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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The earliest residents of the area were the Raritan people of the Lenape Native Americans, who lived in the area and travelled through it to the shore. In 1646, Chief Matouchin led a group of 1,200 warriors.
Edison Township, comprising former sections of Piscataway and Woodbridge townships, was settled (by Europeans) in the 17th century. The earliest village was Piscatawaytown, which is centered around St. James Church and the Piscatawaytown Common, near the intersection of Plainfield and Woodbridge Avenues in south Edison. The Laing House of Plainfield Plantation (listed on the National Register in 1988), the Benjamin Shotwell House (listed 1987) and the Homestead Farm at Oak Ridge (liste 1995), are buildings from the colonial era included in National Register of Historic Places listings in Middlesex County.
The community was previously known as "Raritan Township", not to be confused with the current-day Raritan Township in Hunterdon County.
In 1876, Thomas Edison set up his home and research laboratory in New Jersey on the site of an unsuccessful real estate development in Raritan Township called "Menlo Park", (currently located in Edison State Park). While there he earned the nickname "the Wizard of Menlo Park." Before his death at age 83 in 1931, the prolific inventor amassed a record 1,093 patents for creations including the phonograph, a stock ticker, the motion-picture camera, the incandescent light bulb, a mechanical vote counter, the alkaline storage battery including one for an electric car, and the first commercial electric light.
The Menlo Park lab was significant in that was one of the first laboratories to pursue practical, commercial applications of research. It was in his Menlo Park laboratory that Thomas Edison came up with the phonograph and a commercially viable incandescent light bulb filament. Christie Street was the first street in the world to use electric lights for illumination. Edison subsequently left Menlo Park and moved his home and laboratory to West Orange in 1886.
Near Piscatawaytown village, a portion of the Township was informally known as "Nixon," after Lewis Nixon, a manufacturer and community leader. Soon after the outbreak of World War I, Nixon established a massive volatile chemicals processing facility there, known as the Nixon Nitration Works. It was the site of the 1924 Nixon Nitration Works disaster, a massive explosion and resulting fire that killed 20 people and destroyed several square miles of the Township.
In 1954, the township's name was changed to honor inventor Thomas A. Edison. Also on the ballot in 1954 was a failed proposal to change the community's name to Nixon.
In 1959, the Menlo Park Mall, a two-level super regional shopping mall, opened on U.S. Route 1.
Edison has been one of the fastest-growing municipalities in New Jersey. As of the 2000 United States Census, it was the fifth most-populated municipality in the state, after the cities of Newark, Jersey City, Paterson, and Elizabeth.
Edison is primarily a middle-class community with more than 75 ethnic communities represented. Edison has a large Jewish community next to Highland Park, with multiple synagogues located in Edison. Edison also has a growing Indian community and a number of temples serving the religious needs of the community. Reflecting the number of Edison's residents from India and China, the township has sister city arrangements with Shijiazhuang, China, and Baroda, India.
Edison was ranked the 28th most-livable small city in the United States by CNN Money Magazine, and second in New Jersey in 2006 in Money Magazine's "Best Places To Live". In 2008, two years later, Money Magazine ranked the township 35th out of the top 100 places to live in the United States. In the 2006 survey of America's Safest Cities, the township was ranked 23rd, out of 371 cities included nationwide, in the 13th annual Morgan Quitno survey. In 2009, Edison was ranked as one of "America's 10 Best Places to Grow Up" by U.S. News & World Report. The rankings focused on low crime, strong schools, green spaces, and abundance of recreational activities. In 2014, parenting.com ranked Edison as the top safest city in America.
Edison hosts one of the region's main centers of Asian American cultural diversity. The growing Little India is a South Asian-focused commercial strip in Middlesex County, the U.S. county with the highest concentration of Asian Indians. The Oak Tree Road strip runs for about one-and-a-half miles through Edison and neighboring Iselin in Woodbridge Township, near the area's sprawling Chinatown and Koreatown, running along New Jersey Route 27. It is the largest and most diverse South Asian cultural hub in the United States. In Middlesex County, election ballots are printed in English, Spanish, Gujarati, Hindi, and Punjabi. As part of the 2010 Census, 28.3% of Edison residents identified themselves as being Indian American. In the 2000 Census, 17.75% of Edison residents identified themselves as being Indian American, the highest percentage of Indian-American people of any municipality in the United States with 1,000 or more residents identifying their ancestry.
The 2010 United States Census counted 99,967 people, 34,972 households, and 26,509 families in the township. The population density was 3,339.0 per square mile (1,289.2/km2). There were 36,302 housing units at an average density of 1,212.5 per square mile (468.1/km2). The racial makeup was 44.10% (44,084) White, 7.05% (7,046) Black or African American, 0.23% (229) Native American, 43.19% (43,177) Asian, 0.04% (36) Pacific Islander, 2.72% (2,718) from other races, and 2.68% (2,677) from two or more races. Hispanic or Latino of any race were 8.11% (8,112) of the population.
