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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Sheepshead Bay
The name "Sheepshead Bay" applies to the neighborhood north of the bay as well as the bay itself. Sheepshead Bay was named for the sheepshead, an edible fish found in the bay's waters. Originally an extension of the town of Gravesend to the west, Sheepshead Bay was a secluded fishing and farming community early in its history.
Starting in the 1840s, residents of Brooklyn and Manhattan were drawn to the community as a summer destination. Hunters and fishermen started coming to Sheepshead Bay and various restaurants and hotels were erected.:184:2 Sheepshead Bay's allure as a fishing destination was further helped by the opening of Ocean Avenue in 1876 and the extension of the Long Island Rail Road's Manhattan Beach Branch in 1877–1878, which brought visitors both to the community of Sheepshead Bay and to the Manhattan Beach resort across the bay. The first of the community's farms was split up into several lots for residential development in 1877.:2 Three years later the Sheepshead Bay Race Track opened in the neighborhood, bringing even more visitors during the spring and fall. Near the racecourse, racing investor William Collins Whitney constructed a raining track.:2 A "Millionaire's Row" was built on Emmons Avenue east of East 27th Street, while socialites tended to go to restaurants such as Tappan's.
The track would continue to operate as a horse-racing course until 1910 when horse betting was criminalized in New York state.:2 Afterward it operated as an auto racing track from 1915 to 1919. The decline of the Sheepshead Bay Race Track, along with the construction of amusement parks at nearby Coney Island and the proximity of Coney Island's attractions to the newly built subway, led to the decline of Sheepshead Bay as a tourist destination. Passenger rail service on the Manhattan Beach Branch ceased in 1924, and the line was formally abandoned in 1937. The former race track site was subdivided for the construction of housing, and Millionaire's Row was soon lined with bungalows. The closure of the race track resulted in a plethora of newly vacant plots in the community of Sheepshead Bay, and by extension, an influx of residents.:2
The bay itself was originally the easterly entrance to Coney Island Creek, which was 3 miles (4.8 km) long and minimally navigable through the 20th century. A map from 1898 shows that numerous inlets protruded from the bay into the community. From the late 19th century through the early 20th century there were plans to turn the creek into the Gravesend Ship Canal. The plan including re-dredging the creek into a canal running in a straight east-west line and filling all the marsh land either side of the creek to expand the urban grid to the edge of the canal. However, this never happened. Squan Creek, a tributary of the Coney Island Creek, ran through the Sheepshead Bay neighborhood. While Squan Creek was infilled in the 1920s, its route is still evidenced by Sheepshead Bay Road's crooked route through the street grid, as well as the presence of several dead-end streets that used to abut the creek's route.
With the development of the Sheepshead Bay community into a residential neighborhood, there were efforts to improve the facilities on the waterfront. The channel of the Sheepshead Bay waterway was dredged by 1916 to allow fishing boats to dock there; previously these craft had to dock at Canarsie.:2 In 1922 the New York City Dock Commission proposed to dredge the bays further, build bulkheads on the shore, and widen Emmons Avenue on the waterfront from 80 to 120 feet (24 to 37 m). 25 piers would be built on the south side of Emmons Avenue while 26 buildings, including a new Lundy's Restaurant location, would be built on the north side. Residents expressed concerns that the bay might become a commercial shipping port, and local fishermen opposed the city's plan to establish a fish market there. A compromise to use Sheepshead Bay only for private and charter boats was reached in 1929,:2 and the city built several piers at an angle from the bulkhead to prevent trucks from loading onto these piers.
In 1931, the city condemned several buildings on the bay shore, including the original Lundy's Restaurant, to widen Emmons Avenue. The Great Depression delayed further progress, as these buildings would not be destroyed until mid-1934, and construction started on new buildings on Emmons Avenue's northern sidewalk. At that point a newspaper article noted that Emmons Avenue had been "transformed by attractive looking restaurants and stores." In 1936, the city and the owners of the condemned buildings reached a monetary settlement, and by the following year, the channel had been dredged and ten docks had been constructed. The filling-in of the central part of the Coney Island during the 1930s, in conjunction with construction of the Shore Parkway portion of the Belt Parkway. Shore Parkway opened in 1941, and soon afterward, the last remaining farms in Sheepshead Bay were redeveloped into residential buildings.
