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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
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ABOUT East New York
At the northern edge of what is now East New York, a chain of hills, geologically a terminal moraine, separates northwestern Long Island from Jamaica and the Hempstead Plains, the main part of Long Island's fertile outwash plain. The southern portions of the neighborhood, meanwhile, consisted of salt marshes and several creeks, which drained into Jamaica Bay. These areas were originally settled by the Jameco Native Americans, and later used by the Canarsee and Rockaway tribes as fishing grounds.:Vol 1, p. 7.4
In the 1650s Dutch colonists began settling in what are now the eastern sections of Brooklyn, forming the towns of Flatbush, Bushwick, and New Lots (the predecessor of East New York).:Vol 1, p. 7.4 The area along with the rest of Brooklyn and modern New York City was ceded to the British Empire in 1664. A few 18th-century roads, including the ferry road or Palmer Turnpike from Brooklyn to Jamaica, passed through the chain of hills; hence the area was called "Jamaica Pass". During the American Revolutionary War invading British and Hessian (German) soldiers ended an all-night forced march at this pass in August 1776 to surprise and flank General George Washington and the Continental Army, to win the Battle of Long Island, (also known as the Battle of Brooklyn or the Battle of Brooklyn Heights).
In 1835, Connecticut merchant John Pitkin (the namesake of Pitkin Avenue) purchased the land of the Town of New Lots north of New Lots Avenue, opening a shoe factory at what is now Williams Street and Pitkin Avenue. Pitkin named the area "East New York" to signify it as the eastern end of New York City. In 1836 the Brooklyn and Jamaica Railroad (soon to become part of the Long Island Rail Road) opened through the area; it did not originally stop in East New York, but a stop there was added by 1844. The LIRR moved its terminus to Queens in 1860, and the line through Brooklyn was shortened to end at East New York.
In 1852, New Lots was officially ceded from the Town of Flatbush. In the middle 19th century, the road between Brooklyn and Jamaica became the Brooklyn and Jamaica Plank Road. The Brooklyn and Rockaway Beach Railroad (1865) was built to connect the LIRR's Atlantic Branch with Canarsie at a point later known as Broadway Junction. As often happened at 19th-century railroad junctions, a railway town arose. Sprawling development into the recently rustic northern part of the Town of New Lots followed the reach of elevated transit lines into the area: the Jamaica Avenue Line in 1885 and the Fulton Street Line in 1889. The road to Brooklyn was renamed Fulton Street, the one to Jamaica, Jamaica Avenue, and the one to Williamsburg, Broadway.
East New York (as the Town of New Lots) was annexed as the 26th Ward of the rapidly growing City of Brooklyn in 1886; in 1898 after a decade-long controversy with debates, campaigns and publicity, the community was merged into New York City as a whole with the consolidation of Brooklyn and the other four boroughs into a single entity as the "City of Greater New York". In the 20th century its name came to be applied to much of the former township.
In 1939, the Works Progress Administration Guide to New York City wrote:
After World War II, thousands of manufacturing jobs left New York City thereby increasing the importance of the remaining jobs to those with limited education and job skills. During this same period, large numbers of Puerto Ricans from the Caribbean island and African-Americans from the South emigrated to New York City looking for employment. East New York, no longer replete with the jobs the new residents had come for, was thereby faced with a host of new socioeconomic problems, including widespread unemployment and crime.
Since the late 1950s East New York has had some of the highest crime rates in Brooklyn, and is considered by some to be the borough's murder capital, alongside Brownsville. Many social problems associated with poverty from crime to drug addiction have been prevalent in the area for decades. Despite the decline of crime compared to their peaks during the crack and heroin epidemics, violent crime continues to be widespread in the community. East New York's 75th Police Precinct reported the highest murder rate in the city in 2011, according to crime reports compiled by DNAinfo.com. East New York has significantly higher dropout rates and incidences of violence in its schools. Students must pass through metal detectors and swipe ID cards to enter the buildings. Other problems in local schools include low test scores and high truancy rates.