Of the 34,972 households, 36.4% had children under the age of 18; 62.3% were married couples living together; 9.6% had a female householder with no husband present and 24.2% were non-families. Of all households, 20.4% were made up of individuals and 7.9% had someone living alone who was 65 years of age or older. The average household size was 2.80 and the average family size was 3.26.
22.7% of the population were under the age of 18, 7.6% from 18 to 24, 30.1% from 25 to 44, 27.0% from 45 to 64, and 12.6% who were 65 years of age or older. The median age was 38.1 years. For every 100 females, the population had 95.8 males. For every 100 females ages 18 and older there were 93.8 males.
The Census Bureau's 2006-2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $86,725 (with a margin of error of +/- $3,000) and the median family income was $100,008 (+/- $2,624). Males had a median income of $66,898 (+/- $4,094) versus $50,953 (+/- $1,462) for females. The per capita income for the township was $36,464 (+/- $1,184). About 3.5% of families and 7.2% of the population were below the poverty line, including 8.6% of those under age 18 and 6.3% of those age 65 or over.
As of the 2000 United States Census there were 97,687 people, 35,136 households, and 25,881 families residing in the township. The population density was 3,243.0 people per square mile (1,252.2/km2). There were 36,018 housing units at an average density of 1,195.7 per square mile (461.7/km2). The racial makeup of the township was 59.49% White, 29.27% Asian, 6.89% African American, 0.14% Native American, .04% Pacific Islander, 2.02% from other races, and 2.15% from two or more races. 6.37% of the population are Hispanic or Latino of any race.
There were 35,136 households, out of which 34.3% had children under the age of 18 living in them, 61.1% were married couples living together, 9.1% had a female householder with no husband present, and 26.3% were non-families. 21.1% of all households were made up of individuals, and 7.2% had someone living alone who was 65 years of age or older. The average household size was 2.72 and the average family size was 3.19.
In the township the population was spread out, with 22.9% under the age of 18, 7.8% from 18 to 24, 34.0% from 25 to 44, 23.4% from 45 to 64, and 11.9% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 96.3 males. For every 100 females age 18 and over, there were 94.0 males.
The median household income in the township is $69,746, and the median income for a family was $77,976. Males had a median income of $53,303 versus $36,829 for females. The per capita income for the township was $30,148. About 3.3% of families and 4.8% of the population were below the poverty line, including 4.3% of those under age 18 and 6.3% of those age 65 or over.
People who were born in, residents of, or otherwise closely associated with Edison include:
About New Jersey
New Jersey is often referred to as the Garden State because of its abundance of outdoor space. The Garden State boasts over seven million acres of gorgeous gardens, parks, public lands and spaces of all shapes and sizes. The Garden State is the perfect place for those who love the great outdoors and the bountiful flora and fauna that abound there.
New Jersey is part of the states that make up the Eastern seaboard. The New Jersey shore is home to some of the most beautiful beaches in the country. In fact, Jersey Shore vacation real estate has been ranked among the best in the country by many real estate professionals. The southern part of the state is lined with wooded hills and pine forests, while the northern part is blanketed with majestic mountains.
New Jersey's population is older and whiter than the national average. The majority of its residents are white collar workers, but there are a healthy number of minorities as well as members of the elderly population. New Jersey's demographics are also diverse, which means that there are a large number of people of all ages living in the southern part of the state. This fact has caused the cost of living in the state to be high. In addition, New Jersey is one of the most densely populated states in the country, which means that there is congestion everywhere. This is especially true in the central part of the state, where communities are compact and there is a lack of open land.
Demography is the single most important factor when it comes to building infrastructure. New Jersey's demographics have resulted in what is considered to be an aging infrastructure. The result is that there is more need for workers in New Jersey's workforce. However, there are a number of things that the New Jersey state government can do to improve its aging infrastructure.
A number of colleges in New Jersey offer online programs and students can complete their degrees without having to travel to New York City, which is an important cost saver for the family. New Jersey colleges also offer the same types of online programs as those in the southern part of the state. A number of these colleges also have ties to local community colleges that give students access to the same types of professional training and experience that they would get at a traditional college.
In terms of culture, New Jersey is probably best known for its outstanding food. There are hundreds of local restaurants that serve just about every type of food you can think of. There are also a great number of ethnic eateries, particularly in areas such as Atlantic City. These restaurants serve authentic Italian dishes, Mexican food, Greek food, Japanese food and Jewish food among others.
New Jersey also has a strong music scene. The state has plenty of small towns with unique personalities and some of these towns have played on New Jersey radio channels. Some of these towns include Monmouth, Atlantic City, Wildwood, Woodbridge, Maple City and Vineland. The most popular radio stations in New Jersey are WPLN (WPX in New Jersey), MSG Radio and 101X. All of these stations broadcast from New Jersey, and numerous people drive to New Jersey to listen to these channels.
One of the largest counties in New Jersey is Atlantic County. This county is also one of the most densely populated counties in all of America. This high population density means that the southern part of the state has plenty of opportunities for residents to live. For example, Atlantic City is the home of the world renowned "Fridays on Broadway" as well as the world famous "Last Comic Standing." New Jersey also has a number of professional teams, including the New York Islanders and the New Jersey Nets.