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In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The city of Winston-Salem is a product of the merging of the two neighboring towns of Winston and Salem in 1913.
The origin of the town of Salem dates to January 1753, when Bishop August Gottlieb Spangenberg, on behalf of the Moravian Church, selected a settlement site in the three forks of Muddy Creek. He called this area "die Wachau" (Latin form: Wachovia) named after the ancestral estate of Count Nicolaus Ludwig von Zinzendorf. The land, just short of 99,000 acres (400 km2), was subsequently purchased from John Carteret, 2nd Earl Granville.
On November 17, 1753, the first settlers arrived at what would later become the town of Bethabara. This town, despite its rapid growth, was not designed to be the primary settlement on the tract. Some residents expanded to a nearby settlement called Bethania in 1759. Finally, lots were drawn to select among suitable sites for the location of a new town.
The town established on the chosen site was given the name of Salem (from "Shalom" meaning "Peace", after the Canaanite city mentioned in the Book of Genesis) chosen for it by the Moravians' late patron, Count Zinzendorf. On January 6, 1766, the first tree was felled for the building of Salem. Salem was a typical Moravian settlement congregation with the public buildings of the congregation grouped around a central square, today Salem Square. These included the church, a Brethren's House and a Sisters' House for the unmarried members of the Congregation, which owned all the property in town. For many years only members of the Moravian Church were permitted to live in the settlement. This practice had ended by the American Civil War. Many of the original buildings in the settlement have been restored or rebuilt and are now part of Old Salem Museums & Gardens.
Salem was incorporated as a town in December 1856. Salem Square and "God's Acre", the Moravian Graveyard, since 1772 are the site each Easter morning of the world-famous Moravian sunrise service. This service, sponsored by all the Moravian church parishes in the city, attracts thousands of worshipers each year.
In 1849, the Salem congregation sold land north of Salem to the newly formed Forsyth County for a county seat. The new town was called "the county town" or Salem until 1851 when it was renamed Winston for a local hero of the Revolutionary War, Joseph Winston. For its first two decades, Winston was a sleepy county town. In 1868, work began by Salem and Winston business leaders to connect the town to the North Carolina Railroad. That same year, Thomas Jethro Brown of Davie County rented a former livery stable and established the first tobacco warehouse in Winston. That same year, Pleasant Henderson Hanes, also of Davie, built his first tobacco factory a few feet from Brown's warehouse. In 1875, Richard Joshua Reynolds, of Patrick County, Virginia, built his first tobacco factory a few hundred feet from Hanes's factory. By the 1880s, there were almost 40 tobacco factories in the town of Winston. Hanes and Reynolds would compete fiercely for the next 25 years, each absorbing a number of the smaller manufacturers, until Hanes sold out to Reynolds in 1900 to begin a second career in textiles.
In the 1880s, the US Post Office began referring to the two towns as Winston-Salem. In 1899, after nearly a decade of contention, the United States Post Office Department established the Winston-Salem post office in Winston, with the former Salem office serving as a branch. After a referendum the towns were officially incorporated as "Winston-Salem" in 1913.
The Reynolds family, namesake of the R. J. Reynolds Tobacco Company, played a large role in the history and public life of Winston-Salem. By the 1940s, 60% of Winston-Salem workers worked either for Reynolds or in the Hanes textile factories. The Reynolds company imported so much French cigarette paper and Turkish tobacco for Camel cigarettes that Winston-Salem was designated by the United States federal government as an official port of entry for the United States, despite the city being 200 miles (320 km) inland. Winston-Salem was the eighth-largest port of entry in the United States by 1916.
In 1917, the Reynolds company bought 84 acres (340,000 m2) of property in Winston-Salem and built 180 houses that it sold at cost to workers, to form a development called "Reynoldstown." By the time R.J. Reynolds died in 1918, his company owned 121 buildings in Winston-Salem.
In 1920, with a population of 48,395, Winston-Salem was the largest city in North Carolina.
In 1929, the Reynolds Building was completed in Winston-Salem. Designed by William F. Lamb from the architectural firm Shreve, Lamb and Harmon, the Reynolds Building is a 314 feet (96 m) skyscraper that has 21 floors. When completed as the headquarters of R.J. Reynolds Tobacco Company, it was the tallest building in the United States south of Baltimore, Maryland, and it was named the best building of the year by the American Institute of Architects. The building is well known for being the predecessor and prototype for the much larger Empire State Building that was built in 1931 in New York City. In 1892, Simon Green Atkins founded Slater Industrial Academy, which later became Winston-Salem State University, a public HBCU University. In 1956, Wake Forest College, now known as Wake Forest University would move to Winston-Salem from its original location in Wake Forest, North Carolina.
