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In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Santa Fe
The area of Santa Fe was originally occupied by indigenous Tanoan peoples, who lived in numerous Pueblo villages along the Rio Grande. One of the earliest known settlements in what today is downtown Santa Fe came sometime after 900 CE. A group of native Tewa built a cluster of homes that centered around the site of today's Plaza and spread for half a mile to the south and west; the village was called Oghá P'o'oge in Tewa. The Tanoans and other Pueblo peoples settled along the Santa Fe River for its water and transportation.
The river had a year-round flow until the 1700s. By the 20th century the Santa Fe River was a seasonal waterway. As of 2007, the river was recognized as the most endangered river in the United States, according to the conservation group American Rivers.
Don Juan de Oñate led the first Spanish effort to colonize the region in 1598, establishing Santa Fe de Nuevo México as a province of New Spain. Under Juan de Oñate and his son, the capital of the province was the settlement of San Juan de los Caballeros north of Santa Fe near modern Ohkay Owingeh Pueblo. Juan de Oñate was banished and exiled from New Mexico by the Spanish, after his rule was deemed cruel towards the indigenous population. New Mexico's second Spanish governor, Don Pedro de Peralta, however, founded a new city at the foot of the Sangre de Cristo Mountains in 1607, which he called La Villa Real de la Santa Fe de San Francisco de Asís, the Royal Town of the Holy Faith of Saint Francis of Assisi. In 1610, he designated it as the capital of the province, which it has almost constantly remained, making it the oldest state capital in the United States.
Lack of Native American representation within New Mexico's early government led to the 1680 Pueblo Revolt, when groups of different Native Pueblo peoples were successful in driving the Spaniards out of New Mexico to El Paso, the Pueblo continued running New Mexico proper from the Palace of the Governors in Santa Fe from 1680 to 1692. The territory was reconquered in 1692 by Don Diego de Vargas through the war campaign called the "Bloodless Reconquest" which was criticized as violent even at the time, it was actually the following governor Francisco Cuervo y Valdez that truly started to broker peace, such as the founding of Albuquerque, to guarantee better representation and trade access for Pueblos in New Mexico's government. Other governors of New Mexico, such as Tomás Vélez Cachupin, continued to be better known for their more forward thinking work with the indigenous population of New Mexico. Santa Fe was Spain's provincial seat at outbreak of the Mexican War of Independence in 1810. It was considered important to fur traders based in present-day Saint Louis, Missouri. When the area was still under Spanish rule, the Chouteau brothers of Saint Louis gained a monopoly on the fur trade, before the United States acquired Missouri under the Louisiana Purchase of 1803. The fur trade contributed to the wealth of St. Louis. The city's status as the capital of the Mexican territory of Santa Fe de Nuevo México was formalized in the 1824 Constitution after Mexico achieved independence from Spain.
When the Republic of Texas seceded from Mexico in 1836, it attempted to claim Santa Fe and other parts of Nuevo México as part of the western portion of Texas along the Río Grande. In 1841, a small military and trading expedition set out from Austin, intending to take control of the Santa Fe Trail. Known as the Texan Santa Fe Expedition, the force was poorly prepared and was easily captured by the New Mexican military.
In 1846, the United States declared war on Mexico. Brigadier General Stephen W. Kearny led the main body of his Army of the West of some 1,700 soldiers into Santa Fe to claim it and the whole New Mexico Territory for the United States. By 1848 the U.S. officially gained New Mexico through the Treaty of Guadalupe Hidalgo.
Colonel Alexander William Doniphan, under the command of Kearny, recovered ammunition from Santa Fe labeled "Spain 1776" showing both the lack of communications and quality military support New Mexico received under Mexican rule.
Some American visitors at first saw little promise in the remote town. One traveller in 1849 wrote:
In 1851, Jean Baptiste Lamy arrived, becoming bishop of New Mexico, Arizona, Utah, and Colorado in 1853. During his leadership, he traveled to France, Rome, Tucson, Los Angeles, St. Louis, New Orleans, and Mexico City. He built the Santa Fe Saint Francis Cathedral and shaped Catholicism in the region until his death in 1888.
As part of the New Mexico Campaign of the Civil War, General Henry Sibley occupied the city, flying the Confederate flag over Santa Fe for a few days in March 1862. Sibley was forced to withdraw after Union troops destroyed his logistical trains following the Battle of Glorieta Pass. The Santa Fe National Cemetery was created by the federal government after the war in 1870 to inter the Union soldiers who died fighting there.
