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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Alamance County was created when Orange County was partitioned in 1849. Early settlers included several groups of Quakers, many of which remain active in the Snow Camp area, German farmers, and Scots-Irish immigrants.
The need of the North Carolina Railroad in the 1850s to locate land where they could build, repair and do maintenance on its track was the genesis of Burlington, North Carolina. The company selected a piece of land slightly west of present-day Graham. On January 29, 1856, the last spikes were driven into the final tie of the North Carolina Railroad project, uniting the cities of Goldsboro and Charlotte by rail. The next day, the first locomotive passed along the new route. When the iron horse arrived in Alamance County, locals referred to it as "the eighth wonder of the world".
Not long after this historic opening, the railroad realized a pressing need for repair shops. With Alamance County's position along the new line, it became the logical choice for the shops' location. After several debates concerning where the shops would be located, Gen. Benjamin Trollinger, a progressive Alamance County manufacturer, made an offer that settled the matter. Gen. Trollinger owned land just northwest of Graham, and he convinced several other prominent citizens owning adjacent lots to join him and sell their property to the railroad. 57 buildings were constructed between 1855 and 1859, including structures for engine and machine shops, carpentry, blacksmithing, houses for workers and railway officials, and company headquarters. For a brief period, railroad directors changed the name of Company Shops to Vance (1863-1864), but the town returned to the "Company Shops" moniker in July 1864, and officially incorporating as Company Shops in 1866. Thirty-nine white men and two free African-Americans were employed in or around the shops, with twenty slaves constrained to assist. Sale of town lots soon started, but not surprisingly, the sale of lots was slow until after the Civil War. By 1864, Company Shops numbered about 300 persons.
Through a series of leases and mergers, the railroad was leased to Richmond & Danville Railroad (1871), working as part of the Pennsylvania Railroad, and in 1893, the North Carolina Railroad was folded into the Southern Railway system. Following the leasing of the railroad to Richmond & Danville, many of the railroad jobs transferred to Richmond and Manchester. With the railroad shops no longer operated there, the citizens of Company Shops decided a new name was needed. In February 1887, an appointed committee for the town selected the name Burlington, and the name was officially changed through North Carolina State Legislature.
Around the turn of the century, E.M. Holt established small textile operations along the Haw River and Great Alamance Creek. In 1908, E.M. Holt built the first cotton mill in the South. From the establishment of this single factory, Alamance County grew to eventually operate 30 cotton mills and 10 to 15 yarn manufacturing plants employing 15,000 people. Eventually, the early textile venture of E.M. Holt became known all over the world as Burlington Industries, and is now headquartered in nearby Greensboro. Throughout this period, Burlington became a prosperous and vibrant little city filled with schools, churches, newspapers, telegraph and telephone lines, roads and a streetcar line—all in keeping with the latest "modern progress" of the times.
Though textiles continued to dominate the local economy well into the 1970s, the people of Burlington knew they could not survive with only one industry. The country's involvement in World War II brought important local economic changes. In 1942, the federal government purchased and leased a 22-acre (8.9 ha) site to Fairchild Aircraft Corporation for the construction of test aircraft. After two years of production, the site was leased to Firestone Tire Company for the Army's tank rebuilding program. At the close of the war, the federal government chose not to leave, but to utilize the property for government contract business. This decision would bring Western Electric to town along with new employees from around the country. Their contracts ensured Burlington's participation during the Cold War manufacturing and testing of emerging defense technologies. Four decades later (1991), however, the doors to Western Electric (then Lucent Technologies) were locked, and another chapter of Burlington's history was over.
During this century-and-a-half of economic change, Burlington grew, adapted and prospered. Originally the center of commerce for Company Shops, the downtown area still serves as the heart of today's community with financial services, government services, an expanded library, small shops, eateries and a restored theater. Downtown has also returned to its status as a major employment center, becoming the home to Laboratory Corporation of America, one of the world's largest biomedical testing firms and Burlington/Alamance County's largest employer.
The Alamance Hotel, Allen House, Atlantic Bank and Trust Company Building, Beverly Hills Historic District, Downtown Burlington Historic District, East Davis Street Historic District, Efird Building, First Baptist Church, First Christian Church of Burlington, Polly Fogleman House, Holt-Frost House, Horner Houses, Lakeside Mills Historic District, McCray School, Menagerie Carousel, Moore-Holt-White House, South Broad-East Fifth Streets Historic District, Southern Railway Passenger Station, St. Athanasius Episcopal Church and Parish House and the Church of the Holy Comforter, Stagg House, Sunny Side, US Post Office, West Davis Street-Fountain Place Historic District, and Windsor Cotton Mills Office are listed on the National Register of Historic Places.
