Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
In 1811, Paul Williams settled near the corner of what is now Buchtel Avenue and Broadway. He suggested to General Simon Perkins, who was surveyor of the Connecticut Land Company's Connecticut Western Reserve, that they found a town at the summit of the developing Ohio and Erie Canal. The name is adapted from the Greek word ἄκρον (ákron), meaning summit or high point. It was laid out in December 1825, where the south part of the downtown Akron neighborhood sits today. Irish laborers working on the Ohio Canal built about 100 cabins nearby.
After Eliakim Crosby founded "North Akron" (also known as Cascade) in the northern portion of what is now downtown Akron in 1833, "South" was added to Akron's name until about three years later, when the two were merged and became an incorporated village in 1836. In 1840, Summit County formed from portions of Portage, Medina, and Stark Counties. Akron replaced Cuyahoga Falls as its county seat a year later and opened a canal connecting to Beaver, Pennsylvania, helping give birth to the stoneware, sewer pipe, fishing tackle, and farming equipment industries. In 1844, abolitionist John Brown moved into the John Brown House across the street from business partner Colonel Simon Perkins, who lived in the Perkins Stone Mansion. The Akron School Law of 1847 founded the city's public schools and created the K–12 grade school system, which currently is used in every U.S. state. The city's first school is now a museum on Broadway Street near the corner of Exchange.
When the Ohio Women's Rights Convention came to Akron in 1851, Sojourner Truth extemporaneously delivered her speech named "Ain't I A Woman?", at the Universalist Old Stone Church. In 1870, a local businessman associated with the church, John R. Buchtel, founded Buchtel College, which became the University of Akron in 1913.
Ferdinand Schumacher bought a mill in 1856, and the following decade mass-produced oat bars for the Union Army during the American Civil War; these continued to sell well after the war. Akron incorporated as a city in 1865. Philanthropist Lewis Miller, Walter Blythe, and architect Jacob Snyder designed the widely used Akron Plan, debuting it on Akron's First Methodist Episcopal Church in 1872. Numerous Congregational, Baptist, and Presbyterian churches built between the 1870s and World War I use it. In 1883, a local journalist began the modern toy industry by founding the Akron Toy Company. A year later, the first popular toy was mass-produced clay marbles made by Samuel C. Dyke at his shop where Lock 3 Park is now. Other popular inventions include rubber balloons, ducks, dolls, balls, baby buggy bumpers, and little brown jugs. In 1895, the first long-distance electric railway, the Akron, Bedford and Cleveland Railroad, began service. On August 25, 1889, the Boston Daily Globe referred to Akron with the nickname "Summit City". To help local police, the city deployed the first police car in the U.S. that ran on electricity.
The Riot of 1900 saw assaults on city officials, two deaths, and the destruction by fire of Columbia Hall and the Downtown Fire Station (now the City Building since 1925). The American trucking industry was birthed through Akron's Rubber Capital of the World era when the four major tire companies Goodrich Corporation (1869), Goodyear Tire and Rubber Company (1898), Firestone Tire and Rubber Company (1900), and General Tire (1915) were headquartered in the city. The numerous jobs the rubber factories provided for deaf people led to Akron being nicknamed the "Crossroads of the Deaf". On Easter Sunday 1913, 9.55 inches of rain fell, causing floods that killed five people and destroyed the Ohio and Erie Canal system. From 1916 to 1920, 10,000 schoolgirls took part in the successful Akron Experiment, testing iodized salt to prevent goiter in what was known as the "Goiter Belt". The Akron & National Marble Tournament was created in 1923 by Roy W. Howard, being owned by the Akron District Marbles Tournament and the Akron Beacon Journal sometime before it ended permanently in the 1960s.
Rubber companies responded to housing crunches by building affordable housing for workers. Goodyear's president, F.A. Seiberling, built the Goodyear Heights neighborhood for employees. Likewise, Harvey Firestone built the Firestone Park neighborhood for his employees. During the 1910–1920 decade, Akron became a boomtown, being America's fastest growing city with a 201.8% increase in population. Of the 208,000 citizens, almost one-third were immigrants (also Clark Gable) and their children from places including Europe and West Virginia. In 1929 and 1931 Goodyear's subsidiary Goodyear-Zeppelin Company manufactured two airships for the United States Navy, USS Akron (ZRS-4) and USS Macon (ZRS-5). Goodyear built a number of blimps for the Navy during WWII and later for advertising purposes. Akron again grew when Kenmore was annexed by voter approval on November 6, 1928. Found hiding under a bed at one of his hideouts in the city, notorious bank robber Charles Arthur "Pretty Boy" Floyd was arrested under the name "Frank Mitchell" in March 1930. Goodyear became America's top tire manufacturer after merging with The Kelly-Springfield Tire Company in 1935. Lasting five weeks and consisting of roughly 5,000 strikers including union sympathizers from other factories and neighboring states, the Akron Rubber Strike of 1936 successfully used "sit-down" tactic being organized by the United Rubber Workers. During the 1950s–60s Akron surged as use of the automobile did. The historic Rubber Bowl was used by the National Guard of the United States as a base during the racial Wooster Avenue Riots of 1968. Like many other industries of the Rust Belt, both the tire and rubber industries experienced major decline. By the early 1990s, Goodyear was the last major tire manufacturer based in Akron.
