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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT New Brunswick
The area around present-day New Brunswick was first inhabited by the Lenape Native Americans, whose Minisink Trail intersected the Raritan River and followed a route that would be taken by later colonial roads. The first European settlement at the site of New Brunswick was made in 1681. The settlement here was called Prigmore's Swamp (1681–1697), then known as Inian's Ferry (1691–1714). In 1714, the settlement was given the name New Brunswick, after the city of Braunschweig (Brunswick in Low German), in state of Lower Saxony, which is now in Germany. Braunschweig was an influential and powerful city in the Hanseatic League and was an administrative seat for the Duchy of Hanover. Shortly after the first settlement of New Brunswick in colonial New Jersey, George, Duke of Brunswick-Lüneburg and Elector of Hanover, became King George I of Great Britain. Alternatively, the city gets its name from King George II of Great Britain, the Duke of Brunswick-Lüneburg.
Centrally located between New York City and Philadelphia along an early thoroughfare known as the King's Highway and situated along the Raritan River, New Brunswick became an important hub for Colonial travelers and traders. New Brunswick was incorporated as a town in 1736 and chartered as a city in 1784. It was incorporated into a town in 1798 as part of the Township Act of 1798. It was occupied by the British in the winter of 1776–1777 during the Revolutionary War.
The Declaration of Independence received one of its first public readings, by Colonel John Neilson in New Brunswick on July 9, 1776, in the days following its promulgation by the Continental Congress. A bronze statue marking the event was dedicated on July 9, 2017, in Monument Square, in front of the Heldrich Hotel.
The Trustees of Queen's College (now Rutgers University), founded in 1766, voted by a margin of ten to seven in 1771 to locate the young college in New Brunswick, selecting the city over Hackensack, in Bergen County, New Jersey. Classes began in 1771 with one instructor, one sophomore, Matthew Leydt, and several freshmen at a tavern called the 'Sign of the Red Lion' on the corner of Albany and Neilson Streets (now the grounds of the Johnson & Johnson corporate headquarters); Leydt would become the university's first graduate in 1774, when he was the only member of the graduating class. The Sign of the Red Lion was purchased on behalf of Queens College in 1771, and later sold to the estate of Jacob Rutsen Hardenbergh in 1791. Classes were held through the American Revolution in various taverns and boarding houses, and at a building known as College Hall on George Street, until Old Queens was completed and opened in 1811. It remains the oldest building on the Rutgers University campus. The Queen's College Grammar School (now Rutgers Preparatory School) was established also in 1766, and shared facilities with the college until 1830, when it located in a building (now known as Alexander Johnston Hall) across College Avenue from Old Queens. After Rutgers University became the state university of New Jersey in 1945, the Trustees of Rutgers divested itself of Rutgers Preparatory School, which relocated in 1957 to an estate purchased from the Colgate-Palmolive Company in Franklin Township in neighboring Somerset County.
The New Brunswick Theological Seminary, founded in 1784 in New York, moved to New Brunswick in 1810, sharing its quarters with the fledgling Queen's College. (Queen's closed from 1810 to 1825 due to financial problems, and reopened in 1825 as Rutgers College.) The Seminary, due to overcrowding and differences over the mission of Rutgers College as a secular institution, moved to a tract of land covering 7 acres (2.8 ha) located less than 1⁄2 mile (0.80 km) to the west, which it still occupies, although the land is now in the middle of Rutgers University's College Avenue Campus.
New Brunswick was formed by royal charter on December 30, 1730, within other townships in Middlesex and Somerset counties and was reformed by royal charter with the same boundaries on February 12, 1763, at which time it was divided into north and south wards. New Brunswick was incorporated as a city by an act of the New Jersey Legislature on September 1, 1784.