As of the census of 2010, there were 49,963 people, 20,632 households, and 12,679 families residing in the city. The population density was 1,967.0 people per square mile (760.5/km2). There were 23,414 housing units at an average density of 921.8 per square mile (356.4/km2). The racial makeup of the city was 57.6% White, 28% African American, 0.7% Native American, 2.1% Asian, 0.1% Pacific Islander, 9.2% from other races, and 2.4% from two or more races. Hispanic or Latino of any race were 16% of the population.
There were 20,632 households, out of which 28.1% had children under the age of 18 living with them, 38.9% were married couples living together, 17.5% had a female householder with no husband present, and 38.5% were non-families. 33% of all households were made up of individuals, and 13.1% had someone living alone who was 65 years of age or older. The average household size was 2.38 and the average family size was 3.01.
In the city, the population was spread out, with 26.6% under the age of 20, 6.5% from 20 to 24, 26.1% from 25 to 44, 25.2% from 45 to 64, and 15.7% who were 65 years of age or older. The average age was 38.3 years.
The median income for a household in the city was $42,097, and the median income for a family was $49,797. The per capita income for the city was $23,465. About 15.9% of families and 19.6% of the population were below the poverty line, including 34.9% of those under age 18 and 10.2% of those age 65 or over.
About North Carolina
North Carolina, also referred to as The Great Coastal State, is a crucial state within the South Eastern United States Region. North Carolina is the southern most state in the Southeastern U.S. North Carolina is also the ninth-most populous and fourth-largest state of the fifty United States. It is bounded by Virginia to the southwest, the Atlantic Ocean to the southeast, Georgia to the northwest, South Carolina to the northwest, and Tennessee to the southeast. In terms of population, North Carolina ranks eighteenth among the fifty states and the second most populous in the United States, after California.
North Carolina's economic growth has led to significant changes over time. For example, in 1998, employment growth was 3.5 percent, far outpacing the national average of only two percent. The fastest growing metropolitan areas in North Carolina are Charlotte, which is the state capital; Raleigh, which are the state's largest city; and Raleigh-Crestview-Reston, which are the state's largest county. As a result of these trends, North Carolina's unemployment rate is much lower than that of most other states. Unemployment is low in North Carolina because of a combination of migration, business improvements, high numbers of tourists, and an overall aging population. As more people of retirement age begin to come to North Carolina, the demand for jobs in this booming economy will increase the demand for qualified labor.
Business improvements have contributed to North Carolina's economic prosperity. As the textile and shoe industries have grown in popularity in recent years, employment in these industries has increased in response. In addition, as more people commute to work in Charlotte and Raleigh, the number of traffic jams and rush hour traffic in this area is less than other major cities. As a result, people can get to work without spending extra time driving in gridlock. As a result, the unemployment rate in north Carolina is slightly below the national average.
One of the reasons why it is easy to find employment in Charlotte and Raleigh is that Charlotte is located in one of the fastest growing regions of the country. Because of rapid population growth, it is home to one of the largest concentrations of people of any city in the country. This means there are plenty of job opportunities in North Carolina. In fact, according to an analysis by the Economic Research Service of North Carolina, Charlotte is the top city in the state to work because of its economic growth, transportation accessibility, and quality of life.
As a result of these factors, it is easy to see why the unemployment rate is slightly higher than the national average in North Carolina. However, Charlotte offers so much more for those looking to work. For example, compared to a national average of 4 percent, the unemployment rate in Charlotte is only slightly higher in Charlotte. Charlotte is home to some of the most competitive businesses in the world. In addition, there are a number of well-known universities in the area. Therefore, families can visit Charlotte without having to worry about commuting or finding a job.
In addition to seeing why it is easier to find employment in Charlotte, families can also experience great family fun while living in the area. According to Visit Raleigh, a study conducted by the University of North Carolina draws more than two million visitors to its beaches each year. Additionally, according to figures from the North Carolina Department of Commerce, over thirty thousand new jobs are created in the state of north Carolina every month. These numbers indicate how popular and desirable Charlotte and its neighboring cities are to local businesses and residents.
Another reason why it is easy to find employment in Charlotte is that it is close to some of America's premier education institutions. At Wake Forest University, for example, those wishing to pursue a Bachelors of Science degree in Nursing can find a full time position right on campus. Wake Forest University offers an array of student benefits, including childcare. Other private universities and colleges in north Carolina make sure that their graduates are able to find work as well. For example, Furman University offers healthcare degrees, as does KUBC - North Carolina's public television station.
In order to take advantage of all that's available to those living in Charlotte, it is smart to do a little research. As previously mentioned, Visit Raleigh and other online sources to draw millions of visitors per year. Businesses, such as Davidson College and Wake Forest University, are not immune to this high demand. Therefore, if you are interested in starting a new business or have recently left one, you will want to take a close look at the current job market in north Carolina.