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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Passaic
The city originated from a Dutch settlement on the Passaic River established in 1679 which was called Acquackanonk. Industrial growth began in the 19th century, as Passaic became a textile and metalworking center.
A commercial center formed around a wharf ("landing") at the foot of present-day Main Avenue. This came to be commonly known as Acquackanonk Landing, and the settlement that grew around it became known as the Village of Acquackanonk Landing or simply Acquackanonk Landing Settlement. In 1854 Alfred Speer (later owner of the city's first newspaper and public hall) and Judge Henry Simmons were principals in a political battle over the naming of village. Simmons wished to keep the old name, while Speer wished to simplify it to Passaic Village. Speer was losing the battle, but convinced the U.S. Postmaster General to adopt the name, and hung a Passaic sign at the local railroad depot. The de facto name change was effective.
Legally, Passaic was formed as an unincorporated village within Acquackanonk Township (now Clifton) on March 10, 1869. It was then incorporated as an independent village on March 21, 1871. Passaic was chartered as a city on April 2, 1873.
The Okonite company owned an industrial site here from 1878 to 1993. It was the company's headquarters and primary manufacturing plant for most of the company's history. Early uses of the company's insulated wires include some of the earliest telegraph cables, and the wiring for Thomas Edison's first generating plant, Pearl Street Station in Lower Manhattan. The property was then turned into a furniture factory, whose owners redeveloped into an upscale mall, Contempo Plaza, in 2015.
The 1926 Passaic Textile Strike led by union organizer Albert Weisbord saw 36,000 mill workers leave their jobs to oppose wage cuts demanded by the textile industry. The workers successfully fought to keep their wages unchanged but did not receive recognition of their union by the mill owners.
Passaic has been called "The Birthplace of Television". In 1931, experimental television station W2XCD began transmitting from DeForest Radio Corporation in Passaic. It has been called the first television station to transmit to the home, and was the first such station to broadcast a feature film. Allen B. DuMont, formerly DeForest's chief engineer, opened pioneering TV manufacturer DuMont Laboratories in Passaic in 1937, and started the DuMont Television Network, the world's first commercial television network, in 1946.
In 1992, the voters of Passaic Township in Morris County voted to change the name of their municipality to Long Hill Township, to avoid confusion between the City of Passaic and the largely rural community 22 miles (35 km) away, as well as association with the more urban city.
Passaic is served by two regional newspapers, The Record and Herald News, both owned by Gannett company and predecessor North Jersey media Group.
The city previously had many of its own newspaper companies, among them Speer's The Passaic Item (1870-1904), the Passaic City Herald (1872-1899), the Passaic Daily Times (1882-1887), the Passaic City Record (1890-1907), the Passaic Daily News (1891-1929), the Passaic Daily Herald (1899-1929), and the Passaic Herald News (1932-1987). The Passaic Herald News went through several mergers with other Passaic County newspapers to become the current Herald News.
Among the speakers of Polish in Passaic are many Gorals.
Passaic, with over 20 synagogues and an Orthodox Jewish population of 15,000, has one of the largest Orthodox Jewish communities in New Jersey, along with the townships of Lakewood and Teaneck.
The 2010 United States Census counted 69,781 people, 19,411 households, and 14,597 families in the city. The population density was 22,179.6 per square mile (8,563.6/km2). There were 20,432 housing units at an average density of 6,494.2 per square mile (2,507.4/km2). The racial makeup was 45.06% (31,440) White, 10.64% (7,425) Black or African American, 1.07% (745) Native American, 4.36% (3,040) Asian, 0.04% (27) Pacific Islander, 33.37% (23,284) from other races, and 5.47% (3,820) from two or more races. Hispanic or Latino of any race were 71.02% (49,557) of the population. The city's Hispanic population represented the fourth-highest percentage among municipalities in New Jersey as of the 2010 Census.
Of the 19,411 households, 42.8% had children under the age of 18; 41.7% were married couples living together; 23.7% had a female householder with no husband present and 24.8% were non-families. Of all households, 19.5% were made up of individuals and 7.3% had someone living alone who was 65 years of age or older. The average household size was 3.57 and the average family size was 4.02.
31.5% of the population were under the age of 18, 11.4% from 18 to 24, 29.8% from 25 to 44, 19.6% from 45 to 64, and 7.7% who were 65 years of age or older. The median age was 29.2 years. For every 100 females, the population had 100.9 males. For every 100 females ages 18 and older there were 99.2 males.
The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $31,135 (with a margin of error of +/− $1,280) and the median family income was $34,934 (+/− $2,987). Males had a median income of $30,299 (+/− $1,883) versus $25,406 (+/− $2,456) for females. The per capita income for the city was $14,424 (+/− $581). About 25.0% of families and 27.5% of the population were below the poverty line, including 35.9% of those under age 18 and 25.5% of those age 65 or over.
Same-sex couples headed 107 households in 2010, a decline from the 142 counted in 2000.
As of the 2000 United States Census there were 67,861 people, 19,458 households, and 14,457 families residing in the city of Passaic, New Jersey. The population density was 21,804.7 people per square mile (8,424.8/km2). There were 20,194 housing units at an average density of 6,488.6 per square mile (2,507.1/km2). The racial makeup of the city was 35.43% White, 13.83% African American, 0.78% Native American, 5.51% Asian, 0.04% Pacific Islander, 39.36% from other races, and 5.04% from two or more races. The cultural groupings for Hispanic or Latino of any race were 62.46% of the population. As of the 2000 Census, 59.3% of residents spoke Spanish at home, while 28.9% of residents identified themselves as speaking only English at home. An additional 2.5% were speakers of Gujarati and 2.4% spoke Polish. There were 31,101 foreign-born residents of Passaic in 2000, of which 79.4% were from Latin America, with 31.3% of foreign-born residents from Mexico and 27.2% from the Dominican Republic.
There were 19,458 households, of which 42.0% had children under the age of 18, 43.7% were married couples living together, 21.7% had a female householder with no husband present, and 25.7% were non-families. 8.2% of Passaic households were same-sex partner households. 20.3% of all households were made up of individuals, and 8.4% had someone living alone who was 65 years of age or older. The average household size was 3.46 and the average family size was 3.93.
The city population comprised 30.8% under the age of 18, 12.5% from 18 to 24, 31.6% from 25 to 44, 16.9% from 45 to 64, and 8.1% who were 65 years of age or older. The median age was 29 years. For every 100 females, there were 99.5 males. For every 100 females age 18 and over, there were 97.4 males. The median income for a household in the city was $33,594, and the median income for a family was $34,935. Males had a median income of $24,568 versus $21,352 for females. The per capita income for the city was $12,874. About 18.4% of families and 21.2% of the population were below the poverty line, including 27.6% of those under age 18 and 16.0% of those age 65 or over.
About New Jersey
New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.
New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.
New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.
Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.
A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.
In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.
New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.
One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.