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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Cleveland was established on July 22, 1796, by surveyors of the Connecticut Land Company when they laid out Connecticut's Western Reserve into townships and a capital city. They named the new settlement "Cleaveland" after their leader, General Moses Cleaveland. Cleaveland oversaw the New England-style design of the plan for what would become the modern downtown area, centered on Public Square, before returning home, never again to visit Ohio. The first permanent European settler in Cleaveland was Lorenzo Carter, who built a cabin on the banks of the Cuyahoga River.
The village served as an important supply post for the U.S. during the Battle of Lake Erie in the War of 1812. Locals adopted Commodore Oliver Hazard Perry as a civic hero and erected a monument in his honor decades later. The Village of Cleaveland was incorporated on December 23, 1814. In spite of the nearby swampy lowlands and harsh winters, the town's waterfront location proved to be an advantage, giving it access to Great Lakes trade. It grew rapidly after the 1832 completion of the Ohio and Erie Canal. This key link between the Ohio River and the Great Lakes connected it to the Atlantic Ocean via the Erie Canal and Hudson River, and later via the Saint Lawrence Seaway. Its products could reach markets on the Gulf of Mexico via the Mississippi River. The town's growth continued with added railroad links.
In 1831, the spelling of the town's name was altered by The Cleveland Advertiser newspaper. In order to fit the name on the newspaper's masthead, the editors dropped the first "a", reducing the city's name to Cleveland, which eventually became the official spelling. In 1836, Cleveland, then only on the eastern banks of the Cuyahoga River, was officially incorporated as a city. That same year, it nearly erupted into open warfare with neighboring Ohio City over a bridge connecting the two communities. Ohio City remained an independent municipality until its annexation by Cleveland in 1854.
Home to a vocal group of abolitionists, Cleveland (code-named "Station Hope") was a major stop on the Underground Railroad for escaped African American slaves en route to Canada. The city also served as an important center for the Union during the American Civil War. Decades later, in July 1894, the wartime contributions of those serving the Union from Cleveland and Cuyahoga County would be honored with the opening of the city's Soldiers' and Sailors' Monument on Public Square.
After the war, the city witnessed rapid growth. Its prime geographic location as a transportation hub between the East Coast and the Midwest played an important role in its development as a commercial center. In 1874, the First Woman's National Temperance Convention was held in Cleveland, and adopted the formation of the Woman's Christian Temperance Union. Cleveland served as a destination for iron ore shipped from Minnesota, along with coal transported by rail. In 1870, John D. Rockefeller founded Standard Oil in Cleveland. In 1885, he moved its headquarters to New York City, which had become a center of finance and business.
By the early 20th century, Cleveland had emerged as a major American manufacturing center. Its businesses included automotive companies such as Peerless, People's, Jordan, Chandler, and Winton, maker of the first car driven across the U.S. Other manufacturers in Cleveland produced steam-powered cars, which included White and Gaeth, as well as the electric car company Baker. The city's industrial growth was accompanied by significant strikes and labor unrest, as workers demanded better working conditions. In 1881-86, 70-80% of strikes were successful in improving labor conditions in Cleveland.
Known as the "Sixth City" due to its position as the sixth largest U.S. city at the time, Cleveland counted major Progressive Era politicians among its leaders, most prominently the populist Mayor Tom L. Johnson, who was responsible for the development of the Cleveland Mall Plan. The era of the City Beautiful movement in Cleveland architecture, this period also saw wealthy patrons support the establishment of the city's major cultural institutions. The most prominent among them were the Cleveland Museum of Art, which opened in 1916, and the Cleveland Orchestra, established in 1918.
Cleveland's economic growth and industrial jobs attracted large waves of immigrants from Southern and Eastern Europe as well as Ireland. African American migrants from the rural South also arrived in Cleveland (among other Northeastern and Midwestern cities) as part of the Great Migration for jobs, constitutional rights, and relief from racial discrimination. By 1920, the year in which the Cleveland Indians won their first World Series championship, Cleveland had grown into a densely-populated metropolis of 796,841 with a foreign-born population of 30%, making it the fifth largest city in the nation. At this time, Cleveland saw the rise of radical labor movements in response to the conditions of the largely immigrant and migrant workers. In 1919, the city attracted national attention amid the First Red Scare for the Cleveland May Day Riots, in which socialist demonstrators clashed with anti-socialists.
