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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Clinton Township, which included what is now Irvington, Maplewood and parts of Newark and South Orange, was created on April 14, 1834. The area was known as Camptown until the mid-1800s. In 1850, after Stephen Foster published his ballad, Camptown Races, residents were concerned that the activities described in the song would be associated with their community. The town was renamed, Irvingtown, in honor of Washington Irving.
Irvington was incorporated as an independent village on March 27, 1874, from portions of Clinton Township. What remained of Clinton Township was absorbed into Newark on March 5, 1902. On March 2, 1898, Irvington was incorporated as a Town, replacing Irvington Village. In 1982, the town was one of four Essex County municipalities to pass a referendum to become a township, joining 11 municipalities that had already made the change, of what would ultimately be more than a dozen Essex County municipalities to reclassify themselves as townships in order take advantage of federal revenue sharing policies that allocated townships a greater share of government aid to municipalities on a per capita basis.
The 1967 Newark riots hastened an exodus of families from that city, many of them moving a few short blocks into neighboring Irvington. Until 1965, Irvington was almost exclusively white. By 1980, the town was nearly 40% black; by 1990 it was 70%. On July 1, 1980, Fred Bost, the first black person to serve on the Town Council, was sworn in as East Ward Councilman. At age 24, Michael G. Steele became the first black elected to public office in Irvington when he won a seat on the school board on March 25, 1980, then became the township's first black mayor ten years later, when he was elected in 1990 and served for four years, followed by Sarah Brockington Bost in 1994. In 1994 Steele returned to the Board of Education to pursue his career as the district's certified School Business Administrator, serving over 22 years. The current Mayor is Tony Vauss.
Irvington was home to Olympic Park, an amusement park, from 1887 to 1965. The 40-acre (16 ha) park property straddled the border of Irvington and Maplewood, with the main entrance on Chancellor Avenue and a side entrance on 40th Street. After the park closed, the merry-go-round was sold and transported to Disney World, in Orlando, FL. The book, Smile: A Picture History of Olympic Park, 1887–1965 written by Alan A. Siegel was published in 1983 by Rutgers University Press.
The 2010 United States Census counted 53,926 people, 20,093 households, and 12,839 families in the township. The population density was 18,417.0 per square mile (7,110.8/km2). There were 23,196 housing units at an average density of 7,922.0 per square mile (3,058.7/km2). The racial makeup was 5.64% (3,042) White, 85.41% (46,058) Black or African American, 0.38% (204) Native American, 0.87% (471) Asian, 0.07% (38) Pacific Islander, 5.42% (2,922) from other races, and 2.21% (1,191) from two or more races. Hispanic or Latino of any race were 10.60% (5,716) of the population.
Of the 20,093 households, 30.9% had children under the age of 18; 27.6% were married couples living together; 27.9% had a female householder with no husband present and 36.1% were non-families. Of all households, 31.0% were made up of individuals and 6.8% had someone living alone who was 65 years of age or older. The average household size was 2.66 and the average family size was 3.33.
25.4% of the population were under the age of 18, 10.6% from 18 to 24, 30.0% from 25 to 44, 25.1% from 45 to 64, and 9.0% who were 65 years of age or older. The median age was 34.0 years. For every 100 females, the population had 88.3 males. For every 100 females ages 18 and older there were 84.2 males.
The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $42,580, and the median family income was $50,798. Males had a median income of $38,033 versus $36,720 for females. The per capita income for the township was $20,520. About 14.4% of families and 16.8% of the population were below the poverty line, including 24.4% of those under age 18 and 16.7% of those age 65 or over.
As of the 2000 United States Census there were 60,695 people, 22,032 households, and 14,408 families residing in the township. The population density was 20,528.3 people per square mile (7,917.1/km2). There were 24,116 housing units at an average density of 8,156.5 per square mile (3,145.7/km2). The racial makeup of the township was 81.66% Black or African American, 8.97% White, 0.24% Native American, 1.10% Asian, 0.10% Pacific Islander, 3.68% from other races, and 4.24% from two or more races. Hispanic or Latino of any race were 8.38% of the population.
As part of the 2000 Census, 81.66% of Irvington's residents identified themselves as being Black or African American. This was one of the highest percentages of African American people in the United States, and the third-highest in New Jersey (behind Lawnside at 93.6%, and East Orange at 89.46%) of all places with 1,000 or more residents identifying their ancestry.
There were 22,032 households, out of which 33.9% had children under the age of 18 living with them, 30.2% were married couples living together, 27.6% had a female householder with no husband present, and 34.6% were non-families. 29.3% of all households were made up of individuals, and 6.4% had someone living alone who was 65 years of age or older. The average household size was 2.74 and the average family size was 3.39.
In the township the age distribution of the population shows 28.0% under the age of 18, 10.7% from 18 to 24, 32.3% from 25 to 44, 21.5% from 45 to 64, and 7.5% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 87.7 males. For every 100 females age 18 and over, there were 81.5 males.
The median income for a household in the township was $36,575, and the median income for a family was $41,098. Males had a median income of $32,043 versus $27,244 for females. The per capita income for the township was $16,874. About 15.8% of families and 17.4% of the population were below the poverty line, including 22.9% of those under age 18 and 12.2% of those age 65 or over.
Irvington experienced the crack epidemic of the 1980s and has struggled with its aftermath. The township's violent crime rate was six times higher than New Jersey overall and the murder rate eight times higher than statewide statistics. In 2007, the New Jersey State Police reported that Irvington had a violent crime rate of 22.4 incidents per 1,000 population, the highest of all 15 major urban areas in the state.
According to the New Jersey State Police Uniform Crime Report for 2013, year-to-year between 2012 and 2013, Irvington experienced an overall reduction in crime of 9% (from 49.6 to 45.2 incidents per 1,000), with reductions coming from overall non-violent crime (18%) and aggravated assault (22%), but an increase in the violent crime rate of 16% from 13.1 incidents per 1,000 to 15.3.
People who were born in, residents of, or otherwise closely associated with Irvington include:
About New Jersey
New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.
New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.
New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.
Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.
A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.
In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.
New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.
One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.