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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The history of European settlement in Brooklyn spans more than 350 years. The settlement began in the 17th century as the small Dutch-founded town of "Breuckelen" on the East River shore of Long Island, grew to be a sizeable city in the 19th century, and was consolidated in 1898 with New York City (then confined to Manhattan and the Bronx), the remaining rural areas of Kings County, and the largely rural areas of Queens and Staten Island, to form the modern City of New York.
The Dutch were the first Europeans to settle Long Island's western edge, which was then largely inhabited by the Lenape, an Algonquian-speaking American Indian tribe often referred to in European documents by a variation of the place name "Canarsie". Bands were associated with place names, but the colonists thought their names represented different tribes. The Breuckelen settlement was named after Breukelen in the Netherlands; it was part of New Netherland. The Dutch West India Company lost little time in chartering the six original parishes (listed here by their later English town names):
The colony's capital of New Amsterdam, across the East River, obtained its charter in 1653. The neighborhood of Marine Park was home to North America's first tide mill. It was built by the Dutch, and the foundation can be seen today. But the area was not formally settled as a town. Many incidents and documents relating to this period are in Gabriel Furman's 1824 compilation.
What is now Brooklyn today left Dutch hands after the English captured the New Netherland colony on 1664, a prelude to the Second Anglo-Dutch War. New Netherland was taken in a naval action, and the English renamed the new capture for their naval commander, James, Duke of York, brother of the then monarch King Charles II and future king himself as King James II; Brooklyn became a part of the Province of New York, which formed one of the Thirteen Colonies.
The six old Dutch towns on southwestern Long Island were reorganized as Kings County on November 1, 1683, one of the "original twelve counties" then established in New York Province. This tract of land was recognized as a political entity for the first time, and the municipal groundwork was laid for a later expansive idea of a Brooklyn identity.
Lacking the patroon and tenant farmer system established along the Hudson River Valley, this agricultural county unusually came to have one of the highest percentages of slaves among the population in the "Original Thirteen Colonies" along the Atlantic Ocean eastern coast of North America.
On August 27, 1776, was fought the Battle of Long Island (also known as the 'Battle of Brooklyn'), the first major engagement fought in the American Revolutionary War after independence was declared, and the largest of the entire conflict. British troops forced Continental Army troops under George Washington off the heights near the modern sites of Green-Wood Cemetery, Prospect Park, and Grand Army Plaza.
Washington, viewing particularly fierce fighting at the Gowanus Creek and Old Stone House from atop a hill near the west end of present-day Atlantic Avenue, was reported to have emotionally exclaimed: "What brave men I must this day lose!".
The fortified American positions at Brooklyn Heights consequently became untenable and were evacuated a few days later, leaving the British in control of New York Harbor. While Washington's defeat on the battlefield cast early doubts on his ability as the commander, the tactical withdrawal of all his troops and supplies across the East River in a single night is now seen by historians as one of his most brilliant triumphs.
The British controlled the surrounding region for the duration of the war, as New York City was soon occupied and became their military and political base of operations in North America for the remainder of the conflict. The British generally enjoyed a dominant Loyalist sentiment from the residents in Kings County who did not evacuate, though the region was also the center of the fledgling—and largely successful—Patriot intelligence network, headed by Washington himself.
The British set up a system of prison ships off the coast of Brooklyn in Wallabout Bay, where more American patriots died there than in combat on all the battlefield engagements of the American Revolutionary War combined. One result of the Treaty of Paris in 1783 was the evacuation of the British from New York City, which was celebrated by New Yorkers into the 20th century.
The first half of the 19th century saw the beginning of the development of urban areas on the economically strategic East River shore of Kings County, facing the adolescent City of New York confined to Manhattan Island. The New York Navy Yard operated in Wallabout Bay (border between Brooklyn and Williamsburgh) during the 19th century and two-thirds of the 20th century.
The first center of urbanization sprang up in the Town of Brooklyn, directly across from Lower Manhattan, which saw the incorporation of the Village of Brooklyn in 1817. Reliable steam ferry service across the East River to Fulton Landing converted Brooklyn Heights into a commuter town for Wall Street. Ferry Road to Jamaica Pass became Fulton Street to East New York. Town and Village were combined to form the first, kernel incarnation of the City of Brooklyn in 1834.