Winston-Salem is in the northwest Piedmont area of North Carolina, situated 65 miles (105 km) northwest of the geographic center of the state. According to the United States Census Bureau, the city has a total area of 133.7 square miles (346.3 km2), of which 132.4 square miles (343.0 km2) is land and 1.2 square miles (3.2 km2), or 0.93%, is water. The city lies within the Yadkin–Pee Dee River Basin, mainly draining via Salem Creek, Peters Creek, Silas Creek, and Muddy Creek.
Less than 30 miles (48 km) north of Winston-Salem are the remains of the ancient Sauratown Mountains, named for the Saura people who lived in much of the Piedmont area, including what is now Winston-Salem.
Winston-Salem is located 16.66 miles northwest of High Point, North Carolina, 25.32 miles west of Greensboro, North Carolina, 69.04 miles northeast of Charlotte, North Carolina, and 80.20 miles east of Boone, North Carolina.
Winston-Salem has many different neighborhoods such as Ardmore, West Salem, West End, Mount Tabor, Downtown North, and West Highlands. One of the most notable neighborhoods West End, features the West End Historic District which covers an area of 229 acres that is predominantly residential, most of the buildings in West End were built between 1887 to 1930. Major thoroughfares in West End are West End Boulevard, Northwest Boulevard, and First Street that all lead to downtown Winston-Salem. Ardmore, one of the largest neighborhoods in Winston-Salem features Ardmore Historic District which contains over 2,000 buildings and two sites. Ardmore is in close proximity to Wake Forest Baptist Medical Center which is the second largest hospital in North Carolina. Wake Forest Baptist Health is the largest employer in Forsyth County with over 13,000 employees and serves North Carolina, Virginia, Tennessee, and South Carolina. Major thoroughfares in Ardmore are South Hawthorne Road, Miller Street, Cloverdale Avenue, and Queen Street.
Community renovations are planned for the corner of Peters Creek Parkway and Academy Street. On September 11, 2018 The Winston-Salem Journal reported that The City of Winston-Salem Committee approved the Peters Creek Community Initiative project, which is an collaboration of The Shalom Project, North Carolina Housing Foundation, and The National Development Council. The group plans to purchase property where the Budget Inn currently stands and build 60 apartment units with a 4,000 square foot community space. PCCI plans to build a four-story building that will house The Shalom Project in the bottom floor, along with other businesses.
The city of Winston-Salem has a humid subtropical climate characterized by cool, sometimes moderately cold winters, and hot, humid summers. The Köppen Climate Classification subtype for this climate is Cfa. The average high temperatures range from 51 °F (11 °C) in the winter to around 89 °F (32 °C) in the summer. The average low temperatures range from 28 °F (−2 °C) in the winter to around 67 °F (19 °C) in the summer.
Winston-Salem's population grew by 6.5% from 2010 to 2018, making it the fifth largest city in North Carolina. As of the estimate of 2017, the population was 244,605, with 94,105 households and a population density of 1,846.08 people per square mile.
Winston-Salem was 53.0% female, and 27.8% of its firms were owned by women. The median age was 35 years. 23.9% of the population was under 18 years old, and 13.7% of the population was 65 years or older.
The racial composition of the city in 2017 was 56.1% White, 34.7% Black or African American, 2.2% Asian American, 0.3% Native American, 0.1% Native Hawaiian and Other Pacific native alone, and 2.3% two or more races. In addition, 14.8% was Hispanic or Latino, of any race. Non-Hispanic Whites were 45.8% of the population in 2017.
38.4% were married couples living together, 17.3% had a female householder with no husband present, and 39.7% were non-families. 33.1% of all households were made up of individuals, and 10.3% had someone living alone who was 65 years of age or older. The average household size was 2.38 and the average family size was 3.06.
The median income for a household in the city was $41,228, and the median income for a family was $53,222. The mean income for a household in the city was $60,637, and the mean income for a family was $74,938. Males had a median income of $41,064 versus $33,683 for females. The per capita income for the city was $24,728. 20.6% of the population and 15.7% of all families were below the poverty line. 26.2% of the total population, 31.6% of those under the age of 18 and 8.2% of those 65 and older were living below the poverty line.
