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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Edina began as part of Richfield Township, Minnesota. By the 1870s, 17 families, most of them immigrating as a result of the Great Famine of Ireland, had come to Minnesota and claimed land in the southwest section of what was then Richfield Township. They were followed by settlers from New England and Germany, who claimed additional land near Minnehaha Creek. The Baird and Grimes neighborhoods (which are both listed on the National Register of Historic Places) and the Country Club District (then known as Waterville Mills) in the northeast part of Edina were among the first areas to be established. The area then known as the Cahill Settlement, at West 70th Street and Cahill Road, was also an early community center and the home of Cahill School.
In 1888, the residents of the township held a meeting to consider founding a new village, thus separating themselves from Richfield Township. The idea was favorably accepted by those within the community and a committee was established to oversee the transition.
After the decision was made to form a new village, a debate ensued regarding the naming of the new village. Several town meetings were held in the Minnehaha Grange Hall, during which the names Hennepin Park, Westfield and Edina were suggested. Minutes taken by Henry F. Brown, a farmer and future owner (1889) of the Edina Mill, are summarized as follows:
At the next meeting, the name Edina was finally chosen with a vote of 47 for and 42 against.
There has been a prevailing myth about the decision to name the new village Edina, which states that two opposing communities—the Irish Cahill community and the Scottish Mill community—fought about whether to give the community an Irish name (Killarney Lakes) or a Scottish name (Edina). The 1860 census, however, indicates that there were no Scottish people in Edina in 1860, and only a couple were present at the time of Edina's founding (1888).
The first suburban development in Edina occurred during the early 1900s in Morningside, a neighborhood in the northeastern part of the village. As Morningside grew, conflict arose between its residents who wanted more city services, and the residents of the rest of the village who wanted to maintain Edina's rural character. As a result of that conflict, Morningside seceded from Edina in 1920 and became a separate village. In 1966, however, the Village of Morningside once again became part of Edina.
Edina was not the first settlement in its location. According to historian Deborah Morse-Kahn, the Quaker village that existed where Edina would be built included African American families of Civil War veterans and freed slaves "became very involved in community life—especially as farmland owners, civic and cultural leaders." At the November 1898 general election, J. Frank Wheaton, a Republican African American, was elected to the Minnesota House of Representatives representing District 42, which included all of Edina. Wheaton beat his white Democratic opponent in every Minneapolis city ward and in every village within the legislative district, including Edina, even though the legislative district had only approximately 100 African American residents out of a total of 40,000 residents.
In the early 20th century suburban development brought discriminatory policies that led to nearly all of the African Americans who had been living in Edina to move away.
James W. Loewen described the suburb as a sundown town. Researchers point in particular to Samuel Thorpe's development of the Country Club Historic District, which used deed restrictions as means to exclude non-whites, stating explicitly that:
Other developments, like that built by N. P. Dodge Corporation just a mile away, followed suit in attempting to protect land values through racial policies. Though the Supreme Court ruled these kinds of discriminatory housing clauses unenforceable in its Shelley v. Kraemer decision of 1948, reports of discrimination persisted through the 1950s and 1960s. According to the Edina Historical Society's story about the first black family in Morningside (then a separate village) in 1960, attempts to keep them out included tactics like trying "to get lot condemned for drainage." In response, then-mayor Ken Joyce wrote a note dismissing the drainage concern and challenging citizens "to live the Golden Rule". Shortly thereafter the village voted in favor of inclusion.
Jewish residents were also affected by exclusionary deed covenants. In the 1960s, some residents boasted that Edina had "Not one Negro and not one Jew."
As of the census of 2010, there were 47,941 people, 20,672 households, and 12,918 families residing in the city. The population density was 3,103.0 inhabitants per square mile (1,198.1/km2). There were 22,560 housing units at an average density of 1,460.2 per square mile (563.8/km2). The racial makeup of the city was 88.1% White, 3.0% African American, 0.2% Native American, 6.1% Asian, 0.7% from other races, and 1.8% from two or more races. Hispanic or Latino of any race were 2.3% of the population.
