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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT Staten Island
As in much of North America, human habitation appeared on the island fairly rapidly after the Wisconsin glaciation. Archaeologists have recovered tool evidence of Clovis culture activity dating from about 14,000 years ago. This evidence was first discovered in 1917 in the Charleston section of the island. Various Clovis artifacts have been discovered since then, on property owned by Mobil Oil.
The island was probably abandoned later, possibly because of the extirpation of large mammals on the island. Evidence of the first permanent Native American settlements and agriculture are thought to date from about 5,000 years ago, although early archaic habitation evidence has been found in multiple locations on the island.
Rossville points are distinct arrowheads that define a Native American cultural period from the Archaic period to the Early Woodland period, dating from about 1500 to 100 BC. They are named for the Rossville section of Staten Island, where they were first found near the old Rossville Post Office building.
At the time of European contact, the island was inhabited by the Raritan band of the Unami division of the Lenape. In Lenape, one of the Algonquian languages, Staten Island was called Aquehonga Manacknong, meaning "as far as the place of the bad woods", or Eghquhous, meaning "the bad woods". The area was part of the Lenape homeland known as Lenapehoking. The Lenape were later called the "Delaware" by the English colonists because they inhabited both shores of what the English named the Delaware River.
The island was laced with Native American foot trails, one of which followed the south side of the ridge near the course of present-day Richmond Road and Amboy Road. The Lenape did not live in fixed encampments but moved seasonally, using slash and burn agriculture. Shellfish was a staple of their diet, including the Eastern oyster (Crassostrea virginica) abundant in the waterways throughout the present-day New York City region. Evidence of their habitation can still be seen in shell middens along the shore in the Tottenville section, where oyster shells larger than 12 inches (305 mm) are sometimes found.
Burial Ridge, a Lenape burial ground on a bluff overlooking Raritan Bay in Tottenville, is the largest pre-European burial ground in New York City. Bodies have been reported unearthed at Burial Ridge from 1858 onward. After conducting independent research, which included unearthing bodies interred at the site, ethnologist and archaeologist George H. Pepper was contracted in 1895 to conduct paid archaeological research at Burial Ridge by the American Museum of Natural History. The burial ground today is unmarked and lies within Conference House Park.
The first recorded European contact on the island was in 1520 by Italian explorer Giovanni da Verrazzano who sailed through The Narrows on the ship La Dauphine and anchored for one night.
The Dutch did not establish a permanent settlement on Staaten Eylandt for many decades. From 1639 to 1655, Cornelis Melyn and David de Vries made three separate attempts to establish one there, but each time the settlement was destroyed in conflicts between the Dutch and the local tribe. In 1661, the first permanent Dutch settlement was established at Oude Dorp (Dutch for "Old Village") by a small group of Dutch, Walloon, and French Huguenot families, just south of the Narrows near South Beach. Many French Huguenots had gone to the Netherlands as refugees from the religious wars in France, suffering persecution for their Protestant faith, and some joined the emigration to New Netherland. At one point nearly a third of the residents of the Island spoke French. The last vestige of Oude Dorp is the name of the present-day neighborhood of Old Town adjacent to Old Town Road.
Staten Island was not spared the bloodshed that culminated in Kieft's War. In the summer of 1641 and in 1642, Native American tribes laid waste to Old Town.
At the end of the Second Anglo-Dutch War in 1667, the Dutch ceded New Netherland to England in the Treaty of Breda, and the Dutch Staaten Eylandt, anglicized as "Staten Island", became part of the new English colony of New York.
In 1670, the Native Americans ceded all claims to Staten Island to the English in a deed to Governor Francis Lovelace. In 1671, in order to encourage an expansion of the Dutch settlements, the English resurveyed Oude Dorp (which became known as 'Old Town') and expanded the lots along the shore to the south. These lots were settled primarily by Dutch families and became known as Nieuwe Dorp (meaning 'New Village'), which later became anglicized as New Dorp.
