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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Canton was founded in 1805, incorporated as a village in 1822, and re-incorporated as a city in 1838.
The plat of Canton was recorded at New Lisbon, Ohio, on November 15, 1805, by Bezaleel Wells, a surveyor and devout Episcopalian from Maryland born January 28, 1763. Canton was likely named as a memorial to Captain John O'Donnell, an Irish merchant marine with the British East India Trading Company whom Wells admired. O'Donnell named his estate in Maryland after the Chinese city Canton (a traditional English name for Guangzhou) as he had been the first person to transport goods from there to Baltimore. The name selected by Wells may also have been influenced by the Huguenot use of the word "canton," which meant a division of a district containing several communes.
Through Wells' efforts and promotion, Canton was designated the county seat of Stark County upon its division from Columbiana County on January 1, 1809.
Canton was the adopted home of President William McKinley. Born in Niles, McKinley first practiced law in Canton around 1867, and was prosecuting attorney of Stark County from 1869 to 1871. The city was his home during his successful campaign for Ohio governor, the site of his front-porch presidential campaign of 1896 and the campaign of 1900. Canton is now the site of the William McKinley Presidential Library and Museum and the McKinley National Memorial, dedicated in 1907.
On June 16, 1918, Eugene V. Debs delivered the keynote speech at the annual Ohio Socialist Convention held in Canton's Nimisilla Park. At the time, Debs had been a four-time candidate for president and was considered the country's leading socialist and labor organizer. During his speech he decried America's involvement in the First World War, saying, “They have always taught you that it is your patriotic duty to go to war and slaughter yourselves at their command. You have never had a voice in the war. The working class who make the sacrifices, who shed the blood, have never yet had a voice in declaring war.”
Among Debs' audience at Nimisilla Park were agents of the U.S. Department of Justice. The year before his speech, and a month following the American entry into the First World War, President Woodrow Wilson signed the Espionage Act of 1917 into law. This Act made it a federal crime to interfere with, among other things, the Selective Service Act or military draft.
On June 30, 1918, Debs was arrested and charged with, among other things, “unlawfully, willfully and feloniously cause and attempt to cause and incite and attempt to incite, insubordination, disloyalty, mutiny and refusal of duty, in the military and naval forces of the United States.” Debs' trial began on September 10, 1918, in the U.S. District Court for the Northern District of Ohio. On September 12, 1918, a jury found Debs guilty. He was sentenced to ten years in prison.
On March 10, 1919, the U.S. Supreme Court affirmed the constitutionality of Debs' conviction in Debs v. United States. Debs began serving his prison sentence on April 13, 1919. He remained incarcerated until September 25, 1921, when he was released after President Warren Harding commuted his sentence to time served.
The U.S. Supreme Court's decision affirming Debs' conviction was sharply criticized by legal scholars at the time and is generally regarded as a low-point in First Amendment jurisprudence. While Debs’ speech in Canton and subsequent conviction ultimately aided Debs in delivering the Socialist Party's antiwar platform, his age and the deleterious effects of prison exhausted his ability as an orator. Debs died of heart failure on October 20, 1926.
In June 2017 Canton applied for and received a historic marker from the Ohio History Connection, formerly the Ohio Historical Society, to commemorate Debs' speech at Nimisilla Park and other historic events reflecting the park's importance as a gathering place for the community.
The Dueber-Hampden Watch Company was an important employer in Canton during the early 1920s. It formally organized in 1923, having previously consisted of two separate companies: the Dueber Watch Case Company and the Hampden Watch Company. In 1886, John Dueber, the owner of the Dueber Watch Case Company, purchased a controlling interest in the Hampden Watch Company. In 1888, he relocated the Hampden Watch Company from Springfield, Massachusetts and the Dueber Watch Case Company from Newport, Kentucky to Canton, Ohio. These two companies shared manufacturing facilities in Canton but remained two separate companies.
The Dueber Watch Case Company and the Hampden Watch Company quickly became two of Canton's largest employers. In 1888, the companies' first year in Canton, they employed 2,300 Canton residents. In 1890, Canton's population was 26,337. Thanks to these two companies, Canton became an important center for watch manufacturing in the United States.
In 1927 the company went bankrupt, finally ceasing operations in the city in 1930. The machinery and tools were sold to the Amtorg Trading Corporation, one of Soviet Russia's buying agencies in the US, for $329.000. The company's massive brick factories, which covered more than 20 acres and included an ornate 150-foot clock tower, were demolished to accommodate the construction of Interstate 77.
The Timken Company has been among the largest employers in Canton for nearly 100 years.
In 1898, Henry Timken obtained a patent for the tapered roller bearing, and in 1899 incorporated as the Timken Roller Bearing Axle Company in St. Louis. In 1901, the company moved to Canton as the automobile industry began to overtake the carriage industry. Timken and his two sons chose this location because of its proximity to the American car manufacturing centers of Detroit and Cleveland and the American steel-making centers of Pittsburgh and Cleveland. By 1960, Timken had operations in the U.S., Canada, Great Britain, France, South Africa, Australia and Brazil.