Sheepshead Bay became populated by Jewish and Soviet immigrants during the late 20th century, similar to neighboring Brighton Beach. In 1978, in one of the largest disasters in Sheepshead Bay's modern history, six firefighters were killed while fighting a Waldbaum's supermarket fire. Sheepshead Bay did not undergo the white flight and high crime that afflicted other New York City neighborhoods. Lundy's closed in 1979, resulting in the closure of retail on Emmons Avenue. After the closure of Lundy's, Sheepshead Bay transformed from a predominantly Irish and Italian enclave into a more racially diverse neighborhood, and the population became increasingly elderly. Recreational fishing along the bay also started to decline in the surrounding community. In the 1970s, the city created a maritime zoning district on Emmons Avenue to promote waterfront development.
In the last decade of the 20th century, a real estate boom brought the reopening of Lundy's Restaurant, which was made a city landmark in 1992. Furthermore, Loehmann's proposed a store in Sheepshead Bay in 1993, the first major development in the area in several years, though the city rejected initial plans for the development after community opposition. After another proposal for a Loehmann's shopping center was rejected, Mayor Rudy Giuliani's administration approved a smaller version of the shopping center in the late 1990s. Meanwhile, the reopening of Lundy's in 1995 spurred a wave of development on Emmons Avenue. By March 1996, property owners reported that real estate prices had doubled and that vacant apartments were being occupied. With new development, housing prices in the area increased sharply, and there were concerns about a dearth of parking, since the new developments had collectively resulted in the removal of 2,000 parking spots in Sheepshead Bay. Also in the mid-1990s, a small amusement park called Fun Time USA opened on Knapp Street, operating for almost 11 years before closing in 2005.
Lundy's closed again in 2007; a shopping center now takes its place. Soviet-style restaurants/nightclubs, such as Paradise and Baku Palace, have opened along the waterfront. Sheepshead Bay has also experienced a growth of condominium developments, and on Emmons Avenue, the northern shoreline street along the bay, are piers boasting an active seafood market and tour boats.
Based on data from the 2010 United States Census, the population of Sheepshead Bay was 64,518, a change of −78 (−0.1%) from the 64,596 counted in 2000. Covering an area of 1,459.24 acres (590.53 ha), the neighborhood had a population density of 44.2 inhabitants per acre (28,300/sq mi; 10,900/km2).
The racial makeup of the neighborhood was 68.1% (43,944) White, 6.4% (4,161) African American, 0.1% (43) Native American, 15.7% (10,135) Asian, 0% (3) Pacific Islander, 0.2% (152) from other races, and 1.4% (877) from two or more races. Hispanic or Latino of any race were 8.1% (5,203) of the population.
The entirety of Community Board 15, which comprises Sheepshead Bay, had 173,961 inhabitants as of NYC Health's 2018 Community Health Profile, with an average life expectancy of 83.7 years.:2, 20 This is higher than the median life expectancy of 81.2 for all New York City neighborhoods.:53 (PDF p. 84) Most inhabitants are middle-aged adults and youth: 21% are between the ages of 0–17, 28% between 25–44, and 26% between 45–64. The ratio of college-aged and elderly residents was lower, at 8% and 17% respectively.
As of 2016, the median household income in Community Board 15 was $61,274. In 2018, an estimated 19% of Sheepshead Bay residents lived in poverty, compared to 21% in all of Brooklyn and 20% in all of New York City. One in twelve residents (8%) were unemployed, compared to 9% in the rest of both Brooklyn and New York City. Rent burden, or the percentage of residents who have difficulty paying their rent, is 53% in Sheepshead Bay, slightly higher than the citywide and boroughwide rates of 52% and 51% respectively. Based on this calculation, as of 2018, Sheepshead Bay is considered to be high-income relative to the rest of the city and not gentrifying.:7
There are large populations of Chinese and Soviet residents in Sheepshead Bay. Brooklyn's Avenue U Chinatown, which emerged as the second Chinatown of Brooklyn during the late 1990s, is located partially in Sheepshead Bay and partially in nearby Homecrest. Along the waterfront is a high concentration of immigrants from the former Soviet Union, including Russians and Central Asians, similar to in nearby Brighton Beach. Other ethnic groups in the area include Albanians, Turks and Hispanics.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.