Despite the immigration restrictions of 1921 and 1924, the city's population continued to grow throughout the 1920s. Prohibition first took effect in Ohio in May 1919 (although it was not well-enforced in Cleveland), became law with the Volstead Act in 1920, and was eventually repealed nationally by Congress in 1933. The ban on alcohol led to the rise of speakeasies throughout the city and organized crime gangs, such as the Mayfield Road Mob, who smuggled bootleg liquor across Lake Erie from Canada into Cleveland. The Roaring Twenties also saw the establishment of Cleveland's Playhouse Square and the rise of the risqué Short Vincent entertainment district. The Bal-Masque balls of the avant-garde Kokoon Arts Club scandalized the city.Jazz came to prominence in Cleveland during this period.
In 1929, the city hosted the first of many National Air Races, and Amelia Earhart flew to the city from Santa Monica, California in the Women's Air Derby (nicknamed the "Powder Puff Derby" by Will Rogers). The Van Sweringen brothers commenced construction of the Terminal Tower skyscraper in 1926 and, by the time it was dedicated in 1930, Cleveland had a population of over 900,000. The era of the flapper also marked the beginning of the golden age in Downtown Cleveland retail, centered on major department stores Higbee's, Bailey's, the May Company, Taylor's, Halle's, and Sterling Lindner Davis, which collectively represented one of the largest and most fashionable shopping districts in the country, often compared to New York's Fifth Avenue.
Cleveland was hit hard by the Wall Street Crash of 1929 and the subsequent Great Depression. A center of union activity, the city saw two major strikes by workers in this period, against Fisher Body in 1936 and then against Republic Steel in 1937. The city was also aided by major federal works projects sponsored by President Franklin D. Roosevelt's New Deal. In commemoration of the centennial of Cleveland's incorporation as a city, the Great Lakes Exposition debuted in June 1936 at the city's North Coast Harbor, along the Lake Erie shore north of downtown. Conceived by Cleveland's business leaders as a way to revitalize the city during the Depression, it drew four million visitors in its first season, and seven million by the end of its second and final season in September 1937.
On December 7, 1941, Imperial Japan attacked Pearl Harbor and declared war on the United States. One of the victims of the attack was a Cleveland native, Rear Admiral Isaac C. Kidd. The attack signaled America's entry into World War II. A major hub of the "Arsenal of Democracy", Cleveland under Mayor Frank Lausche contributed massively to the U.S. war effort as the fifth largest manufacturing center in the nation. During his tenure, Lausche also oversaw the establishment of the Cleveland Transit System, the predecessor to the Greater Cleveland Regional Transit Authority.
After the war, Cleveland initially experienced an economic boom, and businesses declared the city to be the "best location in the nation". In 1949, the city was named an All-America City for the first time and, in 1950, its population reached 914,808. In sports, the Indians won the 1948 World Series, the hockey team, the Barons, became champions of the American Hockey League, and the Browns dominated professional football in the 1950s. As a result, along with track and boxing champions produced, Cleveland was declared the "City of Champions" in sports at this time. The 1950s also saw the rising popularity of a new music genre that local WJW (AM) disc jockey Alan Freed dubbed "rock and roll".
However, by the 1960s, Cleveland's economy began to slow down, and residents increasingly sought new housing in the suburbs, reflecting the national trends of suburban growth following federally subsidized highways. Industrial restructuring, particularly in the railroad and steel industries, resulted in the loss of numerous jobs in Cleveland and the region, and the city suffered economically. The burning of the Cuyahoga River in June 1969 brought national attention to the issue of industrial pollution in Cleveland and served as a catalyst for the American environmental movement.
Housing discrimination and redlining against African Americans led to racial unrest in Cleveland and numerous other Northern U.S. cities. In Cleveland, the Hough riots erupted from July 18 to 23, 1966, and the Glenville Shootout took place from July 23 to 25, 1968. In November 1967, Cleveland became the first major American city to elect an African American mayor, Carl B. Stokes, who served from 1968 to 1971 and played an instrumental role in restoring the Cuyahoga River.