In a parallel development, the Town of Bushwick, farther up the river, saw the incorporation of the Village of Williamsburgh in 1827, which separated as the Town of Williamsburgh in 1840 and formed the short-lived City of Williamsburgh in 1851. Industrial deconcentration in the mid-century was bringing shipbuilding and other manufacturing to the northern part of the county. Each of the two cities and six towns in Kings County remained independent municipalities and purposely created non-aligning street grids with different naming systems.
However, the East River shore was growing too fast for the three-year-old infant City of Williamsburgh; it, along with its Town of Bushwick hinterland, was subsumed within a greater City of Brooklyn in 1854.
By 1841, with the appearance of The Brooklyn Eagle, and Kings County Democrat published by Alfred G. Stevens, the growing city across the East River from Manhattan was producing its own prominent newspaper. It later became the most popular and highest circulation afternoon paper in America. The publisher changed to L. Van Anden on April 19, 1842, and the paper was renamed The Brooklyn Daily Eagle and Kings County Democrat on June 1, 1846. On May 14, 1849, the name was shortened to The Brooklyn Daily Eagle; on September 5, 1938, it was further shortened to Brooklyn Eagle. The establishment of the paper in the 1840s helped develop a separate identity for Brooklynites over the next century. The borough's soon-to-be-famous National League baseball team, the Brooklyn Dodgers, also assisted with this. Both major institutions were lost in the 1950s: the paper closed in 1955 after unsuccessful attempts at a sale following a reporters' strike, and the baseball team decamped for Los Angeles in a realignment of major league baseball in 1957.
Agitation against Southern slavery was stronger in Brooklyn than in New York, and under Republican leadership, the city was fervent in the Union cause in the Civil War. After the war the Henry Ward Beecher Monument was built downtown to honor a famous local abolitionist. A great victory arch was built at what was then the south end of town to celebrate the armed forces; this place is now called Grand Army Plaza.
The number of people living in Brooklyn grew rapidly early in the 19th century. There were 4,402 by 1810, 7,175 in 1820 and 15,396 by 1830. The city's population was 25,000 in 1834, but the police department comprised only 12 men on the day shift and another 12 on the night shift. Every time a rash of burglaries broke out, officials blamed burglars from New York City. Finally, in 1855, a modern police force was created, employing 150 men. Voters complained of inadequate protection and excessive costs. In 1857, the state legislature merged the Brooklyn force with that of New York City.
Fervent in the Union cause, the city of Brooklyn played a major role in supplying troops and materiel for the American Civil War. The most well-known regiment to be sent off to war from the city was the 14th Brooklyn "Red Legged Devils". They fought from 1861 to 1864, wore red the entire war, and were the only regiment named after a city. President Lincoln called them into service, making them part of a handful of three-year enlisted soldiers in April 1861. Unlike other regiments during the American Civil War, the 14th wore a uniform inspired by the French Chasseurs, a light infantry used for quick assaults.
As a seaport and a manufacturing center, Brooklyn was well prepared to contribute to the Union's strengths in shipping and manufacturing. The two combined in shipbuilding; the ironclad Monitor was built in Brooklyn.
Brooklyn is referred to as the twin city of New York in the 1883 poem, "The New Colossus" by Emma Lazarus, which appears on a plaque inside the Statue of Liberty. The poem calls New York Harbor "the air-bridged harbor that twin cities frame". As a twin city to New York, it played a role in national affairs that was later overshadowed by its century-old submergence into its old partner and rival.
Economic growth continued, propelled by immigration and industrialization, and Brooklyn established itself as the third-most populous American city for much of the 19th century. The waterfront from Gowanus Bay to Greenpoint was developed with piers and factories. Industrial access to the waterfront was improved by the Gowanus Canal and the canalized Newtown Creek. USS Monitor was the most famous product of the large and growing shipbuilding industry of Williamsburg. After the Civil War, trolley lines and other transport brought urban sprawl beyond Prospect Park and into the center of the county.
The rapidly growing population needed more water, so the City built centralized waterworks including the Ridgewood Reservoir. The municipal Police Department, however, was abolished in 1854 in favor of a Metropolitan force covering also New York and Westchester Counties. In 1865 the Brooklyn Fire Department (BFD) also gave way to the new Metropolitan Fire District.
Throughout this period the peripheral towns of Kings County, far from Manhattan and even from urban Brooklyn, maintained their rustic independence. The only municipal change seen was the secession of the eastern section of the Town of Flatbush as the Town of New Lots in 1852. The building of rail links such as the Brighton Beach Line in 1878 heralded the end of this isolation.
