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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The first European settlement in the region were the Dutch, who established the colony of New Netherland. The first settlements were established in 1635 followed by further settlement at Maspeth in 1642 (ultimately unsuccessful), and Vlissingen (now Flushing) in 1645. Other early settlements included Newtown (now Elmhurst) in 1652 and Jamaica in 1655. However, these towns were mostly inhabited by English settlers from New England via eastern Long Island (Suffolk County) who were subject to Dutch law. After the capture of the colony by the English and its subsequent renaming as New York in 1664, the area (and all of Long Island) became known as Yorkshire.
The Flushing Remonstrance signed by colonists in 1657 is considered a precursor to the United States Constitution's provision on freedom of religion in the Bill of Rights. The signers protested the Dutch colonial authorities' persecution of Quakers in what is today the borough of Queens.
Originally, Queens County included the adjacent area now comprising Nassau County. It was an original county of New York State, one of twelve created on November 1, 1683. The county is assumed to have been named after Catherine of Braganza, since she was queen of England at the time (she was Portugal's royal princess Catarina daughter of King John IV of Portugal). The county was founded alongside Kings County (Brooklyn, which was named after her husband, King Charles II), and Richmond County (Staten Island, named after his illegitimate son, the 1st Duke of Richmond). However, the namesake is disputed. While Catherine's title seems the most likely namesake, no historical evidence of official declaration has been found. On October 7, 1691, all counties in the Colony of New York were redefined. Queens gained North and South Brother Islands as well as Huletts Island (today is known as Rikers Island). On December 3, 1768, Queens gained other islands in Long Island Sound that were not already assigned to a county but that did not abut on Westchester County (today's Bronx County).
Queens played a minor role in the American Revolution, as compared to Brooklyn, where the Battle of Long Island was largely fought. Queens, like the rest of what became New York City and Long Island, remained under British occupation after the Battle of Long Island in 1776 and was occupied throughout most of the rest of the Revolutionary War. Under the Quartering Act, British soldiers used, as barracks, the public inns and uninhabited buildings belonging to Queens residents. Even though many residents opposed unannounced quartering, they supported the British crown. The quartering of soldiers in private homes, except in times of war, was banned by the Third Amendment to the United States Constitution. Nathan Hale was captured by the British on the shore of Flushing Bay and hanged in Manhattan.
From 1683 until 1784, Queens County consisted of five towns: Flushing, Hempstead, Jamaica, Newtown, and Oyster Bay. On April 6, 1784, a sixth town, the Town of North Hempstead, was formed through secession by the northern portions of the Town of Hempstead. The seat of the county government was located first in Jamaica, but the courthouse was torn down by the British during the American Revolution to use the materials to build barracks. After the war, various buildings in Jamaica temporarily served as courthouse and jail until a new building was erected about 1787 (and later completed) in an area near Mineola (now in Nassau County) known then as Clowesville.
The 1850 United States census was the first in which the population of the three western towns exceeded that of the three eastern towns that are now part of Nassau County. Concerns were raised about the condition and distance of the old courthouse, and several sites were in contention for the construction of a new one.
In 1870, Long Island City split from the Town of Newtown, incorporating itself as a city, consisting of what had been the village of Astoria and some unincorporated areas within the town of Newtown. Around 1874, the seat of county government was moved to Long Island City from Mineola.
On March 1, 1860, the eastern border between Queens County (later Nassau County) and Suffolk County was redefined with no discernible change. On June 8, 1881, North Brother Island was transferred to New York County. On May 8, 1884, Rikers Island was transferred to New York County.
In 1886, Lloyd's Neck, which was then part of the town of Oyster Bay and had earlier been known as Queens Village, was set off and separated from Queens County and annexed to the town of Huntington in Suffolk County. On April 16, 1964, South Brother Island was transferred to Bronx County.
The New York City borough of Queens was authorized on May 4, 1897, by a vote of the New York State Legislature after an 1894 referendum on consolidation. The eastern 280 square miles (730 km2) of Queens that became Nassau County was partitioned on January 1, 1899. Queens Borough was established on January 1, 1898.
"The city of Long Island City, the towns of Newtown, Flushing and Jamaica, and that part of the town of Hempstead, in the county of Queens, which is westerly of a straight line drawn through the middle of the channel between Rockaway Beach and Shelter Island, in the county of Queens, to the Atlantic Ocean" was annexed to New York City, dissolving all former municipal governments (Long Island City, the county government, all towns, and all villages) within the new borough. The areas of Queens County that were not part of the consolidation plan, consisting of the towns of North Hempstead and Oyster Bay, and the major remaining portion of the Town of Hempstead, remained part of Queens County until they seceded to form the new Nassau County on January 1, 1899. At this point, the boundaries of Queens County and the Borough of Queens became coterminous. With consolidation, Jamaica once again became the county seat, though county offices now extend to nearby Kew Gardens also.