Despite the number of rubber workers decreasing by roughly half from 2000 to 2007, Akron's research in polymers gained an international reputation. It now centers the Polymer Valley which consist of 400 polymer-related companies, of which 94 were located in the city itself. Research is focused at the University of Akron, which is home to the Goodyear Polymer Center and the National Polymer Innovation Center, and the College of Polymer Science and Polymer Engineering. Because of its contributions to the Information Age, Newsweek listed Akron fifth of ten high-tech havens in 2001. In 2008 "City of Invention" was added to the seal when the All-America City Award was received for the third time. Some events of the 2014 Gay Games used the city as a venue. In 2013, The Goodyear Tire & Rubber Company opened its new global headquarters on Innovation Way, further cementing the company's relationship with the city .
The city also continues to deal with the effects of air and soil pollution from its industrial past. In the southwestern part of the city, soil was contaminated and noxious PCB-laden fumes were put into the air by an electrical transformer deconstruction operation that existed from the 1930s to the 1960s. Cleanup of the site, designated as a Superfund site by the Environmental Protection Agency, began in 1987 and concluded in 2000. The area remains restricted with regular reviews of the site and its underground aquifer.
According to census data from 2010 to 2014, the median income for a household in the city was $34,139. The per capita income for the city was $17,596. About 26.7% of persons were in poverty.
Akron has a metropolitan population of 703,203 (U.S. Census Bureau, 2010). Akron is also part of the larger Cleveland-Akron-Canton Combined Statistical Area, which was the 15th largest in the country with a population of over 3.5 million according to the 2010 Census.
As of the census of 2010, there were 199,110 people, 83,712 households, and 47,084 families residing in the city. The population density was 3,209.9 inhabitants per square mile (1,239.3/km2). There were 96,288 housing units at an average density of 1,552.3 per square mile (599.3/km2). The racial makeup of the city was 62.2% White, 31.5% African American, 0.2% Native American, 2.1% Asian, 0.8% from other races, and 3.2% from two or more races. Hispanic or Latino of any race were 2.1% of the population. Non-Hispanic Whites were 61.2% of the population, down from 81.0% in 1970.
There were 83,712 households, of which 28.8% had children under age 18 living with them, 31.3% were married couples living together, 19.5% had a female householder with no husband present, 5.5% had a male householder with no wife present, and 43.8% were non-families. 34.8% of all households were made up of individuals, and 10.8% had someone living alone who was 65 years of age or older. The average household size was 2.31 and the average family size was 2.98.
The median age in the city was 35.7 years. 22.9% of residents were under age 18; 12.4% were between 18 and 24; 25.9% were from 25 to 44; 25.9% were from 45 to 64; and 12.6% were 65 or older. The gender makeup of the city was 48.3% male and 51.7% female.
Akron has produced and been home to a number of notable individuals in varying fields. Its natives and residents are called "Akronites". The first postmaster of the Connecticut Western Reserve and president of its bank, General Simon Perkins, co-founded Akron in 1825. His son, Colonel Simon Perkins, while living in Akron during the same time as abolitionist John Brown, went into business with Brown. Wendell Willkie, the Republican nominee for president in 1940, worked in Akron as a lawyer for Firestone. Pioneering televangelist Rex Humbard rose to prominence in Akron. Beacon Journal publisher John S. Knight ran the national Knight Newspapers chain from Akron. Broadcaster Hugh Downs was born in Akron. In the mid- to late 1940s, pioneering rock 'n' roll DJ Alan Freed was musical director at Akron's WAKR. Watergate figure John Dean was born in Akron.
Noted athletes to have come from Akron include National Basketball Association MVPs LeBron James, and Stephen Curry, Basketball Hall of Famers Gus "Honeycomb" Johnson and Nate "The Great" Thurmond, Major League Baseball player Thurman Munson, International Boxing Hall of Famer Gorilla Jones, WBA Heavyweight Boxing Champion Michael Dokes, Houston Texans linebacker Whitney Mercilus, former Northwestern University and Notre Dame coach Ara Parseghian, and Butch Reynolds, former world record holder in the 400 meter dash. Former NFL linebacker James Harrison was born in Akron, as was current Tennessee Titans head coach, Mike Vrabel.
Performing artists to come from Akron include bands such as Ruby and the Romantics; Devo; The Black Keys; The Cramps, whose lead singer, Lux Interior, was a native of the town; rapper Ampichino; The Waitresses; and 1964 the Tribute; singers Vaughn Monroe; Chrissie Hynde, lead singer and main composer with British New Wave band The Pretenders; James Ingram; Joseph Arthur; Jani Lane; Rachel Sweet; and outlaw country singer David Allan Coe; Actors Frank Dicopoulos, David McLean, Melina Kanakaredes, Elizabeth Franz, William Boyett, Lola Albright, and Jesse White. Clark Gable and John Lithgow also lived in Akron.