Winston-Salem is the most religious city in North Carolina,‘ with 54.14% of the population being religiously affiliated. Christianity is the largest religion, with Baptists (15.77%) making up the largest religious group, followed by Methodists (12.79%) and Catholics (4.39%). Pentecostals (2.97%), Episcopalians (1.3%), Presbyterians (2.59%), Lutherans (0.96%), Latter-Day Saints (0.90%) make up a significant amount of the Christian population as well. The remaining Christian population (11.93%) is affiliated with other churches such as the Moravians and the United Church of Christ. Islam (0.43%) is the second largest religion after Christianity, followed by Judaism (0.20%). Eastern religions (0.02%) make up the religious minority.
The city's long history with the Moravian church has had a lasting cultural effect. The Moravian star is used as the city's official Christmas street decoration. In addition, a 31-foot Moravian star, one of the largest in the world, sits atop the North Tower of Wake Forest Baptist Medical Center during the Advent and Christmas seasons. Another star sits under Wake Forest University's Wait Chapel during the Advent and Christmas seasons as well. Also, Moravian star images decorate the lobby of the city's landmark Reynolds Building.
About North Carolina
North Carolina, also referred to as The Great Coastal State, is a crucial state within the South Eastern United States Region. North Carolina is the southern most state in the Southeastern U.S. North Carolina is also the ninth-most populous and fourth-largest state of the fifty United States. It is bounded by Virginia to the southwest, the Atlantic Ocean to the southeast, Georgia to the northwest, South Carolina to the northwest, and Tennessee to the southeast. In terms of population, North Carolina ranks eighteenth among the fifty states and the second most populous in the United States, after California.
North Carolina's economic growth has led to significant changes over time. For example, in 1998, employment growth was 3.5 percent, far outpacing the national average of only two percent. The fastest growing metropolitan areas in North Carolina are Charlotte, which is the state capital; Raleigh, which are the state's largest city; and Raleigh-Crestview-Reston, which are the state's largest county. As a result of these trends, North Carolina's unemployment rate is much lower than that of most other states. Unemployment is low in North Carolina because of a combination of migration, business improvements, high numbers of tourists, and an overall aging population. As more people of retirement age begin to come to North Carolina, the demand for jobs in this booming economy will increase the demand for qualified labor.
Business improvements have contributed to North Carolina's economic prosperity. As the textile and shoe industries have grown in popularity in recent years, employment in these industries has increased in response. In addition, as more people commute to work in Charlotte and Raleigh, the number of traffic jams and rush hour traffic in this area is less than other major cities. As a result, people can get to work without spending extra time driving in gridlock. As a result, the unemployment rate in north Carolina is slightly below the national average.
One of the reasons why it is easy to find employment in Charlotte and Raleigh is that Charlotte is located in one of the fastest growing regions of the country. Because of rapid population growth, it is home to one of the largest concentrations of people of any city in the country. This means there are plenty of job opportunities in North Carolina. In fact, according to an analysis by the Economic Research Service of North Carolina, Charlotte is the top city in the state to work because of its economic growth, transportation accessibility, and quality of life.
As a result of these factors, it is easy to see why the unemployment rate is slightly higher than the national average in North Carolina. However, Charlotte offers so much more for those looking to work. For example, compared to a national average of 4 percent, the unemployment rate in Charlotte is only slightly higher in Charlotte. Charlotte is home to some of the most competitive businesses in the world. In addition, there are a number of well-known universities in the area. Therefore, families can visit Charlotte without having to worry about commuting or finding a job.
In addition to seeing why it is easier to find employment in Charlotte, families can also experience great family fun while living in the area. According to Visit Raleigh, a study conducted by the University of North Carolina draws more than two million visitors to its beaches each year. Additionally, according to figures from the North Carolina Department of Commerce, over thirty thousand new jobs are created in the state of north Carolina every month. These numbers indicate how popular and desirable Charlotte and its neighboring cities are to local businesses and residents.
Another reason why it is easy to find employment in Charlotte is that it is close to some of America's premier education institutions. At Wake Forest University, for example, those wishing to pursue a Bachelors of Science degree in Nursing can find a full time position right on campus. Wake Forest University offers an array of student benefits, including childcare. Other private universities and colleges in north Carolina make sure that their graduates are able to find work as well. For example, Furman University offers healthcare degrees, as does KUBC - North Carolina's public television station.
In order to take advantage of all that's available to those living in Charlotte, it is smart to do a little research. As previously mentioned, Visit Raleigh and other online sources to draw millions of visitors per year. Businesses, such as Davidson College and Wake Forest University, are not immune to this high demand. Therefore, if you are interested in starting a new business or have recently left one, you will want to take a close look at the current job market in north Carolina.