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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Jackson Heights
From colonial times to the 1900s, the area now known as Jackson Heights was a vast marsh named Trains Meadow. Urbanization at the turn of the century was creating a New York City housing shortage and urban sprawl. In 1909, Edward A. MacDougall's Queensboro Corporation bought 325 acres (132 ha) of undeveloped land and farms and christened them Jackson Heights after John C. Jackson, a descendant of one of the original Queens families and a respected Queens County entrepreneur.Northern Boulevard, a major thoroughfare that bisects the neighborhood, was also originally named Jackson Avenue; the name of this road is still retained in a short stretch between Queens Plaza and Queens–Midtown Tunnel in Long Island City. Though the land was not especially known for its elevation, the addition of the term "Heights" echoed the prestige of the neighborhood of Brooklyn Heights and indicated that Jackson Heights was meant to be an exclusive neighborhood. At that time the area could most easily be reached via a ferry from Manhattan or the Brooklyn Bridge; more direct access came with the Queensboro Bridge in 1909, followed by the elevated IRT Flushing Line—the present-day 7 train, just 20 minutes from Midtown Manhattan—in 1917, and the Fifth Avenue Coach Company double-decker coaches in 1922.
Jackson Heights was conceived as a planned development for middle- to upper-middle income workers looking to escape an overcrowded Manhattan. Inspired by Sir Ebenezer Howard's garden city movement, it was laid out by Edward MacDougall's Queensboro Corporation in 1916 and began attracting residents after the arrival of the Flushing Line in 1917. The Queensboro Corporation coined the name "garden apartment" to convey the concept of apartments built around private parks. Although land for churches was provided, the apartments themselves were limited to White Anglo-Saxon Protestants, excluding Jews, Blacks, and perhaps Greeks and Italians.
Several of the buildings in Jackson Heights were built by the Queensboro Corporation as part of a planned community located a few blocks off of the Flushing Line between Northern Boulevard and 37th Avenue. Targeted toward the middle class, these multi-story apartment buildings designed in the Colonial Revival and neo-Tudor styles were based on similar ones in Berlin. They were to share garden spaces, have ornate exteriors and features such as fireplaces, parquet floors, sun rooms, and built-in bathtubs with showers; and be cooperatively owned. In addition, the corporation divided the land into blocks and building lots, as well as installed streets, sidewalks, and power, water, and sewage lines.The Laurel apartment building on 82nd Street at Northern Boulevard was the first of the Queensboro Corporation buildings in Jackson Heights, completed in 1914 with a small courtyard. The Greystones on either side of 80th Street between 37th and 35th avenues were completed in 1918 with a design by architect George H. Wells. There was leftover unused space, which was converted to parks, gardens, and recreational areas, including a golf course; much of this leftover space, including the golf course, no longer exists. This was followed by the 1919 construction of the Andrew J. Thomas–designed Linden Court, a 10-building complex between 84th Street, 85th Street, 37th Avenue, and Roosevelt Avenue. The two sets of 5 buildings each, separated by a gated garden with linden trees and two pathways, included parking spaces with single-story garages accessed via narrow driveways, the first Jackson Heights development to do so; gaps at regular intervals in the perimeter wall; a layout that provided light and ventilation to the apartments, as well as fostered a sense of belonging to a community; the area's first co-op; and now-prevalent private gardens surrounded by the building blocks.
The Hampton Gardens, the Château, and the Towers followed in the 1920s. The Château and the Towers, both co-ops on 34th Avenue, had large, airy apartments and were served by elevators. Prior to 1922, elevators were required to have attendants and more modest buildings were constructed as walk-ups not exceeding five floors. The elegant Château cooperative apartment complex, with twelve buildings surrounding a shared garden, was built in the French Renaissance style and have slate mansard roofs pierced by dormer windows, and diaperwork brick walls. At first purely decorative, the shared gardens in later developments included paved spaces where people could meet or sit. The Queensboro Corporation started the Ivy Court, Cedar Court, and Spanish Gardens projects, all designed by Thomas, in 1924.
The Queensboro Corporation advertised their apartments from 1922 on. On August 28, 1922, the Queensboro Corporation paid $50 to the WEAF radio station to broadcast a ten-minute sales pitch for apartments in Jackson Heights, in what may have been the first "infomercial", opening with a few words about Nathaniel Hawthorne before promoting the corporation's Nathaniel Hawthorne apartments. The ad wanted viewers to:
Built in 1928, the English Gables line 82nd Street, the main shopping area of Jackson Heights' Hispanic community. There are two developments, called English Gables I and II; they were meant to provide a gateway to the neighborhood for commercial traffic and for passengers from the 82nd Street – Jackson Heights station. A year later, the Robert Morris Apartments, on 37th Avenue between 79th and 80th streets, were constructed. Named after Robert Morris, a signer of the United States Declaration of Independence, the apartments have ample green spaces, original high ceilings, and fireplaces, and are relatively expensive.
During the Depression, two new buildings were built: Ravenna Court on 37th Avenue between 80th and 81st streets, built in 1929; and Georgian Court three blocks east, between 83rd and 84th streets, built in 1930. The Queensboro Corporation began to build on land that until then had been kept open for community use, including the tennis courts, community garden, and the former golf course—located between 76th and 78th streets and 34th and 37th avenues—all of which were built upon during the 1940s and 1950s. The corporation also began erecting traditional six-story apartment buildings. Dunolly Gardens, the last garden apartment designed by Andrew Thomas, was an exception, a modernistic group of six buildings completed in 1939. The corner windows, considered very innovative in the 1930s, gave the apartments a more spacious feeling, and the landscaped interior courtyard is one of the largest in the historic district. After the 1940s, Jackson Heights' real estate was diversified, with more apartment buildings and cooperatives built with elevators; some new transportation infrastructure were also built.