The existence of an African American community in New Brunswick dates back to the 18th century, when racial slavery was a part of life in the city and the surrounding area. Local slaveholders routinely bought and sold African American children, women, and men in New Brunswick in the late-eighteenth and early-nineteenth century. In this period, the Market-House was the center of commercial life in the city. It was located at the corner of Hiram Street and Queen Street (now Neilson Street) adjacent to the Raritan Wharf. The site was a place where residents of New Brunswick sold and traded their goods which made it an integral part of the city's economy. The Market-House also served as a site for regular slave auctions and sales.:101
By the late-eighteenth century, New Brunswick became a hub for newspaper production and distribution. The Fredonian, a popular newspaper, was located less than a block away from the aforementioned Market-House and helped facilitate commercial transactions. A prominent part of the local newspapers were sections dedicated to private owners who would advertise their slaves for sale. The trend of advertising slave sales in newspapers shows that the New Brunswick residents typically preferred selling and buying slaves privately and individually rather than in large groups.:103 The majority of individual advertisements were for female slaves, and their average age at the time of the sale was 20 years old, which was considered the prime age for childbearing. Slave owners would get the most profit from the women who fit into this category because these women had the potential to reproduce another generation of enslaved workers. Additionally, in the urban environment of New Brunswick, there was a high demand for domestic labor, and female workers were preferred for cooking and housework tasks.:107
The New Jersey Legislature passed An Act for the Gradual Abolition of Slavery in 1804. Under the provisions of this law, children born to enslaved women after July 4, 1804, would serve their master for a term of 21 years (for girls) or a term of 25 years (for boys), and after this term, they would gain their freedom. However, all individuals who were enslaved before July 4, 1804, would continue to be slaves for life and would never attain freedom under this law. New Brunswick continued to be home to enslaved African Americans alongside a growing community of free people of color. The 1810 United States Census listed 53 free Blacks and 164 slaves in New Brunswick.
By the 1810s, some free African Americans lived in a section of the city called Halfpenny Town, which was located along the Raritan River by the east side of the city, near Queen (now Neilson) Street. Halfpenny Town was a place populated by free blacks and poorer white people who did not own slaves. This place was known as a social gathering for free blacks that was not completely influenced by white scrutiny and allowed free blacks to socialize among themselves. This does not mean that it was free from white eyes and was still under the negative effects of the slavery era.:99 In the early decades of the nineteenth century, White and either free or enslaved African Americans shared many of the same spaces in New Brunswick, particularly places of worship. The First Presbyterian Church, Christ Church, and First Reformed Church were popular among both Whites and Blacks, and New Brunswick was notable for its lack of spaces where African Americans could congregate exclusively. Most of the time Black congregants of these churches were under the surveillance of Whites.:113 That was the case until the creation of the African Association of New Brunswick in 1817.:114–115
Both free and enslaved African Americans were active in the establishment of the African Association of New Brunswick, whose meetings were first held in 1817.:112 The African Association of New Brunswick held a meeting every month, mostly in the homes of free blacks. Sometimes these meetings were held at the First Presbyterian Church. Originally intended to provide financial support for the African School of New Brunswick, the African Association grew into a space where blacks could congregate and share ideas on a variety of topics such as religion, abolition and colonization. Slaves were required to obtain a pass from their owner in order to attend these meetings. The African Association worked closely with Whites and was generally favored amongst White residents who believed it would bring more racial peace and harmony to New Brunswick.:114–115
The African Association of New Brunswick established the African School in 1822. The African School was first hosted in the home of Caesar Rappleyea in 1823.:114 The school was located on the upper end of Church Street in the downtown area of New Brunswick about two blocks away from the jail that held escaped slaves. Both free and enslaved Blacks were welcome to be members of the School.:116 Reverend Huntington (pastor of the First Presbyterian Church) and several other prominent Whites were trustees of the African Association of New Brunswick. These trustees supported the Association which made some slave owners feel safe sending their slaves there by using a permission slip process.:115 The main belief of these White supporters was that Blacks were still unfit for American citizenship and residence, and some trustees were connected with the American Colonization Society that advocated for the migration of free African Americans to Africa. The White trustees only attended some of the meetings of the African Association, and the Association was still unprecedented as a space for both enslaved and free Blacks to get together while under minimal supervision by Whites.:116–117
The African Association appears to have disbanded after 1824. By 1827, free and enslaved Black people in the city, including Joseph and Jane Hoagland, came together to establish the Mount Zion African Methodist Episcopal Church and purchased a plot of land on Division Street for the purpose of erecting a church building. This was the first African American church in Middlesex County. The church had approximately 30 members in its early years. The church is still in operation and is currently located at 39 Hildebrand Way. The street Hildebrand Way is named after the late Rev. Henry Alphonso Hildebrand, who was pastor of Mount Zion AME for 37 years, which is the longest appointment received by a pastor at Mount Zion AME.
Records from the April 1828 census, conducted by the New Brunswick Common Council, state that New Brunswick was populated with 4,435 white residents and 374 free African Americans. The enslaved population of New Brunswick in 1828 consisted of 57 slaves who must serve for life and 127 slaves eligible for manumission at age 21 or 25 due to the 1804 Act for the Gradual Abolition of Slavery. Free and enslaved African Americans accounted for 11% of New Brunswick's population in 1828, a relatively high percentage for New Jersey.:94 By comparison, as of the 1830 United States Census, African Americans made up approximately 6.4% of the total population of New Jersey.
