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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.

SERVICES

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Up to one-hour phone consultation, with screen share if needed. Troubleshoot, audit, review, etc. Audit may reduce live call time.
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Facebook Ads – Basic
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$300.00 / month
We will build your Facebook Ads campaign and manage spend up to $500 per month.
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$450.00 / month
We will build your Facebook Ads campaign and manage spend up to $1,000 per month.
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Facebook Ads – Premium
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$795.00 / month
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REVIEWS

jeffersonlew232
jeffersonlew232
5/5

You did an amazing job

2 years ago
driftersldn
driftersldn
5/5

Really diligent and patient, thank you so much!

2 years ago
socialdesigners
socialdesigners
5/5

Another month with heavisidegroup and I'm very happy with their work!

2 years ago
jacksum
jacksum
5/5

They did manage the ad campaign on fb as promised .... although we didn’t see any sales they did do their part in running the ads and managing them as promised .

2 years ago
milcaguadalupe
milcaguadalupe
5/5

It was a very good experience. I appreciate their patience and hard work.

2 years ago

About Service

A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.

When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.

Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!

It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.

Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.

Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.

ABOUT Paterson

The area of Paterson was inhabited by the Algonquian-speaking Native American Acquackanonk tribe of the Lenape, also known as the Delaware Indians. The land was known as the Lenapehoking. The Dutch claimed the land as New Netherlands, then the British as the Province of New Jersey.

In 1791 Alexander Hamilton (1755/57–1804), first United States Secretary of the Treasury, helped found the Society for Establishing Useful Manufactures (S.U.M.), which helped encourage the harnessing of energy from the Great Falls of the Passaic River to secure economic independence from British manufacturers. The society founded Paterson, which became the cradle of the industrial revolution in America. Paterson was named for William Paterson, statesman, signer of the Constitution and Governor of New Jersey, who signed the 1792 charter that established the Town of Paterson.

Architect, engineer, and city planner Pierre (Peter) Charles L'Enfant (1754–1825), who had earlier developed the initial plans for Washington, D.C., was the first planner for the S.U.M. project. His plan proposed to harness the power of the Great Falls through a channel in the rock and an aqueduct. The society's directors felt he was taking too long and was over budget, and he was replaced by Peter Colt, who used a less complicated reservoir system to get the water flowing to factories in 1794. Eventually, Colt's system developed some problems and a scheme resembling L'Enfant's original plan was used after 1846.

Paterson was originally formed as a township from portions of Acquackanonk Township on April 11, 1831, while the area was still part of Essex County. It became part of the newly created Passaic County on February 7, 1837, and was incorporated as a city on April 14, 1851, based on the results of a referendum held that day. The city was reincorporated on March 14, 1861.

The industries developed in Paterson were powered by the 77-foot-high Great Falls and a system of water raceways that harnessed the falls' power, providing power for the mills in the area until 1914 and fostering the growth of the city around them. The district originally included dozens of mill buildings and other manufacturing structures associated with the textile industry and, later, the firearms, silk, and railroad locomotive manufacturing industries. In the latter half of the 19th century, silk production became the dominant industry and formed the basis of Paterson's most prosperous period, earning it the nickname "Silk City."

In 1835, Samuel Colt began producing firearms in Paterson, but within a few years he moved his business to Hartford, Connecticut. Later in the 19th century, Paterson was the site of early experiments with submarines by Irish-American inventor John Philip Holland. Two of Holland's early models—one found at the bottom of the Passaic River—are on display in the Paterson Museum, housed in the former Rogers Locomotive and Machine Works near the Passaic Falls.

Behind Newark and New York, the brewing industry was booming in Paterson in the late 1800s. Braun Brewery, Sprattler & Mennell, Graham Brewery, The Katz Brothers, and Burton Brewery merged in 1890 to form Paterson Consolidated Brewing Company. Hinchliffe Brewing and Malting Company, founded in 1861, produced 75,000 barrels a year from its state-of-the-art facility at 63 Governor Street. All the breweries closed after Prohibition.

The city was a mecca for immigrant laborers, who worked in its factories, particularly Italian weavers from the Naples region. Paterson was the site of historic labor unrest that focused on anti-child labor legislation, and the six-month-long Paterson silk strike of 1913 that demanded the eight-hour day and better working conditions. It was defeated by the employers, with workers forced to return under pre-strike conditions. Factory workers labored long hours for low wages under dangerous conditions and lived in crowded tenement buildings around the mills. The factories then moved to the South, where there were no labor unions, and still later moved overseas.

