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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
This is the second time we worked with Heaviside and they are always professional and responsive. Appreciate the work and effort.
I've been in and around SEO since the early 2000s and tried both DIY and agencies. Very impressed with Heaviside both for running their operations / customer service well, as well as (arguably most importantly) the quality of SEO keyword research and FB ad management they provide. Whether you're a standalone business owner or setting up your own digital marketing agency and want to outsource, HVG provide solid, no-nonsense results at competitive (but realistic) prices.
Great service and great results - thank you very much!
Great work from heavisidegroup, really loved the results. The instructions were very clear and easy to follow. Thank you! 🙂
Fantastic experience. Quick, professional. I will continue to use them as well as convert my other business over to their service.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
In 1638, the Dutch West India Company purchased the area's land from the Lenape Native Americans who occupied the area. In 1661, the company chartered the Town of Boswijck, including land that would later become Williamsburg. After the English takeover of New Netherland in 1664, the town's name was anglicized to Bushwick. During colonial times, villagers called the area "Bushwick Shore", a name that lasted for about 140 years. Bushwick Shore was cut off from the other villages in Bushwick by Bushwick Creek to the north and by Cripplebush, a region of thick, boggy shrub land that extended from Wallabout Creek in the south to Newtown Creek in the east. Bushwick residents called Bushwick Shore "the Strand".
Farmers and gardeners from the other Bushwick villages sent their goods to Bushwick Shore to be ferried across the East River to Manhattan for sale via a market at present day Grand Street. Bushwick Shore's favorable location close to New York City led to the creation of several farming developments. In 1802, real estate speculator Richard M. Woodhull acquired 13 acres (53,000 m²) near what would become Metropolitan Avenue, then North 2nd Street. He had Colonel Jonathan Williams, a U.S. Engineer, survey the property, and named it Williamsburgh (with an h at the end) in his honor. Originally a 13-acre (53,000 m2) development within Bushwick Shore, Williamsburg rapidly expanded during the first half of the nineteenth century and eventually seceded from Bushwick and formed its own independent city.Abraham J. Berry was the first mayor of the independent city of Williamsburgh; the "H" at the end of the name was dropped in 1855.
Williamsburg was incorporated as the Village of Williamsburgh within the Town of Bushwick on April 14, 1827. In two years, it had a fire company, a post office, and a population of over 1,000. The deep drafts along the East River encouraged industrialists, many from Germany, to build shipyards around Williamsburg. Raw material was shipped in, and finished products were sent out of factories straight to the docks. Several sugar barons built processing refineries, all of which are now gone, except the refinery of the now-defunct Domino Sugar (formerly Havemeyer & Elder). Other important industries included ship-building and brewing.
On April 18, 1835, the Village of Williamsburg annexed a portion of the Town of Bushwick. The Village then consisted of three districts. The first district was commonly called the "South Side", the second district was called the "North Side", and the third district was called the "New Village". The names "North Side" and "South Side" remain in common usage today, but the name for the Third District has changed often. The New Village became populated by Germans, and for a time was known by the sobriquet of "Dutchtown". In 1845, the population of Williamsburgh was 11,500.
Reflecting its increasing urbanization, Williamsburg separated from Bushwick as the Town of Williamsburg on April 7, 1840. Edmund Smith Driggs (1809-1889) was a Williamsburg resident and was elected the first president of the Village of Williamsburg in 1850. He was also president of the Williamsburg City Fire Insurance Company and built a row of houses on South Second Street. Driggs Avenue is named after him.
It became the City of Williamsburg (discarding the "h") in 1855, which was organized into three wards. The old First Ward roughly coincides with the South Side, and the Second Ward with the North Side, with the modern boundary at Grand Street. The Third Ward was to the east of these, stretching from Union Avenue east to Bushwick Avenue, beyond which is Bushwick (some of which is now called East Williamsburg).
In 1855, the City of Williamsburg, along with the adjoining Town of Bushwick, were annexed into the City of Brooklyn as the so-called Eastern District. The First Ward of Williamsburg became Brooklyn's 13th Ward, the Second Ward Brooklyn's 14th Ward, and the Third Ward Brooklyn's 15th and 16th Wards.
