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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
The search engines reward businesses that have a great online presence. It's no secret that people are more likely to purchase from businesses with a good reputation. By having a professional SEO firm to work on your marketing campaign, you will help ensure that the internet users that arrive at your website will be highly targeted. This means that when they arrive, they will most likely want to convert. Because these users have a better chance of converting, they will also create much more leads than they would if they visited your website by themselves.
The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
ABOUT White Plains
At the time of the Dutch settlement of Manhattan in the early 17th century, the region had been used as farmland by the Weckquaeskeck tribe, a Wappinger people, and was called "Quarropas". To early traders it was known as "the White Plains", either from the groves of white balsam which are said to have covered it, or from the heavy mist that local tradition suggests hovered over the swamplands near the Bronx River. The first non-native settlement came in November 1683, when a party of Connecticut Puritans moved westward from an earlier settlement in Rye and bought about 4,400 acres (18 km2), presumably from the Weckquaeskeck. However, John Richbell of Mamaroneck claimed to have earlier title to much of the territory through his purchase of a far larger plot extending 20 miles (32 km) inland, perhaps from a different tribe. The matter wasn't settled until 1721, when a Royal Patent for White Plains was granted by King George II.
In 1758, White Plains became the seat of Westchester County when the colonial government for the county left West Chester, which was located in what is now the northern part of the borough of the Bronx, in New York City. The unincorporated village remained part of the Town of Rye until 1788 when the town of White Plains was created.
On July 9, 1776, a copy of the Declaration of Independence was delivered to the New York Provincial Congress, which was meeting in the county courthouse. The delegates quickly adopted a resolution approving the Declaration, thus declaring both the colony's independence and the formation of the State of New York. The Declaration itself was first publicly read from the steps of the courthouse on July 11.
During September and October 1776, troops led by George Washington took up positions in the hills of the village, hotly pursued by the British under General Sir William Howe, who attacked on October 28. The Battle of White Plains took place primarily on Chatterton Hill, (later known as "Battle Hill," and located just west of what was then a swamp but is now the downtown area) and the Bronx River. Howe's force of 4,000–6,000 British and Hessian soldiers required three attacks before the Continentals, numbering about 1,600 under the command of Generals Alexander McDougall and Israel Putnam, retreated, joining Washington's main force, which did not take part in the battle. Howe's forces had suffered 250 casualties, a severe loss, and he made no attempt to pursue the Continentals, whose casualties were about 125 dead and wounded. Three days after the battle Washington withdrew north of the village, this was then occupied by Howe's forces. But after several inconclusive skirmishes over the next week Howe withdrew on November 5, leaving White Plains to the Continentals. Ironically, one of Washington's subordinates, Major John Austin, who was probably drunk after having celebrated the enemy's withdrawal, reentered the village with his detachment and proceeded to burn it down. Although he was court-martialed and convicted for this action, he escaped punishment.
The first United States Census, conducted in 1790, listed the White Plains population at 505, of whom 46 were slaves. (New York City's population at that time was about 33,000.) By 1800, the population stood at 575 and in 1830, 830. By 1870, 26 years after the arrival of the New York Central Railroad, it had swollen to 2,630 and by 1890 to 4,508. In the decades that followed the count grew to 7,899 (1900) and 26,425 (1910). White Plains was incorporated as a village in 1866 and as a city in 1916.
Following World War II, White Plains' downtown area developed into what amounted to a "destination" shopping district featuring branch stores of many famous New York-based department and specialty stores. Some of these retail locations were the first large-scale suburban stores built in the United States and ushered in the eventual post-war building boom. Construction of nearby parkways and expressways in the 1940s through the 1970s only enhanced White Plains' role as a retail location. With a city opening ceremony, Macy's launched a grand White Plains store on Main Street across from City Hall in 1949. As the mayor said at the time, this was a significant event in the life of White Plains. Other prestigious stores followed, such as B. Altman & Co., Rogers Peet, Saks Fifth Avenue, Lord & Taylor, Alexander's, Wallachs, and a short-lived branch of Bergdorf Goodman, which was converted to sister chain Neiman Marcus in 1981. White Plains is still a huge retail destination in the area with Bloomingdale's, Neiman Marcus, Nordstrom, Nordstrom Rack, Macy's, Burlington Coat Factory, and over 1000 other small and mid-size stores in four malls.
During the late 1960s, the city of White Plains developed an extensive urban renewal plan for residential, commercial and mixed-use redevelopment that effectively called for the demolition of its entire central business district from the Bronx River Parkway east to Mamaroneck Avenue. By 1978, the urban renewal program centered around the construction of the Westchester County Courthouse (1974), the Westchester One office building (1975), the Galleria at White Plains mall (1978), and a number of other office towers, retail centers and smaller commercial buildings.
At the time of its construction, the Westchester One building was the largest office building between New York City and Albany, and east to Hartford.
Beginning in the 1950s, many major corporations based in New York City relocated operations to White Plains and other suburban locations. These included General Foods, PepsiCo, Hitachi USA, IBM, Nestlé, Snapple and Heineken USA. At the height of the 1980s, at least 50 Fortune 500 corporations called Westchester County and nearby Fairfield County, Connecticut, home, but with the corporate mergers and downsizing of the 1990s many of these companies either reduced their operations in White Plains or left the area completely.