Captain Christopher Billopp, after years of distinguished service in the Royal Navy, came to America in 1674 in charge of a company of infantry. The following year, he settled on Staten Island, where he was granted a patent for 932 acres (3.8 km2) of land. According to one version of an oft-repeated but apocryphal tale, Captain Billopp's seamanship secured Staten Island to New York, rather than to New Jersey: the island would belong to New York if the captain could circumnavigate it in one day, which he did. This story is most likely untrue, due to conflicting information on the time Christopher Billopp took to complete the race and whether he received a personal prize or not. Mayor Michael Bloomberg perpetuated the myth by referring to it at a news conference in Brooklyn on February 20, 2007. Reliable historical documentation of the event is extremely sparse, however, and most historians conclude that it is entirely apocryphal. In 2007, The New York Times addressed the issue in a news article, which concluded that this event was heavily embellished over the years and almost certainly originated in local folklore.YouTube personality CGP Grey addressed the story of the Staten Island race and its historical discrepancies in a 2019 video, in which he concluded that Gabriel Disosway, a local chronicler in Staten Island, was responsible for originating the legend in the mid-1800s.
In 1683, the colony of New York was divided into ten counties. As part of this process, Staten Island, as well as several minor neighboring islands, was designated as Richmond County. The name derives from the title of Charles Lennox, 1st Duke of Richmond, an illegitimate son of King Charles II.
In 1687 and 1688, the English divided the island into four administrative divisions based on natural features: the 5,100-acre (21 km2) manorial estate of colonial governor Thomas Dongan in the northeastern hills known as the "Lordship or Manor of Cassiltown", along with the North, South, and West divisions. These divisions later evolved into the four towns of Castleton, Northfield, Southfield, and Westfield. In 1698, the population was 727.
The government granted land patents in rectangular blocks of 80 acres (320,000 m2), with the most desirable lands along the coastline and inland waterways. By 1708, the entire island had been divided up in this fashion, creating 166 small farms and two large manorial estates, the Dongan estate and a 1,600 acres (6.5 km2) parcel on the southwestern tip of the island belonging to Christopher Billopp.
The first county seat was established in New Dorp in what was called Stony Brook at the time. In 1729, the county seat was moved to the village of Richmond Town, located at the headwaters of the Fresh Kills near the center of the island. By 1771, the island's population had grown to 2,847.
Staten Islanders were solidly supportive of the Crown, and the island played a significant role in the American Revolutionary War. General George Washington once called Islanders "our most inveterate enemies."
As support of independence spread throughout the colonies, residents of the island were so uninterested that no representatives were sent to the First Continental Congress, the only county in New York to not send anyone. This had economic repercussions in the months up through 1776, where New Jersey towns such as Elizabethport, Woodbridge, and Dover instituted boycotts on doing business with islanders.
On March 17, 1776, the British forces under Sir William Howe evacuated Boston and sailed for Halifax, Nova Scotia. From Halifax, Howe prepared to attack New York City, which then consisted entirely of the southern end of Manhattan Island. General George Washington led the entire Continental Army to New York City in anticipation of the British attack. Howe used the strategic location of Staten Island as a staging ground for the invasion.
Over 140 British ships arrived over the summer of 1776 and anchored off the shores of Staten Island at the entrance to New York Harbor. The British soldiers and Hessian mercenaries numbered about 30,000. Howe established his headquarters in New Dorp at the Rose and Crown Tavern, near the junction of present New Dorp Lane and Richmond Road. There the representatives of the British government reportedly received their first notification of the Declaration of Independence.
In August 1776, the British forces crossed the Narrows to Brooklyn and outflanked the American forces at the Battle of Long Island, resulting in the British control of the harbor and the capture of New York City shortly afterwards. Three weeks later, on September 11, 1776, Sir William's brother, Lord Howe, received a delegation of Americans consisting of Benjamin Franklin, Edward Rutledge, and John Adams at the Conference House on the southwestern tip of the island on the former estate of Christopher Billopp. The Americans refused a peace offer from Howe in exchange for withdrawing the Declaration of Independence, and the conference ended without an agreement.
On August 22, 1777, the Battle of Staten Island occurred between the British forces and several companies of the 2nd Canadian Regiment fighting alongside other American companies. The battle was inconclusive, though both sides surrendered over a hundred troops as prisoners. The Americans finally withdrew.