In 1919, Paterson was one of eight locations bombed by self-identified anarchists.

From 1932 to 1933, Paterson constructed Hinchliffe Stadium, an Art Deco concrete stadium. Originally called City Stadium, it was renamed in honor of Mayor John V. Hinchliffe and his uncle John Hinchliffe. The New York Black Yankees of the Negro National League played at the stadium from 1933 to 1937 and from 1939 to 1945. Professional football teams, including the Paterson Panthers, Newark Bears, and Jersey City Giants, played here. The stadium was also a venue for other professional and high school athletic competitions, boxing matches, fireworks displays, and music concerts. The comedy team of Bud Abbott and Lou Costello performed at Hinchliffe before boxing matches (Abbott was from the coastal New Jersey city of Asbury Park and Costello was a Paterson native). The stadium was acquired by Paterson Public Schools since 1963 and closed in 1996. It has fallen into disrepair, although preservation and restoration efforts have taken place. The stadium is one of two surviving Negro league baseball stadiums, the other being Birmingham, Alabama's Rickwood Field. Hinchliffe Stadium is listed on the National Register of Historic Places.

During World War II Paterson played an important part in the aircraft engine industry, but by the end of the war urban areas were in decline and Paterson was no exception. Since the late 1960s the city has suffered high unemployment rates and white flight.

Competition from malls in upscale neighboring towns like Wayne and Paramus have forced the big chain stores out of Paterson's downtown. The biggest industries are now small businesses, with the decline of the city's industrial base. But the city still attracts many immigrants, who have revived its economy, especially through small businesses.

The downtown area has been struck by massive fires several times, most recently on January 17, 1991. In this fire nearly a whole city block (bordered on the north and south by Main Street and Washington Street and on the east and west by Ellison Street and College Boulevard, a stretch of Van Houten Street dominated by Passaic County Community College) was engulfed in flames due to an electrical fire in the basement of a bar at 161 Main Street and spread to other buildings. Firefighter John A. Nicosia, 28, of Engine 4 went missing in the fire, having gotten lost in the basement. His body was recovered two days later. A plaque honoring his memory was later placed on a wall near the area. The area was so badly damaged that most of the burned buildings were demolished, with an outdoor mall standing in their place. The most notable of the destroyed buildings was the Meyer Brothers department store, which closed in 1987 and had since been parceled out.

Paterson includes numerous locations listed on the National Register of Historic Places, including museums, civic buildings such as City Hall, Hinchliffe Stadium, Public School Number Two and the Danforth Memorial Library, churches (Cathedral of St. John the Baptist and St. Michael's Roman Catholic Church), individual residences, such as Lambert Castle, and districts of the city, such as the Paterson Downtown Commercial Historic District, the Great Falls/Society for the Establishment of Useful Manufactures Historic District and the Eastside Park Historic District.

In August 2011, Paterson was severely affected in the aftermath of Hurricane Irene, particularly by flooding of the Passaic River, where waters rose to levels unseen for 100 years, leading to the displacement of thousands and the closure of bridges over the river. Touring the area with Federal Emergency Management Agency Administrator Craig Fugate, U.S. Homeland Security Secretary Janet Napolitano declared, "This is as bad as I've seen, and I've been in eight states that have been impacted by Irene." The same day, President Obama declared New Jersey a disaster area, and announced that he would visit the city.

According to then-Mayor Jose Torres, Paterson had 52 distinct ethnic groups in 2014. Paterson's rapidly growing Bangladeshi American,Turkish American, Arab American,Palestinian American,Albanian American, Bosnian American, Dominican American, and Peruvian American communities are among the largest and most prominent in the United States, the latter owing partially to the presence of the Consulate of Peru. Paterson's Muslim population has been estimated at 25,000 to 30,000. Paterson has become a prime destination for one of the fastest-growing communities of Dominican Americans, who have become the city's largest ethnic group. The Puerto Rican American population has established a highly significant presence as well.

Demographic surveys and census data find Paterson has the highest percentage of disabled persons of any city with more than 100,000 residents, with about 30% of males and 29% of females not classified as poor listed as having a disability.

The 2010 United States Census counted 146,199 people, 44,329 households, and 32,715 families in the city. The population density was 17,346.3 per square mile (6,697.4/km2). There were 47,946 housing units at an average density of 5,688.7 per square mile (2,196.4/km2). The racial makeup was 34.68% (50,706) White, 31.68% (46,314) Black or African American, 1.06% (1,547) Native American, 3.34% (4,878) Asian, 0.04% (60) Pacific Islander, 23.94% (34,999) from other races, and 5.26% (7,695) from two or more races. Hispanic or Latino of any race were 57.63% (84,254) of the population.