In 1899, New York City conducted a land survey to determine the exact border of Queens between the Rockaways and Lawrence. This proved difficult because the border was defined as "middle of the channel between Rockaway Beach and Shelter Island" (now called Long Beach Island), and that particular channel had closed up by 1899. The surveyors had to determine where the channel had been when the consolidation law was written in 1894. The surveyors did so in part by speaking with local fishermen and oystermen who knew the area well.
From 1905 to 1908 the Long Island Rail Road in Queens became electrified. Transportation to and from Manhattan, previously by ferry or via bridges in Brooklyn, opened up with the Queensboro Bridge finished in 1909, and with railway tunnels under the East River in 1910. From 1915 onward, much of Queens was connected to the New York City Subway system. With the 1915 construction of the Steinway Tunnel carrying the IRT Flushing Line between Queens and Manhattan, and the robust expansion of the use of the automobile, the population of Queens more than doubled in the 1920s, from 469,042 in 1920 to 1,079,129 in 1930.
In later years, Queens was the site of the 1939 New York World's Fair and the 1964 New York World's Fair. LaGuardia Airport, in northern Queens, opened in 1939. Idlewild Airport, in southern Queens and now called JFK Airport, opened in 1948. In one of several notable incidents, TWA Flight 800 took off from the airport on July 17, 1996. In another, American Airlines Flight 587 took off from the latter airport on November 12, 2001, but ended up crashing in Queens' Belle Harbor area, killing 265 people. In late October 2012, much of Queens' Breezy Point area was destroyed by a massive six-alarm fire caused by Hurricane Sandy.
In 2018's American Community Survey, the population of Queens was estimated by the United States Census Bureau to have increased to 2,278,906, a rise of 2.2%. Queens' estimated population represented 27.1% of New York City's population of 8,398,748; 29.6% of Long Island's population of 7,701,172; and 11.7% of New York State's population of 19,542,209. The 2019 estimates reported a decline to 2,253,858. In 2018, there were 865,878 housing units, and 777,904 households, 2.97 persons per household, and a median value of $481,300. There was an owner-occupancy rate of 44.5. In the 2010 United States census, Queens recorded a population of 2,230,722. There were 780,117 households enumerated, with an average of 2.82 persons per household. The population density was 20,465.3 inhabitants per square mile (7,966.9/km2). There were 835,127 housing units at an average density of 7,661.7 per square mile (2,982.6/km2).
The racial makeup of the county in 2010 was 39.7% White, 19.1% Black or African American, 0.7% Native American, 22.9% Asian, 0.1% Pacific Islander, 12.9% from other races, and 4.5% from two or more races. A total of 27.5% of the population were Hispanic or Latin American of any race. The non-Hispanic white population was 27.6%. In 2019, non-Hispanic whites made up an estimated 24.4% of the population, and Blacks or African Americans were 17.3%. The largest minority groups for the borough were Hispanic and Latin Americans (28.2%), and Asians (26.0%).
In Queens, residents consisted of 6.2% under 5, 13.9% 6-18, 64.2% 19–64, and 15.7% over 65. Females made up 51.5% of the population. An estimated 47.5% of residents are foreign-born in 2018. The per capita income was $28,814, and the median household income was $62,008. In 2018, 12.2% of residents lived below the poverty line.
The New York City Department of City Planning was alarmed by the negligible reported increase in population between 2000 and 2010. Areas with high proportions of immigrants and undocumented aliens are traditionally undercounted for a variety of reasons, often based on a mistrust of government officials or an unwillingness to be identified. In many cases, counts of vacant apartment units did not match data from local surveys and reports from property owners.
According to a 2001 Claritas study, Queens was the most diverse county in the United States among counties of 100,000+ population. A 2014 analysis by The Atlantic found Queens County to be the 3rd most racially diverse county-equivalent in the United States—behind Aleutians West Census Area and Aleutians East Borough in Alaska—as well as the most diverse county in New York. Meanwhile, a 2017 study by Axios found that, although numerous smaller counties in the United States had higher rates of diversity, Queens was the United States' most diverse populous county.
