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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The Seneca tribe of Native Americans lived in and around Rochester until losing claim to most of this land in the Treaty of Big Tree in 1797. Settlement before the Seneca tribe is unknown.
Rochester's development followed the American Revolution, and forced cession of their territory by the Iroquois after Britain's defeat. Allied with the British, four major Iroquois tribes were forced out of New York. As a reward for their loyalty to the British crown, they were given a large land grant on the Grand River in Canada.
Rochester was founded shortly after the American Revolution by a wave of English-Puritan-descended immigrants from New England, who were looking for new agricultural land. They were the dominant cultural group in Rochester for over a century. On November 8, 1803, Colonel Nathaniel Rochester (1752–1831), Major Charles Carroll, and Colonel William Fitzhugh, Jr. (1761–1839), all of Hagerstown, Maryland, purchased a 100-acre (40-ha) tract from the state in western New York along the Genesee River. They chose the site because its three cataracts on the Genesee offered great potential for water power. Beginning in 1811, and with a population of 15, the three founders surveyed the land and laid out streets and tracts. In 1817, the Brown brothers and other landowners joined their lands with the Hundred Acre Tract to form the village of Rochesterville.
By 1821, Rochesterville was the seat of Monroe County. In 1823, it consisted of 1,012 acres (4 km2) and 2,500 residents, and the Village of Rochesterville became known as Rochester. Also in 1823, the Erie Canal aqueduct over the Genesee River was completed, and the Erie Canal east to the Hudson River was opened. In the early 20th century, after the advent of railroads, the presence of the canal in the center city was an obstacle; it was rerouted south of Rochester by 1918 when the Barge Canal was completed. By 1830, Rochester's population was 9,200, and in 1834, it was rechartered as a city.
Rochester was first known as "the Young Lion of the West", and then as the "Flour City". By 1838, it was the largest flour-producing city in the United States. Having doubled its population in only 10 years, Rochester became America's first "boom town".
In 1830–31, Rochester experienced one of the nation's biggest Protestant revivalist movements, led by Charles Grandison Finney. The revival inspired other revivals of the Second Great Awakening. A leading pastor in New York, who was converted in the Rochester meetings, gave this account of Finney's meetings there: "The whole community was stirred. Religion was the topic of conversation in the house, in the shop, in the office, and on the street. The only theater in the city was converted into a livery stable; the only circus into a soap and candle factory. Grog shops were closed; the Sabbath was honored; the sanctuaries were thronged with happy worshippers; a new impulse was given to every philanthropic enterprise; the fountains of benevolence were opened, and men lived to good."
By the mid-19th century, as the center of the wheat-processing industry moved west with population and agriculture, the city became home to an expanding nursery business, giving rise to the city's second nickname, the Flower City. Nurseries ringed the city, the most famous of which was started in 1840 by immigrants Georg Ellwanger from Germany and Patrick Barry from Ireland.
In 1847, Frederick Douglass founded the abolitionist newspaper, the North Star in Rochester. A former slave and an antislavery speaker and writer, he gained a circulation over 4,000 readers in the United States, Europe, and the Caribbean. The North Star served as a forum for abolitionist views. The Douglass home burnt down in 1872, but a marker for it is in Highland Park off South Avenue.
Susan B. Anthony, a national leader of the women's suffrage movement, was from Rochester. The Nineteenth Amendment to the United States Constitution, in 1920, which guaranteed the right of women to vote, was known as the Susan B. Anthony Amendment because of her work toward its passage, which she did not live to see. Anthony's home is a National Historic Landmark known as the National Susan B. Anthony Museum and House.
At the end of the 19th century, anarchist Emma Goldman lived and worked in Rochester for several years, championing the cause of labor in Rochester sweatshops. Rochester also had significant unrest in labor, race, and antiwar protests.
After the Civil War, Rochester had an expansion of new industries in the late 19th century, founded by migrants to the city, including inventor and entrepreneur George Eastman, who founded Eastman Kodak, and German immigrants John Jacob Bausch and Henry Lomb, who launched Bausch & Lomb in 1861. Not only did they create new industries, but Eastman also became a major philanthropist, developing and endowing the University of Rochester, its Eastman School of Music, and other local institutions.
In the early 20th century, Rochester became a center of the garment industry, particularly men's fashions. It was the base of Bond Clothing Stores, Fashion Park Clothes, Hickey Freeman, and Stein-Bloch and Co. Carriagemaker James Cunningham and Sons founded the pioneer automobile company Cunningham.
Rochester's black population tripled to more than 25,000 during the 1950s. Casually employed by the city's iconic industries, most African Americans in the city held low-pay and low-skill jobs, and lived in substandard housing. Discontent exploded in the 1964 Rochester race riot. Triggered by the attempted arrest of a 19-year-old intoxicated black male at a street block party, order was restored after three days, and only after Governor Nelson Rockefeller called out the New York National Guard. By the time the disturbance was over, four were dead (three in a helicopter crash) and 350 were injured. Almost a thousand people were arrested and 204 stores were either looted or damaged.
