Looking for a SEO Company?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
The search engines reward businesses that have a great online presence. It's no secret that people are more likely to purchase from businesses with a good reputation. By having a professional SEO firm to work on your marketing campaign, you will help ensure that the internet users that arrive at your website will be highly targeted. This means that when they arrive, they will most likely want to convert. Because these users have a better chance of converting, they will also create much more leads than they would if they visited your website by themselves.
The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
Before the arrival of European settlers, the area that would become Harlem (originally Haarlem) was inhabited by the Manhattans, a native tribe, who along with other Native Americans, most likely Lenape, occupied the area on a semi-nomadic basis. As many as several hundred farmed the Harlem flatlands. Between 1637 and 1639, a few settlements were established. The settlement of Harlem was formally incorporated in 1660 under the leadership of Peter Stuyvesant. During the American Revolution, the British burned Harlem to the ground. It took a long time to rebuild, as Harlem grew more slowly than the rest of Manhattan during the late 18th century. After the American Civil War, Harlem experienced an economic boom starting in 1868. The neighborhood continued to serve as a refuge for New Yorkers, but increasingly those coming north were poor and Jewish or Italian. The New York and Harlem Railroad, as well as the Interborough Rapid Transit and elevated railway lines, helped Harlem's economic growth, as they connected Harlem to lower and midtown Manhattan.
The Jewish and Italian demographic decreased, while the black and Puerto Rican population increased in this time. The early-20th century Great Migration of black people to northern industrial cities was fueled by their desire to leave behind the Jim Crow South, seek better jobs and education for their children, and escape a culture of lynching violence; during World War I, expanding industries recruited black laborers to fill new jobs, thinly staffed after the draft began to take young men. In 1910, Central Harlem population was about 10% black people. By 1930, it had reached 70%. Starting around the time of the end of World War I, Harlem became associated with the New Negro movement, and then the artistic outpouring known as the Harlem Renaissance, which extended to poetry, novels, theater, and the visual arts. So many black people came that it "threaten the very existence of some of the leading industries of Georgia, Florida, Tennessee and Alabama." Many settled in Harlem. By 1920, central Harlem was 32.43% black. The 1930 census revealed that 70.18% of central Harlem's residents were black and lived as far south as Central Park, at 110th Street.
However, by the 1930s, the neighborhood was hit hard by job losses in the Great Depression. In the early 1930s, 25% of Harlemites were out of work, and employment prospects for Harlemites stayed bad for decades. Employment among black New Yorkers fell as some traditionally black businesses, including domestic service and some types of manual labor, were taken over by other ethnic groups. Major industries left New York City altogether, especially after 1950. Several riots happened in this period, including in 1935 and 1943.
There were major changes following World War II. In the late 1950s and early 1960s, Harlem was the scene of a series of rent strikes by neighborhood tenants, led by local activist Jesse Gray, together with the Congress of Racial Equality, Harlem Youth Opportunities Unlimited (HARYOU), and other groups. These groups wanted the city to force landlords to improve the quality of housing by bringing them up to code, to take action against rats and roaches, to provide heat during the winter, and to keep prices in line with existing rent control regulations. The largest public works projects in Harlem in these years were public housing, with the largest concentration built in East Harlem. Typically, existing structures were torn down and replaced with city-designed and managed properties that would, in theory, present a safer and more pleasant environment than those available from private landlords. Ultimately, community objections halted the construction of new projects. From the mid-20th century, the low quality of education in Harlem has been a source of distress. In the 1960s, about 75% of Harlem students tested under grade levels in reading skills, and 80% tested under grade level in math. In 1964, residents of Harlem staged two school boycotts to call attention to the problem. In central Harlem, 92% of students stayed home. In the post-World War II era, Harlem ceased to be home to a majority of the city's black people, but it remained the cultural and political capital of black New York, and possibly black America.
By the 1970s, many of those Harlemites who were able to escape from poverty left the neighborhood in search of better schools and homes, and safer streets. Those who remained were the poorest and least skilled, with the fewest opportunities for success. Though the federal government's Model Cities Program spent $100 million on job training, health care, education, public safety, sanitation, housing, and other projects over a ten-year period, Harlem showed no improvement. The city began auctioning its enormous portfolio of Harlem properties to the public in 1985. This was intended to improve the community by placing property in the hands of people who would live in them and maintain them. In many cases, the city would even pay to completely renovate a property before selling it (by lottery) below market value.
After the 1990s, Harlem began to grow again. Between 1990 and 2006 the neighborhood's population grew by 16.9%, with the percentage of black people decreasing from 87.6% to 69.3%, then dropping to 54.4% by 2010, and the percentage of whites increasing from 1.5% to 6.6% by 2006, and to "almost 10%" by 2010. A renovation of 125th Street and new properties along the thoroughfare also helped to revitalize Harlem.
