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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT South Troy
Prior to the arrival of Europeans, the Mohican Indians had a number of settlements along the Hudson River near the confluence with the Mohawk River. The land comprising the Poesten Kill and Wynants Kill areas were owned by two Mohican groups. The land around the Poesten Kill was owned by Skiwias and was called Panhooseck. The area around the Wynants Kill, was known as Paanpack, was owned by Peyhaunet. The land between the creeks, which makes up most of downtown and South Troy, was owned by Annape. South of the Wynants Kill and into present-day North Greenbush, the land was owned by Pachquolapiet. These parcels of land were sold to the Dutch between 1630 and 1657 and each purchase was overseen and signed by Skiwias, the sachem at the time. In total, more than 75 individual Mohicans were involved in deed signings in the 17th century.
The site of the city was a part of Rensselaerswyck, a patroonship created by Kiliaen van Rensselaer. Dirck Van der Heyden was one of the first settlers. In 1707, he purchased a farm of 65 acres (26 ha), which in 1787 was laid out as a village.
The name Troy (after the legendary city of Troy, made famous in Homer's Iliad) was adopted in 1789 before which it had been known as Ashley's Ferry, and the region was formed into the Town of Troy in 1791 from part of the Manor of Rensselaerswyck. The township included Brunswick and Grafton. Troy became a village in 1801 and was chartered as a city in 1816. In 1900, the city of Lansingburgh was merged into Troy. In the post-Revolutionary War years, as central New York was first settled, there was a strong trend to classical names, and Troy's naming fits the same pattern as the New York cities of Syracuse, Rome, Utica, Ithaca, or the towns of Sempronius, Manlius, or dozens of other classically named towns to the west of Troy.
Northern and Western New York was a theater of the War of 1812, and militia and regular army forces were led by Stephen Van Rensselaer of Troy. Quartermaster supplies were shipped through Troy. A local butcher and meat-packer named Samuel Wilson supplied the military, and, according to an unprovable legend, barrels stamped "The U.S." were jokingly taken by the troops to stand for "Uncle Sam" meaning Wilson. Troy has since claimed to be the historical home of Uncle Sam.
Through much of the 19th and into the early 20th century, Troy was one of the most prosperous cities in the United States. Prior to its rise as an industrial center, Troy was the transshipment point for meat and vegetables from Vermont, which were sent by the Hudson River to New York City. The trade was vastly increased after the construction of the Erie Canal, with its eastern terminus directly across the Hudson from Troy at Cohoes in 1825. Another artery constructed was the Champlain canal. In 1916, Troy Federal Lock opened as one of the first modern locks along the present-day canal system.
Troy's one-time great wealth was produced in the steel industry, with the first American Bessemer converter erected on the Wynantskill, a stream with a falls in a small valley at the south end of the city. The industry first used charcoal and iron ore from the Adirondacks. Later on, ore and coal from the Midwest were shipped on the Erie Canal to Troy and there processed before being sent on down the Hudson to New York City. The iron and steel were also used by the extensive federal arsenal across the Hudson at Watervliet, New York, then called West Troy. After the American Civil War, the steel production industry moved west to be closer to raw materials. The presence of iron and steel also made it possible for Troy to be an early site in the development of iron storefronts and steel structural supports in architecture, and there are some significant early examples still in the city.
The initial emphasis on heavier industry later spawned a wide variety of highly engineered mechanical and scientific equipment. Troy was the home of W. & L. E. Gurley, Co., makers of precision instruments. Gurley's theodolites were used to survey much of the American West after the Civil War and were highly regarded until laser and digital technology eclipsed the telescope and compass technology in the 1970s. Bells manufactured by Troy's Meneely Bell Company ring all over the world. And Troy was also home to a manufacturer of racing shells that used impregnated paper in a process that presaged the later use of fiberglass, Kevlar and carbon fiber composites.
This scientific and technical proficiency was supported by the presence of Rensselaer Polytechnic Institute, or RPI, one of the highest-ranked engineering schools in the country. RPI was originally sponsored by Stephen Van Rensselaer, one of the most prominent members of that family. RPI was founded in 1824, and eventually absorbed the campus of the short-lived, liberal arts-based Troy University, which closed in 1862 during the Civil War. Rensselaer founded RPI for the "application of science to the common purposes of life", and it is the oldest technological university in the English-speaking world. The institute is known for its success in the transfer of technology from the laboratory to the marketplace.
In the early 1900s, the New York Central Railroad was formed from earlier railroads and established its "Water Level Route" from New York City to Chicago. At Troy, where the west-east running Mohawk River joins the north-south running Hudson River, the railroad coming from New York City along the Hudson, turns ninety degrees to head west along the Mohawk River. The New York Central connected at Troy with the Boston and Maine RR from Boston and the Delaware and Hudson RR from Canada. The railroads quickly made obsolete the 1800's-constructed canals along the Mohawk. The former NYC operates today as the Norfolk Southern for freight and AMTRAK for passenger service.
On December 23, 1823, The Troy Sentinel was the first publisher of the world-famous Christmas poem "A Visit from St. Nicholas" (also known as "The Night Before Christmas" or "Twas the Night Before Christmas"). The poem was published anonymously. Its author has long been believed to have been Clement Clarke Moore, but its author is now regarded by a few to have been Henry Livingston, Jr.