In December 1978, during the turbulent tenure of Dennis Kucinich as mayor, Cleveland became the first major American city since the Great Depression to enter into a financial default on federal loans. By the beginning of the 1980s, several factors, including changes in international free trade policies, inflation, and the savings and loan crisis, contributed to the recession that severely affected cities like Cleveland. While unemployment during the period peaked in 1983, Cleveland's rate of 13.8% was higher than the national average due to the closure of several steel production centers.
The city began a gradual economic recovery under Mayor George V. Voinovich in the 1980s. The downtown area saw the construction of the Key Tower and 200 Public Square skyscrapers, as well as the development of the Gateway Sports and Entertainment Complex—consisting of Progressive Field and Rocket Mortgage FieldHouse—and the North Coast Harbor, including the Rock and Roll Hall of Fame, FirstEnergy Stadium, and the Great Lakes Science Center. The city emerged from default in 1987.
By the turn of the 21st century, Cleveland succeeded in developing a more diversified economy and gained a national reputation as a center for healthcare and the arts. Additionally, it has become a national leader in environmental protection, with its successful cleanup of the Cuyahoga River. The city's downtown has experienced dramatic economic and population growth since 2010. In 2018, the population of Cleveland began to flatten after decades of decline. However, challenges still remain for the city, with economic development of neighborhoods, improvement of city schools, and continued encouragement of new immigration to Cleveland being top municipal priorities.
Despite such challenges, Cleveland has become increasingly recognized by national media as a city on the upswing. This trend has been accompanied by major victories in sports, including championships by the Lake Erie Monsters of the AHL and heavyweight Stipe Miocic, and capped most prominently by the victory of the Cleveland Cavaliers in the 2016 NBA Finals, the first major professional sports championship won by a Cleveland team since 1964. In addition, in 2020–21, the Browns accomplished one of the biggest turnarounds in sports history, making the long-struggling NFL franchise a playoff contender.
As of the census of 2010, there were 396,698 people, 167,490 households, and 89,821 families residing in the city. The population density was 5,107.0 inhabitants per square mile (1,971.8/km2). There were 207,536 housing units at an average density of 2,671.0 per square mile (1,031.3/km2).
There were 167,490 households, of which 29.7% had children under the age of 18 living with them, 22.4% were married couples living together, 25.3% had a female householder with no husband present, 6.0% had a male householder with no wife present, and 46.4% were non-families. 39.5% of all households were made up of individuals, and 10.7% had someone living alone who was 65 years of age or older. The average household size was 2.29 and the average family size was 3.11.
The median age in the city was 35.7 years. 24.6% of residents were under the age of 18; 11% were between the ages of 18 and 24; 26.1% were from 25 to 44; 26.3% were from 45 to 64; and 12% were 65 years of age or older. The gender makeup of the city was 48.0% male and 52.0% female.
The median income for a household in the city was $27,349, and the median income for a family was $31,182. The per capita income for the city was $16,302. 31.0% of the population and 22.9% of families were below the poverty line. Out of the total population, 37.6% of those under the age of 18 and 16.8% of those 65 and older were living below the poverty line. Of the city's population over the age of 25, 13.1% held a bachelor's degree or higher, and 75.7% had a high school diploma or equivalent.
As of the 2019 census estimate, the racial composition of the city was 39.8% white, 49.6% African American, 0.5% Native American, 2.4% Asian, and 4.3% from two or more races. Hispanics or Latinos of any race were 11.6% of the population.
In the 19th and early 20th centuries, Cleveland saw a massive influx of immigrants from Ireland, Italy, and the Austro-Hungarian, German, Russian, and Ottoman empires, most of whom were attracted by manufacturing jobs. As a result, Cleveland and Cuyahoga County today have substantial communities of Irish (especially in Kamm's Corners and other areas of West Park), Italians (especially in Little Italy and around Mayfield Road), Germans, and several Central-Eastern European ethnicities, including Czechs, Hungarians, Lithuanians, Poles, Romanians, Russians, Rusyns, Slovaks, Ukrainians, and ex-Yugoslav groups, such as Slovenes, Croats, and Serbs. The presence of Hungarians within Cleveland proper was, at one time, so great that the city boasted the highest concentration of Hungarians in the world outside of Budapest. Cleveland has a long-established Jewish community, historically centered on the East Side neighborhoods of Glenville and Kinsman, but now mostly concentrated in East Side suburbs such as Cleveland Heights and Beachwood, home to the Maltz Museum of Jewish Heritage.