The company changed its corporate structure in 2014; the roller bearing-producing part of the company was separated from the steel-producing part of the company, resulting in two separate companies. The Timken Company continues to manufacture roller bearings, while TimkenSteel produces steel.
Today, TimkenSteel remains headquartered in Canton and employs 2,800 people, most of them in Northeast Ohio. The company makes special bar quality steel, used in applications all over the world. The Timken Co. is now headquartered in Jackson Township, a suburb of Canton, and employs 14,000 people around the world. The company designs, engineers, manufactures and sells bearings, transmissions, gearboxes, chain and related products, and offers a spectrum of power system rebuild and repair services around the globe.
On September 17, 1920, a meeting was held at the Hupmobile showroom in the Independent Order of Odd Fellows Building in Canton to found the American Professional Football Association (renamed the National Football League in 1922). The attendees included Ralph Hay, owner of the Hupmobile showroom and the hometown Canton Bulldogs, and George Halas, owner of the Decatur Staleys. Jim Thorpe of the Bulldogs was the league's first president.
In 2014 a sculpture titled Birth of the NFL was erected in downtown Canton marking the exact location in the Hupmobile showroom where the NFL was created in 1920.
On December 6, 1959, the Canton Repository, a local newspaper, called for city officials to lobby the National Football League to create a football hall of fame in the community. Canton officials formally proposed their city as site for the hall of fame in 1961. The NFL quickly agreed to the city's proposal. To help convince NFL officials to locate the hall of fame in Canton, city officials donated several acres of land on Canton's north side to the project. Local residents also raised almost $400,000 to help construct the hall of fame.
The Pro Football Hall of Fame formally opened on September 7, 1963. Initially the museum consisted of two buildings, but in 1971, 1978, 1995, and 2013, the Pro Football Hall of Fame experienced several expansions. As of 2013, the museum consisted of five buildings, covering 118,000 square feet. Since its founding, over 10 million people have visited the Pro Football Hall of Fame.
The Ridgewood Historic District is a historic residential neighborhood in Canton that, due to its architectural significance, was added to the U.S. National Register of Historic Places on December 19, 1982. The neighborhood consists of preserved, architect-designed Revival style buildings of the Tudor, Georgian, and French-Norman styles built in the early 20th century with amenities such as original brick streets and locally produced street lighting standards. The District features homes designed by several distinguished architects, including Charles Firestone, Herman Albrecht, and Louis Hoicowitz.
Canton is the largest principal city of the Canton-Massillon Metropolitan Statistical Area, a metropolitan area that covers Carroll and Stark counties and had a combined population of 404,422 at the 2010 census.
As of the census of 2000, there were 80,806 people, 32,489 households, and 19,785 families residing in the city. The population density was 3,932.1 people per square mile (1,518.2/km2). There were 35,502 housing units at an average density of 1,728.0 per square mile (667.0/km2). The racial makeup of the city was 74.45% White, 21.04% African American, 0.49% Native American, 0.32% Asian, 0.03% Pacific Islander, 0.61% from other races, and 3.06% from two or more races. Hispanic or Latino people of any race were 1.24% of the population.
There were 32,489 households, out of which 30.0% had children under the age of 18 living with them, 37.1% were married couples living together, 19.1% had a female householder with no husband present, and 39.1% were non-families. 33.0% of all households were made up of individuals, and 12.4% had someone living alone who was 65 years of age or older. The average household size was 2.39 and the average family size was 3.04.
In the city the age distribution of the population shows 26.6% under the age of 18, 9.8% from 18 to 24, 29.1% from 25 to 44, 20.2% from 45 to 64, and 14.3% who were 65 years of age or older. The median age was 34 years. For every 100 females, there were 87.5 males. For every 100 females age 18 and over, there were 81.9 males.
The median income for a household in the city was $28,730, and the median income for a family was $35,680. Males had a median income of $30.628 versus $21,581 for females. The per capita income for the city was $15,544. About 15.4% of families and 19.2% of the population were below the poverty line, including 27.4% of those under age 18 and 11.3% of those age 65 or over.
As of the census of 2010, there were 73,007 people, 29,705 households, and 17,127 families residing in the city. The population density was 2,867.5 inhabitants per square mile (1,107.1/km2). There were 34,571 housing units at an average density of 1,357.9 per square mile (524.3/km2). The racial makeup of the city was 49.1% White, 44.2% African American, 0.5% Native American, 0.3% Asian, 1.0% from other races, and 4.8% from two or more races. Hispanic or Latino people of any race were 2.6% of the population.
There were 29,705 households, of which 31.5% had children under the age of 18 living with them, 30.8% were married couples living together, 21.1% had a female householder with no husband present, 5.7% had a male householder with no wife present, and 42.3% were non-families. 35.4% of all households were made up of individuals, and 11.6% had someone living alone who was 65 years of age or older. The average household size was 2.35 and the average family size was 3.04.
The median age in the city was 35.6 years. 25.1% of residents were under the age of 18; 10.8% were between the ages of 18 and 24; 25.6% were from 25 to 44; 25.6% were from 45 to 64; and 12.8% were 65 years of age or older. The gender makeup of the city was 47.4% male and 52.6% female.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.