In early 1780, while the Kill Van Kull was frozen over, Lord Stirling led an unsuccessful Patriot raid from New Jersey on the western shore of Staten Island. It was repulsed in part by troops led by British Commander Francis Rawdon-Hastings, 1st Marquess of Hastings.
In June 1780, Wilhelm von Knyphausen, commander of Britain's Hessian auxiliaries, led many raids and a full assault into New Jersey from Staten Island with the aim of defeating George Washington and the Continental Army. Although the raids were successful in the Newark and Elizabeth areas, the advance was halted at Connecticut Farms (Union) and the Battle of Springfield.
British forces remained on Staten Island for the remainder of the war. Most Patriots fled after the British occupation, and the sentiment of those who remained was predominantly Loyalist. Even so, the islanders found the demands of supporting the troops to be heavy. The British army kept headquarters in neighborhoods such as Bulls Head. Many buildings and churches were destroyed for their materials, and the military's demand for resources resulted in an extensive deforestation by the end of the war. The British army again used the island as a staging ground for its final evacuation of New York City on December 5, 1783. After their departure, many Loyalist landowners, such as Christopher Billop, the family of Canadian historian Peter Fisher, John Dunn, who founded St. Andrews, New Brunswick, and Abraham Jones, fled to Canada, and their estates were subdivided and sold.
Staten Island was occupied by the British longer than any single part of the Thirteen Colonies.
On July 4, 1827, the end of slavery in New York state was celebrated at Swan Hotel, West Brighton. Rooms at the hotel were reserved months in advance as local abolitionists, including prominent free blacks, prepared for the festivities. Speeches, pageants, picnics, and fireworks marked the celebration, which lasted for two days.
From 1800 to 1858, Staten Island was the location of the largest quarantine facility in the United States. Angry residents burned down the hospital compound in 1858 in a series of attacks known as the Staten Island Quarantine War.
In 1860, parts of Castleton and Southfield were made into a new town, Middletown. The Village of New Brighton in the town of Castleton was incorporated in 1866, and in 1872 the Village of New Brighton annexed all the remainder of the Town of Castleton and became coterminous with the town.
The towns of Staten Island were dissolved in 1898 with the consolidation of the City of Greater New York, as Richmond County became one of the five boroughs of the expanded city. Although consolidated into the City of Greater New York in 1898, the county sheriff of Staten Island maintained control of the jail system, unlike the other boroughs, which had gradually transferred control of the jails to the Department of Correction. The jail system was not transferred until January 1, 1942. Staten Island is the only borough without a New York City Department of Correction major detention center.
The construction of the Verrazzano-Narrows Bridge, along with the other three major Staten Island bridges, created a new way for commuters and tourists to travel from New Jersey to Brooklyn, Manhattan, and areas farther east on Long Island. The network of highways running between the bridges has effectively carved up many of Staten Island's old neighborhoods. The bridge opened many areas of the borough to residential and commercial development, especially in the central and southern parts of the borough, which had been largely undeveloped. Staten Island's population doubled from 221,991 in 1960 to 443,728 in 2000. Nevertheless, Staten Island remained less developed than the rest of the city. A New York Times article in 1972 stated that despite the borough having 333,000 residents, parts of the island still maintained a bucolic atmosphere with woods and marshes.
Throughout the 1980s, a movement to secede from the city steadily grew in popularity, notably championed by longtime New York state senator and former Republican Party mayoral nominee John J. Marchi. The campaign reached its peak during the mayoral term of David Dinkins (1990–1993), after the U.S. Supreme Court invalidated the New York City Board of Estimate, which had given equal representation to the five boroughs. Dinkins and the city government opposed a non-binding secession referendum, contending that the vote should not be permitted by the state unless the city issued a home rule message supporting it, which the city would not. Governor Mario Cuomo disagreed, and the vote went forward in 1993. Ultimately, 65% of Staten island residents voted to secede, through the approval of a new city charter making Staten Island an independent city, but implementation was blocked in the State Assembly.
