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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Mount Vernon
The Mount Vernon area was first settled in 1664 by families from Connecticut as part of the Town of Eastchester. Mount Vernon became a village in 1853, and a city in 1892. Mount Vernon takes its name from George Washington's Mount Vernon plantation in Virginia, much like neighboring Wakefield (in the Bronx) was named for the Virginia plantation where Washington was born (now part of George Washington Birthplace National Monument).
In 1894, the voters of Mount Vernon participated in a referendum on whether or not they wanted to consolidate into a new "City of Greater New York." The cities of Brooklyn (coterminous with Kings County) and Long Island City, the western towns and villages of Queens County, and all of Richmond County (present day Staten Island) all voted to join with the existing city (present day Manhattan and The Bronx). However, the returns were so negative in Mount Vernon and the adjacent city of Yonkers that those two areas were not included in the consolidated city and remained independent to this day.
The Mount Vernon Public Library, a gift to the city from Andrew Carnegie, opened in 1904 and is now part of the Westchester Library System, providing educational, cultural and computer services to county residents of all ages.
During the 1960s, Mount Vernon was a divided city on the brink of a "northern style" segregation. Many African Americans from the southern United States migrated north and settled in the city of Mount Vernon for better job opportunities and educational advancements. At the same time, many white Americans from the Bronx and Manhattan looked to Mount Vernon as a new "bedroom community" due to rising crime in New York City (a "white flight" factor contributed as well). As a result, Mount Vernon became divided in two by the New Haven Line railroad tracks of the Metro-North Railroad: North Side and South Side. The population south of the tracks became predominantly African American, while that north of the tracks was largely white.
At the height of this segregation in the 1970s, August Petrillo was mayor. When he died, Thomas E. Sharpe was elected mayor. Upon Sharpe's death in 1984, Carmella Iaboni took office as "acting mayor" until Ronald Blackwood was elected; Blackwood was the first Afro-Caribbean mayor of the city (as well as of any city in New York State). In 1996, Ernest D. Davis was elected the mayor of Mount Vernon; he served until 2007. Clinton I. Young, Jr. became the city's mayor on January 1, 2008. Four years later, on January 1, 2012, Ernest D. Davis became the 21st mayor of Mount Vernon. In 2013, Davis was investigated for failure to report rental income. In 2015, Richard Thomas ran against Davis (and several other opponents) and defeated him in an upset victory during the September primary. Thomas had to run again in the November general election, where he received 71% of the votes to become the Mayor of Mount Vernon.
In the subsequent 2019 election, Shawyn Patterson-Howard unseated the incumbent Mayor Thomas (as well as fellow candidates Clyde Isley and Councilman André Wallace, and others not on the final ballot including former Mayor Ernie Davis) in a hotly contested June primary to become the new Democratic nominee and went on to capture 81% of the vote to defeat André Wallace (who had since been named Acting Mayor and ran as a Republican) in the general election in November to become the first black woman elected mayor of Mount Vernon (and of any city in Westchester County).
Mount Vernon has in recent years undergone a transition from a city of homes and small businesses to a city of regional commerce. Between 2000 and 2006, the city of Mount Vernon's economy grew 20.5%, making it one of the fastest-growing cities in the New York metropolitan area.
January 2019 Loss of Moody's Rating
In January 2019, Moody withdrew its credit rating for Mount Vernon due to the City's failure to provide audited financial statements. According to local press accounts of the situation and internal city memos obtained from the Mount Vernon city website, the failure to prepare and deliver audited financial statements stems from a disagreement as to which entity would pay for the audit of the Urban Renewal Agency (URA), one of the City's agencies, and which auditing firm would perform the audit. Further clouding the City's financial condition is the prospect that it might have a repayment obligation to HUD in connection with grants previously awarded to the City
On July 9, 2019, mayor Richard Thomas pled guilty to stealing campaign funds and lying to the State Board of Elections. As part of the terms of the guilty plea, Thomas was ordered to resign from office by September 30, 2019. The city council moved to remove Thomas from office under the city charter's provision disqualifying felons from office,[clarification needed] and appointed council president Andre Wallace as acting mayor. Thomas refused to resign from his post, citing the terms of the plea bargain. Wallace then appointed Shawn Harris as new police commissioner. After arriving for work, Thomas ordered the Mount Vernon Police to arrest Harris for trespassing. Harris was only released after an order from the Westchester County District Attorney. Both Thomas and Wallace occupied offices in the city hall, with Thomas in the mayor's office, under the guard of the Mount Vernon Police. Finally, before a packed courtroom in White Plains, Judge Ecker made a decisive ruling that Thomas had actually vacated the office of mayor on July 8, that Wallace had automatically assumed the office at that time, and that Wallace would be the acting mayor of Mount Vernon until Jan. 1, 2020.
In March 2019, Mayor Richard Thomas called for the formation of the Mount Vernon Charter Revision Commission, suggesting the charter was antiquated, dating to the late 19th century. In August 2019, the Commission presented its final report which included four key proposed changes to the City's Charter:
As of the 2010 United States Census, there were 67,292 people living in the city. The racial makeup of the city was 61.3% Black, 18.5% White, 0.3% Native American, 1.8% Asian, <0.1% Pacific Islander, 1.4% from some other race and 2.5% from two or more races. 14.3% were Hispanic or Latino of any race.
As of the 2000 census, 68,381 people, 27,048 households, and 18,432 families resided in the city. The population density was 14,290.3 people per square mile (5,792.7/km2), with 28,558 housing units at an average density of 7,205.9 per square mile (3,509.3/km2). The racial makeup of the city was 59.58% African American, 28.63% White, 10.48% Hispanic or Latino of any race, 4.85% from other races, 4.44% from two or more races, 2.12% Asian, 0.05% Pacific Islander, and 0.32% Native American. A significant proportion of the population is of Brazilian descent; Brazilians can be included in the African American, White, Multiracial and/or Latino categories. Similarly, a significant part of the Black and/or Latino population is of Caribbean origin.
There were 27,048 households, of which 40.9% were married couples living together, 31.1% had children under the age of 18 living with them, 37.2% were non-families, and 28.0% had a female householder with no husband present. 30.0% of all households were made up of individuals, and 10.7% had someone living alone who was 65 years of age or older. The average household size was 2.63 and the average family size was 3.27.
In the city, the population was spread out, with 25.3% under the age of 18, 8.3% from 18 to 24, 31.1% from 25 to 44, 22.4% from 45 to 64, and 12.9% who were 65 years of age or older. The median age was 36 years.
For every 100 females, there were 82.3 males. For every 100 females age 18 and over, there were 76.9 males.
The median income for a household in the city was $47,128, and the median income for a family was $55,573. Males had a median income of $41,493 versus $37,871 for females. The per capita income for the city was $24,827. 13.9% of the population and 11.8% of families were below the poverty line. 12.7% of the population was 65 or older.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.