There were 20,672 households, of which 29.4% had children under the age of 18 living with them, 53.7% were married couples living together, 6.4% had a female householder with no husband present, 2.3% had a male householder with no wife present, and 37.5% were non-families. 33.1% of all households were made up of individuals, and 18% had someone living alone who was 65 years of age or older. The average household size was 2.31 and the average family size was 2.98.
The median age in the city was 45.2 years. 24.2% of residents were under the age of 18; 4.5% were between the ages of 18 and 24; 21% were from 25 to 44; 29.6% were from 45 to 64; and 20.7% were 65 years of age or older. The gender makeup of the city was 46.6% male and 53.4% female.
According to 2012-2016 estimates, the median household income was $91,847 and per capita income was $65,245.
According to 2012-2016 estimates, the median value of owner-occupied housing units was $424,500.
The following is a list of notable people who were either born in, lived in, are current residents of, or are otherwise closely associated with the city of Edina:
Minnesota is the state of Minnesota, a state which is bordered by the North & Western rivers and runs along the shoreline of Lake Vermillion. It is bordered on two sides by the Gulf of Minnesota and on the east by the North Dakota border. In modern times Minnesota is the largest county in Minnesota, lying along the western edge of the Minnesota River and bordered on the south by the Gulf of Minnesota and on the west by the North Dakota border. The major urban areas of Minneapolis & St. Paul are situated on the North side of the river while Omaha & Des Moines on the South side. Between these two large metropolitan areas are smaller rural areas such as Maple Lake, Shaklee, Shakope, Coon Rapids, and South Riding.
Minnesota is an extremely wealthy state. The median household income is around sixty-five thousand dollars and the per capita income is around fifteen thousand dollars. Demographics show that this level of wealth is at the very top of the national average. Minnesota has a low population density, which makes it one of the easiest states to politically and economically dominate when it comes to turnout and vote counting.
Geology indicates that Minnesota is made up of three major geological formations. The third formation, the Ice age formation, dates back to fourteen thousand years ago. During this time Minnesota was populated and developed into a state, but was not quite a modern nation until the eleven seventeenth century. During this time Minnesota was part of the fur trade and also was an important trading post for the Native Americans. Minnesota was also a significant role in North American wildlife history; as such, it has a significant fossil record.
The fourth major geological formation in Minnesota is glacial Lake Vermillion. This massive lake, formed from ice during the last Ice age, covered much of Minnesota and the rest of the upper Midwest. This massive lake allowed for easy transportation of ice to other areas of the country. It also left behind large amounts of sand and silt. The sand and silt have eroded away due to the seasonal weather, and there is now a sandy bed between the western edge of Minnesota and the southern end of Lake Vermillion. Sand and silt are very important for groundwater recharge and to monitor and regulate the water levels of lakes and rivers.
The fifth major geology fact is the existence of tundra. While Minnesota is far from the arctic, it does have some prominent tundra where plants and forests grow. This tundra includes the central part of Minnesota, a belt of southern Minnesota, the northern part of northeastern Minnesota, and the southern edge of southern Minnesota. Geologists believe that this tundra was important in the development of wildlife and plant species. Examples of plants that grow well in this area include conifers, alder, blueberries, blackberries, raspberries, and pinonwood.
Sixth, there is Minnesota's largest city, Minneapolis. There are many interesting sites including the Minneapolis Museum of Art, the Minneapolis Aquarium, Cityplace, the Minnesota Zoo, and the Minnesota Center for the Arts. In addition, it is also home to the state's largest university, the University of Minnesota.
The last major geology fact is the formation of Lake Calhoun. This lake lies in northern Minnesota, not far from the Twin Cities. It was formed by an ancient fracture in the Earth's crust. The fracture resulted in islands and Lake Calhoun. Some islands have disappeared and some lakes have become too acidic and are no longer suitable for fish or other wildlife populations.
Geology is an important subject for students studying the Northwoods. Learning about Minnesota's geology helps them learn more about nature and its delicate relationship with man. In order to understand Minnesota, it is necessary to explore the landscape and how each geological formation is formed. Studying Minnesota's geology will give students an idea of how we got here and why we're here. It will also help them better appreciate all that is beautiful and natural in our world.