During its period as part of Brooklyn's Eastern District, the area achieved remarkable industrial, cultural, and economic growth, and local businesses thrived. Wealthy New Yorkers such as Cornelius Vanderbilt and railroad magnate Jubilee Jim Fisk built shore-side mansions. Charles Pratt and his family founded the Pratt Institute, the great school of art & architecture, and the Astral Oil Works, which later became part of Standard Oil. Corning Glass Works was founded here, before moving upstate to Corning, New York. German immigrant, chemist Charles Pfizer founded Pfizer Pharmaceutical in Williamsburg, and the company maintained an industrial plant in the neighborhood through 2007, although its headquarters were moved to Manhattan in the 1960s.
Brooklyn's Broadway, ending in the ferry to Manhattan, became the area's lifeline. The area proved popular for condiment and household product manufacturers. Factories for Domino Sugar, Esquire Shoe Polish, Dutch Mustard, and many others were established in the late 19th and early 20th century. Many of these factory buildings are now being (or already have been) converted to non-industrial uses, primarily residential.
The population was at first heavily German, but many Jews from the Lower East side of Manhattan came to the area after the completion of the Williamsburg Bridge in 1903. Williamsburg had two major community banks: the Williamsburgh Savings Bank (chartered 1851, since absorbed by HSBC); and its rival, the Dime Savings Bank of Williamsburgh (chartered 1864, now known as the DIME, has remained independent). The area around the Peter Luger Steak House, established in 1887, in the predominantly German neighborhood under the Williamsburg Bridge, was a major banking hub, until the City of Brooklyn united with New York City. One of the early high schools in Brooklyn, the Eastern District High School, opened here in February 1900.
In 1898, Brooklyn became one of five boroughs within the City of Greater New York, and the Williamsburg neighborhood was opened to closer connections with the rest of the newly consolidated city. Just five years later, the opening of the Williamsburg Bridge in 1903 further opened up the community to thousands of upwardly mobile immigrants and second-generation Americans fleeing the over-crowded slum tenements of Manhattan's Lower East Side. Williamsburg itself soon became the most densely populated neighborhood in New York City, which, in turn, was the most densely populated city in the United States. The novel A Tree Grows in Brooklyn addresses a young girl growing up in the tenements of Williamsburg during this era.
Brooklyn Union Gas in the early 20th century consolidated its coal gas production to Williamsburg at 370 Vandervoort Avenue, closing the Gowanus Canal gasworks. The 1970s energy crisis led the company to build a syngas factory. Late in the century, facilities were built to import liquefied natural gas from overseas. The intersection of Broadway, Flushing Avenue, and Graham Avenue was a cross-roads for many "inter-urbans", prior to World War I. These light rail trolleys ran from Long Island to Williamsburg.
Refugees from war-torn Europe began to stream into Brooklyn during and after World War II, including the Hasidim, whose populations had been devastated in the Holocaust. The area south of Division Avenue became home to a large population of adherents to the Satmar Hasidic sect, who came to the area from Hungary and Romania. Hispanics from Puerto Rico and the Dominican Republic also began to settle in the area. But the population explosion was eventually confronted with a decline of heavy industry, and from the 1960s, Williamsburg saw a marked increase in unemployment, crime, gang activity, and illegal drug use. Those who were able to move out often did, and the area became chiefly known for its crime and other social ills.
On February 3, 1971, at 10:42 p.m., police officer Frank Serpico was shot during a drug bust, during a stakeout at 778 Driggs Avenue. Serpico had been one of the driving forces in the creation of the Knapp Commission, which exposed widespread police corruption. His fellow officers failed to call for assistance, and he was rushed to Greenpoint Hospital only when an elderly neighbor called the police. The incident was later dramatized in the opening scene of the 1973 film Serpico, starring Al Pacino in the title role.