In the 1980s, the United States Navy had a base on Staten Island called Naval Station New York. It had two sections: a Strategic Homeport in Stapleton and a larger section near Fort Wadsworth, where the Verrazzano-Narrows Bridge enters the island. The base was closed in 1994 through the Base Realignment and Closure process because of its small size and the expense of basing personnel there.
Fresh Kills and its tributaries are part of the largest tidal wetland ecosystem in the region. Its creeks and wetlands have been designated a Significant Coastal Fish and Wildlife Habitat by the New York State Department of Environmental Conservation. Opened along Fresh Kills as a "temporary landfill" in 1947, the Fresh Kills Landfill was a repository of trash for the city of New York. The landfill, once the world's largest man-made structure, was closed in 2001, but was briefly re-opened for the debris from Ground Zero following the September 11 attacks in 2001. It is being converted into a park. Plans for the park include a bird-nesting island, public roads, boardwalks, soccer and baseball fields, bridle paths, and a 5,000-seat stadium. Today, freshwater and tidal wetlands, fields, birch thickets, and a coastal oak maritime forest, as well as areas dominated by non-native plant species, are all within the boundaries of Fresh Kills.
As of the 2018 Estimate, 22.2% of residents are foreign born. 11.9% of residents live below the poverty line, the lowest of the five boroughs. Average per capita income was $33,922, while median household income was $76,244. There are 181,199 housing units, with a 69.5% owner occupancy rate, the highest of the five boroughs, as well as a median value of $460,200. There are 166,150 households, with 2.82 persons per household.
At the 2010 Census, there were 468,730 people living in Staten Island, which is an increase of 5.6% since the 2000 Census. Staten Island is the only New York City borough with a non-Hispanic White majority. According to the 2010 Census, 64.0% of the population was non-Hispanic White, down from 79% in 1990, 10.6% Black or African American, 0.4% American Indian and Alaska Native, 7.5% Asian, 0.2% from some other race (non-Hispanic) and 2.6% of two or more races. 17.3% of Staten Island's population was of Hispanic or Latino origin (of any race).
In 2009, approximately 20.0% of the population was foreign born, and 1.8% of the populace was born in Puerto Rico, U.S. Island areas, or born abroad to American parents. Approximately 28.6% of the population over five years of age spoke a language other than English at home, and 27.3% of the population over twenty-five years of age had a bachelor's degree or higher.
According to the 2009 American Community Survey, the borough's population was 75.7% White (65.8% non-Hispanic White alone), 10.2% Black or African American (9.6% non-Hispanic Black or African American alone), 0.2% American Indian and Alaska Native, 7.4% Asian, 0.0% Native Hawaiian and Other Pacific Islander, 4.6% from Some other race, and 1.9% from Two or more races. Hispanics or Latinos of any race made up 15.9% of the population.
According to the survey, the top ten European ancestries were the following:
The borough has the highest proportion of Italian Americans of any county in the United States. There is a significant Jewish community mainly in the Willowbrook area. Since the 2000 census, a large Russian community has been growing on Staten Island, particularly in the Rossville, South Beach, and Great Kills area. There is also a significant Polish community mainly in the South Beach and Midland Beach area and there is also a large Sri Lankan community on Staten Island, concentrated mainly on Victory Boulevard on the northeastern tip of Staten Island towards St. George. The Little Sri Lanka in the Tompkinsville neighborhood is one of the largest Sri Lankan communities outside of the country of Sri Lanka. The island houses more Liberians than anywhere outside Liberia, and has included three Liberian heads of state: David D. Kpormakpor, Ruth Perry, and George Weah. The borough is also home to a Chinanteco-speaking Indigenous Mexican American community.
Most of the borough's African American and Hispanic residents live north of the Staten Island Expressway, or Interstate 278. In terms of religion, the borough's population is largely Roman Catholic, peaking near 60% in the 2000 census. The Jewish community is slightly less numerous compared to other parts of the New York Metropolitan Area. There is a growing presence of Egyptian Copts, most of whom are members of the Coptic Orthodox Church.