Sports became big business, and the Brooklyn Bridegrooms played professional baseball at Washington Park in the convenient suburb of Park Slope and elsewhere. Early in the next century, under their new name of Brooklyn Dodgers, they brought baseball to Ebbets Field, beyond Prospect Park. Racetracks, amusement parks, and beach resorts opened in Brighton Beach, Coney Island, and elsewhere in the southern part of the county.
Toward the end of the 19th century, the City of Brooklyn experienced its final, explosive growth spurt. Railroads and industrialization spread to Bay Ridge and Sunset Park. Within a decade, the city had annexed the Town of New Lots in 1886, the Town of Flatbush, the Town of Gravesend, the Town of New Utrecht in 1894, and the Town of Flatlands in 1896. Brooklyn had reached its natural municipal boundaries at the ends of Kings County.
Brooklyn elected a mayor from 1834 until consolidation in 1898 into the City of Greater New York, whose own second mayor (1902–1903), Seth Low, had been Mayor of Brooklyn from 1882 to 1885. Since 1898, Brooklyn has, in place of a separate mayor, elected a Borough President.
In 1883, the Brooklyn Bridge was completed, transportation to Manhattan was no longer by water only, and the City of Brooklyn's ties to the City of New York were strengthened.
The question became whether Brooklyn was prepared to engage in the still-grander process of consolidation then developing throughout the region, whether to join with the county of New York, the county of Richmond and the western portion of Queens County to form the five boroughs of a united City of New York. Andrew Haswell Green and other progressives said yes, and eventually, they prevailed against the Daily Eagle and other conservative forces. In 1894, residents of Brooklyn and the other counties voted by a slight majority to merge, effective in 1898.
Kings County retained its status as one of New York State's counties, but the loss of Brooklyn's separate identity as a city was met with consternation by some residents at the time. Many newspapers of the day called the merger the "Great Mistake of 1898", and the phrase still denotes Brooklyn pride among old-time Brooklynites.
The United States Census Bureau has estimated Brooklyn's population has increased 2.2% to 2,559,903 between 2010 and 2019. Brooklyn's estimated population represented 30.7% of New York City's estimated population of 8,336,817; 33.5% of Long Island's population of 7,701,172; and 13.2% of New York State's population of 19,542,209.
According to the 2010 United States Census, Brooklyn's population was 42.8% White, including 35.7% non-Hispanic White; 34.3% Black, including 31.9% non-Hispanic black; 10.5% Asian; 0.5% Native American; 0.0% (rounded) Pacific Islander; 3.0% Multiracial American; and 8.8% from Other races. Hispanics and Latinos made up 19.8% of Brooklyn's population.
In 2010, Brooklyn had some neighborhoods segregated based on race, ethnicity, and religion. Overall, the southwest half of Brooklyn is racially mixed although it contains few black residents; the northeast section is mostly black and Hispanic/Latino.
According to the 2018 U.S. Census Bureau estimates, there are 2,582,830 people (up from 2.3 million in 1990), and 994,650 households, with 2.75 persons per household. The population density was 35,369/square mile. There are 1,053,767 housing units, with an owner-occupancy rate of 30.0%, and a median value of $623,900.
In Brooklyn, the population was spread out to 7.2% under 5, 15.6% between 6–18, 63.3% 19–64, and 13.9% 65 and older. 52.6% of the population is female. 36.9% of the population are foreign born. Brooklyn's lesbian community is the largest out of all of the New York City boroughs.
The median per capita income was $29,928, and the median household income was $52,782. 19.8% of the population lives below the poverty line. 606,738 people were employed.
Brooklyn has a high degree of linguistic diversity. As of 2010, 54.1% (1,240,416) of Brooklyn residents ages 5 and older spoke English at home as a primary language, while 17.2% (393,340) spoke Spanish, 6.5% (148,012) Chinese, 5.3% (121,607) Russian, 3.5% (79,469) Yiddish, 2.8% (63,019) French Creole, 1.4% (31,004) Italian, 1.2% (27,440) Hebrew, 1.0% (23,207) Polish, 1.0% (22,763) French, 1.0% (21,773) Arabic, 0.9% (19,388) various Indic languages, 0.7% (15,936) Urdu, and African languages were spoken as a main language by 0.5% (12,305) of the population over the age of five. In total, 45.9% (1,051,456) of Brooklyn's population ages 5 and older spoke a mother language other than English.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.