households were made up of individuals, and 7.2% had someone living alone who was 65 years of age or older. The average household size was 2.31 and the average family size was 3.04.
The median age in the city was 31.2 years. 23.2% of residents were under the age of 18; 14% were between the ages of 18 and 24; 32.3% were from 25 to 44; 21.8% were from 45 to 64; and 8.6% were 65 years of age or older. The gender makeup of the city was 48.8% male and 51.2% female.
Columbus historically had a significant population of white people. In 1900, whites made up 93.4% of the population. Though European immigration has declined, the Columbus metropolitan area has recently experienced increases in African, Asian, and Latin American immigration, including groups from Mexico, India, Somalia, and China. Although the Asian population is diverse, the city's Hispanic community is mainly made up of Mexicans, though there is a notable Puerto Rican population. Many other countries of origin are represented in lesser numbers, largely due to the international draw of Ohio State University. 2008 estimates indicate roughly 116,000 of the city's residents are foreign-born, accounting for 82% of the new residents between 2000 and 2006 at a rate of 105 per week. 40% of the immigrants came from Asia, 23% from Africa, 22% from Latin America, and 13% from Europe. The city had the second largest Somali and Somali American population in the country, as of 2004, as well as the largest expatriate Bhutanese-Nepali population in the world, as of 2018.
Due to its demographics, which include a mix of races and a wide range of incomes, as well as urban, suburban, and nearby rural areas, Columbus is considered a "typical" American city, leading retail and restaurant chains to use it as a test market for new products.
Columbus has maintained a steady population growth since its establishment. Its slowest growth, from 1850 to 1860, is primarily attributed to the city's cholera epidemic in the 1850s.
According to the 2017 Japanese Direct Investment Survey by the Consulate-General of Japan in Detroit, 838 Japanese nationals lived in Columbus, making it the municipality with the state's second largest Japanese national population, after Dublin.
Columbus is home to a proportional LGBT community, with an estimated 34,952 gay, lesbian, or bisexual residents. It has been rated as one of the best cities in the country for gays and lesbians to live, and also as the most underrated gay city in the country. In July 2012, three years prior to legal same-sex marriage in the United States, the Columbus City Council unanimously passed a domestic partnership registry.
Columbus has numerous Italian Americans, with groups including the Columbus Italian Club, Columbus Piave Club, and the Abruzzi Club.
The community has helped promote the influence Christopher Columbus had in drawing European attention to the Americas. The Italian explorer, erroneously credited with the lands' discovery, has been posthumously criticized by historians for initiating colonization and for abuse, enslavement, and subjugation of natives. In addition to the city being named for the explorer, its seal and flag depict a ship he used for his first voyage to the Americas, the Santa María. A similar-size replica of the ship, the Santa Maria Ship & Museum, was displayed downtown from 1991 to 2014. The city's Discovery District and Discovery Bridge are named in reference to Columbus's "discovery" of the Americas; the bridge includes artistic bronze medallions featuring symbols of the explorer.Genoa Park, downtown, is named after Genoa, the birthplace of Christopher Columbus and one of Columbus's sister cities.
The Christopher Columbus Quincentennial Jubilee, celebrating the 500th anniversary of Columbus's first voyage, was held in the city in 1992. Its organizers spent $95 million on it, creating the horticultural exhibition AmeriFlora '92. The organizers also planned to create a replica Native American village, among other attractions. Local and national native leaders protested the event with a day of mourning, followed by protests and fasts at City Hall. The protests prevented the native village from being exhibited. Annual fasts continued until 1997. A protest also took place during the dedication of the Santa Maria replica, an event held in late 1991 on the day before Columbus Day and in time for the jubilee.
The city has three outdoor statues of the explorer; the statue at City Hall was acquired, delivered, and dedicated with the assistance of the Italian-American community. Protests in 2017 aimed for this statue to be removed, followed by the city ceasing to recognize Columbus Day as a city holiday in 2018. During the 2020 George Floyd protests, petitions were created to remove all three statues, and to rename the city of Columbus. Two of the statues, at City Hall and Columbus State Community College, were removed, while the city is also looking into changing its flag and seal to remove the reference to Christopher Columbus. The future of the third statue, at the Ohio Statehouse, will be discussed in a meeting on July 16.
The city was the first of eight cities offered the 360 ft (110 m) Birth of the New World statue, in 1993. The statue, also of Christopher Columbus, was completed in Puerto Rico in 2016, and is the tallest in the United States, 45 ft (14 m) taller than the Statue of Liberty including its pedestal. At least six U.S. cities rejected it, including Columbus, based on its height and design.
37.6 percent of Columbus residents identify as religious. Of this group, 15.7 percent identify as Protestant, 13.7 percent as Catholic, 1.5 percent as Jewish, 0.6% as Muslim, and 0.5% as Mormon. Places of worship include Baptist, Evangelical, Greek Orthodox, Latter-day Saints, Lutheran, Presbyterian, Quaker, Roman Catholic, and Unitarian Universalist churches.
Columbus also hosts several Islamic centers, Jewish synagogues, Buddhist centers, Hindu temples, and a branch of the International Society for Krishna Consciousness.
Religious teaching institutions include the Trinity Lutheran Seminary and the Pontifical College Josephinum.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.