Per the 2009 American Community Survey, the median income for a household was $55,039, and the median income for a family was $64,333. Males had a median income of $50,081 versus $35,914 for females. The per capita income for the borough was $23,905. About 7.9% of families and 10.0% of the population were below the poverty line, including 13.2% of those under age 18 and 9.9% of those age 65 or over.
If each borough were ranked as a separate city, Staten Island would be the 44th most-populous in the United States.
As of 2010, 70.39% (306,310) of Staten Island residents age 5 and older spoke only English at home, while 10.02% (43,587) spoke Spanish, 3.14% (13,665) Russian, 3.11% (13,542) Italian, 2.39% (10,412) Chinese, 1.81% (7,867) other Indo-European languages, 1.38% (5,990) Arabic, 1.01% (4,390) Polish, 0.88% (3,812) Korean, 0.80% (3,500) Tagalog, 0.76% (3,308) other Asian languages, 0.62% (2,717) Urdu, 0.57% (2,479) other Indic languages, and African languages were spoken as a first language by 0.56% (2,458) of the population over the age of five. In total, 29.61% (128,827) of Staten Island's population age 5 and older spoke a first language other than English.
About New York
New York is a city that is divided into five boroughs namely, Manhattan, Queens, Brooklyn, The Bronx and Staten Island. These are some of the most densely populated cities in the United States of America. Each borough of New York is responsible for maintaining and preserving its own historical legacies. Demographics of New York City provide interesting details about the history and development of this city.
New York City comprises five boroughs sitting beside the Hudson River, which is its primary bay. In its center is Manhattan, a highly populated borough which is among the world's major commercial, financial and political centers. Its iconic sites are skyscrapers like the Empire State Building and wide sweeping Central Park. Broadway shows off the best of Broadway with musicals and plays showcasing all the best aspects of human life. Movie lovers can view all their favorite movies along with great shows in movie theaters at New York's Times Square and Hollywood.
But New York's crowning glory is its cultural diversity. It has an amazing assortment of neighborhoods that showcase every facet of New York City. From the very hip East Village to the quiet neighborhoods of Ridgeway and Williamsburg, the cultural diversity of New York City is simply mind blowing. Some of the most famous neighborhoods of New York City are Chinatown, Little Italy, Soho, and Greenwich Village.
If you're looking for a cheaper place to live, then New York City might not be your first choice. However, if you look hard enough, you will find some wonderful places in New York City that are affordable. One of the areas that has recently been booming with development is the Lower Cost Housing Units. The Brooklyn Bridge Park has brought a lot of attention to this part of Brooklyn, as well as other Brooklyn housing developments such as Jay Street and Williamsburg. With a lot of new loft conversions and new home starts, the neighborhoods in Brooklyn have really just started to pop up.
There are also five boroughs of New York City: Manhattan, Bronx, Queens, Brooklyn and Staten Island. The boroughs each have their own unique style, and some of the most popular neighborhoods of New York City include Manhattan, Bronx, Queens, and Brooklyn. Each borough has a unique style, but a common thing that every borough shares is a very diverse climate.
The weather in New York City can be compared to the great deserts of the Middle East. You can expect to get hot in the summer and cold in the winter. If you are looking to experience New York to the fullest, then head out to the five boroughs of New York City. This will give you a complete tour of the entire city. If you live in New York, you can take a New York tour bus and soak in the culture of this interesting place.
Living in Brooklyn is quite unique. The rich cultural life of this borough is highlighted by its multi-cultural neighborhoods. Many of the neighborhoods in Brooklyn boast a brownstone's lifestyle, while others have hip condos and apartments with white picket fences. If you are looking for a comfortable place to raise a family, a one-bedroom apartment in a hip neighborhood of Brooklyn is for you.
If you are looking for a more cultural experience in New York, head out to the southern tip of the island. Here, you can enjoy the hip culture of the hip hop scene and shopping at its best. On the west side of the island, you can enjoy the beautiful waterfronts of New York. The best thing about the west side of New York is that it has little to do with the city's downtown subway system. You can enjoy a nice lunch on your balcony or walk down to the ferry to go downtown. So, if you are looking for a place with a little bit more cultural experience, make your way to the Brooklyn New York state.