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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Upper East Side
Before the arrival of Europeans, the mouths of streams that eroded gullies in the East River bluffs are conjectured to have been the sites of fishing camps used by the Lenape, whose controlled burns once a generation or so kept the dense canopy of oak–hickory forest open at ground level.
In the 19th century the farmland and market garden district of what was to be the Upper East Side was still traversed by the Boston Post Road and, from 1837, the New York and Harlem Railroad, which brought straggling commercial development around its one station in the neighborhood, at 86th Street, which became the heart of German Yorkville. The area was defined by the attractions of the bluff overlooking the East River, which ran without interruption from James William Beekman's "Mount Pleasant", north of the marshy squalor of Turtle Bay, to Gracie Mansion, north of which the land sloped steeply to the wetlands that separated this area from the suburban village of Harlem. Among the series of villas a Schermerhorn country house overlooked the river at the foot of present-day 73rd Street and another, Peter Schermerhorn's at 66th Street, and the Riker homestead was similarly sited at the foot of 75th Street. By the mid-19th century the farmland had largely been subdivided, with the exception of the 150 acres (61 ha) of Jones's Wood, stretching from 66th to 76th Streets and from the Old Post Road (Third Avenue) to the river and the farmland inherited by James Lenox, who divided it into blocks of houselots in the 1870s, built his Lenox Library on a Fifth Avenue lot at the farm's south-west corner, and donated a full square block for the Presbyterian Hospital, between 70th and 71st Streets, and Madison and Park Avenues. At that time, along the Boston Post Road taverns stood at the mile-markers, Five-Mile House at 72nd Street and Six-Mile House at 97th, a New Yorker recalled in 1893.
The fashionable future of the narrow strip between Central Park and the railroad cut was established at the outset by the nature of its entrance, in the southwest corner, north of the Vanderbilt family's favored stretch of Fifth Avenue from 50th to 59th Streets. A row of handsome townhouses was built on speculation by Mary Mason Jones, who owned the entire block bounded by 57th and 58th Streets and Fifth and Madison. In 1870 she occupied the prominent corner house at 57th and Fifth, though not in the isolation described by her niece, Edith Wharton, whose picture has been uncritically accepted as history, as Christopher Gray has pointed out.
Before the Park Avenue Tunnel was covered (finished in 1910), fashionable New Yorkers shunned the smoky railroad trench up Fourth Avenue (now Park Avenue), to build stylish mansions and townhouses on the large lots along Fifth Avenue, facing Central Park, and on the adjacent side streets. The latest arrivals were the rich Pittsburghers Andrew Carnegie and Henry Clay Frick. The classic phase of Gilded Age Fifth Avenue as a stretch of private mansions was not long-lasting: the first apartment house to replace a private mansion on upper Fifth Avenue was 907 Fifth Avenue (1916), at 72nd Street, the neighborhood's grand carriage entrance to Central Park.
Most members of New York's upper-class families have made residences on the Upper East Side, including the oil-rich Rockefellers, political Roosevelts,political dynastic Kennedys,thoroughbred racing moneyed Whitneys, and tobacco and electric power fortuned Dukes.
Construction of the Third Avenue El, opened from 1878 in sections, followed by the Second Avenue El, opened in 1879, linked the Upper East Side's middle class and skilled artisans closely to the heart of the city, and confirmed the modest nature of the area to their east. The ghostly "Hamilton Square", which had appeared as one of the few genteel interruptions of the grid plan on city maps since the Commissioners' Plan of 1811, was intended to straddle what had now become the Harlem Railroad right-of-way between 66th and 69th Streets; it never materialized, though during the Panic of 1857 its unleveled ground was the scene of an open-air mass meeting called in July to agitate for the secession of the city and its neighboring counties from New York State, and the city divided its acreage into house lots and sold them. From the 1880s the neighborhood of Yorkville became a suburb of middle class Germans.
Gracie Mansion, the last remaining suburban villa overlooking the East River at Carl Schurz Park, became the home of New York's mayor in 1942. The East River Drive, designed by Robert Moses, was extended south from the first section, from 125th Street to 92nd Street, which was completed in 1934 as a boulevard, an arterial highway running at street level; reconstruction designs from 1948 to 1966 converted FDR Drive, as it was renamed after Franklin Delano Roosevelt, into the full limited-access parkway that is in use today.
Demolishing the elevated railways on Third and Second Avenues opened these tenement-lined streets to the construction of high-rise apartment blocks starting in the 1950s. However, it had an adverse effect on transportation, because the IRT Lexington Avenue Line was now the only subway line in the area. The construction of the Second Avenue Subway was originally proposed in 1919. Finally, on January 1, 2017, the first phase of the line was completed with three new stations opened. This brought in new local business to the area and had positive impact on real estate prices in the Upper East Side.