In 1824, the New Brunswick Common Council adopted a curfew for free people of color. Free African Americans were not allowed to be out after 10 PM on Saturday night. The Common Council also appointed a committee of white residents who were charged with rounding up and detaining free African Americans who appeared to be out of place according to white authorities.:98
New Brunswick became a notorious city for slave hunters, who sought to enforce the Fugitive Slave Act of 1850. Strategically located on the Raritan River, the city was also a vital hub for New Jersey's Underground Railroad. For runaway slaves in New Jersey, it served as a favorable route for those heading to New York and Canada. When African Americans tried to escape either to or from New Brunswick, they had a high likelihood of getting discovered and captured and sent to New Brunswick's jail, which was located on Prince Street, which by now is renamed Bayard Street.:96
New Brunswick has been described as the nation's "most Hungarian city", with Hungarian immigrants arriving in the city as early as 1888 and accounting for almost 20% of the city's population in 1915. Hungarians were primarily attracted to the city by employment at Johnson & Johnson factories located in the city. Hungarians settled mainly in what today is the Fifth Ward and businesses were established to serve the needs of the Hungarian community that weren't being met by mainstream businesses. The immigrant population grew until the end of the immigration boom in the early 20th century.
During the Cold War, the community was revitalized by the decision to process the tens of thousands refugees who came to the United States from the failed 1956 Hungarian Revolution at Camp Kilmer, in nearby Edison. Even though the Hungarian population has been largely supplanted by newer immigrants, there continues to be a Hungarian Festival in the city held on Somerset Street on the first Saturday of June each year; the 44th annual event was held in 2019. Many Hungarian institutions set up by the community remain and are active in the neighborhood, including: Magyar Reformed Church, Ascension Lutheran Church, St. Ladislaus Roman Catholic Church, St. Joseph Byzantine Catholic Church, Hungarian American Athletic Club, Aprokfalva Montessori Preschool, Széchenyi Hungarian Community School & Kindergarten, Teleki Pál Scout Home, Hungarian American Foundation, Vers Hangja, Hungarian Poetry Group, Bolyai Lecture Series on Arts and Sciences, Hungarian Alumni Association, Hungarian Radio Program, Hungarian Civic Association, Committee of Hungarian Churches and Organizations of New Brunswick, and Csűrdöngölő Folk Dance Ensemble.
Several landmarks in the city also testify to its Hungarian heritage. There is a street and a park named after Lajos Kossuth, one of the leaders of the Hungarian Revolution of 1848. The corner of Somerset Street and Plum Street is named Mindszenty Square where the first ever statue of Cardinal József Mindszenty was erected. A stone memorial to the victims of the 1956 Hungarian Revolution stands nearby.
In the 2010 Census, about 50% of New Brunswick's population is self-identified as Hispanic, the 14th highest percentage among municipalities in New Jersey. Since the 1960s, many of the new residents of New Brunswick have come from Latin America. Many citizens moved from Puerto Rico in the 1970s. In the 1980s, many immigrated from the Dominican Republic, and still later from Guatemala, Honduras, Ecuador and Mexico.
New Brunswick is one of nine cities in New Jersey designated as eligible for Urban Transit Hub Tax Credits by the state's Economic Development Authority. Developers who invest a minimum of $50 million within a half-mile of a train station are eligible for pro-rated tax credit.
New Brunswick contains a number of examples of urban renewal in the United States. In the 1960s-1970s, the downtown area became blighted as middle class residents moved to newer suburbs surrounding the city, an example of the phenomenon known as "white flight." Beginning in 1975, Rutgers University, Johnson & Johnson and the city's government collaborated through the New Jersey Economic Development Authority to form the New Brunswick Development Company (DevCo), with the goal of revitalizing the city center and redeveloping neighborhoods considered to be blighted and dangerous (via demolition of existing buildings and construction of new ones). Johnson & Johnson announced in 1978 that they would remain in New Brunswick and invest $50 million to build a new world headquarters building in the area between Albany Street, Amtrak's Northeast Corridor, Route 18, and George Street, requiring many old buildings and historic roads to be removed. The Hiram Market area, a historic district that by the 1970s had become a mostly Puerto Rican and Dominican-American neighborhood, was demolished to build a Hyatt hotel and conference center, and upscale housing. Johnson & Johnson guaranteed the investment made by Hyatt Hotels, as they were wary of building an upscale hotel in a run-down area.
Devco, the hospitals, and the city government have drawn ire from both historic preservationists, those opposing gentrification and those concerned with eminent domain abuses and tax abatements for developers.