White Plains continues to attract regional and national business as well as international headquarters within its boundaries such as Nine West Group, Allegiance Financial, ITT Corporation, Nokia, Heineken USA, Alliance Bernstein, AT&T and Verizon.
White Plains is also home to the Arts Exchange Building, which serves as the headquarters of the Westchester Arts Council. Since March 1999, visual and performing artists, emerging cultural organizations and new creative businesses have had studios and offices in the building. It is listed on the National Register of Historic Places.
The construction of the Galleria at White Plains mall in the 1970s ushered in a new era of downtown retail and office development, but by the early 1990s, economic development had stagnated, hampered by a deep recession and the overbuilding of the commercial real estate markets. For a time, White Plains had the dubious distinction of having one of the highest office vacancy rates in the northeastern United States. Consolidation within the retail industry led to the closing of many of downtown's original department and specialty stores as well. After its bankruptcy, the B. Altman store closed in 1989 and was eventually demolished to make way for the massive upscale retail mall, The Westchester, which opened in 1995 with anchors Nordstrom and Neiman Marcus. A freestanding branch of Macy's, one of downtown's original retail anchor stores, was relocated two blocks away to The Galleria mall by its parent company, Federated Department Stores, replacing the location of sister retailer, Abraham & Straus when these two store divisions were merged in 1995.
In early 2003, the Saks Fifth Avenue location was also closed and demolished; it was replaced in 2004 with the large retail complex called The Source at White Plains, featuring the upscale restaurants Morton's of Chicago, The Cheesecake Factory, and the gourmet supermarket chain Whole Foods Markets. Note: As of July 20, 2009, the Fortunoff and Mayrock families re-acquired the Fortunoff brand and intellectual property; all Fortunoff stores are currently closed.
Other major projects were completed in the late 1990s and early 2000s that have further altered the urban character of downtown White Plains. A new courthouse for the Southern District of New York was opened in 1998 and several large-scale office properties in and near downtown, including the former General Foods headquarters building, were retrofitted and leased to accommodate smaller businesses. The Macy's store on Main Street remained vacant for several years until it was also later demolished to make way for the massive City Center at White Plains complex. This large mixed-use development features two 35-story apartment and condominium towers, 600,000-square-foot (60,000 m2) of retail, restaurant and entertainment space and new parking facilities. Aside from the Arts Exchange building (which used to be a bank), another bank next to the City Center was renovated to become Zanaro's, a family-style Italian restaurant. Buffalo Wild Wings replaced Zanaro's upon its 2010 closure. City Center's opening in 2003 marked the beginning of a new downtown development renaissance, with an improving economy and healthy office leasing activity.
In 2007, construction was completed on Renaissance Square, a downtown parcel that includes the luxury Ritz-Carlton hotel.
Beginning in 2000, the city's permanent population experienced a growth spurt as additional apartment buildings were constructed. The city is 31 minutes by express train to Midtown Manhattan, ) and this has attracted new residents who commute to New York City for work. However, in large part because of its proximity to New York City, the cost of living in White Plains, although lower than that of New York City itself, is by some measures among the highest in the world. White Plains is also the home to the United States Tennis Association USTA B team.
As of the 2010 United States Census, there were 56,853 people residing in the city. The racial makeup of the city was 48.9% White, 13.2% Black, 0.1% Native American, 6.3% Asian, <0.1% Pacific Islander, 0.3% from some other race and 1.5% from two or more races. 29.6% were Hispanic or Latino of any race.
As of the census of 2000, there were 53,077 people, 20,921 households, and 12,704 families residing in the city. The population density was 5,415.5 people per square mile (2,091.1/km2). There were 21,576 housing units at an average density of 2,201.4 per square mile (850.1/km2). The racial makeup of the city was 64.93% White, 15.91% African American, 4.50% Asian, 0.34% Native American, 0.07% Pacific Islander, 10.37% from other races, and 3.88% from two or more races. Hispanic or Latino of any race were 23.51% of the population. In 2010, Businessweek Magazine named White Plains one of the fastest growing cities in the United States.
There were 20,921 households out of which 26.9% had children under the age of 18 living with them, 45.7% were married couples living together, 11.3% had a female householder with no husband present, and 39.3% were non-families. 33.4% of all households were made up of individuals and 11.8% had someone living alone who was 65 years of age or older. The average household size was 2.47 and the average family size was 3.14.
In the city, the population was spread out with 21.2% under the age of 18, 7.5% from 18 to 24, 32.5% from 25 to 44, 23.6% from 45 to 64, and 15.2% who were 65 years of age or older. The median age was 38 years. For every 100 females, there were 89.8 males. For every 100 females age 18 and over, there were 85.7 males.
The median income for a household in the city was $58,545, and the median income for a family was $71,891 (these figures had risen to $73,744 and $92,215 respectively as of a 2007 estimate). Males had a median income of $47,742 versus $36,917 for females. The per capita income for the city was $33,825. About 9.2% of families and 12.4% of the population were below the poverty line, including 12.2% of those under age 18 and 7.2% of those age 65 or over.
(b) denotes that the person was born there.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.