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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT The Bronx
European colonization of the Bronx began in 1639. The Bronx was originally part of Westchester County, but it was ceded to New York County in two major parts (West Bronx, 1874 and East Bronx, 1895) before it became Bronx County. Originally, the area was part of the Lenape's Lenapehoking territory inhabited by Siwanoy of the Wappinger Confederacy. Over time, European colonists converted the borough into farmlands.
The development of the Bronx is directly connected to its strategic location between New England and New York (Manhattan). Control over the bridges across the Harlem River plagued the period of British colonial rule. The King's Bridge, built in 1693 where Broadway reached the Spuyten Duyvil Creek, was a possession of Frederick Philipse, lord of Philipse Manor. The tolls were resented by local farmers on both sides of the creek, and in 1759, Jacobus Dyckman and Benjamin Palmer led them in building a free bridge across the Harlem River. After the American Revolutionary War, the King's Bridge toll was abolished.
The territory now contained within Bronx County was originally part of Westchester County, one of the 12 original counties of the English Province of New York. The present Bronx County was contained in the town of Westchester and parts of the towns in Yonkers, Eastchester, and Pelham. In 1846, a new town was created by division of Westchester, called West Farms. The town of Morrisania was created, in turn, from West Farms in 1855. In 1873, the town of Kingsbridge was established within the former borders of Yonkers, roughly corresponding to the modern Bronx neighborhoods of Kingsbridge, Riverdale, and Woodlawn Heights.
Among famous settlers in the Bronx during the 19th and early 20th centuries were author Willa Cather, tobacco merchant Pierre Lorillard, and inventor Jordan L. Mott, who established Mott Haven to house the workers at his iron works.
The consolidation of the Bronx into New York City proceeded in two stages. In 1873, the state legislature annexed Kingsbridge, West Farms, and Morrisania to New York, effective in 1874; the three towns were soon abolished in the process.
The whole territory east of the Bronx River was annexed to the city in 1895, three years before New York's consolidation with Brooklyn, Queens, and Staten Island. This included the Town of Westchester (which had voted against consolidation in 1894) and portions of Eastchester and Pelham. The nautical community of City Island voted to join the city in 1896.
On January 1, 1898, the consolidated City of New York was born, including the Bronx as one of the five distinct boroughs (at the same time, the Bronx's territory moved from Westchester County into New York County, which already contained Manhattan and the rest of pre-1874 New York City).
On April 19, 1912, those parts of New York County which had been annexed from Westchester County in the past decades were newly constituted as Bronx County, the 62nd and last county to be created by the state, effective in 1914. Bronx County's courts opened for business on January 2, 1914 (the same day that John P. Mitchel started work as Mayor of New York City).Marble Hill, Manhattan was now connected to the Bronx, but it did not become part of that county by a historical accident due to changes in waterways.
The history of the Bronx during the 20th century may be divided into four periods: a boom period during 1900–29, with a population growth by a factor of six from 200,000 in 1900 to 1.3 million in 1930. The Great Depression and post World War II years saw a slowing of growth leading into an eventual decline. The mid to late century were hard times, as the Bronx changed during 1950–85 from a predominantly moderate-income to a predominantly lower-income area with high rates of violent crime and poverty in some areas. The Bronx has experienced an economic and developmental resurgence starting in the late 1980s that continues into today.
The Bronx was a mostly rural area for many generations, with small farms supplying the city markets. In the late 19th century, however, it grew into a railroad suburb. Faster transportation enabled rapid population growth in the late 19th century, involving the move from horse-drawn street cars to elevated railways and the subway system, which linked to Manhattan in 1904.
The South Bronx was a manufacturing center for many years and was noted as a center of piano manufacturing in the early part of the 20th century. In 1919, the Bronx was the site of 63 piano factories employing more than 5,000 workers.
At the end of World War I, the Bronx hosted the rather small 1918 World's Fair at 177th Street and DeVoe Avenue.
The Bronx underwent rapid urban growth after World War I. Extensions of the New York City Subway contributed to the increase in population as thousands of immigrants came to the Bronx, resulting in a major boom in residential construction. Among these groups, many Irish Americans, Italian Americans, and especially Jewish Americans settled here. In addition, French, German, Polish, and other immigrants moved into the borough. As evidence of the change in population, by 1937, 592,185 Jews lived in the Bronx (43.9% of the borough's population), while only 54,000 Jews lived in the borough in 2011. Many synagogues still stand in the Bronx, but most have been converted to other uses.