New Brunswick is home to the main campus of Rutgers University and Johnson and Johnson, which built a new headquarters in 1983. Both work with Devco in a public–private partnership to redevelop downtown, particularly regarding transit-oriented development. Boraie Development, a real estate development firm based in New Brunswick, has developed projects using the incentives provided by Devco and the state.
Christ Church, originally built in 1742, was the tallest building at the time of construction. A steeple was added in 1773 and replaced in 1803.
The six-story First Reformed Church, bullt in 1812 was long the city's tallest structure. One of the earliest tall commercial buildings in the city was the eight-story 34.29 m (112.5 ft) National Bank of New Jersey built in 1908. The four nine-story 38 m (125 ft) buildings of the New Brunswick Homes housing project, originally built in 1958, were demolished by implosion in 2000 and largely replaced by low-rise housing.
While there no buildings over 100 meters (330 feet) in the city, since the millennium a number of high-rise residential buildings clustered around the New Brunswick station have joined those built in the 1960s on the city's skyline.
In 2008, there was a proposal to construct a 34-story 142-metre (466 ft) New Brunswick Cultural Center Tower, which would have been the city's tallest building. In 2017 it was announced that a new building that would include a performing arts center would be built on the site of the George Street Playhouse and Crossroads Theatre and would include 25 stories of residential and office space. A new complex, The Hub, will contain the city's tallest buildings upon completion.
The 2010 United States Census counted 55,181 people, 14,119 households, and 7,751 families in the city. The population density was 10,556.4 per square mile (4,075.8/km2). There were 15,053 housing units at an average density of 2,879.7 per square mile (1,111.9/km2). The racial makeup was 45.43% (25,071) White, 16.04% (8,852) Black or African American, 0.90% (498) Native American, 7.60% (4,195) Asian, 0.03% (19) Pacific Islander, 25.59% (14,122) from other races, and 4.39% (2,424) from two or more races. Hispanic or Latino of any race were 49.93% (27,553) of the population.
Of the 14,119 households, 31.0% had children under the age of 18; 29.2% were married couples living together; 17.5% had a female householder with no husband present and 45.1% were non-families. Of all households, 25.8% were made up of individuals and 7.2% had someone living alone who was 65 years of age or older. The average household size was 3.36 and the average family size was 3.91.
21.1% of the population were under the age of 18, 33.2% from 18 to 24, 28.4% from 25 to 44, 12.2% from 45 to 64, and 5.2% who were 65 years of age or older. The median age was 23.3 years. For every 100 females, the population had 105.0 males. For every 100 females ages 18 and older there were 105.3 males.
The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $44,543 (with a margin of error of +/- $2,356) and the median family income was $44,455 (+/- $3,526). Males had a median income of $31,313 (+/- $1,265) versus $28,858 (+/- $1,771) for females. The per capita income for the borough was $16,395 (+/- $979). About 15.5% of families and 25.8% of the population were below the poverty line, including 25.4% of those under age 18 and 16.9% of those age 65 or over.
As of the 2000 United States Census, there were 48,573 people, 13,057 households, and 7,207 families residing in the city. The population density was 9,293.5 per square mile (3,585.9/km2). There were 13,893 housing units at an average density of 2,658.1 per square mile (1,025.6/km2). The racial makeup of the city was 51.7% White, 24.5% African American, 1.2% Native American, 5.9% Asian, 0.2% Pacific Islander, 21.0% from other races, and 4.2% from two or more races. 39.01% of the population were Hispanic or Latino of any race.
There were 13,057 households, of which 29.1% had children under the age of 18 living with them, 29.6% were married couples living together, 18.0% had a female householder with no husband present, and 44.8% were non-families. 24.3% of all households were made up of individuals, and 8.4% had someone living alone who was 65 years of age or older. The average household size was 3.23 and the average family size was 3.69.
20.1% of the population were under the age of 18, 34.0% from 18 to 24, 28.1% from 25 to 44, 11.3% from 45 to 64, and 6.5% who were 65 years of age or older. The median age was 24 years. For every 100 females, there were 98.4 males. For every 100 females age 18 and over, there were 96.8 males.
The median household income in the city was $36,080, and the median income for a family was $38,222. Males had a median income of $25,657 versus $23,604 for females. The per capita income for the city was $14,308. 27.0% of the population and 16.9% of families were below the poverty line. Out of the total people living in poverty, 25.9% were under the age of 18 and 13.8% were 65 or older.
People who were born in, residents of, or otherwise closely associated with the City of New Brunswick include:
About New Jersey
New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.
New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.
New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.
Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.
A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.
In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.
New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.
One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.