Low rents were a major reason artists first started settling in the area, but that situation has drastically changed since the mid-1990s. Average monthly rents in Williamsburg can range from approximately $1400 for a studio apartment to $1,600–2,400 for a one-bedroom and $2,600–4,000 for a two-bedroom. The price of land in Willamsburg has skyrocketed. The North Side, above Grand Street, which separates the North Side from the South Side, is somewhat more expensive due to its proximity to the New York City Subway (specifically, the L train and G train on the BMT Canarsie Line and IND Crosstown Line, respectively). More recent gentrification and the route of the M train (whose route was modified to go from the downtown BMT Nassau Street Line to the midtown IND Sixth Avenue Line in 2010), however, have prompted increases in rents south of Grand Street as well. Higher rents have driven out many bohemians and hipsters to other neighborhoods farther afield such as Bushwick, Bedford-Stuyvesant, Fort Greene, Clinton Hill, Cobble Hill, and Red Hook.
On May 11, 2005, the New York City Council passed a large-scale rezoning of the North Side and Greenpoint waterfront. Much of the waterfront district was rezoned to accommodate mixed-use high density residential buildings with a set-aside (but no earmarked funding) for public waterfront park space, with strict building guidelines calling for developers to create a continuous two-mile-long string of waterfront esplanades. Local elected officials touted the rezoning as an economically beneficial way to address the decline of manufacturing along the North Brooklyn waterfront, which had resulted in a number of vacant and derelict warehouses in Williamsburg.
The rezoning represented a dramatic shift of scale in the ongoing process of gentrification in the area since the early 1990s. The waterfront neighborhoods, once characterized by active manufacturing and other light industry interspersed with smaller residential buildings, were re-zoned primarily for residential use. Alongside the construction of new residential buildings, many warehouses were converted into residential loft buildings. Among the first was the Smith-Gray Building, a turn-of-the-century structure recognizable by its blue cast-iron facade. The conversion of the former Gretsch music instrument factory garnered significant attention and controversy in the New York press primarily because it heralded the arrival in Williamsburg of Tribeca-style lofts and attracted, as residents and investors, a number of celebrities.
Officials championing the rezoning cited its economic benefits, the new waterfront promenades, and its inclusionary housing component – which offered developers large tax breaks in exchange for promises to rent about a third of the new housing units at "affordable" rates. Critics countered that similar set-asides for affordable housing have gone unfulfilled in previous large-scale developments, such as Battery Park City. The New York Times reported this proved to be the case in Williamsburg as well, as developers largely decided to forgo incentives to build affordable housing in inland areas.
For census purposes, the New York City government classifies Williamsburg as part of two neighborhood tabulation areas: Williamsburg, and North Side/South Side. Based on data from the 2010 United States Census, the combined population of the Williamsburg and North Side/South Side areas was 78,700, a change of 6,301 (8%) from the 72,399 counted in 2000. Covering an area of 923.54 acres (373.74 ha), the neighborhood had a population density of 85.2 inhabitants per acre (54,500/sq mi; 21,100/km2).
The racial make-up of the neighborhood was 66.5% (52,334) White, 2.8% (2,186) African American, 0.1% (86) Native American, 2.9% (2,275) Asian, 0% (21) Pacific Islander, 0.3% (260) from other races, and 1% (811) from two or more races. Hispanic or Latino of any race were 26.3% (20,727) of the population.
The entirety of Community Board 1, which comprises Greenpoint and Williamsburg, had 199,190 inhabitants, as of NYC Health's 2018 Community Health Profile, with an average life expectancy of 81.1 years.:2, 20 This is about the same as the median life expectancy of 81.2 for all New York City neighborhoods.:53 (PDF p. 84) Most inhabitants are middle-aged adults and youth: 23% are between the ages of 0–17, 41% between 25–44, and 17% between 45–64. The ratio of college-aged and elderly residents was lower, at 10% and 9%, respectively.
As of 2016, the median household income in Community Board 1 was $76,608. In 2018, an estimated 17% of Greenpoint and Williamsburg residents lived in poverty, compared to 21% in all of Brooklyn and 20% in all of New York City. Less than one in fifteen residents (6%) were unemployed, compared to 9% in the rest of both Brooklyn and New York City. Rent burden, or the percentage of residents who have difficulty paying their rent, is 48% in Greenpoint and Williamsburg, slightly lower than the citywide and boroughwide rates of 52% and 51%, respectively. Based on this calculation, as of 2018, Greenpoint and Williamsburg are considered to be gentrifying.:7
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.