For census purposes, the New York City government classifies the Upper East Side as part of three neighborhood tabulation areas: Upper East Side-Carnegie Hill, Yorkville, and Lenox Hill-Roosevelt Island, divided by Third Avenue and 77th Street. Based on data from the 2010 United States Census, the combined population of these areas was 219,920, an increase of 2,857 (1.3%) from the 217,063 counted in 2000. Covering an area of 1,291.51 acres (522.66 ha), the neighborhoods had a population density of 170.3 inhabitants per acre (109,000/sq mi; 42,100/km2).
The racial makeup of the neighborhoods was 79% (173,711) White, 3.2% (7,098) African American, 0.1% (126) Native American, 8.6% (18,847) Asian, 0% (98) Pacific Islander, 0.3% (609) from other races, and 1.8% (3,868) from two or more races. Hispanic or Latino of any race was 7.1% (15,563) of the population. While the White population is a dominating majority in all three census tabulation areas, it is more so in Upper East Side-Carnegie Hill compared to Yorkville and Lenox Hill-Roosevelt Island, being close to 90% of the population.
The racial composition of the Upper East Side changed moderately from 2000 to 2010. The most significant changes were the increase in the Asian population by 38% (5,145), the increase in the Hispanic / Latino population by 19% (2,537), and the decrease in the White population by 3% (5,644). The small Black population increased by 3% (191), while the even smaller population of all other races increased by 15% (628). Taking into account the three census tabulation areas, the decrease of the White population was concentrated Yorkville and Upper East Side-Carnegie Hill especially, while the increases of the other racial groups were evenly split across the three areas.
The entirety of Manhattan Community District 8, which comprises the Upper East Side and Roosevelt Island, had 225,914 inhabitants as of NYC Health's 2018 Community Health Profile, with an average life expectancy of 85.9 years.:2, 20 This is higher than the median life expectancy of 81.2 for all New York City neighborhoods.:53 (PDF p. 84) Most inhabitants are adults: a plurality (37%) are between the ages of 25–44, while 24% are between 45–64, and 20% are 65 or older. The ratio of youth and college-aged residents was lower, at 14% and 5% respectively.
As of 2017, the median household income in Community District 8 was $123,894, though the median income in the Upper East Side individually was $131,492. In 2018, an estimated 7% of Community District 8 residents lived in poverty, compared to 14% in all of Manhattan and 20% in all of New York City. One in twenty-five residents (4%) were unemployed, compared to 7% in Manhattan and 9% in New York City. Rent burden, or the percentage of residents who have difficulty paying their rent, is 41% in Community District 8, compared to the boroughwide and citywide rates of 45% and 51% respectively. Based on this calculation, as of 2018, Community District 8 is not considered to be gentrifying: according to the Community Health Profile, the district was not low-income in 1990.:7
As of the 2000 census, twenty-one percent of the population was foreign born; of this, 45.6% came from Europe, 29.5% from Asia, 16.2% from Latin America and 8.7% from other areas. The female-male ratio was very high with 125 females for 100 males. The Upper East Side contains a large and affluent Jewish population estimated at 56,000. Traditionally, the Upper East Side has been dominated by wealthy White Anglo-Saxon Protestant families.
Given its very high population density and per capita income ($85,081 in 2000), the neighborhood contains the greatest concentration of individual wealth in Manhattan. As of 2011, the median household income for the Upper East Side was $131,492. The Upper East Side maintains the highest pricing per square foot in the United States. A 2002 report cited the average cost per square meter as $8,856; however, that price has noticed a substantial jump, increasing to almost as much as $11,200 per square meter as of 2006. There are some buildings which cost about $125 per square foot (~$1345/㎡). The only public housing projects for those of low to moderate incomes on the Upper East Side are located just south of the neighborhood's northern limit at 96th Street, the Holmes Towers and Isaacs Houses. It borders East Harlem, which has the highest concentration of public housing in the United States.
Politically, the Upper East Side is in New York's 12th congressional district. It is in the New York State Senate's 27th, 28th, and 29th districts, the New York State Assembly's 73rd and 76th districts, and the New York City Council's 4th and 5th districts.
The Upper East Side is one of few areas of Manhattan where Republicans constitute more than 20% of the electorate. In the southwestern part of the neighborhood, Republican voters equal Democratic voters (the only such area in Manhattan), whereas in the rest of the neighborhood Republicans make up between 20 and 40% of registered voters.
The Upper East Side is notable as a significant location of political fundraising in the United States. Four of the top five ZIP Codes in the nation for political contributions are in Manhattan. The top ZIP Code, 10021, is on the Upper East Side and generated the most money for the 2004 presidential campaigns of both George W. Bush and John Kerry.
The neighborhood has a long tradition of being home to some of the world's most wealthy, powerful and influential families and individuals.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.