In the wake of the riots, the Rochester Area Churches, together with black civil rights leaders, invited Saul Alinsky of the Industrial Areas Foundation to help the community organize. With the Reverend Franklin Florence, who had been close to Malcolm X, they established FIGHT (Freedom, Integration, God, Honor, Today), which successfully brought pressure to bear on Eastman Kodak to help open up employment and city governance.
The population reached 62,386 in 1870, 162,608 in 1900, and 295,750 in 1920. By 1950, the population had reached a high of 332,488. In 1950, the Census Bureau reported Rochester's population as 97.6% White and 2.3% Black. With industrial restructuring in the later 20th century, and the decline of industry and jobs in the area, by 2018, the city's population had declined to 206,284 (although the metropolitan area was considerably larger) with 46.58% recorded as White and 40.71% as Black or African American.
According to the 2010 census, the city's population was 43.7% White or White American, 41.7% Black, 0.5% American Indian and Alaska Native, 3.1% Asian, 0.0% Native Hawaiian and Other Pacific Islander, 6.6% from some other race and 4.4% from two or more races. 16.4% of the total population were Hispanic or Latino of any race, mostly made up of Puerto Ricans.Non-Hispanic Whites were 37.6% of the population in 2010, compared to 80.2% in 1970.
Over the course of the past 50 years, Rochester has become a major center for immigration, particularly for arrivals from Eastern and Southeastern Europe, sub-Saharan Africa, and the Caribbean. Rochester had the highest percentage of Puerto Ricans of any major city in the United States in 2013, one of the four largest Turkish American communities, one of the largest Jamaican American communities in any major U.S city and a large concentration of Polish Americans along with nearby Buffalo, New York. Rochester's Bhutanese and Nepalese communities are among the largest (top 3) in the United States, concentrated primarily in Jones Square and Edgerton with growth fueled by recently arrived migrants and refugees. In addition, Rochester was ranked number 9 in the nation for the largest Italian population in the United States in 2018.
In 1997, Rochester was reported to have the largest per capita deaf population in the United States, likely because it is home to the National Technical Institute for the Deaf.
In 2010, of 88,999 households, 30.0% had children under 18 living with them, 25.1% were married couples living together, 23.3% had a female householder with no husband present, and 47.0% were not families. Of all households, 37.1% were made up of individuals, and 9.2% had someone living alone 65 or older. The average household size was 2.36, and the average family size was 3.19. The age distribution was 28.1% under 18, 11.6% from 18 to 24, 32.2% from 25 to 44, 18.1% from 45 to 64, and 10.0% who were 65 or older. The median age was 31. For every 100 females, there were 91.6 males. For every 100 females 18 and over, there were 87.3 males.
The median income for a city household was $27,123, and for a family was $31,257. Males had a median income of $30,521, versus $25,139 for females. The per capita income for the city was $15,588. About 23.4% of families and 25.9% of the population were below the poverty line, including 37.5% of those under age 18 and 15.4% of those age 65 or over.
By the 1920s and 1930s, Rochester's population was roughly half Protestant and half Catholic, although a significant Jewish population also was present. In 1938, the city had 214 religious congregations, two-thirds of which had been founded after 1880. At that time, the city added, on average, 2.6 new congregations per year, many founded by immigrants from Southern and Eastern Europe. During peak immigration from 1900 to 1920, dozens of churches were established, including four Roman Catholic churches with Italian clergy, three Roman Catholic churches with Slavic clergy, a Polish Baptist church, 15 Jewish synagogues, and four small Italian Protestant mission churches (Baptist, Evangelical, Methodist, and Presbyterian). Additionally, several Buddhist temples are in the city, one Cambodian, two Lao, and one Vietnamese.
In 2012, Rochester had 2,061 reported violent crimes, compared to a national average rate of 553.5 violent crimes in cities with populations larger than 100,000. That same year, Rochester had 827 personal-crime incidents and 11,054 property-crime incidents.
In 2018, Rochester reported 28 murders (13.9 per 100,000 residents). In 2012, 95 sexual assaults, 816 robberies, 1,104 aggravated assaults, 2,978 burglaries, 7,694 larceny thefts, 111 forcible rape, 622 auto thefts, and 152 acts of arson occurred.
Notable individuals who were born in and/or lived in Rochester include former NBA Basketball Player John Wallace, American social reformer and women's rights activist Susan B. Anthony, African-American social reformer and abolitionist Frederick Douglass, Kodak founder George Eastman, actors Philip Seymour Hoffman, Kristen Wiig, and John Lithgow, Paychex founder Tom Golisano, Olympic soccer player Abby Wambach, opera singer Renée Fleming, jazz singer Cab Calloway, jazz musician Chuck Mangione, composer Howard Hanson, mandopop singer Wang Leehom, actress Olympic swimmer Ryan Lochte, NHL ice hockey player Ryan Callahan, YouTube personalities Jenna Marbles and Andrew Rea (Binging with Babish), RuPaul's Drag Race star Pandora Boxx, UFC Light Heavyweight Champion Jon Jones, and former NFL draft picks Kevin McMahan and Chandler Jones.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.