Walter Thabit, a city planner for East New York, chronicled in his 2003 book, How East New York Became a Ghetto, the change in population from mostly working class Italians and Jewish residents to residents of Puerto Rican and African American descent. Thabit argues that landlords and real estate agents played a significant role in the downturn of the area. Puerto Ricans were moving en masse to New York City in the late 1950s, at a time when unemployment rates in Puerto Rico soared to 25 percent, and left Puerto Rico on the brink of poverty. Thabit also describes how the construction of public housing projects in East New York further contributed to its decline, noting that many of the developments were built by corrupt managers and contractors. He argues that the city government largely ignored the community when it could have helped turn it around. Writing in the New York Press, Michael Manville accused Thabit of poor research, sweeping generalizations, and a failure to distinguish the actions of racist individuals from the effects of a racist capitalist system, and contends that much of the urban renewal and public housing efforts of the period were in fact well-intentioned, if ill-considered and hubristic.
In the 1980s East Brooklyn Congregations (EBC), an affiliate of the Industrial Areas Foundation (IAF) organized to address the need for quality affordable housing in East New York. This coalition advocated that vacant New York City owned land be provided at no cost for the development of new affordable owner occupied housing with subsidies for low-interest mortgages. This effort was called the Nehemiah Program. It was replicated in other parts of the city and country and led to national legislation. The Nehemiah homes were funded by a loan from $8 million loan fund from three Brooklyn Churches. Its setup was described as follows by The New York Times the city provides vacant sites, forgives real-estate taxes on the homes (but not the land) for 10 years, and provides what amounts to a $10,000 interest-free loan per house. Buyers pay $43,500 (their median income was $27,000; 40 percent moved from public or subsidized housing)."
New developments are rising in the area, including the Gateway Center shopping mall located on what was once part of a landfill near Jamaica Bay. Gateway Center, in Starrett City, is a suburban-style shopping complex with multiple large stores. Gateway Center consists of two structures. Gateway Center South, the first structure, opened in 2002, and Gateway Center North, the second development, opened in 2014.
Based on data from the 2010 United States Census, the population of East New York was 91,958, an increase of 8,683 (10.4%) from the 83,275 counted in 2000. Covering an area of 2,665.73 acres (1,078.78 ha), the neighborhood had a population density of 34.5 inhabitants per acre (22,100/sq mi; 8,500/km2).
The racial makeup of the neighborhood was 63.6% (58,453) African American, 3.0% (2,764) Asian, 1.3% (1,240) White, 0.3% (291) Native American, 0.0% (38) Pacific Islander, 0.7% (683) from other races, and 1.3% (1,237) from two or more races. Hispanic or Latino of any race were 29.6% (27,252) of the population.
The entirety of Community Board 5 had 181,300 inhabitants as of NYC Health's 2018 Community Health Profile, with an average life expectancy of 78.6 years.:2, 20 This is lower than the median life expectancy of 81.2 for all New York City neighborhoods.:53 (PDF p. 84) Most inhabitants are middle-aged adults and youth: 27% are between the ages of 0–17, 28% between 25–44, and 34% between 45–64. The ratio of college-aged and elderly residents was lower, at 10% and 12% respectively.
As of 2016, the median household income in Community Board 5 was $36,786. In 2018, an estimated 30% of East New York residents lived in poverty, compared to 21% in all of Brooklyn and 20% in all of New York City. One in ten residents (10%) were unemployed, compared to 9% in the rest of both Brooklyn and New York City. Rent burden, or the percentage of residents who have difficulty paying their rent, is 52% in East New York, higher than the citywide and boroughwide rates of 52% and 51% respectively. Based on this calculation, as of 2018, East New York is considered to be low-income relative to the rest of the city and not gentrifying.:7
During the 1960s, East New York transitioned from being predominately Jewish and Italian to being predominately African American and Puerto Rican. However, now East New York is more diversified, with large African American, Puerto Rican, Dominican, West Indian, and South Asian populations. Due to gentrification of other Brooklyn neighborhoods, closer to Downtown Brooklyn and Manhattan, such as Bushwick and Bed-Stuy, East New York now has one of the fastest growing Black, Latino, and Asian populations in the city.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.