The demographics of Harlem's communities have changed throughout its history. In 1910, 10% of Harlem's population was black but by 1930, they had become a 70% majority. The period between 1910 and 1930 marked a huge point in the great migration of African Americans from the South to New York. It also marked an influx from downtown Manhattan neighborhoods where blacks were feeling less welcome, to the Harlem area. The black population in Harlem peaked in 1950, with a 98% share of the population (population 233,000). As of 2000, central Harlem's black population comprised 77% of the total population of that area; however, the black population is declining as many African Americans move out and more immigrants move in.
Harlem suffers from unemployment rates generally more than twice the citywide average, as well as high poverty rates. and the numbers for men have been consistently worse than the numbers for women. Private and governmental initiatives to ameliorate unemployment and poverty have not been successful. During the Great Depression, unemployment in Harlem went past 20% and people were being evicted from their homes. At the same time, the federal government developed and instituted the redlining policy. This policy rated neighborhoods, such as Central Harlem, as unappealing based on the race, ethnicity, and national origins of the residents. Central Harlem was deemed 'hazardous' and residents living in Central Harlem were refused home loans or other investments. Comparably, wealthy and white residents in New York city neighborhoods were approved more often for housing loans and investment applications. Overall, they were given preferential treatment by city and state institutions.
In the 1960s, uneducated blacks could find jobs more easily than educated ones could, confounding efforts to improve the lives of people who lived in the neighborhood through education. Land owners took advantage of the neighborhood and offered apartments to the lower-class families for cheaper rent but in lower-class conditions. By 1999 there were 179,000 housing units available in Harlem. Housing activists in Harlem state that, even after residents were given vouchers for the Section 8 housing that was being placed, many were not able to live there and had to find homes elsewhere or become homeless. These policies are examples of societal racism, also known as structural racism. As public health leaders have named structural racism as a key social determinant of health disparities between racial and ethnic minorities, these 20th century policies have contributed to the current population health disparities between Central Harlem and other New York City neighborhoods.
For census purposes, the New York City government classifies Central Harlem into two neighborhood tabulation areas: Central Harlem North and Central Harlem South, divided by 126th street. Based on data from the 2010 United States Census, the population of Central Harlem was 118,665, a change of 9,574 (8.1%) from the 109,091 counted in 2000. Covering an area of 926.05 acres (374.76 ha), the neighborhood had a population density of 128.1 inhabitants per acre (82,000/sq mi; 31,700/km2). The racial makeup of the neighborhood was 9.5% (11,322) White, 63% (74,735) African American, 0.3% (367) Native American, 2.4% (2,839) Asian, 0% (46) Pacific Islander, 0.3% (372) from other races, and 2.2% (2,651) from two or more races. Hispanic or Latino of any race were 22.2% (26,333) of the population. Harlem's Black population was more concentrated in Central Harlem North, and its White population more concentrated in Central Harlem South, while the Hispanic / Latino population was evenly split.
The most significant shifts in the racial composition of Central Harlem between 2000 and 2010 were the White population's increase by 402% (9,067), the Hispanic / Latino population's increase by 43% (7,982), and the Black population's decrease by 11% (9,544). While the growth of the Hispanic / Latino was predominantly in Central Harlem North, the decrease in the Black population was slightly greater in Central Harlem South, and the drastic increase in the White population was split evenly across the two census tabulation areas. Meanwhile, the Asian population grew by 211% (1,927) but remained a small minority, and the small population of all other races increased by 4% (142).
The entirety of Community District 10, which comprises Central Harlem, had 116,345 inhabitants as of NYC Health's 2018 Community Health Profile, with an average life expectancy of 76.2 years.:2, 20 This is lower than the median life expectancy of 81.2 for all New York City neighborhoods.:53 (PDF p. 84) Most inhabitants are children and middle-aged adults: 21% are between the ages of 0–17, while 35% are between 25–44, and 24% between 45–64. The ratio of college-aged and elderly residents was lower, at 10% and 11% respectively.:2
As of 2017, the median household income in Community District 10 was $49,059. In 2018, an estimated 21% of Community District 10 residents lived in poverty, compared to 14% in all of Manhattan and 20% in all of New York City. Around 12% of residents were unemployed, compared to 7% in Manhattan and 9% in New York City. Rent burden, or the percentage of residents who have difficulty paying their rent, is 48% in Community District 10, compared to the boroughwide and citywide rates of 45% and 51% respectively. Based on this calculation, as of 2018, Community District 10 is considered to be gentrifying: according to the Community Health Profile, the district was low-income in 1990 and has seen above-median rent growth up to 2010.:7
In 2010, the population of West Harlem was 110,193. West Harlem, consisting of Manhattanville and Hamilton Heights, is predominately Hispanic / Latino, while African Americans make up about a quarter of the West Harlem population.
In 2010, the population of East Harlem was 120,000. East Harlem originally formed as a predominantly Italian American neighborhood. The area began its transition from Italian Harlem to Spanish Harlem when Puerto Rican migration began after World War II, though in recent decades, many Dominican, Mexican and Salvadorean immigrants have also settled in East Harlem. East Harlem is now predominantly Hispanic / Latino, with a significant African-American presence.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.