Poet Rita Dove was born and grew up in Akron. She went on to become the first African-American United States Poet Laureate. Many of her poems are about or take place in Akron, foremost among them Thomas and Beulah, which earned her the 1987 Pulitzer Prize for poetry.
Owner of over 400 patents, native Stanford R. Ovshinsky invented the widely used nickel-metal hydride battery. Richard Smalley, winner of a Nobel Prize in Chemistry for discovering buckminsterfullerene (buckyballs) was born in the city during 1943. Another native, the second U.S. female astronaut in space, Judith Resnik, died in the Space Shuttle Challenger disaster and has the Resnik Moon crater named in her honor.
Carol Folt, the 11th chancellor and 29th chief executive, of the University of North Carolina at Chapel Hill was born in Akron in 1951. She was previously provost (chief academic officer) and interim president of Dartmouth College. She assumed her duties on July 1, 2013, and is the first woman to lead UNC.
The philosopher and logician Willard van Orman Quine was born and grew up in Akron.
Rabbi Mendy Sasonkin and his wife Kaila, as emissaries of the Lubavitcher Rebbe, founded Chabad of Akron/Canton in 1989. In 1995 Rabbi Sasonkin became the rabbi of Anshe Sfard Congregation.
Ohio is an eastern U.S. state located in the northeast corner of the Midwestern region of the Ohio River Valley. Ohio is bordered by the states of West Virginia, Pennsylvania, and West Virginia to its south, Kentucky and Indiana to its northwest, and Michigan to its southwest. Ohio is also one of the few states in the union with a majority of its population concentrated in the southern region. The largest city in Ohio is Columbus, which is the state's capital. Ohio is divided into four major counties namely Cuyahoga, Cleveland, Columbus and Medina.
Ohio's demography is predominantly rural. Ohio ranks tenth among states in terms of its population of rural resident population. Ohio's largest city, Columbus, has a population of about five million. A smaller rural county in Ohio called Geauga, is the site of a major aluminum production plant that is one of the most densely populated places in Ohio. Demographics of this rural area is younger than the national average and more married than the national average.
Ohio's economy is based on its reliance on tourism. The state of Ohio is home to a large number of visitors who come to visit the beautiful landscape and to invest in business and other forms of personal income. Ohio's economy depends on its dependence on tourism and the main sources of job creation in this state have been higher education and medical technology. As a result, more people have been moving to Ohio in search of higher education and better healthcare.
Because of its strong economy and reliance on tourism, Ohio has developed a fairly homogenous demography. It is the most ethnically diverse state in the United States. Ohio's ethnic diversity results in a lower rate of urban poverty than the national average and the same as the median income level. Demography also contributes to Ohio's lower rate of child poverty as well as the lower rate of adult poverty.
Ohio's poverty rate is thirty-three percent, slightly higher than the national average. This means that families in the bottom twenty percent of the income distribution are Ohio's middle class. However, because of their lower incomes, they still have above average health insurance and are not as likely to live in poverty. Ohio's poor economic outlook contributes to the fact that about fifteen percent of its residents live in poverty, more than any other state in the country.
On the other end of the income scale, about forty percent of Ohio's residents live in the upper middle class. Ohio's middle class is particularly vulnerable to the effects of economic conditions. The downward trend of the Ohio job market has made it easier for people at the bottom of the economic scale to fall into poverty. Ohioans making less than twenty-five hundred dollars per year are considered to be in the upper middle class in this state and are thus less likely to be in poverty. Those earning over forty thousand dollars per year are in what is known as the middle income group and are far more likely to be in poverty than the typical Ohioan.
Ohio's poverty rates for children are especially troubling. They are higher than the national average and are far more likely to live in poverty. Two-thirds of Ohio school kids live in poverty, and many of these children are from broken or disadvantaged families. One of every four Ohio school students lives in poverty, making it one of the most densely populated states in the U.S. Another troubling fact about Ohio's children is that their educational levels are on par with those in other states but their reading and writing scores are far lower than the national average. These children are also less likely to have received all of their needed vaccinations.
While Ohio is one of the wealthiest states in the U.S., it is also one of its poorest when it comes to the health of its children. One of every four Ohio children has been diagnosed with asthma; one of every eight Ohio children experience what is known as "the flu"; one of every thirty Ohio children have what is known as "wood cough"; one of every twenty Ohio children have what is called "bronchitis" and what is also known as "yeast infections". All these illnesses and diseases in children are a stark reminder of how important it is to pay attention to health and nutrition when you are feeding your family. The better nourished we are, the better our children will perform in school and in society. By helping to ensure that your child gets the proper nutrition, you will give him the best opportunity to succeed.