On October 21, 1887, Anton Docher, "The Padre of Isleta", went to New Mexico where he was ordained as a priest in the St Francis Cathedral of Santa Fe by Bishop Jean-Baptiste Salpointe. After a few years serving in Santa Fe,Bernalillo and Taos, he moved to Isleta on December 28, 1891. He wrote an ethnological article published in The Santa Fé Magazine in June 1913, in which he describes early 20th century life in the Pueblos.
As railroads were extended into the West, Santa Fe was originally envisioned as an important stop on the Atchison, Topeka and Santa Fe Railway. But as the tracks were constructed into New Mexico, the civil engineers decided that it was more practical to go through Lamy, a town in Santa Fe County to the south of Santa Fe. A branch line was completed from Lamy to Santa Fe in 1880. The Denver and Rio Grande Western Railroad extended the narrow gauge Chili Line from the nearby city of Española to Santa Fe in 1886.
Neither was sufficient to offset the negative effects of Santa Fe's having been bypassed by the main railroad route. It suffered gradual economic decline into the early 20th century. Activists created a number of resources for the arts and archaeology, notably the School of American Research, created in 1907 under the leadership of the prominent archaeologist Edgar Lee Hewett. In the early 20th century, Santa Fe became a base for numerous writers and artists. The first airplane to fly over Santa Fe was piloted by Rose Dugan, carrying Vera von Blumenthal as passenger. Together the two women started the development of the Pueblo Indian pottery industry, helping native women to market their wares. They contributed to the founding of the annual Santa Fe Indian Market.
In 1912, New Mexico was admitted as the United States of America's 47th state, with Santa Fe as its capital.
In 1912, when the town's population was approximately 5,000 people, the city's civic leaders designed and enacted a sophisticated city plan that incorporated elements of the contemporary City Beautiful movement, city planning, and historic preservation. The latter was particularly influenced by similar movements in Germany. The plan anticipated limited future growth, considered the scarcity of water, and recognized the future prospects of suburban development on the outskirts. The planners foresaw that its development must be in harmony with the city's character.
After the mainline of the railroad bypassed Santa Fe, it lost population. However, artists and writers, as well as retirees, were attracted to the cultural richness of the area, the beauty of the landscapes, and its dry climate. Local leaders began promoting the city as a tourist attraction. The city sponsored architectural restoration projects and erected new buildings according to traditional techniques and styles, thus creating the Santa Fe Style.
Edgar L. Hewett, founder and first director of the School of American Research and the Museum of New Mexico in Santa Fe, was a leading promoter. He began the Santa Fe Fiesta in 1919 and the Southwest Indian Fair in 1922 (now known as the Indian Market). When Hewett tried to attract a summer program for Texas women, many artists rebelled, saying the city should not promote artificial tourism at the expense of its artistic culture. The writers and artists formed the Old Santa Fe Association and defeated the plan.
During World War II, the federal government ordered a Japanese American internment camp to be established. Beginning in June 1942, the Department of Justice arrested 826 Japanese-American men after the attack on Pearl Harbor; they held them near Santa Fe, in a former Civilian Conservation Corps site that had been acquired and expanded for the purpose. Although there was a lack of evidence and no due process, the men were held on suspicion of fifth column activity. Security at Santa Fe was similar to a military prison, with twelve-foot barbed wire fences, guard towers equipped with searchlights, and guards carrying rifles, side arms and tear gas. By September, the internees had been transferred to other facilities—523 to War Relocation Authority concentration camps in the interior of the West, and 302 to Army internment camps.
The Santa Fe site was used next to hold German and Italian nationals, who were considered enemy aliens after the outbreak of war. In February 1943, these civilian detainees were transferred to DOJ custody.
The camp was expanded at that time to take in 2,100 men segregated from the general population of Japanese American inmates. These were mostly Nisei and Kibei who had renounced their U.S. citizenship when asked to sign a loyalty oath that had confusing language, saying the person agreed to "give up loyalty to the Japanese emperor." Men born in America who had never identified with the emperor were insulted, especially as they were being asked to enroll in the armed forces while their Japanese-born parents were interned in camps. and other "troublemakers" from the Tule Lake Segregation Center. In 1945, four internees were seriously injured when violence broke out between the internees and guards in an event known as the Santa Fe Riot. The camp remained open past the end of the war; the last detainees were released in mid 1946. The facility was closed and sold as surplus soon after. The camp was located in what is now the Casa Solana neighborhood.