Of the 44,329 households, 38.7% had children under the age of 18; 35.4% were married couples living together; 29.5% had a female householder with no husband present and 26.2% were non-families. Of all households, 21.0% were made up of individuals and 7.6% had someone living alone who was 65 years of age or older. The average household size was 3.24 and the average family size was 3.71.

27.9% of the population were under the age of 18, 11.4% from 18 to 24, 29.0% from 25 to 44, 22.9% from 45 to 64, and 8.9% who were 65 years of age or older. The median age was 32.1 years. For every 100 females, the population had 93.6 males. For every 100 females ages 18 and older there were 89.9 males.

Same-sex couples headed 290 households in 2010, a decline from the 349 counted in 2000.

The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $34,086 (with a margin of error of ±$1,705) and the median family income was $39,003 (±$2,408). Males had a median income of $30,811 (±$825) versus $28,459 (±$1,570) for females. The per capita income for the city was $15,543 (±$467). About 24.1% of families and 26.6% of the population were below the poverty line, including 39.0% of those under age 18 and 25.4% of those age 65 or over.

As of the 2000 United States Census there were 149,222 people, 44,710 households, and 33,353 families residing in the city, for a population density of 17,675.4 per square mile (6,826.4/km2). Among cities with a population higher than 100,000, Paterson was the second most densely populated large city in the United States, only after New York City.

There were 47,169 housing units at an average density of 5,587.2 per square mile (2,157.8/km2). The racial makeup of the city was 32.90% African American, 13.20% White, 0.60% Native American, 1.90% Asian, 0.06% Pacific Islander, 27.60% from other races and 6.17% from two or more races. Latino people of any race were 50.1% of the population. The majority of Latinos are Puerto Rican 14%, Dominican 10%, Peruvian 5% and Colombian 3%.

There were 44,710 households, out of which 40.9% had children under the age of 18 living with them, 39.4% were married couples living together, 26.8% had a female householder with no husband present, and 25.4% were non-families. 20.4% of all households were made up of individuals, and 7.9% had someone living alone who was 65 years of age or older. The average household size was 3.25 and the average family size was 3.71.

In the city, the population was spread out, with 29.8% under the age of 18, 11.2% from 18 to 24, 32.0% from 25 to 44, 18.7% from 45 to 64, and 8.3% who were 65 years of age or older. The median age was 30 years. For every 100 females, there were 94.4 males. For every 100 females age 18 and over, there were 91.1 males.

The median income for a household in the city was $30,127, and the median income for a family was $32,983. Males had a median income of $27,911 versus $21,733 for females. The per capita income for the city was $13,257. About 19.2% of families and 22.2% of the population were below the poverty line, including 29.0% of those under age 18 and 19.4% of those age 65 or over.

Since its early beginnings, Paterson has been a melting pot. Irish, Germans, Dutch, and Jews settled in the city in the 19th century. Italian and Eastern Europe immigrants soon followed. As early as 1890, Syrian and Lebanese immigrants also arrived in Paterson.

In addition to many African Americans of Southern heritage, more recent immigrants have come from the Caribbean and Africa. Paterson's black population increased during the Great Migration of the 20th century, but there have been Patersonians of African descent since before the Civil War. However, Paterson's black population declined between the years 2000 and 2010, consistent with the overall return migration of African Americans from Northern New Jersey back to the Southern United States. A house once existing at Bridge Street and Broadway was a station on the Underground Railroad. It was operated from 1855 to 1864 by abolitionists William Van Rensalier, a black engineer, and Josiah Huntoon, a white industrialist. There is a memorial located at the site. Many second- and third-generation Puerto Ricans have called Paterson home since the 1950s, including an estimated 10,000 who participated in the 2014 mayoral election, which was won by Jose "Joey" Torres, a Puerto Rican American who was one of three Hispanic candidates vying for the seat. Today's Hispanic immigrants to Paterson are primarily Dominican, Peruvian, Colombian, Mexican, and Central American, with a resurgence of Puerto Rican migration as well. In 2014, more than 600 business people attended the annual Statewide Hispanic Chamber of Commerce of New Jersey Convention in Paterson.

