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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Two years after the founding of the settlement, Arthur St. Clair, the governor of the Northwest Territory, changed its name to "Cincinnati", possibly at the suggestion of the surveyor Israel Ludlow, in honor of the Society of the Cincinnati. St. Clair was at the time president of the Society, made up of Continental Army officers of the Revolutionary War who named their club for Lucius Quinctius Cincinnatus, a dictator in the early Roman Republic who saved Rome from a crisis, and then retired to farming because he did not want to remain in power.
Cincinnati began in 1788 when Mathias Denman, Colonel Robert Patterson, and Israel Ludlow landed at a spot at the northern bank of the Ohio opposite the mouth of the Licking and decided to settle there. The original surveyor, John Filson, named it "Losantiville". On January 4, 1790, St. Clair changed the name of the settlement to honor the Society of the Cincinnati.
In 1811, the introduction of steamboats on the Ohio River opened up the city's trade to more rapid shipping, and the city established commercial ties with St. Louis, Missouri, and New Orleans downriver. Cincinnati was incorporated as a city on March 1, 1819. Exporting pork products and hay, it became a center of pork processing in the region. From 1810 to 1830, the city's population nearly tripled, from 9,642 to 24,831.
Construction on the Miami and Erie Canal began on July 21, 1825, when it was called the Miami Canal, related to its origin at the Great Miami River. The first section of the canal was opened for business in 1827. In 1827, the canal connected Cincinnati to nearby Middletown; by 1840, it had reached Toledo.
Railroads were the next major form of commercial transportation to come to Cincinnati. In 1836, the Little Miami Railroad was chartered.[page needed] Construction began soon after, to connect Cincinnati with the Mad River and Lake Erie Railroad, and provide access to the ports of the Sandusky Bay on Lake Erie.[page needed]
During the time, employers struggled to hire enough people to fill positions. The city had a labor shortage until large waves of immigration by Irish and Germans in the late 1840s. The city grew rapidly over the next two decades, reaching 115,000 people by 1850.
During this period of rapid expansion and prominence, residents of Cincinnati began referring to the city as the Queen City.
Cincinnati's location, on the border between the free state of Ohio and the slave state of Kentucky, made it a prominent location for slaves to escape the slave-owning south. Many prominent abolitionists also called Cincinnati their home during this period, and made it a popular stop on the Underground Railroad. In 2004, the National Underground Railroad Freedom Center was completed along Freedom Way in Downtown, honoring the city's involvement in the Underground Railroad.
In 1859, Cincinnati laid out six streetcar lines; the cars were pulled by horses and the lines made it easier for people to get around the city. By 1872, Cincinnatians could travel on the streetcars within the city and transfer to rail cars for travel to the hill communities. The Cincinnati Inclined Plane Company began transporting people to the top of Mount Auburn that year. In 1889, the Cincinnati streetcar system began converting its horse-drawn cars to electric streetcars.
In 1880 the city government completed the Cincinnati Southern Railway to Chattanooga, Tennessee. It is the only municipally owned interstate railway in the United States.
In 1884 outrage over a manslaughter verdict in what many observers thought was a clear case of murder triggered the Courthouse riots, one of the most destructive riots in American history. Over the course of three days, 56 people were killed and over 300 were injured. The riots ended the regime of political bosses John Roll McLean and Thomas C. Campbell in Cincinnati.
An early rejuvenation of downtown began in the 1920s and continued into the next decade with the construction of Union Terminal, the post office, and the large Cincinnati and Suburban Telephone Company Building. Cincinnati weathered the Great Depression better than most American cities of its size, largely due to a resurgence in river trade, which was less expensive than transporting goods by rail. The flood in 1937 was one of the worst in the nation's history and destroyed many areas along the Ohio valley. Afterward the city built protective flood walls.
Cincinnati has many nicknames, including Cincy, The 'Nati, The Queen City, The Queen of the West, The Blue Chip City, and The City of Seven Hills. These are more typically associated with professional, academic, and public relations references to the city, including restaurant names such as Blue Chip Cookies, and are not commonly used by locals in casual conversation.
The seven hills are fully described in the June 1853 edition of the West American Review, "Article III--Cincinnati: Its Relations to the West and South". The hills form a crescent from the east bank of the Ohio River to the west bank: Mount Adams, Walnut Hills, Mount Auburn, Vine Street Hill, College Hill, Fairmount, and Mount Harrison.
The classic nickname "Queen City" is taken from an 1819 newspaper article and further immortalized by the 1854 poem "Catawba Wine". In it, Henry Wadsworth Longfellow wrote of the city:
For many years, Cincinnati was known as "Porkopolis"; this less desirable nickname came from the city's large pork interests.
Newer nicknames such as "The 'Nati" are emerging and are attempted to be used in different cultural contexts. For example, a local litter-prevention campaign uses the slogan "Don't Trash the 'Nati."
"The City of Seven Hills" is another name for the city. When the city was younger and smaller, the June 1853 edition of the West American Review, "Article III—Cincinnati: Its Relations to the West and South" described and named seven specific hills. The hills form a crescent around the city: Mount Adams, Walnut Hills, Mount Auburn, Vine Street Hill, College Hill, Fairmont (now rendered Fairmount), and Mount Harrison (now known as Price Hill). The name refers to ancient Rome, reputed to be built on seven hills.
In 1950 Cincinnati reached its peak population of 504,000 residents; it has lost population in every census-count since that time. In the late-20th century industrial restructuring caused a loss of jobs. The Census Bureau's 2006 estimates put the population at 332,252, representing a small increase from 331,310 in 2005. The city had officially challenged the original census numbers. Mayor Mark Mallory repeatedly argued that the city's population was 378,259 after a drill-down study was performed by an independent, non-profit group based in Washington, D.C. As of the U.S. Census Bureau's July 2018 estimate, the population stood at 302,601, down nearly 30,000 from 2006.
As of the census of 2010, there were 296,943 people, 133,420 households, and 62,319 families residing in the city. The population density was 3,809.9 inhabitants per square mile (1,471.0/km2). There were 161,095 housing units at an average density of 2,066.9 per square mile (798.0/km2). The racial makeup of the city was 49.3% White, 45.0% African American, 0.3% Native American, 1.8% Asian, 0.1% Pacific Islander, 1.2% from other races, and 2.5% from two or more races. Hispanic or Latino of any race were 2.8% of the population.
There were 133,420 households, of which 25.4% had children under the age of 18 living with them, 23.2% were married couples living together, 19.1% had a female householder with no husband present, 4.4% had a male householder with no wife present, and 53.3% were non-families. 43.4% of all households were made up of individuals, and 9.9% had someone living alone who was 65 years of age or older. The average household size was 2.12 and the average family size was 3.00.
The median age in the city was 32.5 years. 22.1% of residents were under the age of 18; 14.6% were between the ages of 18 and 24; 28.4% were from 25 to 44; 24.1% were from 45 to 64; and 10.8% were 65 years of age or older. The gender makeup of the city was 48.0% male and 52.0% female.
As of the 2000 census, the Cincinnati-Middletown−Wilmington Metropolitan Statistical Area had a population of 2,155,137 people, making it the 24th-largest metropolitan statistical area in the country. It includes the Ohio counties of Hamilton, Butler, Warren, Clermont, Clinton and Brown, as well as the Kentucky counties of Boone, Bracken, Campbell, Gallatin, Grant, Kenton, and Pendleton, and the Indiana counties of Dearborn, Franklin, and Ohio.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.