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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Plainfield was settled in 1684 by Quakers, and incorporated as a city in 1869. Formerly a bedroom suburb in the New York metropolitan area, it has become the urban center of 10 closely allied municipalities, with diversified industries, including printing and the manufacture of chemicals, clothing, electronic equipment, and vehicular parts. Among the several 18th-century buildings remaining are a Friends' meetinghouse (1788), the Martine house (1717), and the Nathaniel Drake House (1746), known as George Washington's headquarters during the Battle of Short Hills in June 1777. Nearby Washington Rock is a prominent point of the Watchung Mountains and is reputed to be the vantage point from which Washington watched British troop movements.
The "Queen City" moniker arose in the second half of the 19th century. Plainfield had been developing a reputation during this period as featuring a climate that was beneficial for respiratory ailments. In 1886, in an effort to publicize the climate, local newspaper publisher Thomas W. Morrison began to use the slogan "Colorado of the East" to promote Plainfield. As Denver, Colorado, was known as the "Queen City of the Plains," the slogan for Plainfield eventually became abbreviated to "The Queen City."
In 1902, the New Jersey Legislature approved measures that would have allowed the borough of North Plainfield to become part of Union County (a measure repealed in 1903) and to allow for a merger of North Plainfield with the City of Plainfield subject to the approval of a referendum by voters in both municipalities.
Plainfield is the birthplace of P-Funk. George Clinton founded The Parliaments while working in a Plainfield barber shop. Parliament-Funkadelic was inducted in the Rock and Roll Hall of Fame in 1997. Plainfield has been home to former New Jersey governor James McGreevey.
In sports history, Plainfield is the birthplace and/or home of several current and former athletes, including professionals and well-known amateurs. Included in their number are Milt Campbell, the 1956 Olympic Decathlon gold medalist (the first African-American to earn this title), Joe Black, the first African-American pitcher to win a World Series game, Jeff Torborg, former MLB player, coach and manager, former Duke University and Chicago Bull basketball player Jay Williams, and Vic Washington, NFL player.
Plainfield's history as a place to call home for the 19th and 20th century wealthy has led to a significant and preserved suburban architectural legacy. An influx of Wall Street money led to the creation of what was called Millionaires' Row after the opening of the railway in the 19th century.
There are numerous sites, including homes, parks, and districts in the city that are listed on the National Register of Historic Places. While not listed, the Plainfield Armory, a prominent landmark completed in 1932, was sold by the state in 2013 as surplus property.
Plainfield's wealthy northeast corner, known as the "Sleepy Hollow" section of the city, was and still is characterized by its array of finely landscaped streets and neighborhoods with homes defined by a broad array of architectural styles, most built during the first half of the twentieth century. From the tree-lines neighborhoods, it can be seen that the lot sizes vary, but the stateliness and distinction of each house is evident, whether a stately Queen Anne mansion or gingerbread cottage. Most lots are nicely landscaped and semi or fully private.
Plainfield was affected by the Plainfield Rebellion in July 1967. This civil disturbance occurred in the wake of the larger Newark riots. A Plainfield police officer was killed, about fifty people were injured, and several hundred thousand dollars of property was damaged by looting and arson. The New Jersey National Guard restored order after three days of unrest. This civil unrest caused a massive white flight, characterized by the percentage of black residents rising from 40% in 1970 to 60% a decade later.
Author and Plainfield native Isaiah Tremaine published Insurrection in 2017 as a mournful accounting of the Plainfield riots—and subsequent racial tensions at Plainfield High School—from his perspective as a black teenager living in the city with both white and black friends at the time. Prior to the rebellion, Plainfield was a regional shopping and entertainment center. Residents of nearby Union, Middlesex and Somerset counties would drive to shop and explore the business districts of Plainfield. Other than during the holidays, peak shopping times Plainfield were Thursday nights and Saturday, when Front Street and the areas around it bustled.
Plainfield had several entertainment venues at that time. At the peak, there were four operating movie theaters: the Strand, the Liberty, the Paramount and the Oxford theaters.
Manufacturers of heavy goods included Chelsea Fan Corp., Mack Truck and National Starch and Chemical Corp. Plainfield Iron and Metal maintained a large scrapyard in the West End.
The 2010 United States Census counted 49,808 people, 15,180 households, and 10,884 families in the city. The population density was 8,270.1 per square mile (3,193.1/km2). There were 16,621 housing units at an average density of 2,759.8 per square mile (1,065.6/km2). The racial makeup was 23.54% (11,724) White, 50.20% (25,006) Black or African American, 0.91% (455) Native American, 0.95% (474) Asian, 0.05% (26) Pacific Islander, 20.13% (10,024) from other races, and 4.21% (2,099) from two or more races. Hispanic or Latino of any race were 40.37% (20,105) of the population.
Of the 15,180 households, 35.2% had children under the age of 18; 37.9% were married couples living together; 24.1% had a female householder with no husband present and 28.3% were non-families. Of all households, 21.3% were made up of individuals and 7.6% had someone living alone who was 65 years of age or older. The average household size was 3.23 and the average family size was 3.60.
25.8% of the population were under the age of 18, 10.5% from 18 to 24, 30.7% from 25 to 44, 23.5% from 45 to 64, and 9.5% who were 65 years of age or older. The median age was 33.3 years. For every 100 females, the population had 101.3 males. For every 100 females ages 18 and older there were 100.4 males.
The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $52,056 (with a margin of error of +/- $3,048) and the median family income was $58,942 (+/- $4,261). Males had a median income of $33,306 (+/- $4,132) versus $37,265 (+/- $3,034) for females. The per capita income for the borough was $23,767 (+/- $1,013). About 12.2% of families and 16.8% of the population were below the poverty line, including 23.5% of those under age 18 and 16.0% of those age 65 or over.
As of the 2000 United States Census of 2000, there were 47,829 people, 15,137 households, and 10,898 families residing in the city. The population density was 7,921.7 people per square mile (3,057.4/km2). There were 16,180 housing units at an average density of 2,679.8 per square mile (1,034.3/km2). The racial makeup of the city was 21.45% White, 61.78% African American, 0.41% Native American, 0.93% Asian, 0.10% Pacific Islander, 10.78% from other races, and 4.55% from two or more races. Hispanic or Latino of any race were 25.16% of the population.
There were 15,137 households, out of which 35.5% had children under the age of 18 living with them, 39.3% were married couples living together, 24.5% had a female householder with no husband present, and 28.0% were non-families. 21.1% of all households were made up of individuals, and 7.4% had someone living alone who was 65 years of age or older. The average household size was 3.10 and the average family size was 3.49.
In the city the population was spread out, with 27.5% under the age of 18, 10.2% from 18 to 24, 32.6% from 25 to 44, 20.5% from 45 to 64, and 9.2% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 95.7 males. For every 100 females age 18 and over, there were 92.2 males.
The median income for a household in the city was $46,683, and the median income for a family was $50,774. Males had a median income of $33,460 versus $30,408 for females. The per capita income for the city was $19,052. About 12.2% of families and 15.9% of the population were below the poverty line, including 21.3% of those under age 18 and 12.6% of those age 65 or over.
People who were born in, residents of, or otherwise closely associated with Plainfield include:
About New Jersey
New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.
New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.
New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.
Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.
A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.
In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.
New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.
One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.