In Queens, approximately 48.5% of the population was foreign born as of 2010. Within the foreign born population, 49.5% were born in Latin America, 33.5% in Asia, 14.8% in Europe, 1.8% in Africa, and 0.4% in North America. Roughly 2.1% of the population was born in Puerto Rico, a U.S. territory, or abroad to American parents. In addition, 51.2% of the population was born in the United States. Approximately 44.2% of the population over 5 years of age speak English at home; 23.8% speak Spanish at home. Also, 16.8% of the populace speak other Indo-European languages at home. Another 13.5% speak a non-Indo-European Asian language or language of the Pacific Islands at home.
Among the Asian population in 2010, people of Chinese ethnicity made up the largest ethnic group at 10.2% of Queens' population, with about 237,484 people; the other East and Southeast Asian groups are: Koreans (2.9%), Filipinos (1.7%), Japanese (0.3%), Thais (0.2%), Vietnamese (0.2%), and Indonesians and Burmese both make up 0.1% of the population. People of South Asian descent made up 7.8% of Queens' population: Indians (5.3%), Bangladeshi (1.5%), Pakistanis (0.7%), and Nepali (0.2%). In 2019, Chinese Americans remained the largest Asian ethnicity (10.9%) followed by Asian Indians (5.7%). Asian Indians had estimated population of 144,896 in 2014 (6.24% of the 2014 borough population), as well as Pakistani Americans, who numbered at 15,604. Queens has the second largest Sikh population in the nation after California.
Among the Hispanic or Latin American population, Puerto Ricans made up the largest ethnic group at 4.6%, next to Mexicans, who made up 4.2% of the population, and Dominicans at 3.9%. Central Americans made up 2.4% and are mostly Salvadorans. South Americans constitute 9.6% of Queens's population, mainly of Ecuadorian (4.4%) and Colombian descent (4.2%). The 2019 American Community Survey estimated Mexicans and Puerto Ricans were equally the largest groups (4.5% each) in Queens, and Cuban Americans were the third largest single group. Other Hispanic and Latinos collectively made up 18.9% of the population. The Hispanic or Latino population increased by 61% to 597,773 between 1990 and 2006 and now accounts for over 26.5% of the borough's population.
Queens has the largest Colombian population in the city, accounting for over 35.6% of the city's total Colombian population, for a total of 145,956 in 2019; it also has the largest Ecuadorian population in the city, accounting for 62.2% of the city's total Ecuadorian population, for a total of 101,339. Queens has the largest Peruvian population in the city, accounting for 69.9% of the city's total Peruvian population, for a total of 30,825. Queens has the largest Salvadoran population in the city, accounting for 50.7% of the city for a total population of 25,235. The Mexican population in Queens has increased 45.7% since 2011 to 71,283, the second-highest in the city, after Brooklyn.
Queens is also home to 49.6% of the city's Asian population. Among the five boroughs, Queens has the largest population of Chinese, Indian, Korean, Filipino, Bangladeshi and Pakistani Americans. Queens has the largest Asian American population by county outside the Western United States; according to the 2006 American Community Survey, Queens ranks fifth among US counties with 477,772 (21.18%) Asian Americans, behind Los Angeles County, California, Honolulu County, Hawaii, Santa Clara County, California, and Orange County, California.
Some main European ancestries in Queens as of 2000 include: Italian (8.4%), Irish (5.5%), German (3.5%), Polish (2.7%), Russian (2.3%), and Greek (2.0%). Of the European American population, Queens has the third largest Bosnian population in the United States behind only St. Louis and Chicago, numbering more than 15,000.
The Jewish Community Study of New York 2011, sponsored by the UJA-Federation of New York, found that about 9% of Queens residents were Jews. In 2011, there were about 198,000 Jews in Queens, making it home to about 13% of all people in Jewish households in the eight-county area consisting of the Five Boroughs and Westchester, Nassau, and Suffolk counties. Russian-speaking Jews make up 28% of the Jewish population in Queens, the largest in any of the eight counties.
In Queens, the Black and African American population earns more than non-Hispanic whites on average. Many of these Blacks and African Americans live in quiet, middle-class suburban neighborhoods near the Nassau County border, such as Laurelton and Cambria Heights which have large black populations whose family income is higher than average. The migration of European Americans from parts of Queens has been long ongoing with departures from Ozone Park, Woodhaven, Bellerose, Floral Park, and Flushing (most of the outgoing population has been replaced with Asian Americans). Neighborhoods such as Whitestone, College Point, North Flushing, Auburndale, Bayside, Middle Village, and Douglaston–Little Neck have not had a substantial exodus of white residents, but have seen an increase of Asian population, mostly Chinese and Korean. Queens has experienced a real estate boom making most of its neighborhoods desirable for people who want to reside near Manhattan but in a less urban setting.