Western Market Street, sometimes called Little Lima by tourists, is home to many Peruvian and other Latin-American businesses. In contrast, if one travels east on Market Street, a heavy concentration of Dominican-owned restaurants, beauty salons, barbershops, and other businesses can be seen. The Great Falls Historic District, Cianci Street, Union Avenue, and 21st Avenue have several Italian businesses. To the north of the Great Falls is a fast-growing Bangladeshi population. Park Avenue and Market Street between Straight Street and Madison Avenue are heavily Dominican and Puerto Rican.

Main Street, just south of downtown, is heavily Mexican with a resurgent Puerto Rican community. Broadway, also called Dr. Martin Luther King Jr. Way, is significantly black, as are the Fourth Ward and parts of Eastside and Northside, although Paterson's African American population is declining.Costa Ricans and other Central American immigrant communities are growing in the Riverside and Peoples Park neighborhoods. Main Street between the Clifton border and Madison Avenue is heavily Turkish and Arab. 21st Avenue in the People's Park section is characterized by Colombian and other Latin American restaurants and shops.

Every summer, Patersonians conduct an African-American Day Parade, a Dominican Day Parade, a Puerto Rican Day Parade, a Peruvian Day Parade, and a Turkish-American Day Parade; budget cuts in 2011 have forced parade organizers to contribute to cover the costs of police and other municipal services.

Paterson is widely considered the capital of the Peruvian diaspora in the U.S.Little Lima, a Peruvian enclave in Downtown Paterson, is the largest Peruvian enclave outside of South America, home to approximately 10,000 Peruvian immigrants. Paterson has named an area bordered by Mill, Market, Main, and Cianci streets "Peru Square". Paterson's rapidly growing Peruvian community celebrates what is known as Señor de los Milagros ("Our Lord of Miracles" in English) on October 18 through 28th each year and every July participates in the annual Passaic County Peruvian Day Parade, which passes through Market Street and Main Street in the Little Lima neighborhood of Downtown Paterson. In the 2000 Census, 4.72% of residents listed themselves as being of Peruvian American ancestry, the third-highest percentage of the population of any municipality in New Jersey and the United States, behind East Newark with 10.1% and Harrison with 7.01%. The community includes both Quechua and Spanish speakers.

Paterson is home to the third-largest Dominican-American Community in the United States, after New York City and Lawrence, Massachusetts. In the 2000 Census, 10.27% of residents listed themselves as being of Dominican American ancestry, the eighth highest percentage of the population of any municipality in the United States and the third-highest percentage in New Jersey, behind Perth Amboy's 18.81% and Union City's 11.46%. Paterson renamed a section of Park Avenue in Sandy Hill to Dominican Republic Way to recognize the Dominican community, which is the largest Hispanic community in the city.

Paterson is home to the largest Turkish-American immigrant community in the United States (Little Istanbul) and the second largest Arab-American community after Dearborn, Michigan. Paterson has been nicknamed Little Ramallah and contains a neighborhood with the same name in South Paterson, with an Arab American population estimated as high as 20,000 in 2015, serving as the center of Paterson's growing Syrian American and Palestinian American populations. The Paterson-based Arab American Civic Association runs an Arabic language program in the Paterson Public Schools that serves 125 students at School 9 on Saturdays. Paterson is also home to the largest Circassian immigrant community in the United States.[self-published source]

The Greater Paterson area which includes the cities of Clifton and Wayne and the boroughs of Haledon, Prospect Park, North Haledon, Totowa, Woodland Park, and Little Falls, is home to the nation's largest North Caucasian population, mostly Circassians, Karachays, and small Chechen and Dagestani communities. Reflective of these communities, Paterson and Prospect Park public schools observe Muslim holidays.

Paterson has incorporated a rapidly growing Bangladeshi American community, which is estimated to number 15,000, the largest in the United States outside New York City. Mohammed Akhtaruzzaman was ultimately certified as the winner of the 2012 city council race in the Second Ward, making him North Jersey's first Bangladeshi-American elected official.

A branch of the Sonali Exchange Company Inc. has opened on Union Avenue in the Totowa section of town (not to be confused with the Passaic County municipality Totowa); the Sonali Exchange Company is a subsidiary of Sonali Bank, the largest state-owned commercial bank in Bangladesh.[citation needed]

People who were born in, residents of, or otherwise closely associated with Paterson include: ( (B) denotes that the person was born in Paterson).

About New Jersey

New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.

New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.

New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.

Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.

A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.

In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.

New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.

One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.

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