As of the 2010 census, there were 67,947 people living in the city. The racial makeup of the city residents was 78.9% White, 2.1% Native American; 1.4% Asian; and 3.7% from two or more races. A total of 48.7% of the population were Hispanic or Latino of any race. Non-Hispanic Whites were 46.2% of the population.
As of the census of 2000, there were 62,203 people, 27,569 households, and 14,969 families living in the city. The population density was 1,666.1 people per square mile (643.4/km2). There were 30,533 housing units at an average density of 817.8 per square mile (315.8/km2). According to the Census Bureau's 2006 American Community Survey, the racial makeup of the city was 75% White, 2.5% Native American, 1.9% Asian, 0.4% African American, 0.3% Pacific Islander, 16.9% from other races, and 3.1% from two or more races. Hispanics or Latinos of any race were 44.5% of the population.
There were 27,569 households, out of which 24.1% had children under the age of 18 living with them, 37.6% were married couples living together, 12.1% had a female householder with no husband present, and 45.7% were non-families. 36.4% of all households were made up of individuals living alone, and 10.2% had someone living alone who was 65 years of age or older. The average household size was 2.20 and the average family size was 2.90.
The age distribution was 20.3% under 18, 8.9% from 18 to 24, 29.0% from 25 to 44, 28.0% from 45 to 64, and 13.9% who were 65 or older. The median age was 40 years. For every 100 females, there were 91.7 males. For every 100 women age 18 and over, there were 89.0 men.
The median income for a household in the city was $40,392, and the median income for a family was $49,705. Men had a median income of $32,373 versus $27,431 for women. The per capita income for the city was $25,454. About 9.5% of families and 12.3% of the population were below the poverty line, including 17.2% of those under age 18 and 9.2% of those age 65 or over.
About New Mexico
New Mexico, sometimes called New Mexican, is an overwhelmingly Hispanic state in the Unites States of America. Demographically, it is the most populated state of the union with more than thirty-three million people calling it home. It is also the ninth largest state in terms of population and has one of the best histories in all of the United States. History buffs will find plenty of reasons to visit New Mexico, which is the oldest state on the continent.
New Mexico is the only state in the union where English is the primary language. Native American tribes, who inhabited the state before colonists, still speak Spanish and English. Demographics, however, suggest that over a third of New Mexicans (nearly thirty-two percent) know English at least in some form. This may be due to the large number of immigrants from southern and central Mexico who settled north to seek a better life after seeing their former homeland through war and conflict.
New Mexico, as one of the westernmost states, was among the first to discover gold in the New World. The welcome that they experienced was so overwhelming, they never considered leaving. New Mexico has a wide range of natural beauty to appeal to the western tourist. The majority of the state is desert, making it a very popular destination for hiking enthusiasts. Visitors often choose to camp, visit cactus fields, or simply observe the wonders of nature.
The climate is moderate, with hot summers and cool winters. Snow is not common in New Mexico, but it does exist in mountainous areas. Winters are warm and moist, with temperatures ranging from seventy-five to ninety degrees Fahrenheit. Spring is the most popular time to visit, with temperatures reaching ninety to one hundred degrees.
New Mexico's rich history is reflected in its culture. Many Native Americans gather in their communities to celebrate dances, music, and traditions. They have their own churches, schools, and government offices. These structures house historic landmarks and museums. There are also many Native American reservations, where individuals can live and work free of cost.
Although New Mexico is not without conflict, there are some beautiful sights to see. For example, there is Coronado National Monument, where tourists can view the famous explorer's trail. The ruins of Chiricahua Indians' village, Pimiera de Canoas (Coffee Valley) are another fascinating attraction. Aboros Wild Park is also worth exploring. In addition to learning about the native cultures of New Mexico, visitors can bike, hike, horseback, or raft on Chihuahua Indian tribal lands.
New Mexico has a low cost of living, due in large part to tourism, and also because of its relative isolation from the rest of the country. There are many shopping and dining opportunities, especially in the main cities. The cost of living is slightly higher than in the rest of the United States. But for the traveler, it is hard to beat the scenic views and friendly people. New Mexico's diverse ethnic and cultural heritage makes it one of the most interesting places to visit.
New Mexico has some of the finest bed and breakfast establishments. Visitors often choose hotels, while those who enjoy an old-fashioned atmosphere may prefer bed and breakfasts. New Mexico is also a great place to raise a family. It has some of the friendliest communities in the country. Also, there is no shortage of recreational choices, such as horseback riding, camping, fishing, swimming, art galleries, and biking trails. Whether you want to explore the stunning deserts of New Mexico or sample world-class dining, you will find a great place to stay in New Mexico.