Queens is the most linguistically diverse place on Earth, according to the Endangered Language Alliance. According to the office of the New York State Comptroller, 138 languages are spoken in the borough. As of 2010, 43.84% (905,890) of Queens residents aged five and older spoke only English at home, while 23.88% (493,462) spoke Spanish, 8.06% (166,570) Chinese, 3.44% (71,054) various Indic languages, 2.74% (56,701) Korean, 1.67% (34,596) Russian, 1.56% (32,268) Italian, 1.54% (31,922) Tagalog, 1.53% (31,651) Greek, 1.32% (27,345) French Creole, 1.17% (24,118) Polish, 0.96% (19,868) Hindi, 0.93% (19,262) Urdu, 0.92% (18,931) other Asian languages, 0.80% (16,435) other Indo-European languages, 0.71% (14,685) French, 0.61% (12,505) Arabic, 0.48% (10,008) Serbo-Croatian, and Hebrew was spoken as a main language by 0.46% (9,410) of the population over the age of five. In total, 56.16% (1,160,483) of Queens's population aged five and older spoke a language at home other than English.
In 2010 statistics, the largest religious group in Queens was the Diocese of Brooklyn, with 677,520 Roman Catholics worshiping at 100 parishes, followed by an estimated 81,456 Muslims with 57 congregations, 80,000 Orthodox Jews with 110 congregations, 33,325 non-denominational Christian adherents with 129 congregations, 28,085 AME Methodists with 14 congregations, 24,250 Greek Orthodox with 6 congregations, 16,775 Hindus with 18 congregations, 13,989 AoG Pentecostals with 64 congregations, 13,507 Seventh-day Adventists with 45 congregations, and 12,957 Mahayana Buddhists with 26 congregations. Altogether, 49.4% of the population was claimed as members by religious congregations, although members of historically African American denominations were underrepresented due to incomplete information. In 2014, Queens had 738 religious organizations, the thirteenth most out of all U.S. counties.
Many public figures have grown up or lived in Queens. Musicians raised in the borough include Nas, LL Cool J, A Tribe Called Quest, Mobb Deep, Onyx, Ja Rule, 50 Cent, Lloyd Banks, Tony Yayo, Run–D.M.C., Nicki Minaj, Lil Tecca, Rich The Kid, Tony Yayo, Action Bronson, Nadia Ali and Tony Bennett. Jazz greats Louis Armstrong and Norman Mapp both resided in Corona, as well as rock duo Simon & Garfunkel and guitarists Scott Ian and Johnny Ramone. K-pop rapper Mark Lee from the boy group NCT grew up in Queens before moving to Canada. Actors such as Adrien Brody, Zoe Saldana, Lucy Liu, John Leguizamo, Susan Sarandon, and Idina Menzel were born or raised in Queens. Actress Mae West also lived in Queens. Writers from Queens include John Guare (The House of Blue Leaves) and Laura Z. Hobson (Gentleman's Agreement). Physician Joshua Prager was born in Whitestone. Mafia boss John Gotti lived in Queens for many years.Richard Feynman, a scientist who was awarded the Nobel Prize in Physics, was born in Queens and grew up in Far Rockaway. Lee "Q" O'Denat, founder of WorldStarHipHop was from Hollis, Queens.
Donald Trump, a businessman who became the 45th President of the United States, was born in Jamaica Hospital Medical Center and raised at 81-15 Wareham Place in Jamaica Estates, later moving to Midland Parkway. He was preceded in the White House by former First Ladies Nancy Reagan, who lived in Flushing as a child and Barbara Bush, who was born at Booth Memorial Hospital in Flushing.Theodore Roosevelt, the 26th President, lived at Sagamore Hill in Oyster Bay from the mid-1880s until he died; the area was considered part of Queens until the formation of neighboring Nassau County in 1899. Queens has also been home to athletes such as professional basketball player Rafer Alston Basketball players Kareem Abdul-Jabbar and Metta World Peace were both born in Queens, as was Olympic athlete Bob Beamon. Tennis star John McEnroe was born in Douglaston. Hall of Fame baseball pitcher Whitey Ford grew up in Astoria. Journalist Marie Colvin was a native of Queens.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.