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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
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When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
ABOUT Rocky Mount
The region around the Tar River was continuously inhabited by indigenous people for 12,000 years before the first Europeans arrived, when it was home to the Tuscarora people. Europeans began settling the area after the Tuscarora War in the early 1700s. Like many other early settlements in colonial America, they settled along the fall line between the Piedmont and coastal plain, which is the point at which rivers become unnavigable sailing upstream and water flowing downstream can power a mill. The Falls of the Tar River Primitive Baptist Church was established in 1757, which still meets today, although its original building has since been replaced. Much of the community attended the church so that it served as an early form of record keeping and law enforcement with citations given for crimes.
A post office was established at the falls of the Tar River on March 22, 1816. At this point, the name "Rocky Mount" officially appears in documented history, undoubtedly referring to the rocky mound at the falls of the Tar River. The second cotton mill in North Carolina followed soon thereafter, Rocky Mount Mills, in 1818. Its proprietors were two entrepreneurs and Joel Battle, grandson of an original colonial settler to the area. Joel bought out the other proprietors before turning over the enterprise to his cousin James Smith Battle. The mill's spindles were initially operated by slaves until the 1850s and then worked exclusively by white women and girls. This female working arrangement lasted for the rest of the century.
The Battle family was also involved in the construction of the longest continuous railroad in the world up to that time, the Wilmington and Weldon Railroad, which ran about two miles (3 km) east of the mill. It connected the area to major ports in Virginia to the north and the port of Wilmington to the south. The tracks first reached Rocky Mount on Christmas Eve in 1839. In 1840, a train of cars en route to Wilmington stopped in Rocky Mount to import some "Old Nash" for special toasts at opening festivities and from there the fame of Nash County apple brandy spread. The railroad exerted a powerful influence on the development of the town so that, in 1871, the county line moved from the Tar River to its present location in the center of the tracks. The Raleigh-Tarboro stage route also passed just below Rocky Mount (roughly where I-95 and U.S. 64 run today), and for a time was the logical debarking point for railroad travelers wishing to proceed east or west.
The surrounding region was raided in 1863 during the Civil War by Union troops under the command of Brigadier General Edward E. Potter. The mill, which supplied Confederate yarn and cloth, was burned down. The mill was rebuilt after the war ended. On February 19, 1867, the village outside the mill was incorporated as a town.
The latter half of the 19th century saw the tobacco industry take shape in the state. Adjacent to the sandy coastal plain, Rocky Mount was well situated to take advantage of the rapidly rising demand for brightleaf tobacco that grew best in the sandy soil. Tobacco also shaped the city's social life. Warehouses where tobacco was stored and marketed began hosting balls for the community in the 1880s that became known as "june germans" for the time of year and style of dance. June Germans eventually transformed into all-night dance parties and attracted musicians and socialites from miles around well into the 1900s. By the end of the 19th century, tobacco had surpassed King Cotton as the town's primary agricultural product.
The turn of the 20th century saw Rocky Mount become the northern headquarters of the Atlantic Coast Line Railroad and its major repair shops and yard facilities located to the town. With it came an influx of railroad employees. In 1900, Rocky Mount's population was around 3,000. On February 28, 1907, with a population around 7,500, Rocky Mount was officially incorporated as a city. A main railroad line, a well established cotton mill, and productive farmland for brightleaf tobacco were major contributors to the area's growth and prosperity over the next decades. A vibrant central business district arose. As in the rest of the South, though, racial segregation was imposed on the community leading to white suburbs largely on the west side of town, such as Villa Place and West Haven, and black neighborhoods largely on the east side of town, like Crosstown and Around the "Y" where Jazz legend Thelonious Monk was born.
Several notable Civil Rights events occurred in Rocky Mount. In 1946, African American tobacco warehouse workers voted to organize in Rocky Mount as part of a broader nationwide movement known as Operation Dixie that lead to voter registration and political action against segregation. On November 27, 1962, Martin Luther King Jr. gave a speech at Booker T. Washington High School wherein he used his famous refrain "I have a dream" a year before his better known delivery at the March on Washington. The city also had its own sanitation workers' strike in 1978 when government sanitation workers protested their black co-worker being wrongfully arrested leading to his acquittal in court and the city later apologizing.
After WWII, the city continued to grow and the 1950s and 1960s saw the city's economy diversify into banking, manufacturing, pharmaceuticals, and the headquarters of a fast food chain known as Hardee's. New educational facilities were also built including North Carolina Wesleyan College in 1956 and Nash Community College and Edgecombe Community College in 1968. In 1970, Rocky Mount received an All-America City Award. The 1970s also saw the consolidation of the city's hospitals under Nash General Hospital and the completion of Rocky Mount–Wilson Regional Airport.
Like much of the rest of America, the 1980s onward saw urban decay of the inner city. Rocky Mount's downtown deteriorated but new neighborhoods and shopping malls were built like Golden East Crossing, and the city's boundaries expanded. In 1996, the town of Battleboro to the north of the city was annexed. In 1999, the city won its second All-America City Award.
The fall of 1999 saw two hurricanes make landfall in eastern North Carolina. Both passed over Rocky Mount: Hurricane Dennis as a tropical storm in August with 20 inches (510 mm) of rain and Hurricane Floyd in September with nearly 17 inches (430 mm) of rain. Floyd is especially memorable because most localized flooding happened quickly overnight and many residents were not aware of the flooding until the water came into their homes, requiring many to be rescued. As a result of the hurricane, the already saturated Tar River suffered the worst flooding in its recorded history, exceeding 500-year flood levels along its lower stretches, and many homes and businesses were destroyed.
