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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Southaven began as a village when Memphis homebuilder Kemmons Wilson (founder of Holiday Inn) wished to develop a few residential subdivisions featuring small starter homes just across the Mississippi border from Whitehaven, Tennessee, an unincorporated suburb of Memphis. Whitehaven was eventually annexed by Memphis. Officially incorporated in 1980, Southaven is one of the fastest-growing cities in the southeastern United States. In just 20 years, Southaven doubled its land area, while its population tripled.
The construction of Interstate 55 through Southaven in the 1970s helped to promote growth and make for easier access to the city from Memphis, Jackson, St. Louis, and Chicago. Interstate 69, which will eventually run from Canada to Mexico, was cosigned with I-55 in Southaven in 2007.
In 1988, Baptist Hospital-DeSoto opened in Southaven as a two-story hospital. In 2001, Baptist DeSoto started an expansion project, nearly doubling the size of the hospital. In 2002, Baptist Hospital-DeSoto added an Outpatient Diagnostic Center and a Women's Center. In November 2006, Baptist DeSoto opened an eleven-story hospital tower that added 140 beds to the facility, allowing it to offer all private rooms. In addition, the new hospital tower added a new and expanded Emergency Department, more operating suites and space for future additions. It is the first high-rise building constructed in DeSoto County.
The exponential growth of Memphis International Airport (2 miles north of the city limits) in the 1980s led to increased air traffic over Southaven. The city continues to see large amounts of air traffic from Memphis International Airport, as flight paths to both north/south runways lead directly over the city.
October 2007 saw the opening of Southaven's first large-scale shopping mall, Southaven Towne Center, which is located just south of Goodman Road between I-55/I-69 and Airways Boulevard. The mall is open-air with various stores and restaurants, including J.C. Penney, Dillard's, Gordmans, Sportsman's Warehouse, and Bed, Bath, and Beyond.
Numerous buildings in Southaven were damaged on February 5, 2008, when an EF-2 tornado touched down during the so-called Super Tuesday tornado outbreak. Memphis television station WREG broadcast live images of the tornado as it moved through the city and into Memphis. No fatalities were reported in Southaven.
By February 2011, Southaven had become the third-largest city in Mississippi.
In the late 2000s, an outlet mall was proposed for Southaven. Tanger Outlets Southaven began construction in January 2015 and opened in November 2015. The mall, located near I-55/I-69 and Church Road, includes 70 outlet stores and outparcels of restaurants.
Southaven was the boyhood home of noted novelist John Grisham, who also practiced law there for almost a decade, and of singer and songwriter Cory Branan.
As of the census of 2010, there were 48,982 people and 13,125 families residing in the city. The population density was 1499.9 people per square mile (580/km2). There were 19,101 housing units at an average density of 339.3 per square mile (131.0/km2).
There were 19,904 households, out of which 37.3% had children under the age of 18 living with them, 50.9% were married couples living together, 16.6% had a female householder with no husband present, and 27.0% were non-families. 21.9% of all households were made up of individuals, and 4.8% had someone living alone who was 65 years of age or older. The average household size was 2.71 and the average family size was 3.16.
The racial makeup of the city was 71.0% White, 22.2% African American, 0.3% Native American, 1.7% Asian, 0.1% Pacific Islander, 3.0% from other races, 1.7% from two or more races, and Hispanic or Latino, 5.0% of the population.
In the city, the population was spread out, with 30.8% under the age of 20, 13.5% from 20 to 30, 15.8 from 30 to 40, 13.8% from 40 to 50, 11.1% from 50 to 60, and 14.9% who were 60 years of age or older. The median age was 34 years.
The median income for a household in the city was $46,691, and the median income for a family was $52,333. Males had a median income of $36,671 versus $26,557 for females. The per capita income for the city was $20,759. About 5.3% of families and 6.7% of the population were below the poverty line, including 8.2% of those under age 18 and 6.8% of those age 65 or over.
Mississippi is a southern U.S. states with the Mississippi River on its eastern edge, the Alabama Gulf Coast to its north, and the Gulf of Mexico across its mid-section. Its Gulf coast city of New Orleans is known as the "dirtiest city in the world" according to a recent article on the Weather Channel. Also in the area is the historic Mississippi Delta region, preserving the rich history of a key Civil War battle-the Mississippi Delta.
The most populous area in Mississippi is the greater metropolitan area of New Orleans. The second largest city is Biloxi, which is located along the Mississippi River. The three cities are strategically located to each other along the Mississippi River valley and are surrounded by many large metropolitan cities and lake environments. Together, they form the heart of the southern United States' largest metropolitan area. There are also outlying communities that contribute to Mississippi's culture and landscape.
Mississippi is known for its diverse heritage and a strong ethnic demographics. It is a state which has a large Black population, a larger Hispanic population than most other states, and a lower white population than the nation. The last two demographics alone account for nearly half of the population, making Mississippi the most racial and ethnic segregation in the U.S. This is also the home of some of the oldest urban settlements and largest cities in the country. Its rich history and colorful present are evident in its various attractions, festivals, and annual events.
Mississippi's race makeup is interesting. It is one of the most diverse states when it comes to race, as it has a large Black population but also contains white, Latino, Asian, Low-income White and other minority populations. Unlike many southern states, Mississippi does not separate races when determining its marriage laws. Because it has such a large Black population, Mississippi also has a high number of divorce cases, which contribute to its high incidence of family break-ups. These numbers contrast greatly with the relatively low rates of break-ups in other southern states.
The number of Mississippi cities also exceeds that of other states. The city of New Orleans is one of the most popular destinations in the country. At one time, it was also the country's largest city, but it was reduced to a few neighborhoods during Hurricane Katrina. New Orleans was hit hard by the natural disaster, with its residents forced to evacuate their homes and businesses.
The Mississippi Gulf Coast is very diverse. It is a region rich in culture, history and natural beauty. It is home to Mardi Gras and is close enough to New Orleans to be able to experience both. Many people choose to vacation in the Gulf of Mexico or surrounding area to experience what it is like to live along the coast. Many people travel to Mississippi each year to take in all that this area has to offer.
In addition to being a popular holiday destination, Mississippi is also popular for people who are interested in visiting historical sites. The Mississippi Battle Site in Gulfport is an example of this. This World War II site is the final resting place for many of the soldiers who fought in the Battle of Gulf of Mexico. Along the same vein, the Mississippi National History Center in Jackson offers visitors the chance to learn more about the early Mississippi state and how it formed. The Mississippi Department of State Historical Association, in conjunction with The Gulf Heritage Foundation, offers several programs designed to help visitors get the most out of their visit to historic sites.
Mississippi is an interesting place to visit. Its rich history and cultural heritage will make it memorable. It is a place that has something for everyone. People from all walks of life will have an enjoyable time exploring the attractions. No matter what your interest, Mississippi should be on your itinerary.