The availability of jobs also attracted African Americans from the South. Between 1920 and 1970, the black population of Cleveland, largely concentrated on the city's East Side, increased significantly as a result of the First and Second Great Migrations. Cleveland's Latino community consists primarily of Puerto Ricans, who make up over 80% of the city's Hispanic/Latino population, as well as smaller numbers of immigrants from Mexico, Cuba, the Dominican Republic, South and Central America, and Spain. The city's Asian community, centered on historical Asiatown, consists of Chinese, Koreans, Vietnamese, and other groups. Additionally, the city and the county have significant communities of Albanians,Arabs (especially Lebanese, Syrians, and Palestinians),Armenians,French,Greeks,Iranians,Scots,Turks, and West Indians. A 2020 analysis found Cleveland to be the most ethnically and racially diverse city in Ohio.
Many ethnic festivals are held in Cleveland throughout the year, such as the annual Feast of the Assumption in Little Italy, Russian Maslenitsa in Rockefeller Park, the Cleveland Puerto Rican Parade and Festival in Clark–Fulton, the Cleveland Asian Festival in Asiatown, and the Greek and Romanian Festivals in West Park. Vendors at the West Side Market in Ohio City offer many ethnic foods for sale. Cleveland also hosts annual Polish Dyngus Day and Slovene Kurentovanje celebrations. The city's annual Saint Patrick's Day parade brings hundreds of thousands to the streets of Downtown. The Cleveland Thyagaraja Festival held annually each spring at Cleveland State University is the largest Indian classical music and dance festival in the world outside of India. Since 1946, the city has annually marked One World Day in the Cleveland Cultural Gardens in Rockefeller Park, celebrating all of its ethnic communities.
The influx of immigrants in the 19th and early 20th centuries drastically transformed Cleveland's religious landscape. From a homogeneous settlement of New England Protestants, it evolved into a city with a diverse religious composition. The predominant faith among Clevelanders today is Christianity (Catholic, Protestant, and Orthodox), with Jewish, Muslim, Hindu, and Buddhist minorities.
As of 2010, 88.4% (337,658) of Cleveland residents age 5 and older spoke English at home as a primary language, while 7.1% (27,262) spoke Spanish, 0.6% (2,200) Arabic, and 0.5% (1,960) Chinese. In addition 0.9% (3,364) spoke a Slavic language (1,279 – Polish, 679 Serbo-Croatian, and 485 Russian). In total, 11.6% (44,148) of Cleveland's population age 5 and older spoke a language other than English.
In 1920, Cleveland proper boasted a foreign-born population of 30% and, in 1870, that percentage was 42%. Although the foreign-born population of Cleveland today is not as big as it once was, the sense of identity remains strong among the city's various ethnic communities, as reflected in the Cleveland Cultural Gardens. Within Cleveland, the neighborhoods with the highest foreign-born populations are Asiatown/Goodrich–Kirtland Park (32.7%), Clark–Fulton (26.7%), West Boulevard (18.5%), Brooklyn Centre (17.3%), Downtown (17.2%), University Circle (15.9%, with 20% in Little Italy), and Jefferson (14.3%). Recent waves of immigration have brought new groups to Cleveland, including Ethiopians and South Asians, as well as immigrants from Russia and the former USSR,Southeast Europe (especially Albania), the Middle East, East Asia, and Latin America. In the 2010s, the immigrant population of Cleveland and Cuyahoga County began to see significant growth, becoming one of the fastest growing centers for immigration in the Great Lakes region. A 2019 study found Cleveland to be the city with the shortest average processing time in the nation for immigrants to become U.S. citizens. The city's annual One World Day in Rockefeller Park includes a naturalization ceremony of new immigrants.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.