Bootleggers and gangs were active in the Bronx during Prohibition (1920–33). Irish, Italian, Jewish, and Polish gangs smuggled in most of the illegal whiskey, and the oldest sections of the borough became poverty-stricken.
Between 1930 and 1960, moderate and upper income Bronxites (predominantly non-Hispanic Whites) began to relocate from the southwestern neighborhoods of the borough. This migration has left a mostly poor African American and Hispanic (largely Puerto Rican) population in the West Bronx. One significant factor that shifted the racial and economic demographics was the construction of Co-op City, built with the intent of housing middle-class residents in family-sized apartments. The high-rise complex played a significant role in draining middle-class residents from older tenement buildings in the borough's southern and western fringes. Most predominantly non-Hispanic White communities today are located in the eastern and northwestern sections of the borough.
From the early 1960s to the early 1980s, the quality of life changed for some Bronx residents. Historians and social scientists have suggested many factors, including the theory that Robert Moses' Cross Bronx Expressway destroyed existing residential neighborhoods and created instant slums, as put forward in Robert Caro's biography The Power Broker. Another factor in the Bronx's decline may have been the development of high-rise housing projects, particularly in the South Bronx. Yet another factor may have been a reduction in the real estate listings and property-related financial services offered in some areas of the Bronx, such as mortgage loans or insurance policies—a process known as redlining. Others have suggested a "planned shrinkage" of municipal services, such as fire-fighting. There was also much debate as to whether rent control laws had made it less profitable (or more costly) for landlords to maintain existing buildings with their existing tenants than to abandon or destroy those buildings.
In the 1970s, parts of the Bronx were plagued by a wave of arson. The burning of buildings was predominantly in the poorest communities, such as the South Bronx. One explanation of what occurred was that landlords decided to burn their low property-value buildings and take the insurance money, as it was more lucrative to get insurance money than to refurbish or sell a building in a severely distressed area. The Bronx became identified with a high rate of poverty and unemployment, which was mainly a persistent problem in the South Bronx. There were also cases where tenants burnt themselves out of their apts/buildings to qualify themselves for emergency relocations by City social service agencies to better lodgings.
Out of 289 census tracts in the Bronx borough, 7 tracts lost more than 97% of their buildings to fire and abandonment between 1970 and 1980; another 44 tracts had more than 50% of their buildings meet the same fate. By the early 1980s, the South Bronx was considered one of the most blighted urban areas in the country, with a loss of 60% of the population and 40% of housing units. However, starting in the 1990s, many burned-out and run-down tenements were replaced by multi-unit housing.
Since the late 1980s, significant development has occurred in the Bronx, first stimulated by the city's "Ten-Year Housing Plan" and community members working to rebuild the social, economic and environmental infrastructure by creating affordable housing. Groups affiliated with churches in the South Bronx erected the Nehemiah Homes with about 1,000 units. The grass roots organization Nos Quedamos' endeavor known as Melrose Commons began to rebuild areas in the South Bronx. The IRT White Plains Road Line (2 and 5 trains) began to show an increase in riders. Chains such as Marshalls, Staples, and Target opened stores in the Bronx. More bank branches opened in the Bronx as a whole (rising from 106 in 1997 to 149 in 2007), although not primarily in poor or minority neighborhoods, while the Bronx still has fewer branches per person than other boroughs.
In 1997, the Bronx was designated an All America City by the National Civic League, acknowledging its comeback from the decline of the mid-century. In 2006, The New York Times reported that "construction cranes have become the borough's new visual metaphor, replacing the window decals of the 1980s in which pictures of potted plants and drawn curtains were placed in the windows of abandoned buildings." The borough has experienced substantial new building construction since 2002. Between 2002 and June 2007, 33,687 new units of housing were built or were under way and $4.8 billion has been invested in new housing. In the first six months of 2007 alone total investment in new residential development was $965 million and 5,187 residential units were scheduled to be completed. Much of the new development is springing up in formerly vacant lots across the South Bronx.
In addition came a revitalization of the existing housing market in areas such as Hunts Point, the Lower Concourse, and the neighborhoods surrounding the Third Avenue Bridge as people buy apartments and renovate them. Several boutique and chain hotels opened in the 2010s in the South Bronx.
New developments are underway. The Bronx General Post Office on the corner of the Grand Concourse and East 149th Street is being converted into a market place, boutiques, restaurants and office space with a USPS concession. The Kingsbridge Armory, often cited as the largest armory in the world, is scheduled for redevelopment as the Kingsbridge National Ice Center.