The first decades of the 21st century have seen efforts to revitalize the historic downtown and projects to renovate buildings such as the train station and Douglas Block, or repurpose them like the Imperial Centre for Arts and Sciences and most recently Rocky Mount Mills. In 2007, Capitol Broadcasting Company bought the mill and is in the process of turning it into a mixed-use campus of breweries, restaurants, lofts, and event space. There have also been major new community projects such as the 143-acre (58 ha) sports complex and 165,000-square-foot (15,300 m2) downtown event center. In 2019, CSX, the successor company of the Atlantic Coast Line Railroad, broke ground on a new intermodal cargo terminal that is expected to grow the local economy in the next decade.
As of the census of 2010, 57,477 people, 23,097 households, and 14,639 families resided in the city. The population density was 1,312.6 inhabitants per square mile (606.7/km2). The city had 26,953 housing units. The racial makeup of the city was 61.3% African American, 32.4% White, 0.6% Native American, 1.0% Asian, and 1.6% from two or more races. Hispanics or Latinos of any race were 3.7% of the population.
Of the 23,097 households, 27.3% had children under the age of 18 living with them, 35.7% were married couples living together, 22.9% had a female householder with no husband present, and 36.6% were not families. About 31.4% of all households were made up of individuals living alone, and 26.6% had someone living alone who was 65 years of age or older. The average household size was 2.42 and the average family size was 3.04.
In the city, the population was distributed as 27.5% between the ages of 1 and 19, 6.4% from 20 to 24, 24% from 25 to 44, 27.9% from 45 to 64, and 14.2% who were 65 years of age or older. The median age is 38.7 years. 45.8% of the population are males compared to 54.2% for females.
The median income for a household in the city was $37,059, and for a family was $39,929. The per capita income for the city was $21,779. About 19.0% of the population is below the poverty line.
Rocky Mount's population is 40.3% religiously affiliated, below the state average of 48.9%.Christianity is the largest religion, with Baptists (13.3%) making up the largest religious group, followed by Pentecostals (4.5%) and Methodists (3.5%). Presbyterians (1.5%), Episcopalians (0.9%), and Catholics (0.8%) make up a significant amount of the Christian population as well. The remaining Christian population (15.2%) is affiliated with other churches. Islam (0.5%) is the second largest religion after Christianity.
About North Carolina
North Carolina, also referred to as The Great Coastal State, is a crucial state within the South Eastern United States Region. North Carolina is the southern most state in the Southeastern U.S. North Carolina is also the ninth-most populous and fourth-largest state of the fifty United States. It is bounded by Virginia to the southwest, the Atlantic Ocean to the southeast, Georgia to the northwest, South Carolina to the northwest, and Tennessee to the southeast. In terms of population, North Carolina ranks eighteenth among the fifty states and the second most populous in the United States, after California.
North Carolina's economic growth has led to significant changes over time. For example, in 1998, employment growth was 3.5 percent, far outpacing the national average of only two percent. The fastest growing metropolitan areas in North Carolina are Charlotte, which is the state capital; Raleigh, which are the state's largest city; and Raleigh-Crestview-Reston, which are the state's largest county. As a result of these trends, North Carolina's unemployment rate is much lower than that of most other states. Unemployment is low in North Carolina because of a combination of migration, business improvements, high numbers of tourists, and an overall aging population. As more people of retirement age begin to come to North Carolina, the demand for jobs in this booming economy will increase the demand for qualified labor.
Business improvements have contributed to North Carolina's economic prosperity. As the textile and shoe industries have grown in popularity in recent years, employment in these industries has increased in response. In addition, as more people commute to work in Charlotte and Raleigh, the number of traffic jams and rush hour traffic in this area is less than other major cities. As a result, people can get to work without spending extra time driving in gridlock. As a result, the unemployment rate in north Carolina is slightly below the national average.
One of the reasons why it is easy to find employment in Charlotte and Raleigh is that Charlotte is located in one of the fastest growing regions of the country. Because of rapid population growth, it is home to one of the largest concentrations of people of any city in the country. This means there are plenty of job opportunities in North Carolina. In fact, according to an analysis by the Economic Research Service of North Carolina, Charlotte is the top city in the state to work because of its economic growth, transportation accessibility, and quality of life.
As a result of these factors, it is easy to see why the unemployment rate is slightly higher than the national average in North Carolina. However, Charlotte offers so much more for those looking to work. For example, compared to a national average of 4 percent, the unemployment rate in Charlotte is only slightly higher in Charlotte. Charlotte is home to some of the most competitive businesses in the world. In addition, there are a number of well-known universities in the area. Therefore, families can visit Charlotte without having to worry about commuting or finding a job.
In addition to seeing why it is easier to find employment in Charlotte, families can also experience great family fun while living in the area. According to Visit Raleigh, a study conducted by the University of North Carolina draws more than two million visitors to its beaches each year. Additionally, according to figures from the North Carolina Department of Commerce, over thirty thousand new jobs are created in the state of north Carolina every month. These numbers indicate how popular and desirable Charlotte and its neighboring cities are to local businesses and residents.
Another reason why it is easy to find employment in Charlotte is that it is close to some of America's premier education institutions. At Wake Forest University, for example, those wishing to pursue a Bachelors of Science degree in Nursing can find a full time position right on campus. Wake Forest University offers an array of student benefits, including childcare. Other private universities and colleges in north Carolina make sure that their graduates are able to find work as well. For example, Furman University offers healthcare degrees, as does KUBC - North Carolina's public television station.
In order to take advantage of all that's available to those living in Charlotte, it is smart to do a little research. As previously mentioned, Visit Raleigh and other online sources to draw millions of visitors per year. Businesses, such as Davidson College and Wake Forest University, are not immune to this high demand. Therefore, if you are interested in starting a new business or have recently left one, you will want to take a close look at the current job market in north Carolina.