Troy was an early home of professional baseball and was the host of two major league teams. The first team to call Troy home was the Troy Haymakers, a National Association team in 1871 and 1872. One of their major players was Williams H. "Bill" Craver, a noted catcher and Civil War veteran, who also managed the team. Their last manager was Jimmy Wood, reckoned the first Canadian in professional baseball. The Troy Haymakers folded, and Troy had no team for seven seasons. Then, for four seasons, 1879 to 1882, Troy was home to the National League Troy Trojans. The Trojans were not competitive in the league, but they did field a young Dan Brouthers, who went on to become baseball's first great slugger.
Troy has been nearly destroyed by fire three times. The Great Troy fire of 1862 burned the W. & L. E. Gurley, Co. factory, which was later that year replaced by the new W. & L. E. Gurley Building, now a National Historic Landmark: Gurley & Sons remains a worldwide leader in precision instrumentation.
In 1892, Robert Ross, a poll watcher, was shot dead (and his brother wounded) by operatives of Mayor Edward Murphy, later a U.S. Senator, after uncovering a man committing voter fraud. The convicted murderer, Bartholomew "Bat" Shea, was executed in 1896, although another man, John McGough, later boasted that he had actually been the shooter.
In 1900 Troy annexed Lansingburgh, a former town and village whose standing dates back prior to the War of Independence, in Rensselaer County. Lansingburgh is thus often referred to as "North Troy". However, prior to the annexation, that portion of Troy north of Division Street was called North Troy and the neighborhood south of Washington Park is referred to as South Troy. To avoid confusion with streets in Troy following the annexation, Lansingburgh's numbered streets were renamed: its 1st Street, 2nd Street, 3rd Street, etc., became North Troy's 101st Street, 102nd Street, 103rd Street, etc. Lansingburgh was home to the Lansingburgh Academy.
In addition to the strong presence of the early American steel industry, Troy was also a manufacturing center for shirts, shirtwaists, collars, and cuffs. In 1825, a local resident Hannah Lord Montague, was tired of cleaning her blacksmith husband's shirts. She cut off the collars of her husband's shirts since only the collar was soiled, bound the edges and attached strings to hold them in place. (This also allowed the collars and cuffs to be starched separately.) Montague's idea caught on and changed the fashion for American men's dress for a century. Her patented collars and cuffs were first manufactured by Maullin & Blanchard, which eventually was absorbed by Cluett, Peabody & Company. Cluett's "Arrow shirts" are still worn by men across the country. The large labor force required by the shirt manufacturing industry also produced in 1864 the nation's first female labor union, the Collar Laundry Union, founded in Troy by Kate Mullany. On February 23, 1864, 300 members of the union went on strike. After six days, the laundry owners gave in to their demands and raised wages 25%. There were further developments in the industry, when, in 1933, Sanford Cluett invented a process he called Sanforization, a process that shrinks cotton fabrics thoroughly and permanently. Cluett, Peabody's last main plant in Troy was closed in the 1980s, but the industrial output of the plant had long been transferred to facilities in the South.
When the iron and steel industry moved westward to Pennsylvania around Pittsburgh to be closer to iron ore from Lake Erie and nearby coal and coke needed for the Bessemer process, and with a similar downturn in the collar industry, Troy's prosperity began to fade. After the passage of Prohibition, and given the strict control of Albany by the O'Connell political machine, Troy became a way station for an illegal alcohol trade from Canada to New York City. Likewise, the stricter control of morality laws in the neighboring New England states encouraged the development of openly operating speakeasies and brothels in Troy. Gangsters such as "Legs Diamond" conducted their business in Troy, giving the city a somewhat colorful reputation through World War II. A few of the buildings from that era have since been converted to fine restaurants, such as the former Old Daly Inn.
Kurt Vonnegut lived in Troy and the area, and many of his novels include mentions of "Ilium" (an alternate name for Troy) or surrounding locations. Vonnegut wrote Player Piano in 1952, based on his experiences working as a public relations writer at nearby General Electric. His 1963 novel, Cat's Cradle, was written in the city and is set in Ilium. His recurring main character, Kilgore Trout, is a resident of Cohoes, just across the Hudson River from Troy.
Like many old industrial cities, Troy has had to deal with the loss of its manufacturing base, loss of population and wealth to the suburbs, and to other parts of the country. This led to dilapidation and disinvestment until later efforts were made to preserve Troy's architectural and cultural past.
As of 2014, Troy is updating its citywide comprehensive plan for the first time in more than 50 years. The two-year process is known as "Realize Troy" and was initiated by the Troy Redevelopment Foundation (with members from the Emma Willard School, Rensselaer Polytechnic Institute, Russell Sage College and St. Peter's Health Partners). Urban Strategies Inc. (Toronto) is planning Troy's redevelopment.
At the 2010 census, there were 50,129 people, 20,121 households and 10,947 families residing in the city. The population density was 4,840.1 per square mile. There were 23,474 housing units. The racial makeup of the city was 69.7% non-Hispanic White, 16.4% African American, 0.3% Native American, 3.4% Asian, 0% Pacific Islander, and 4.1% from two or more races. Hispanic or Latino of any race were 7.9% of the population.
The median household income in 2013 was $37,805 (NYS average of $57,369), and the median family income was $47,827 (NYS average of $70,485). The median per capita income for the city was $20,872 (NYS average of $32,514). About 27.3% of the population were living in poverty as of 2013.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.