Under consideration for future development is the construction of a platform over the New York City Subway's Concourse Yard adjacent to Lehman College. The construction would permit approximately 2,000,000 square feet (190,000 m2) of development and would cost US$350–500 million.
The Census Bureau considers the Bronx to be the most diverse area in the country. There is an 89.7 percent chance that any two residents, chosen at random, would be of different race or ethnicity. The borough's most populous racial group, white, declined from 99.3% in 1920 to 44.9% in 2018.
The Bronx contains 532,487 housing units, with a median value of $371,800, and with an owner-occupancy rate of 19.7%, the lowest of the five boroughs. There are 495,356 households, with 2.85 persons per household. 59.3% of residents speak a language besides English at home, the highest rate of the five boroughs.
In the Bronx, the population is 7.2% under 5, 17.6% 6-18, 62.4% 19–64, and 12.8% over 65. 52.9% of the population is female. 35.3% of residents are foreign born.
The per capita income is $19,721, while the median household income is $36,593, both being the lowest of the five boroughs. 27.9% of residents live below the poverty line, the highest of the five boroughs.
According to the 2010 Census, 53.5% of Bronx's population was of Hispanic, Latino, or Spanish origin (they may be of any race); 30.1% non-Hispanic Black or African American, 10.9% of the population was non-Hispanic White, 3.4% non-Hispanic Asian, 0.6% from some other race (non-Hispanic) and 1.2% of two or more races (non-Hispanic).
As of 2010, 46.29% (584,463) of Bronx residents aged five and older spoke Spanish at home, while 44.02% (555,767) spoke English, 2.48% (31,361) African languages, 0.91% (11,455) French, 0.90% (11,355) Italian, 0.87% (10,946) various Indic languages, 0.70% (8,836) other Indo-European languages, and Chinese was spoken at home by 0.50% (6,610) of the population over the age of five. In total, 55.98% (706,783) of the Bronx's population age five and older spoke a language at home other than English. A Garifuna-speaking community from Honduras and Guatemala also makes the Bronx its home.
According to the 2009 American Community Survey, White Americans of both Hispanic and non-Hispanic origin represented over one-fifth (22.9%) of the Bronx's population. However, non-Hispanic whites formed under one-eighth (12.1%) of the population, down from 34.4% in 1980. Out of all five boroughs, the Bronx has the lowest number and percentage of white residents. 320,640 whites called the Bronx home, of which 168,570 were non-Hispanic whites. The majority of the non-Hispanic European American population is of Italian and Irish descent. People of Italian descent numbered over 55,000 individuals and made up 3.9% of the population. People of Irish descent numbered over 43,500 individuals and made up 3.1% of the population. German Americans and Polish Americans made up 1.4% and 0.8% of the population respectively.
The Bronx is the only New York City borough with a Hispanic majority, many of whom are Puerto Ricans and Dominicans.citation needed][
The Census of 1930 counted only 1.0% (12,930) of the Bronx's population as Negro (while making no distinct counts of Hispanic or Spanish-surname residents).
At the 2010 Census, there were, 1,385,108 people living in Bronx, a 3.9% increase since 2000. As of the United States Census of 2000, there were 1,332,650 people, 463,212 households, and 314,984 families residing in the borough. The population density was 31,709.3 inhabitants per square mile (12,242.2/km2). There were 490,659 housing units at an average density of 11,674.8 per square mile (4,507.4/km2). Census estimates place total population of Bronx county at 1,392,002 as of 2012.
There were 463,212 households, out of which 38.1% had children under the age of 18 living with them, 31.4% were married couples living together, 30.4% had a female householder with no husband present, and 32.0% were non-families. 27.4% of all households were made up of individuals, and 9.4% had someone living alone who was 65 years of age or older. The average household size was 2.78 and the average family size was 3.37.
The age distribution of the population in the Bronx was as follows: 29.8% under the age of 18, 10.6% from 18 to 24, 30.7% from 25 to 44, 18.8% from 45 to 64, and 10.1% 65 years of age or older. The median age was 31 years. For every 100 females, there were 87.0 males.
The 1999 median income for a household in the borough was $27,611, and the median income for a family was $30,682. Males had a median income of $31,178 versus $29,429 for females. The per capita income for the borough was $13,959. About 28.0% of families and 30.7% of the population were below the poverty line, including 41.5% of those under age 18 and 21.3% of those age 65 or over.
From 2015 Census data, the median income for a household was (in 2015 dollars) $34,299. Per capita income in past 12 months (in 2015 dollars): $18,456 with persons in poverty at 30.3%. Per the 2016 Census data, the median income for a household was $35,302. Per capita income was cited at $18,896.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.