In 1929, Holmes Airport opened in the northern section of Jackson Heights. Bordering St. Michaels Cemetery to the west, the airfield was also called the Grand Central Air Terminal and Grand Central Airport. Holmes Airport shut down in 1940, one year after LaGuardia Airport opened.
The neighborhood grew steadily from the 1920s to the 1950s, with construction slowing during the Depression and booming back again after World War II.Holmes Airport operated from 1929 to 1940 on 220 acres (89 ha) adjacent to the community. Later, its land became veterans' housing and the Bulova watch factory site.
By 1930, artists from the Manhattan theater district, many of whom were homosexual, had moved into the area, forming the beginnings of the second largest LGBTQ community in New York outside of Manhattan. Jews were allowed to move in by the 1940s. In the 1950s, middle-class businessmen from Colombia, escaping violence and repression in Latin America, brought their financial capital and their families to the community. Following the development of Long Island in the 1960s, Jackson Heights' white middle-class families began moving further out into the suburbs. At the same time the neighborhood experienced an influx of ethnically diverse professionals from Latin America and the Indian subcontinent taking advantage of the 1965 Immigration Reform Act, which allowed them to arrange the immigration of their families. White residents' resistance to integration with African-Americans continued late into the decade, and Junction Boulevard came to be called the "Mason-Dixon Line", as it divided Jackson Heights from the black communities in East Elmhurst and Corona.
By the mid-1970s, Roosevelt Avenue had become the neighborhood's commercial center and also gained national attention as a place for organized crime. A 1993 New York Times article detailed how wire transfer services, located in Jackson Heights, inadvertently enabled Colombian cartels to repatriate, and in the process launder, millions of dollars in drug money to South America alongside customers who used the service to transfer legally earned money. The violence that ensued as a result of the growing Jackson Heights illegal drug trade was described by this excerpt from a 1978 New York magazine article titled "Gunfights in the Cocaine Corral":
By the late 1980s, Jackson Heights had rising real-estate values and a moderate amount of crime compared to other city neighborhoods. Nevertheless, there were still high-profile crimes that reinforced perceptions of the neighborhood as dangerous. In 1990, Julio Rivera, a gay Puerto Rican man, was murdered in a hate crime. His death galvanized the LGBTQ community into protesting his death with a candlelight vigil, the formation of several LGBTQ activist groups, and the foundation of the Queens Pride Parade. Two years later, journalist Manuel de Dios Unanue was murdered after authoring articles in El Diario La Prensa about the proliferation of Colombian cartels embedded within the business community along Roosevelt Avenue. Seeking to distance themselves from the portrayal of Jackson Heights as a crime-ridden neighborhood, some residents argued that de Dios had been technically murdered in the neighboring Elmhurst, as the restaurant where he was attacked was on the south side of Roosevelt Avenue.
Following the reduction of crime in New York City during the late 1990s, the market for illicit substances that fed the Colombian cocaine industry in Jackson Heights eventually decreased, leading to a reduction in the presence of cartels throughout the neighborhood.
Community leaders responded to the negative perceptions of Jackson Heights by seeking to have the neighborhood designated as a historic district. In 1988, the Jackson Heights Beautification Group was formed; it organized walking tours as well as beautification activities and commissioned a neighborhood history. Five years later, part of Jackson Heights was made a New York City historic district. The designation, which set architectural guidelines for structures within the designated district, affected both existing buildings and planned new developments within the district.
Starting in the 2000s, Jackson Heights has become once again a desirable destination for professionals and middle-class families. Some of these residents moved to Jackson Heights for the unique architecture of its buildings, while others move for its cultural diversity.
Based on data from the 2010 United States Census, the population of Jackson Heights was 108,152, a decrease of 5,175 (4.6%) from the 113,327 counted in 2000. Covering an area of 1,101.36 acres (445.70 ha), the neighborhood had a population density of 98.2 inhabitants per acre (62,800/sq mi; 24,300/km2). The racial makeup of the neighborhood was 17.2% (18,567) White, 2.0% (2,210) African American, 0.1% (145) Native American, 22.0% (23,781) Asian, 0.0% (9) Pacific Islander, 0.5% (583) from other races, and 1.6% (1,736) from two or more races. Hispanic or Latino of any race were 56.5% (61,121) of the population.
The entirety of Queens Community District 3, which comprises Jackson Heights as well as East Elmhurst and North Corona, had 179,844 inhabitants as of NYC Health's 2018 Community Health Profile, with an average life expectancy of 84.7 years.:2, 20 This is higher than the median life expectancy of 81.2 for all New York City neighborhoods.:53 (PDF p. 84) Most inhabitants are middle-aged adults and youth: 22% are between the ages of 0–17, 32% between 25–44, and 24% between 45–64. The ratio of college-aged and elderly residents was lower, at 9% and 12% respectively.
As of 2017, the median household income in Community Board 3 was $56,601. In 2018, an estimated 25% of Jackson Heights residents lived in poverty, compared to 19% in all of Queens and 20% in all of New York City. One in fourteen residents (7%) were unemployed, compared to 8% in Queens and 9% in New York City. Rent burden, or the percentage of residents who have difficulty paying their rent, is 59% in Jackson Heights, slightly higher than the boroughwide and citywide rates of 53% and 51% respectively. Based on this calculation, as of 2018, Jackson Heights is considered to be high-income relative to the rest of the city and not gentrifying.:7
However, in 2017, nearly 11% of households in Jackson Heights were severely overcrowded—defined as households in which there are more than 1.5 household members for each room (excluding bathrooms) in the unit—making it the second most overcrowded neighborhood in the city, behind only Elmhurst to the south.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.