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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The earliest known inhabitants of the area that is today Trenton were the Lenape Native Americans. The first European settlement in what would become Trenton was established by Quakers in 1679, in the region then called the Falls of the Delaware, led by Mahlon Stacy from Handsworth, Sheffield, England. Quakers were being persecuted in England at this time and North America provided an opportunity to exercise their religious freedom.
By 1719, the town adopted the name "Trent-towne", after William Trent, one of its leading landholders who purchased much of the surrounding land from Stacy's family. This name later was shortened to "Trenton".
During the American Revolutionary War, the city was the site of the Battle of Trenton, George Washington's first military victory. On December 25–26, 1776, Washington and his army, after crossing the icy Delaware River to Trenton, defeated the Hessian troops garrisoned there. The second battle of Trenton, Battle of the Assunpink Creek, was fought here on January 2, 1777. After the war, the Congress of the Confederation met for two months at the French Arms Tavern from November 1, 1784, to December 24, 1784. While the city was preferred by New England and other northern states as a permanent capital for the new country, the southern states ultimately prevailed in their choice of a location south of the Mason–Dixon line. On April 21, 1789, the city hosted a reception for George Washington on his journey to New York City for his first inauguration.
Trenton became the state capital in 1790, but prior to that year the New Jersey Legislature often met in the city. The city was incorporated in 1792.
During the War of 1812, the United States Army's primary hospital was at a site on Broad Street.
Throughout the 19th century, Trenton grew steadily, as European immigrants came to work in its pottery and wire rope mills. In 1837, with the population now too large for government by council, a new mayoral government was adopted, with by-laws that remain in operation to this day.
The Trenton Six were a group of black men arrested for the alleged murder of an elderly white shopkeeper in January 1948 with a soda bottle. They were arrested without warrants, denied lawyers and sentenced to death based on what were described as coerced confessions. With the involvement of the Communist Party and the NAACP, there were several appeals, resulting in a total of four trials. Eventually the accused men (with the exception of one who died in prison) were released. The incident was the subject of the book Jersey Justice: The Story of the Trenton Six, written by Cathy Knepper.
The Trenton Riots of 1968 were a major civil disturbance that took place during the week following the assassination of civil rights leader Martin Luther King Jr. in Memphis on April 4. Race riots broke out nationwide following the murder of the civil rights activist. More than 200 Trenton businesses, mostly in Downtown, were ransacked and burned. More than 300 people, most of them young black men, were arrested on charges ranging from assault and arson to looting and violating the mayor's emergency curfew. In addition to 16 injured policemen, 15 firefighters were treated at city hospitals for smoke inhalation, burns, sprains and cuts suffered while fighting raging blazes or for injuries inflicted by rioters. Citizens of Trenton's urban core often pulled false alarms and would then throw bricks at firefighters responding to the alarm boxes. This experience, along with similar experiences in other major cities, effectively ended the use of open-cab fire engines. As an interim measure, the Trenton Fire Department fabricated temporary cab enclosures from steel deck plating until new equipment could be obtained. The losses incurred by downtown businesses were initially estimated by the city to be $7 million, but the total of insurance claims and settlements came to $2.5 million.
Trenton's Battle Monument neighborhood was hardest hit. Since the 1950s, North Trenton had witnessed a steady exodus of middle-class residents, and the riots spelled the end for North Trenton. By the 1970s, the region had become one of the most blighted and crime-ridden in the city.
The 2010 United States Census counted 84,913 people, 28,578 households, and 17,747 families in the city. The population density was 11,101.9 per square mile (4,286.5/km2). There were 33,035 housing units at an average density of 4,319.2 per square mile (1,667.7/km2). The racial makeup was 26.56% (22,549) White, 52.01% (44,160) Black or African American, 0.70% (598) Native American, 1.19% (1,013) Asian, 0.13% (110) Pacific Islander, 15.31% (13,003) from other races, and 4.10% (3,480) from two or more races. Hispanic or Latino of any race were 33.71% (28,621) of the population.
Of the 28,578 households, 32.0% had children under the age of 18; 25.1% were married couples living together; 28.1% had a female householder with no husband present and 37.9% were non-families. Of all households, 30.8% were made up of individuals and 9.1% had someone living alone who was 65 years of age or older. The average household size was 2.79 and the average family size was 3.40.
25.1% of the population were under the age of 18, 11.0% from 18 to 24, 32.5% from 25 to 44, 22.6% from 45 to 64, and 8.8% who were 65 years of age or older. The median age was 32.6 years. For every 100 females, the population had 106.5 males. For every 100 females ages 18 and older there were 107.2 males.
The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $36,601 (with a margin of error of +/- $1,485) and the median family income was $41,491 (+/- $2,778). Males had a median income of $29,884 (+/- $1,715) versus $31,319 (+/- $2,398) for females. The per capita income for the city was $17,400 (+/- $571). About 22.4% of families and 24.5% of the population were below the poverty line, including 36.3% of those under age 18 and 17.5% of those age 65 or over.
As of the 2000 United States Census there were 85,403, people, 29,437 households, and 18,692 families residing in the city. The population density was 11,153.6 inhabitants per square mile (4,306.4/km2). There were 33,843 housing units at an average density of 4,419.9/sq mi (1,706.5/km2). The racial makeup of the city was 52.06% Black, 32.55% White, 0.35% Native American, 0.84% Asian, 0.23% Pacific Islander, 10.76% from other races, and 3.20% from two or more races. Hispanic or Latino of any race were 21.53% of the population. There were 29,437 households, 32.4% of which had children under the age of 18 living with them. 29.0% were married couples living together, 27.1% had a female householder with no husband present, and 36.5% were non-families. 29.7% of all households were made up of individuals, and 12.0% had someone living alone who was 65 years of age or older. The average household size was 2.75 and the average family size was 3.38.
In the city the age distribution of the population shows 27.7% under the age of 18, 10.1% from 18 to 24, 31.9% from 25 to 44, 18.9% from 45 to 64, and 11.4% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 97.6 males. For every 100 females age 18 and over, there were 96.0 males.
The median income for a household in the city was $31,074, and the median income for a family was $36,681. Males had a median income of $29,721 versus $26,943 for females. The per capita income for the city was $14,621. About 17.6% of families and 21.1% of the population were below the poverty line, including 26.8% of those under age 18 and 19.5% of those age 65 or over.
Top 10 ethnicities reported during the 2000 Census by percentage were:
People who were born in, residents of, or otherwise closely associated with Trenton include:
About New Jersey
New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.
New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.
New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.
Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.
A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.
In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.
New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.
One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.